"At the "Fedora User and Developer Conference" (FUDCon) this weekend in
Raleigh, Spevack held the traditional opening speech on the current
status of the free distribution to just over 150 participants. In a blog
entry posted just before the conference, Spevack said goodbye to “one of
the coolest jobs you can have”, reviewing his time as project leader."
The Fedora 9 name should be Phoenix or Resurrection, taking the death of 8
and bringing about the reborn 9!
The Fedora 10 name MUST be Eagle, the name used on the Apollo 11 Lunar
Module, it symbolizes FREEDOM
I hope there will be an optional MAC-like 3D dock replacing the standard
GNOME dock, that would be so cool in Fedora 9 or 10!
A calendar like widget should also be present and an iMovie-like editor for
Onward and forward!
Welcome to the list
----- Original Message ----
From: brendon <brendontoogood(a)gmail.com>
To: Fedora <fedora-marketing-list(a)redhat.com>
Sent: Friday, January 18, 2008 11:39:06 AM
Subject: introduce myself
Hi there one and all, I am emailing the mailing list to introduce
My name is Brendon Toogood, I come from new zealand, my main aim is to
get Linux/open source more out to the general public and in to the
business sector. I am running FC8 but in the past i have used FC2,3,4
for a few years after I used a couple of other distributions to see
they were like and compare them. (there were debian based and that is
far as I will go on the list).
I would like to do my part in the marketing of the Fedora project so
that is why I am here in this mailing list to see in any way in which I
can help, and do my part.
Fedora-marketing-list mailing list
Never miss a thing. Make Yahoo your home page.
I'm putting together the first interview of the new year right now and
would appreciate it if somebody could take a look over it? It still
needs screenshots adding and broken-wiki links fixing. Probably other
stuff I've missed too so if people could muck in and help that would be
Umm, I'll check back later 'cos I've got a busy evening ahead but
hopefully we can get this one out in the wild by tomorrow morning UTC :)
Ohh address would be helpful!
Best wishes to all,
Wanted to send a reminder that the Summit 'O8 Call for Papers is now
open. Would love to have great Fedora representation within the Summit
agenda, so please submit your ideas and spread the word!
Hi there Ambassadors and Marketing folks:
So, a few things that I would like to clarify now that the news about
the changes in Fedora leadership is public, as well as some additional
words about the role we are hoping Jack can fill.
(1) FOSDEM and LinuxTag: A bunch of DVDs are on their way to Gerold,
as well as some funding for some specific expenses tha thave been talked
about. Paul and I need to have a discussion (and Paul needs to think
about his own schedule) and figure out his travel plans. LinuxTag is
not until May or June, and I think Paul should definitely plan to go to
that -- it was an excellent show last year, and the opportunity to
connect with the Ambassadors in Europe is 100% worth the cost of the
trip. As for FOSDEM, that is much sooner, so I should just leave that
to Paul to address.
There is travel money in my budget for the FPL to make 2 trips overseas
per year for Fedora-related activities. I spent a little bit too much
money at LinuxTag last year (as you recall, Fedora took care of the bill
for the hostel for all the Ambassadors), so the total budget is a little
bit less this year, but it is enough for two trips. Until we get Paul
officially into Red Hat and in control of his own funds, I will spend
that money on his behalf and with his input.
(2) The FAMSCO elections, FAMSCO chair, and Jack.
I have received a few private emails asking me how Jack's new role
impacts Ambassadors and FAMSCO.
The elections that you just finished for FAMSCO as well as the
voting/decision that FAMSCO made on who the Chair should be is a result
that should not, and will not be changed.
Over the past years, there has always been someone within Red Hat who
has been the "go to person" for the Ambassadors group in terms of
getting budget, swag, organizational help, etc. For a while it was
Greg. Alex Maier has helped with that over time. During my time as
Fedora Project Leader, I did most of this. Now we want Jack to be that
person. So FAMSCO should continue to operate. Jack and FAMSCO should
work together on a variety of things:
* increasing the size of the Ambassadors project
* encouraging and promoting leadership throughout the world
* continuing to help in North America, Europe, and Brazil, where we have
particularly strong ambassadors communitites
* Identifying problems with Ambassadors and being a leader and advisor
in resolving them.
