Newly-expanded Fedora logo usage guidelines

[Máirín Duffy]

Hey folks,

Thanks in huge part to Ian Weller's meticulous work in the care and
feeding of Fedora's branding, we've got a major Fedora logo usage
guidelines update ready on the wiki. The guidelines have been expanded
and improved in a number of ways, including:

- Coverage of the Fedora application and group sublogos.
- Coverage of the Fedora Remix logos.
- Coverage of the Fedora Foundations logos.
- Downloadable GPL-format palette file of an expanded color palette.
- Expanded and illustrated explanation of clear space guidelines
throughout the document.
- Updated and expanded font usage guidelines.
- Overall more explanations, rationale, and other instructions on using
the logos.

You can read more about the update in a blog post I did:
http://blog.linuxgrrl.com/2011/07/19/newly-expanded-fedora-logo-guidelines/

Or you can skulk around stealthily like a ninja right on directly to the
new guidelines themselves:
https://fedoraproject.org/wiki/Logo/UsageGuidelines

Cheers,
~m

[Onyeibo Oku]

Coooooooool

sent from mobile device

-----Original Message-----
From: Máirín Duffy 
Sender: [e-mail]
Date: Tue, 19 Jul 2011 14:53:57 
To: 
Reply-To: Fedora Design Team 
Cc: 
Subject: [Design-team] Newly-expanded Fedora logo usage guidelines

Hey folks,

Thanks in huge part to Ian Weller's meticulous work in the care and
feeding of Fedora's branding, we've got a major Fedora logo usage
guidelines update ready on the wiki. The guidelines have been expanded
and improved in a number of ways, including:

- Coverage of the Fedora application and group sublogos.
- Coverage of the Fedora Remix logos.
- Coverage of the Fedora Foundations logos.
- Downloadable GPL-format palette file of an expanded color palette.
- Expanded and illustrated explanation of clear space guidelines
throughout the document.
- Updated and expanded font usage guidelines.
- Overall more explanations, rationale, and other instructions on using
the logos.

You can read more about the update in a blog post I did:
http://blog.linuxgrrl.com/2011/07/19/newly-expanded-fedora-logo-guidelines/

Or you can skulk around stealthily like a ninja right on directly to the
new guidelines themselves:
https://fedoraproject.org/wiki/Logo/UsageGuidelines

Cheers,
~m

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[Christoph Wickert]

Am Dienstag, den 19.07.2011, 14:53 -0400 schrieb Máirín Duffy:
> Hey folks,
>
> Thanks in huge part to Ian Weller's meticulous work in the care and
> feeding of Fedora's branding, we've got a major Fedora logo usage
> guidelines update ready on the wiki. The guidelines have been expanded
> and improved in a number of ways, including:

[...]

Thanks for working on that Mo and Ian,

I wonder if this process is described somewhere:
      * How can one request a change of the guidelines?
      * Who decides about a change and who is empowered to make it?
      * Are changes double-checked with the trademark owner?
> Coverage of the Fedora application and group sublogos.

The sublogos are a good example. The logo usage guidelines describe a
certain amount of clearing around the logo and the sublogos are an
exception to that rule as they don't have sufficient clearing. Somebody
could just violate the guidelines and declare it a sublogo. Do we have
an authoritative list of all sublogos? How would one request a new one?

As somebody who recently was accused of breaking the guidelines I am
really interested in all this to avoid problems in the future.

Regards,
Christoph

[Máirín Duffy]

On Tue, 2011-07-19 at 21:52 +0000, Christoph Wickert wrote:
> I wonder if this process is described somewhere:
>       * How can one request a change of the guidelines?
>       * Who decides about a change and who is empowered to make it?
>       * Are changes double-checked with the trademark owner?

Fedora legal and Red Hat legal were consulted throughout the process.

The logo is trademark of Red Hat, Inc. The current Fedora logo's design
was funded by Red Hat and was designed by a Red Hat employee (at the
time) Matt Munoz. He wrote the original guidelines to accompany them, as
is the norm in logo design situations. I designed all of the other logos
on that page, including the FUDcon logo, the four foundations logos, and
the Fedora application and groups sublogos, and Ian and I came up with
the guidelines to accompany those designs working together. We both have
a great deal of experience dealing with logo usage situation as we've
both been maintainers of the Fedora logo request queue. This means we
have a pretty good understanding in what situations the logo is used and
the types of logo requests Fedora as a project receives. We put that to
use in creating these guidelines.

