Coordination in social networks

[Vinzenz Vietzke]

Am 28.08.2012 17:47, schrieb Jiri Eischmann:
> I maintain accounts of Fedora CZ and Red Hat Czech at FB/G+/Twitter. I
> used to send the same messages to all of them from one tool and stopped
> doing so because people didn't like it. They want Twitter-style messages
> at Twitter, events and G+-style messages at G+.
> 
> That's why I'd prefer a group of people who would post messages and
> create events, add pictures manually instead of just hooking up the
> accounts to RSS feeds or using one tool to send messages to all of them.

I totally agree with you Jiri!
Tweets are written totally different from FB oder G+ posts - and vice versa.

Sure resharing links is convenient and sometimes useful. But this
approach is defective by design as it leaves out the most important
factor on social networks: the social thing.
People don't want to consume passively on social networks. If they do
so, they'd visit websites or subscribe RSS feeds. On Twitter, FB or G+
they want to get news as well as help, see funny things, grab a sticker
from a sweepstake and mostly they want to comment on things. They want
to interact with people!

I think it would be worth a mint, to have a team that answers questions,
points out where to get help or tells about new things on the Fedora
Project. (Ok, you're right: normally companies have such a team of paid
employees. ;) )

Mozilla has an somewhat hardcorely open approach on that with their
"Army of Awesome". They collect Mozilla-related tweets and anyone
visiting that website can try to answer or help. [1]

I'd propose a way somewhere in between:
A relatively big team of Ambassadors and Marketeers, maybe around ~20
people. They have a look at the buzz going on at various social networks
an try act on trouble, spread word etc.
Imagine someone ranting on twitter on some "crappy thing in Fedora" and
the social network team could show him where to get help or to find a
solution. That guy would be way less angry, as Fedora at least tried to
help him - even if the problem can't be solved.
--> Big win for all of us!

What'cha think?

[1] http://support.mozilla.org/en-US/army-of-awesome
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