marketing July 2008

marketing@lists.fedoraproject.org

74 participants
66 discussions

Zimbra changes license to address Fedora concerns
by Rahul Sundaram 22 Jul '08

22 Jul '08

Hi This paves the way for Zimbra to be packaged for Fedora. Good to see Yahoo responding to the concerns expressed earlier. http://www.zimbra.com/forums/announcements/19581-license-5-0-7-foss.html "Just wanted to provide a heads up that, in collaboration with legal counsel for the Fedora Community and Red Hat, we have made a minor tweak to the Yahoo! Public License (YPL), Version 1.0. ... Our colleagues in the Fedora community were concerned that the old version of 6.2 did not give licensees enough certainty that they could keep exercising their license, even if they followed its requirements. We thought this change was a reasonable request, and we were very pleased that we were able to respond to the Fedora community in the way they asked. Many thanks to our Fedora friends for their input" Rahul

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Check out my Facebook profile
by Naresh Kumar 21 Jul '08

21 Jul '08

I set up a Facebook profile where I can post my pictures, videos and events and I want to add you as a friend so you can see it. First, you need to join Facebook! Once you join, you can also create your own profile. Thanks, Naresh Here's the link: http://www.facebook.com/p.php?i=639188707&k=ZVCTP2S2WYVM5A1AYD2XY4&r&v=2 ___________________ This e-mail may contain promotional materials. If you do not wish to receive future commercial mailings from Facebook, please click on the link below. Facebook's offices are located at 156 University Ave., Palo Alto, CA 94301. http://www.facebook.com/o.php?u=1341864489&k=e285fc

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Linus uses Fedora 9
by Larry Cafiero 20 Jul '08

20 Jul '08

I'm relatively new to the marketing part of this, so I don't know if this is common knowledge in the digital world. If it isn't, I don't know if this has any marketing value to it, but those who are more experienced may know what to do with this. Here is an interview with Linus Torvalds on July 18: http://www.simple-talk.com/opinion/geek-of-the-week/linus-torvalds,-geek-of… And in it, he answers the following question: RM 'Which Linux distro do you use? ' LT: 'I've used different distributions over the years. Right now I happen to use Fedora 9 on most of the computers I have, which really boils down to the fact that Fedora had fairly good support for PowerPC back when I used that, so I grew used to it. But I actually don't care too much about the distribution, as long as it makes it easy to install and keep reasonably up-to-date. I care about the kernel and a few programs, and the set of programs I really care about is actually fairly small. [Funny, I use Fedora primarily for the same reason -- PowerPC support :-) ] Larry Cafiero http://www.fedoraproject.org/wiki/User:Lcafiero

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Community input wanted: How to compile questions for an interview.
by Jef Spaleta 18 Jul '08

18 Jul '08

Okay, I have the ear of a certain Dr. Gregory B. Newby concerning the use of Fedora and scientific computing. Dr. Newby is currently the Chief Scientist at the Arctic Region Supercomputing Center here at UAF which is how I found him and why I'm most interested in talking to him. ARSC makes heavy use of Fedora as a platform and I think we should spent time talking with an expert in the field of scientific research computing about how we can better match Fedora and this community for overall social benefit and better science. It's nice that we know that the biggest, baddest computer in the world uses Fedora. But there's a deeper conversation that needs to be had about turning this sub-community of users into an organized sub-community of active contributors within the Fedora tent. Everyone here should take a moment and read his bio: http://people.arsc.edu/~newby/bio.txt It's a fascinating read, and there's more... much more....there to think about talking to him about from the Fedora project perspective. Here's what I'd like to do. I'd like to compile a list of questions taken from the community to ask him and them I'm going to hold a somewhat longish video and chop it up into segments based on general subject matter. But how do i compile that list of questions? I'd prefer a list to be somewhat rank ordered so I make sure I ask him some of the most popular questions. Though I plan to reserve the right to things not highly rated as well. Suggestions on how to compile the list of questions and get it somewhat ordered by popularity? Obviously this is very much like how slashdot does its Q/A threads using slashdot karma to vote for questions...but we don't have that. Is there something else floating around out there that I can setup and drive people to? I'm asking in marketing because once we figure out how to do it, we can run other interviews with other experts in other areas using the same mechanism... so its in this group's best interest in helping me setup a process we can re-use. -jef

