[fedora-commops] Issue #48 `[Onboarding Series] Marketing`

[Pagure]

jflory7 added a new comment to an issue you are following:
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**Originally discussed in [2016-10-18
meeting](https://meetbot.fedoraproject.org/teams/commops/commops.2016-10-...
**Briefly mentioned in [2016-11-29
meeting](https://meetbot.fedoraproject.org/fedora-meeting/2016-11-29/comm...

Apologies for how long it has taken me so long to get back to this ticket, but here's
a breakdown of all of the ideas we had during our original meeting when we discussed this
topic (to much high interest too).

# Existing resources

Before diving in too deep, this section can serve as an index for useful pages to make
note of with regards to the Marketing team.

* [Marketing team: Tasks and
roles](https://fedoraproject.org/wiki/Marketing/Tasks_and_roles)

# Identifying problems

In order for us to find solutions to improving on-boarding to Marketing and retaining
those contributors, we first have to identify the specific problems and issues that
Marketing faces. The following list is a summary.

* **Unclear tasks**
    * Isn't clear what kind of tasks Marketing is working on during a release cycle
and how to participate
* **Visible tasks are overwhelming**
    * Most visible tasks in Marketing are highly intimidating to a newcomer, like release
announcements or talking points for new Fedora releases
* **Temporary contributor lifespan**
    * Many Marketing contributors come in cycles. Some people contribute for one, maybe
two releases, then they might drop off. Retainment is an issue both with members and
Marketing team leaders
* **Oversimplified on-boarding**
    * Current on-boarding steps are simple and don't provide a chance to engage:
introduce self on mailing list, say hello in a meeting,and then…?
    * Strong need for more "easyfix" / low-hanging fruit type of tasks
* **Creativity is stifled**
    * Because of difficulty engaging new members, is challenging to focus on non-essential
but important tasks, things other than release announcements and talking points
    * With increased communication about how to contribute ideas, Marketing could push to
be more innovative with how we engage users / Linux community

# Creating solutions

In the same meeting, we discussed for a long time about some of the potential solutions we
could pursue in trying to solve some of the above problems (think _cause and effect_).
Some of the ideas we had are in bulletpoints below. Note that the list has not yet been
refined.


* **Working closely with others**
    * Presented itself in many ways
    * Collaborating with Join SIG to engage Marketing newcomers with other areas in Fedora
they might be interested in
    * Inviting other sub-projects to request help with writing or summarizing something,
and have Marketing team members help write a report or short article on something
happening elsewhere in project
    * Highlighting a subproject every month to showcase the things they do in Fedora –
newcomers could reach out to some members of those teams to gather info and write an
article
* **Improving current on-boarding pipeline**
    * Going beyond the mailing list introduction and meeting attendance
    * Break down the _[Tasks and
roles](https://fedoraproject.org/wiki/Marketing/Tasks_and_roles)_ wiki page into better
communicated roles and smaller tasks (low-hanging fruit) to engage new contributors
* **Better communicating with press**
    * Establishing relationships with contacts in media and how we can convey Fedora news
to them (and how someone could contribute towards this)
* **Social media engagement**
    * Creative strategies to promote stronger engagement on social platforms like
Facebook/Twitter/Google+/etc.
    * Better ways to introduce newcomers to social media presence and encourage engaging
with us there
* **How I use Fedora!**
    * Similar to talking points, but more general
    * Things that contributors are currently doing with Fedora, and convert them into a
format that can be spread widely or shared about doing that activity
    * Later can be used for videos, interviews, streaming, or example work to share on
personal channels or platforms
* **Creating a badge**
    * This should be considered a low priority task until we figure out a strategy for the
bigger issues like retention – a badge will attract but won't retain
* **Podcasting**
    * Low barrier way to encourage contributors of doing things like feature profiles or
interviews, like Chris Ward's Flock Stories podcast on Community Blog

# CC

There is a lot that is covered here, and it would be extremely helpful if some of the
folks from the meeting checked out this ticket and offered some ideas or feedback to the
above.

@meskarune @rhea @ankursinha @mailga @bex 

I will also be publicizing this discussion on the Marketing mailing list to help gain the
attention and feedback from other Marketing team members.
``

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https://pagure.io/fedora-commops/issue/48