In summary: the community leadership that is in place is exactly what we
want, and it must continue to thrive. Jack's job is to be your FIRST
point of contact in Red Hat when you need something. Paul, myself,
Greg, the names you already know -- we will also continue to support and
(3) For the marketing guys, the same general theme that is expressed
above is true for the non-Ambassador marketing parts of Fedora. We want
Jack to be a facilitator, a liason between the community and Red Hat,
and to work alongside the community leaders to make Fedora marketing
more efficient, more on-message, etc.
I expect Jack to attend Marketing and Ambassadors meetings, and the
Fedora Board should ask Jack for frequent updates on these two critical
parts of the Fedora Project.
Any questions -- feel free to email. Let's try to have the discussion
Below is the IRC meeting log from the Store SIG meeting today.
13:03 < iWolf> Okay. back. sorry about that!
13:03 < iWolf> Anyone else here?
13:03 -!- stickster_work_a is now known as stickster_work
13:04 < iWolf> Okay. Let's get started.
13:04 < iWolf> Going from the open action items here:
13:04 < iWolf> the first thing we have is the mockup and requirements page.
13:05 < iWolf> It doesn't like there have been any changes on the
requirements since last week, so that looks good.
13:05 < iWolf> I did not get a chance to put together a request to the
Design team this week. I will kick that up in priority for me.
13:06 < ricky> Some people have been asking about what they can do
with websites, and I've been pointing them to
13:06 < ricky> It might be a good idea to mention that there.
13:06 < iWolf> Cool! This mockup would be a good thing for someone to
get started with.
13:06 -!- sankarshan [n=sankarsh@fedora/sankarshan] has quit ["Are you
sure you want to quit this channel (Cancel/Ok) ?"]
13:06 < iWolf> I did see some work from SyN-dRoMe I believe with some graphics.
13:07 < SyN-dRoMe> i've been thinking of mockup ideas but the
requirements are a little vague.
13:07 < iWolf> I need to dig that link from my IRC log.
13:07 < iWolf> SyN-dRoMe: feel free to ask for any clarification on
13:07 < SyN-dRoMe> ok, well, how was that as a logo
13:07 < iWolf> I sort of tossed them together as a starting point.
13:07 < SyN-dRoMe> considering the background for that banner is taken
from the infinity artwork
13:08 < iWolf> I thought it looked good, do you have that link again?
13:08 < SyN-dRoMe> not on this computer im afraid
13:08 < SyN-dRoMe> oops hang on, im talking rubbish
13:09 < SyN-dRoMe> http://www.fedorastoreonline.com/images/fedorabanner3.png
13:09 < SyN-dRoMe> there we go, its a scaled down, i have the master
image on my desktop system.
13:09 < iWolf> Great thanks!
13:10 < iWolf> Now it will be in the meeting log and we can hear from
others as well.
13:10 < iWolf> I beleive mizmo also expressed some interest in helping
with a mockup but was going to be unavailable for a week or two.
13:10 < SyN-dRoMe> i'd like some feedback on that kind of look as i
normally use logos as a basis for entire motif's
13:10 < iWolf> That info is from an IRC conversantion jds2001 had with
her last week.
13:11 < iWolf> Anyone here care to comment on SyN-dRoMe's logo?
13:11 < iWolf> Suggestions? Improvements? etc?
13:11 < iWolf> Or just plain old - "That looks cool!"
13:11 < iWolf> :)
13:12 < iWolf> SyN-dRoMe: I will solicit more feedback from the
marketing list this week.
13:12 < SyN-dRoMe> thank you :)
13:12 < iWolf> SyN-dRoMe: no worries.
13:13 < iWolf> So, for mockups we can continue to work with SyN-dRoMe
and wait to hear from mizmo. I will probably put a page request up
and note that we have SyN-dRoMe and mizmo involved as well and see if
we can't get something put together.
13:13 < SyN-dRoMe> has there been any ideas on merchandise sources
13:13 < SyN-dRoMe> ?
13:13 < iWolf> SyN-dRoMe: yeah, we'll get to that in a moment.
13:13 < iWolf> I will also post the current graphic to the marketing
list to help get some feedback for SyN-dRoMe.
13:14 < iWolf> Oh and SyN-dRoMe feel free to email me with questions
on the requirements.
13:14 < iWolf> I will clear up what I can.
13:14 < SyN-dRoMe> will do.
13:14 < iWolf> Anything else to add to the mockup/requirements item
before we move on?
13:15 < iWolf> Okay.
13:15 < iWolf> The next three items can sort of be tied up into one
talking point for this meeting.