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I/F/V out, 4 Fedora Foundations in!
by Paul W. Frields 18 Jul '08

18 Jul '08

In today's Marketing meeting[1], we talked about the mixed message between "infinity / freedom / voice" (let's call it "IFV") and the newer four foundations, "friends / freedom / features / first." The IFV was, and remains, a great message. It's how we got our logo. It helped us solidify our ideas about Fedora, and out if it came the design. Then it helped us sell the design. Now the logo, and our "brand," if you will, seems pretty pervasive. We don't have to work hard to identify Fedora with its logo. But the new four foundations, which we developed earlier this year, need to firmly take their place as our new, consistent message. One of the things that would help would be some new poster artwork that would explain the 4 foundations the way that Mo Duffy's posters exaplained IFV. We might be able to just adapt the existing posters, because they are simple, eye-catching, and right to the point. We'd just alter the text a little. Or someone might have an idea for a new design, that would still complement our Web design. I'm going to put this request in the Artwork queue. Does anyone have specific ideas about other collateral that we want for Fedora 10? = = = [1] http://www.redhat.com/archives/fedora-marketing-list/2008-July/msg00141.html -- Paul W. Frields gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://paul.frields.org/ - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

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Workshop in Dharan for Linux Help Wanted!
by Tushar Neupaney 18 Jul '08

18 Jul '08

Dear Friends, As you all might know, we here at Dharan are planning for a workshop on Linux. We would also like to keep some programming sessions and much more. Things are yet to be finalized. But we would like your inputs. Please view our site and comment. www.workshopdharan.wordpress.com (Website) http://wiki.fossnepal.org/index.php?title=Training_on_FOSS_@_BPKIHS (Wiki at FOSS-Nepal) Please comment and help us build the pillars for tomorrow. Tushar

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July 17th Marketing meeting log & tasklist
by Michael Beckwith 17 Jul '08

