[diversity] Fedora Women Day 2018: Who is the target audience?

[Justin W. Flory]

Hi all,

When reviewing the notes in our Etherpad, I was unsure if we are trying
to focus and target users or current/potential contributors for Fedora
Women Day 2018.

I was reviewing the Etherpad that Bee started to work in, which has a
great start to mapping out some of the goals for this year:

    https://etherpad.persephone.cloud/p/diversity-fad-2018

Some of the ideas for this year include resource packages and better
ways to measure our impact and success. To this, I feel like we need to
first answer who are we targeting? Who should Fedora Women Day appeal to?

I feel that it is best to focus on users instead of contributors.
Focusing on contributors limits us except for locations with high
concentrations of Fedora contributors. I also believe that users are not
always contributors, but contributors are usually always users, so there
is overlap that is mutually helpful.

To better provide feedback on the FWD planning this year, I wanted to
see what you all thought on who our target audience is and how we should
focus our content around that audience.

Thoughts?

-- 
Cheers,
Justin W. Flory
jflory7(a)gmail.com