For what it works, I think this is a great discussion to have.

I'm here thanks to FUDCon 2012 even when I officially start to contribute last year ;)

Now in-topic:

Events needs to be classified, that will help to several things.

Possible classifications:

 - Users Oriented:

    - New Users

    - Students

    - Old users/Other distros users

 - Contributors oriented:

    - Ambassadors

    - Developer

    - Content Writers

    - Designers

  - Community meetups

This will help to shape the event, and to decide important things like people to invite, locations to run the event, even it will help to choose the resources needsfor the event.

In this way, the question "What audience do you want to attract?" is a little clear, because we can see like a per-event question and no a regional question. As region we still have a lot of audience targets to reach, and we should do events for all of them.

The 2nd and 3rd question is clear that with the point of view given above, it's clear that should be defined per event too.

Now, Rethink Latam Community for me is: What kind of events are we doing? For me, like a new contributor I still feel that 2 events are everything as Latam Community: FLISoL (It's not made for us, but almost all countries have Fedora participation) and FUDCon. And idea that Marketing team had some time before was a way to publicize all events with Fedora people involved; it was reviewed with the CommOps team, and it was well received, but it's still not happening. To measure the impact we are having, we need to know with certainty in which events we are participating, and as Ambassadors I think is our job to document this in some place, personal blogs at least. Other thuink we need to have is more comunication with the marketing team, as we supose to serve as input to Ambassadors about material to publicize, I never see one of us, as Latam Ambasssadors, asking about "What is new in Fedora?", and that's a question that I had before: As Ambassadors: How we know what features to give to people? As part of the Marketing, we do a hard work to give to the community the Talking Points [1], or the Firefox Bookmarks [2], and I never heard about this from any Ambassador.

My thinking about current state of Latam Community is: "Too comfortable". It's time to think out of the box, to get out of the comfort zone, and maybe, just maybe, translate the work of other teams into Ambassadors work.

My proposal for Latam Community is define a Mission and a Vision: Mission, alligned with the mission of fedora (now in discussion to be changed); Vision, in long term defined what move us like community. I think this will help us to figure out what work we left behind, and to bring ideas on how to do the work again.

Br,

--

Eduard Lucena
Móvil: +56962318010
GNU/Linux User #589060
Ubuntu User #8749

Fedora Ambassador Latam