17 Jul '08

https://fedoraproject.org/wiki/Marketing/Tasks see attached .log file for what went on -- ~Michael http://ridleytx.structed.net (for now) http://michaelbox.net (eventually) Jul 17 14:03:42 <gregdek> http://fedoraproject.org/wiki/Marketing/Tasks Jul 17 14:03:44 <gregdek> AGENDA! Jul 17 14:03:47 <gregdek> But first... Jul 17 14:03:50 <gregdek> ROLL CALL! Jul 17 14:03:53 * stickster is here! Jul 17 14:03:58 <tw2113> MichaelBeckwith Jul 17 14:03:59 <JonRob> Jonathan Roberts Jul 17 14:04:00 <lcafiero> <--- presente Jul 17 14:04:03 <ke4qqq> DavidNalley Jul 17 14:04:09 <tw2113> i can pay attention today, and i have no dayjob to get to :D Jul 17 14:04:09 <lcafiero> Larry Cafiero Jul 17 14:04:20 <wonderer1> HenrikHeigl Jul 17 14:04:29 <gregdek> Wow. Jul 17 14:04:35 <gregdek> A lot of folks today! Jul 17 14:05:05 <gregdek> All right. Jul 17 14:05:17 <gregdek> There are really only two concrete items on today's agenda. Jul 17 14:05:29 <gregdek> mizmo-out: are you about? Jul 17 14:06:23 <gregdek> I'm guessing the "-out" means no. :) Jul 17 14:06:39 <gregdek> Which means we can talk at length about video... Jul 17 14:06:46 <tw2113> she may have just forgotten to change it, we'll find out Jul 17 14:06:49 <gregdek> ...and whatever else someone wants to put on the agenda. Jul 17 14:06:56 <JonRob> ahh... Jul 17 14:06:59 * JonRob looks guilty Jul 17 14:07:03 <gregdek> So. VIDEO! Jul 17 14:07:11 <gregdek> JonRob: why so guilty? ;) Jul 17 14:07:22 <JonRob> i haven't really made any progress this week Jul 17 14:07:29 <JonRob> besides putting some new content in the channel Jul 17 14:07:37 <gregdek> Well, that's progress, isn't it? Jul 17 14:07:41 <JonRob> some :) Jul 17 14:08:15 <JonRob> one thing i'd like to point out, though this isn't solvable immediately, is we *need* a good editor Jul 17 14:08:20 <JonRob> video editor that is Jul 17 14:08:30 <gregdek> Which is a problem that we've tried to work on multiple fronts... Jul 17 14:08:32 <stickster> Yup, noted Jul 17 14:08:41 <gregdek> ...and is beyond the scope of this meeting, in a way. Jul 17 14:08:41 <JonRob> what approaches are we taking to this? Jul 17 14:08:57 <stickster> Why don't we save the editor problem for an AOB item? Jul 17 14:09:03 <JonRob> sure Jul 17 14:09:11 <JonRob> it's something i'd like to help out with if i can Jul 17 14:09:15 <gregdek> Well, that's basically all we've got, is AOB. Jul 17 14:09:16 <JonRob> so would be good to see what's going on now Jul 17 14:09:18 <stickster> ha Jul 17 14:09:35 <JonRob> ooo Jul 17 14:09:37 <JonRob> actually Jul 17 14:09:38 <JonRob> i have one Jul 17 14:09:38 <stickster> gregdek: Now you've derailed my plan to talk about *my* AOB Jul 17 14:09:40 <stickster> :-D Jul 17 14:09:47 <gregdek> Ha! Jul 17 14:09:51 <JonRob> (something un-video related for aob) Jul 17 14:09:52 * stickster gets back in line Jul 17 14:09:59 <gregdek> Well, frankly, we've been talking video for weeks now. Jul 17 14:10:11 <gregdek> And I think it's well-known where we're going. Jul 17 14:10:20 <stickster> Hell, if we don't change our ways. Jul 17 14:10:27 <gregdek> So maybe we should just move directly to AOB, unless someone has an objection. Jul 17 14:10:36 * gregdek thumps stickster with his gavel. Jul 17 14:11:58 <gregdek> No objection? Jul 17 14:12:05 <JonRob> no objection Jul 17 14:12:06 <gregdek> Then let's open the floor! Jul 17 14:12:07 --> rharrison (n=rusharri@nat/cisco/x-636d302e6b52d25e) has joined #fedora-mktg Jul 17 14:12:10 <stickster> +1 AOB Jul 17 14:12:56 <JonRob> stickster, you had something? Jul 17 14:13:00 <stickster> Sure. Jul 17 14:13:16 <stickster> I wanted to revive a topic that we put aside for F9 due to the lateness of the hour (date). Jul 17 14:13:33 <stickster> It was an offshoot of the SSS (which is owned by Docs). Jul 17 14:13:51 <stickster> mizmo-out had been wanting to do a better marketing campaign through our own front page Jul 17 14:13:51 --> Sonar_Guy (n=Who_Know@fedora/sonarguy) has joined #fedora-mktg Jul 17 14:14:01 <stickster> viz. http://www.gnome.org/ Jul 17 14:14:15 <stickster> We're in a perfect time to do this now, 3.5 months before release. Jul 17 14:14:41 <stickster> Now, this is clearly a Websites project from the execution standpoint. Jul 17 14:14:45 <JonRob> ah yes... Jul 17 14:15:09 <stickster> But I wanted to bring it up here just to find out if there is anything Marketing can lend to that effort. Jul 17 14:15:25 <stickster> (and because the idea happened here ~3 months ago) Jul 17 14:15:42 <JonRob> so what was it specifically mizmo-out had in mind? Jul 17 14:15:52 <JonRob> because we've now integrated the banner into the front page Jul 17 14:16:48 <rharrison> Well there's the obvious content which would need to go with the better design. Jul 17 14:17:01 --> inode0 (n=inode0@fedora/inode0) has joined #fedora-mktg Jul 17 14:17:51 <stickster> JonRob: I think part of it was human-readable release notes Jul 17 14:17:58 <stickster> (i.e. the "Wow!" pages) Jul 17 14:18:13 <JonRob> stickster: that's what i've tried to do with the summaries Jul 17 14:18:20 <JonRob> me and rahul Jul 17 14:18:23 <JonRob> the trouble is Jul 17 14:18:30 <JonRob> it needs more design input Jul 17 14:18:44 <JonRob> and also, some people are interested in putting *more* content in it Jul 17 14:18:51 <stickster> JonRob: Well hopefully mizmo-out will see this discussion and give freely Jul 17 14:18:54 <JonRob> when i think we need to be strict with our selves Jul 17 14:19:00 <stickster> JonRob: I agree. Less is more. Jul 17 14:19:01 <JonRob> and simply pick the best Jul 17 14:19:16 <JonRob> i'm fairly confident in my ability to do the writing parts of it Jul 17 14:19:21 <JonRob> and am more than willing Jul 17 14:19:26 <stickster> JonRob: And I'm willing to help wield a stick to keep down the content size if needed. Jul 17 14:19:32 <JonRob> cool :) Jul 17 14:19:34 <gregdek> Simplify and amplify. Jul 17 14:19:39 <stickster> Disco, baby Jul 17 14:19:41 <gregdek> So here's the thing: Jul 17 14:19:48 <JonRob> and i'd love to push this off the wiki! Jul 17 14:19:57 <gregdek> The marketing plan exists to provide content for these exercises. Jul 17 14:20:11 <gregdek> Is that content correct and useful for this exercise? Jul 17 14:20:48 <wonderer1> JonRob stickster: maybe someone maybe of you can put a summary of what was done in the past 3 Month maybe as link in the mrkt/Tasks wikisite so that new ones (as I am) can get "the great picture" of what was done so far... Jul 17 14:21:50 <JonRob> gregdek: that will need updating for f10 though, to be relevant for a release summary? Jul 17 14:22:03 <JonRob> wonderer1: sure, hopefully i can do something like that over the next week Jul 17 14:22:14 <stickster> wonderer1: What we really need is to have these meetings recorded in the wiki. Jul 17 14:22:15 <JonRob> but a good place is to look over the completed tasks list too Jul 17 14:22:17 <stickster> That's the record we need. Jul 17 14:22:23 <wonderer1> thx Jul 17 14:22:23 <stickster> https://fedoraproject.org/wiki/Marketing/Meetings is sad. Jul 17 14:22:59 <gregdek> Heh. Jul 17 14:23:10 <stickster> Who's volunteering to put up the IRC log and minutes for this meeting? Jul 17 14:23:16 <gregdek> The completed tasks list is the only metric I ever use. Jul 17 14:23:18 <stickster> That's how we fix that problem. Jul 17 14:23:28 <tw2113> i've been logging Jul 17 14:23:39 <stickster> Even just the log would be enough, along with Greg's task list. Jul 17 14:23:45 <wonderer1> I need e.g. some hints what "should" be the new design, what was the content (Text, Icons, Banners, Theme, etc.) was it so far to look over it... Jul 17 14:23:52 <tw2113> i'll do it Jul 17 14:23:59 <stickster> wonderer1: Now is the time to get involved in the discussion. Jul 17 14:24:03 <stickster> wonderer1: Nothing's been set yet. Jul 17 14:24:24 <JonRob> can i suggest: we put aside a time to discuss exclusively what we're going to do with f10 release Jul 17 14:24:31 <stickster> +1. Jul 17 14:24:36 <JonRob> sometime in the future to give us time to prepare and each come with a plan for what we'd like to do Jul 17 14:24:39 <gregdek> Don't we have to know what's in the F10 release to do that? Jul 17 14:24:41 <gregdek> Or no? Jul 17 14:24:52 <stickster> Not for high-level design. Jul 17 14:24:53 <JonRob> gregdek: i think we can start to plan the kind of material we'd like to use Jul 17 14:24:54 <gregdek> Are we talking a plan independent of feature discussions? Jul 17 14:24:57 <gregdek> OK. Jul 17 14:24:59 <stickster> Yes. Jul 17 14:25:06 <JonRob> yeah...feature's can just slot in to the overall look Jul 17 14:25:40 <wonderer1> ok, we need: Jul 17 14:25:51 <wonderer1> 1) what is F10 about (highlights) Jul 17 14:25:56 <wonderer1> 2) design Jul 17 14:26:08 <wonderer1> 3) content Jul 17 14:26:14 <wonderer1> 4) put all together Jul 17 