[diversity] Fedora Women Day 2018: Who is the target audience?

[Justin W. Flory]

Hi all,

When reviewing the notes in our Etherpad, I was unsure if we are trying
to focus and target users or current/potential contributors for Fedora
Women Day 2018.

I was reviewing the Etherpad that Bee started to work in, which has a
great start to mapping out some of the goals for this year:

https://etherpad.persephone.cloud/p/diversity-fad-2018

Some of the ideas for this year include resource packages and better
ways to measure our impact and success. To this, I feel like we need to
first answer who are we targeting? Who should Fedora Women Day appeal to?

I feel that it is best to focus on users instead of contributors.
Focusing on contributors limits us except for locations with high
concentrations of Fedora contributors. I also believe that users are not
always contributors, but contributors are usually always users, so there
is overlap that is mutually helpful.

To better provide feedback on the FWD planning this year, I wanted to
see what you all thought on who our target audience is and how we should
focus our content around that audience.

Thoughts?

[diversity] Re: Fedora Women Day 2018: Who is the target audience?

[Bhagyashree Uday]

Hi!

On Thu, Apr 5, 2018 at 4:34 PM, Justin W. Flory  wrote:
> Hi all,
>
> When reviewing the notes in our Etherpad, I was unsure if we are trying
> to focus and target users or current/potential contributors for Fedora
> Women Day 2018.
>
> I was reviewing the Etherpad that Bee started to work in, which has a
> great start to mapping out some of the goals for this year:
> https://etherpad.persephone.cloud/p/diversity-fad-2018
>
> Some of the ideas for this year include resource packages and better
> ways to measure our impact and success. To this, I feel like we need to
> first answer who are we targeting? Who should Fedora Women Day appeal to?

I feel that it is best to focus on users instead of contributors.
> Focusing on contributors limits us except for locations with high
> concentrations of Fedora contributors. I also believe that users are not
> always contributors, but contributors are usually always users, so there
> is overlap that is mutually helpful.

I feel that we should offer a few different resource packages to organizers
aimed towards different target groups. It would then be up to the
organizers to decide what they feel is best for their event. We can
definitely offer them some guidelines to consider when they make this
choice i.e. number of Fedora contributors attending that event, format of
the event (more talks or workshop oriented), target audience etc.
> To better provide feedback on the FWD planning this year, I wanted to
> see what you all thought on who our target audience is and how we should
> focus our content around that audience.
>
> Thoughts?

Thanks for starting this thread Justin! Can you also share this on
ambassadors mailing list so that we can get their perspective and learn
from their experience too?

Best,
Bee
> --
> Cheers,
> Justin W. Flory
> [e-mail]
>
> Fedora Diversity Team mailing list -- [e-mail]
> To unsubscribe send an email to [e-mail]

[diversity] Re: Fedora Women Day 2018: Who is the target audience?

[Justin W. Flory]

On 04/05/2018 10:47 AM, Bhagyashree Uday wrote:
> On Thu, Apr 5, 2018 at 4:34 PM, Justin W. Flory <[e-mail]
> > wrote:
> I feel that it is best to focus on users instead of contributors.
> Focusing on contributors limits us except for locations with high
> concentrations of Fedora contributors. I also believe that users are not
> always contributors, but contributors are usually always users, so there
> is overlap that is mutually helpful.
>
>
> I feel that we should offer a few different resource packages to
> organizers aimed towards different target groups. It would then be up to
> the organizers to decide what they feel is best for their event. We can
> definitely offer them some guidelines to consider when they make this
> choice i.e. number of Fedora contributors attending that event, format
> of the event (more talks or workshop oriented), target audience etc.

My concern was there are a limited number of people organizing and
planning for all FWDs and trying to offer too much may stretch the team
thin. Focusing on one audience allows us to better specialize what we
offer and I think also provide a better experience for other FWD organizers.

If a FWD organizer also has a significant concentration of contributors
in their region, I would like to see more focus on the existing
contributors working together to appeal to others outside of our
community. As I understand it, an event that focuses on users is also
appealing for contributors because contributors are often also users.
> To better provide feedback on the FWD planning this year, I wanted to
> see what you all thought on who our target audience is and how we should
> focus our content around that audience.
>
> Thoughts?
>
>
> Thanks for starting this thread Justin! Can you also share this on
> ambassadors mailing list so that we can get their perspective and learn
> from their experience too?

I was hoping to start this discussion here first so we could figure out
what we have the bandwidth to accomplish leading up to September. Right
now, I think it will be confusing for others to offer feedback since the
idea is still in development. Once there is a better idea of what we can
pull off, I think reaching out to others will be more helpful.