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[nelson marques]

2010/6/16 wonderer <wonderer4711 at gmx.de>

> Am 16.06.2010 17:55, schrieb nelson marques:
> > I've started something some days ago:
> > https://fedoraproject.org/wiki/Marketing/support_anonymously
> >
> > The idea behind this is to point a document for users who want to
> > support us in an anonymously way, how?
> I have more the question "why should we have this?"
> because one of your foundations is "friends" which implys that you have
> contact to one another ... in person! No anonymity is needed here.
> Also there are several other problems with anonymity in consens of
> marketing so we should not use this.
>

Because in many ways people do not want to get involved or give face (ain't
this one of your problems?! NO?!), but yeah they can still help. They can
still help by going anonymous and provide a link.
On google for example, search for string: link:fedoraproject.org

Reports 2580 links to fedoraproject.org. The higher the number of links the
higher will be the visibility on google. It's one of the factors for page
ranking. Like someone said before, only about 10% of the people who use
Fedora are directly involved on the project.... this is for the other 90%
which have chosen not to contribute directly. Don't see any harm in this. If
they link us on their blog, they can for sure help us at least with google
ranking... Don't see any anti-Fedora on it.

The more frequent the pages are updated, the more relevance google gives to
them in ranking therms (ranking is not only made of keyword density), which
actually makes it a very potent tool to explore at the cost of a link.

And besides why not asking this to people, if we have lots of stuff that can
be wiselly used from Marketing Collateral ?
http://fedoraproject.org/wiki/Artwork/MarketingCollateral

Wouldn't it be nice also to highlight it and ask people to use it?

Sorry but I don't see any harm in promoting amongst Fedora enthusiasts to
link to the project and why. It does sound reasonable to me. And if we can
tell them a couple of useful information on how it works... I see no harm or
any obscure reasons for not doing it.

nm



> >
> > Going after the SEO (Search Engine Optimization) concepts, there are
> > two things that are awesome, one of them is that the number of links
> > of the web contributes to this concept (at least on google). The
> > higher the number the links you have on the internet to your website,
> > it will improve page ranking.
>


> I think this are lets say outdated believing that are in the SEO scene
> ;-) because it will not work with SWOT, because it is not measurable. I
> think with good prepared and placed marketing we can accomplish much
> more as with quick & dirty "guerrilla marketing strategies".


 SWOT and SEO ? I don't quite realize what you mean. I don't flavour
Guerrila strategies in Fedora or any other places in which it involved
digital diffusion of information for one single purpose, I usually fight
them, things like spam, adds.... If you mean social networks, I tottally
back you up in making usage of them.



> I do not
> think that THAT is the fedora-way. I say not that I'm against it, but it
> is the wrong way to want to implement it so globally. For e.g. a single
> campaign it CAN be a tool, shure.
> I think it would be much better to explain the project to others then
> simply say "you can support us. klick here. do that. all is fine".
>
>



>
> mit freundlichen Grüßen / best regards
> Henrik Heigl - wonderer at fedoraproject.org
>
> PGP/GnuPG: 8237 D432 0616 D567 DBC6  3FE3 0D52 B374 F468 A5F0
>
>
>
>
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> marketing mailing list
> marketing at lists.fedoraproject.org
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>



-- 
nelson marques
nmo.marques at gmail.com
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