13:16 < iWolf> Vendors.
13:16 < iWolf> I did more looking at the ones we have listed here:
13:16 < iWolf> http://fedoraproject.org/wiki/SIGs/Store/PotentialDistributors
13:16 < iWolf> I tried to add some more pros and cons to each.
13:17 < iWolf> I also solicited input from MrTom, an ambassador who
has been working to get a French store up and running.
13:17 < iWolf> He has added his comments to the wiki as well.
13:17 < iWolf> He has worked with spreadshirt for that stor and seen
13:17 < MrTom> meeting is at 20UTC ?
13:17 < iWolf> From what I saw online, spreadshirt seems to have a
good reputation for print on demand T-shirts.
13:17 < iWolf> MrTom: This is the Store SIG meeting.
13:18 < iWolf> MrTom: I just mentioned you for providig comments for
our wiki page on spreadshirt and your experiences.
13:18 < MrTom> sorry :s
13:18 * couf didn't have time to check some out
13:18 < MrTom> yep :)
13:18 < iWolf> MrTom: Thanks again for doing that!
13:18 < MrTom> you're welcome
13:18 < iWolf> couf: no worries, if you get a chance this week, feel
free to add comments.
13:18 < SyN-dRoMe> i'd like to add, there is a british based vendor
that perhaps could be looked into.
13:19 < iWolf> SyN-dRoMe: which one?
13:19 < SyN-dRoMe> a company called printshop
13:19 < iWolf> Could you add a link to the PotentialDistributor page?
13:19 < SyN-dRoMe> i could indeed
13:19 < iWolf> SyN-dRoMe: Thanks!
13:20 < iWolf> Does anyone lean towards one vendor more than another
at this point in time?
13:20 < SyN-dRoMe> it would depend on which region the prospective
customers were in
13:21 < EvilBob> iWolf: any vendor that has better caps than brand fuel
13:21 < EvilBob> iWolf: that means just about ANY vendor
13:21 < iWolf> EvilBob: LOL, I haven't tried their caps yet!
13:21 < EvilBob> iWolf: they suck
13:22 < EvilBob> iWolf: they fit like a yamica<sp?>
13:22 < iWolf> SyN-dRoMe: the region thing is the piece of the puzzle
that makes this most difficult. It doesn't seem there is any *one*
vendor that serves each region well.
13:22 < iWolf> EvilBob: :)
13:22 * iWolf notes not to buy a Fedora cap from Brand Fuel.
13:23 < iWolf> So, because of trying to serve each region as well as we can.
13:23 < iWolf> I tend to lean towards Spreadshirt.
13:23 < iWolf> ANd open one store through their North American side
and open a second store through their European side.
13:23 < SyN-dRoMe> perhaps if you divided the operation to three or
four major regions and find a vendor that serves the respective region
13:24 < iWolf> SyN-dRoMe: Yep, the only major con I can think of for
that is the designers needing to upload graphics to multiple stores.
It may be a necessary evil though.
13:25 < couf> probably will be the most succesful one, in finding good vendors
13:25 < iWolf> I think spreadshirt could give us a good start if we
opened a store for both the Europe region and the North America
13:25 < iWolf> That would get us started. As we learn from that, we
could potentially expand to serve other regions better as well.
13:25 < SyN-dRoMe> well essentially, the interface for spreadshirt is
an swf. with links relevant to that customers account
13:26 < SyN-dRoMe> i imagine if you asked spreadshirt for a generic
copy of the source .fla
13:27 < SyN-dRoMe> it would most likely just be a case of modifying a
few links in the script
13:27 < iWolf> I think Thomas is familiar with the customization we
can do, they did it for the French store.
13:27 < iWolf> SyN-dRoMe: But you are quite right, with some mods we
may be good to go.
13:27 < SyN-dRoMe> mmmhmm
13:28 < iWolf> I think what I would like to do this week is send an
email/update the wiki with a more verbose which way can we go page.
13:28 < SyN-dRoMe> if the source of induvidual stores all came from
the same place we could ensure uniformity across x many stores
13:29 < iWolf> SyN-dRoMe: Yeah, that would be very nice for the user
experience with the store.
13:29 < iWolf> Maybe we can look more into what options SPreadshirt
has for look and feel customization. It might influence the opinion a
13:30 < SyN-dRoMe> also i feel optimisation for gnash would be advantageous
13:30 < SyN-dRoMe> i do have the odd issue with web based flash.
