SWOT - Comparative Analysis

Luke Slater tinmachin3 at gmail.com
Thu Jun 17 16:50:27 UTC 2010


On 17 June 2010 17:45, Jan Wildeboer <jwildebo at redhat.com> wrote:
> I do have a problem with painting other community distributions as
> competition. Yes, we all care about usage etc, but I would never (and have
> never) called it competition.
>
> Competition leads to market share discussions, which in case of freely
> available community distributions is simply the wrong language to use.
>
> IMHO distributions don't "compete" in the typical market sense. It is more a
> way of differentiation, focus and target audience.
>
> Once we compete, we will try to transport the notion of differentiation
> which will not serve the goal of upstream focusing.
>
> This is why I personally do not like the Novell OOo edition - it is
> perceived as a fork, which hurts all.
>
> I would prefer if we stop using the term competition.
>
> Yes, I know this could become a flamewar. I just wanted to point out one of
> the core differences between commercial marketing and community marketing.
> Let's not mix them too much.
>
> As always, I might be wrong.
>
> Jan

We practice Open Marketing[1]. We are positive and instead of battling
our fellow distributions we strive to serve our target audience well.

[1] - http://opensource.com/business/10/5/open-marketing-what-does-it-really-mean



-- 
Luke Slater
:O)


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