F14 release slogan - question for all

Leo Boulton leo at myboulton.com
Thu Aug 19 02:29:55 UTC 2010


They are strikingly similar.... but I thought we had a plan B :) was that
approved too?

-Leo Boulton

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On Wed, Aug 18, 2010 at 8:54 PM, Paul W. Frields <stickster at gmail.com>wrote:

> On Wed, Aug 18, 2010 at 11:35:21PM +0200, wonderer wrote:
> >  Hy Robyn,
> >
> > Am 18.08.2010 23:28, schrieb Robyn Bergeron:
> > > So - I was doing a bit of poking around on the intarwebs today and
> > > discovered that MS has a new slogan (as of July 22) - "Be what's
> > > next."
> > >
> > > Our slogan chosen yesterday (and now approved by RH Legal) is - "Be
> More."
> > >
> > > These seem... slightly similar to me (just as far as the "Be" part
> > > goes) - does anyone find this uncomfortably similar?
> > I think that also depends on what we are making of it ;-)
> > The slogan itself compared to the one from MS seem IMHO really a bit
> > "confusing" but if we put it in the right content it will "be more" ...
> > As long as we explain it and put into some kind of textual relations,
> > etc. it will be Ok I think. It can also "be more" like a challenge to
> > other companies.
>
> Let's hold off on any announcement, until Jared gets a chance to
> discuss this further.
>
> --
> Paul W. Frields                                http://paul.frields.org/
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