Decision on Fedora Product branding: Fedora $PRODUCT 21 vs Fedora 21 $PRODUCT

[Stephen Gallagher]

Hello folks,

I raised a question with the Board a couple weeks ago[1] as to how we
should be branding the different releases. It's been clear that
different groups have different opinions on whether we should call
something Fedora Server 21 vs. Fedora 21 Server (and Workstation and
Cloud, of course).

I was asked by the Board to get input from each of the working groups as
well as marketing and branding folks. I'm sending this to each of these
lists, but PLEASE keep all replies on the devel(a)lists.fedoraproject.org
list or it will be impossible to keep track of the replies. (I've set
the reply-to header on this email; please try not to lose it).

A few specific comments that have been made on the Board ticket (to
avoid rehashing them).

* "Fedora Server 21" sounds like we've had 21 releases of Fedora Server
and we certainly haven't.
* Should we start all of the Products at version 1 and say "built on the
Fedora 21 platform"?

Anyway, we need to have a consistent branding decision made for the
release (and for the Ambassadors). So please come prepared to find a
consensus (not to win a fight).


[1] https://fedorahosted.org/board/ticket/11

[Matthew Miller]

On Tue, Oct 21, 2014 at 08:28:16AM -0400, Stephen Gallagher wrote:
>  A few specific comments that have been made on the Board ticket (to
>  avoid rehashing them).
>  
>  * "Fedora Server 21" sounds like we've had 21 releases of Fedora Server
>  and we certainly haven't.
>  * Should we start all of the Products at version 1 and say "built on the
>  Fedora 21 platform"? 
My opinion is that since we've decided on a unified lifecycle and
release process for now, we should reflect that in the names, so:

 Fedora 21 Cloud
 Fedora 21 Server
 Fedora 21 Workstation

but that we should also allow unversioned naming:

 Fedora Cloud
 Fedora Server
 Fedora Workstation

In the future, if we have separated release cycles, I think separate
numbering might make sense, with the "Built on the Fedora 21 platform"
wording or similar. Possibily date-based schemes for the products —
but I don't want to get the cart too far ahead of the horse on that.



>  
>  Anyway, we need to have a consistent branding decision made for the
>  release (and for the Ambassadors). So please come prepared to find a
>  consensus (not to win a fight).
>  
>  
>  [1] https://fedorahosted.org/board/ticket/11 


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>  desktop(a)lists.fedoraproject.org
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-- 
Matthew Miller
<mattdm(a)fedoraproject.org&gt;
Fedora Project Leader

[Máirín Duffy]

On 10/21/2014 09:36 AM, Matthew Miller wrote:
>  On Tue, Oct 21, 2014 at 08:28:16AM -0400, Stephen Gallagher wrote:
> > A few specific comments that have been made on the Board ticket (to
> > avoid rehashing them).
> >
> > * "Fedora Server 21" sounds like we've had 21 releases of Fedora
> Server
> > and we certainly haven't.
> > * Should we start all of the Products at version 1 and say "built on the
> > Fedora 21 platform"?
>
>  My opinion is that since we've decided on a unified lifecycle and
>  release process for now, we should reflect that in the names, so:
>
>    Fedora 21 Cloud
>    Fedora 21 Server
>    Fedora 21 Workstation
>
>  but that we should also allow unversioned naming:
>
>    Fedora Cloud
>    Fedora Server
>    Fedora Workstation
>
>  In the future, if we have separated release cycles, I think separate
>  numbering might make sense, with the "Built on the Fedora 21 platform"
>  wording or similar. Possibily date-based schemes for the products —
>  but I don't want to get the cart too far ahead of the horse on that. 
^^^ This

 From my POV (the designer / branding person,) this is exactly the plan 
I support.

~m

[Chris Murphy]

On Oct 21, 2014, at 9:36 AM, Matthew Miller <mattdm(a)fedoraproject.org&gt; wrote:
>  
>  My opinion is that since we've decided on a unified lifecycle and
>  release process for now, we should reflect that in the names, so:
>  
>  Fedora 21 Cloud
>  Fedora 21 Server
>  Fedora 21 Workstation 
Since people have a tendency to shorten, I think we'll see "F21C, F21S,
F21W" as a result. That's probably better than "FC21" for cloud where
it's confused with .fc21 in all of our RPMS, and even vernacular people still
interchange F20 and FC20 calling back to Fedora Core days.


Chris Murphy

[Matthew Miller]

On Tue, Oct 21, 2014 at 10:55:40AM -0400, Chris Murphy wrote:
>  Since people have a tendency to shorten, I think we'll see
> "F21C,
>  F21S, F21W" as a result. That's probably better than "FC21" for cloud
Fedora Central, South, and West. :)

-- 
Matthew Miller
<mattdm(a)fedoraproject.org&gt;
Fedora Project Leader