If you think a change to the guidelines is necessary you can discuss it
here. Both Ian and I are subscribed to this list.

Any kind of governance issues you'd like to bring up for these items,
especially the trademarked items, is not really appropriate to bring up
on this list. I would recommend that you contact Fedora legal and/or the
Fedora board on those issues as they are off-topic for the design team
list.
> > Coverage of the Fedora application and group sublogos.
>
> The sublogos are a good example. The logo usage guidelines describe a
> certain amount of clearing around the logo and the sublogos are an
> exception to that rule as they don't have sufficient clearing.

No. You're misunderstanding how logo design works.

The sublogos have their own clearing guidelines. They are explicitly
approved variations on the main Fedora logo, as the guidelines state.
They are explicit exceptions to the main logo's clearspace rules. There
is no clearspace violation with these sublogos because they are special
exceptions that have been designed by the logo maintainers in response
to an identified community need.
> Somebody
> could just violate the guidelines and declare it a sublogo.

No, they could not. You are not automatically granted a trademark
license to use the logos by reading this page and following the rules on
it, which the page states explicitly at least a couple of times. As
outlined in the guidelines, you are supposed to request permission for
your particular usage of the logo in writing to [e-mail].
If your proposed usage is approved, then you are granted permission to
create your logo. So sure, anybody could write [e-mail]
and say they would like to create a Fedora group sublogo that is for a
new group they are forming called 'Fedora Hot Dog Haters.' However, if
they are not given approval via the logo queue to create such a logo,
and they go ahead and do so anyway, then they are doing it without
approval and really shouldn't be doing it.

For any more particulars on this, again I must defer to Fedora legal and
I request that you take up further discussion on this point with Fedora
legal and do not continue discussion of it here on design-team.
> Do we have
> an authoritative list of all sublogos? How would one request a new one?

No. Do you need such a list?

As the page states pretty clearly in 18pt font, if you want to make use
of any logo designs on the page please send your request to
[e-mail].

Hope this helps.

Cheers,
~m

[David Nalley]

2011/7/19 Máirín Duffy :
> . As outlined in the guidelines, you are supposed to request permission for
> your particular usage of the logo in writing to [e-mail].

Hi Mo,

The above seems to conflict with my understanding of the trademark
guidelines from:
http://fedoraproject.org/wiki/Legal:Trademark_guidelines

Specifically, there are a number of situations which do not require
permission to use Fedora®, the Fedora word design, the Infinity design
logo, Fedora Remix, and the Fedora Remix word design, either
separately or in combination.

Am I misunderstanding the intent of what's meant by request permission
for a particular usage of the logo?
I fear that if permission from logo@fp.o is required above and beyond
the levels established at the trademark guidelines, I've frequently
run afoul of that requirement. For instance, the logo that appears at:
http://www.southeastlinuxfest.org/sponsor/fedora  likely originated
from me (although derived from the svgs) in years past, and fwiu,
falls within the Trademark Guidelines no-permission-necessary section,
but I don't recall asking permission for it.

To more succinctly state my question: If I comply with the Trademark
guidelines (either through one of the no-permission-needed exceptions,
or with an explicit agreement) and I use the trademark(s) in
accordance with the usage guidelines wrt colors, spacing, etc., what
additional permission is needed?

Thanks,

--David

[Luya Tshimbalanga]

Presentation is much better. Another suggestion is the inclusion of printable
guideline in either pdf or odf format.

Luya

Quoting Máirín Duffy :
> Hey folks,
>
> Thanks in huge part to Ian Weller's meticulous work in the care and
> feeding of Fedora's branding, we've got a major Fedora logo usage
> guidelines update ready on the wiki. The guidelines have been expanded
> and improved in a number of ways, including:
> Coverage of the Fedora application and group sublogos.
> Coverage of the Fedora Remix logos.
> Coverage of the Fedora Foundations logos.
> Downloadable GPL-format palette file of an expanded color palette.
> Expanded and illustrated explanation of clear space guidelines
>
> throughout the document.
> Updated and expanded font usage guidelines.
> Overall more explanations, rationale, and other instructions on using
>
> the logos.