CD Copies, and "more complicated goals" is what everyone is doing already...
I don`t find anything wrong with this. My opinion is that there'll be allways people with need of CDs/DVDs. SL is something without a meassure of success because no one has tryed it before, what itll come from it, wasted money/time? or + more image recognition for the project? I think the last one.
Everything has a value and a risk.
If we keep doing the same stuff, we'll bore to death... actually that's not this paragraph's point xD, but you get the idea.