13:31 < iWolf> Yeah, are all spreadshirt store interfaces flash based?
13:31 < SyN-dRoMe> they seem to be
13:31 -!- stickster_work is now known as stickster_afk
13:32 -!- mether [n=ask@fedora/mether] has quit [Read error: 145
(Connection timed out)]
13:32 < iWolf> that could be a potential hang-up.
13:33 < SyN-dRoMe> maybe something like an opinion poll on faults
13:33 -!- tc141516 is now known as tc1415
13:33 < SyN-dRoMe> or if we could have a look at the bugzilla entries
to see some potential issues
13:34 -!- makghosh [n=Joy(a)22.214.171.124] has joined #fedora-mktg
13:34 < iWolf> I think most people will want a site that doesn't use
13:34 < SyN-dRoMe> yes there is that also
13:34 < couf> yeah, that's something we really need to flesh out
13:35 < iWolf> We'll add that to the list of things to check into.
Customization features of spreadshirt as well as whether flash is
required for the storefront.
13:35 < iWolf> couf: I agree.
13:35 < couf> or it should be doable with the swfdec-stuff (or gnash)
13:35 < iWolf> Okay... Unfortunately, it is about time for me to head
back into the office.
13:36 < iWolf> Does anyone have anything else to add? I hate to cut
it short, but $dayjob calls....
13:36 < SyN-dRoMe> nothing from me.
13:36 < couf> nah, we can't really get stuff gone, while still checking vendors
13:36 < couf> I'm good
13:36 < SyN-dRoMe> but could you semd me your email address please iwolf?
13:37 < iWolf> SyN-dRoMe: you can grab it off of
13:37 < iWolf> Feel free to email me at that address.
13:37 < iWolf> Thanks for coming guys! It is much appreciated.
13:37 < SyN-dRoMe> no worries.
13:37 < iWolf> I will get the logs posted and update the wiki.
13:37 < couf> thanks iWolf
13:37 < iWolf> ================ Meeting Adjourned ==================
I'm involved in the freemedia program (just got started this last
month). What I was doing was buying blank DVD's and burning them.
Then I went to FUDCon last weekend, and there was a box of nice
pre-recorded media. I would be willing to buy one of these (since it
would be fairly cheap in bulk) and just send those out. It would look
a heck of a lot better than just burning DVD's and writing by hand
"Fedora 8 x86 DVD" on it :)
I know that this goes in with the Store SIG and some of what Jack is
doing, but I figured that these things exist today, there's gotta be
some way to get our hands on them! :)
A long look at the evolution with some notable mentions of Fedora
"The classic downloadable distribution of Red Hat Linux has been
replaced by Fedora, which is no longer sold in shrink-wrapped boxes.
Enterprise customers are recommended to purchase RHEL, Red Hat's own
branded and supported version of Linux. The perceived benefit of this
release model is that Red Hat benefits from the traditional community
approach fostered by Fedora, while giving a production model,
represented by Red Hat Enterprise Linux (RHEL) that corresponds with the
longer, more stable, upgrade cycle that is more easily implemented and
supported within the enterprise. Fedora has pioneered many of the
advances that later appear in RHEL.
In some ways Red Hat's business model represents a revolution in the
computing industry, and is counter intuitive to the dogma of modern
"Red Hat has managed to walk the line between corporate ambition and
community ethics, resisting the temptation to compromise in deals with
Microsoft and others, and has endeavored to remain honest and true to
its community roots, which it has maintained through its dependence on
the Fedora community."
We had a great marketing session with Leigh Day at FUDCon, and one of
the results is a plan to create a sustainable Fedora marketing plan by
March. This gets us ready for Fedora 9.
Work can commence here:
To get things started I'm taking on a lead wrangler role for that guide.
We also agreed in that meeting that we're going to more carefully
enforce on-topic and off-topic for this mailing list. This means some
discussions are requested to go to other lists. This will help our
collaboration with some of the marketing professionals we've invited to
work on Fedora marketing.
Finally, I'm proposing that we form a Marketing SIG and have regular IRC
meetings to help our collaboration move rapidly.
Once we've completed our marketing plan, it should be relatively stable
for some time. We can then evaluate maintaining or disbanding the SIG.
cheers - Karsten
Karsten Wade, Developer Community Mgr.
Dev Fu : http://developer.redhatmagazine.com
Fedora : http://quaid.fedorapeople.org
gpg key : AD0E0C41