14:26:27 <JonRob> wonderer1: there's more to it than that Jul 17 14:26:33 <JonRob> we need to have a rolling marketing effort Jul 17 14:26:40 <JonRob> so things don't fall quiet in between releases Jul 17 14:26:54 <JonRob> when features are announced i'll pick up interviews again and do my best to promote those Jul 17 14:27:01 <JonRob> but i'd like us to come up with something fresh to do too Jul 17 14:27:02 <wonderer1> JonRob: I mean as mainparts. The gaps between can fill out. Jul 17 14:27:03 <wonderer1> but Jul 17 14:27:11 <JonRob> wonderer1: ok, cool :) Jul 17 14:27:14 <stickster> Let's move this discussion to the mailing list. Jul 17 14:27:20 <wonderer1> to start a plan THIS can be the startingpoints?! Jul 17 14:27:24 <stickster> And make room for a topic that's maybe a bit more bite-sized Jul 17 14:27:31 <wonderer1> ok. Jul 17 14:28:18 <JonRob> np Jul 17 14:29:04 * gregdek thinks aloud. Jul 17 14:29:19 <rharrison> Weren't we talking about highlighting folks, features, freedom etc. Jul 17 14:29:26 <gregdek> Yes, we were. Jul 17 14:29:33 <rharrison> as the release went on Jul 17 14:29:34 <gregdek> We've identified clear themes of communication. Jul 17 14:29:49 <JonRob> oo rharrison - thanks for the reminder :) Jul 17 14:29:51 <gregdek> What we haven't done is identified (a) mechanisms and (b) resources. Jul 17 14:30:05 <rharrison> So after a release (now) we could post things about the people who made the latest Jul 17 14:30:33 <rharrison> midway as things start to take shape we could talk about the features that are going into the next release Jul 17 14:31:22 <rharrison> then talk about how it all fits together (freedom) just before to drive hype Jul 17 14:31:23 <JonRob> rharrison: i usually try to combine those two with the interviews Jul 17 14:31:39 <JonRob> do you think they'd work better split out? Jul 17 14:31:58 <JonRob> what kind of content would we produce? and where would we output it (nb: this is what i want news.fp.o so badly for!) Jul 17 14:32:17 <JonRob> i like the last one - to make sure people have the big fedora picture before using Jul 17 14:32:29 <rharrison> people have short attention spans (especially the media) I suspect keeping things focused might help with that. Jul 17 14:32:48 --> fugolini (n=francesc(a)host169-155-dynamic.59-82-r.retail.telecomitalia.it) has joined #fedora-mktg Jul 17 14:33:05 <-- Subhodip has quit ("Pants on Fire .. Angry elephant chasing ...ar ki ki hote pare ??") Jul 17 14:33:06 <fugolini> Sorry, I'm late Jul 17 14:33:10 <fugolini> FrancescoUgolini Jul 17 14:33:45 <fugolini> Marketing meeting? Jul 17 14:33:51 <JonRob> fugolini: yep Jul 17 14:34:02 <fugolini> ok, i'm here Jul 17 14:34:14 <JonRob> rharrison: if we get a great summary put together that would be a cool way to remind people of everything we've talked about previously Jul 17 14:34:15 --> MrTom (n=mrtom@fedora/MrTom) has joined #fedora-mktg Jul 17 14:34:24 <JonRob> and actually, from talking with editors at the end of the last release Jul 17 14:34:31 <JonRob> they'd appreciate it if we could get a summary out earlier Jul 17 14:34:47 <JonRob> so that they can start preparing articles ahead of final release Jul 17 14:35:42 <tw2113> +1 Jul 17 14:36:36 <ke4qqq> lead time for a lot of print media is 2 months or more. Jul 17 14:36:39 <rharrison> So we should probably copy the SSS from F9 over to a F10 page now so edits can begin. Jul 17 14:37:03 <rharrison> Which gives us an end of Aug. deadline? Jul 17 14:37:16 <stickster> rharrison: *bzzzt* Jul 17 14:37:16 <wonderer1> who talks to the editors at this time? has this person the overview of whats going on and whats really in next release? One idea I had in mind is e.g. spacewalk. Jul 17 14:37:21 <JonRob> rharrison: for having something that the press can get their teeth into? Jul 17 14:37:22 <rharrison> if we want articles to hit in the Nov. issues? Jul 17 14:37:28 <stickster> rharrison: The SSS was an abortion from day one. Jul 17 14:37:46 * stickster not putting too fine a point on it, eh? Jul 17 14:37:52 <JonRob> heh Jul 17 14:37:56 * stickster says that only because it was his idea Jul 17 14:38:00 <rharrison> really we should probably just make the release notes the SSS Jul 17 14:38:25 <JonRob> imho, the old system of release notes and summary worked on seperately makes most sense Jul 17 14:38:32 <JonRob> i liked the sss idea, but it didn't work Jul 17 14:38:36 <gregdek> Yep. Jul 17 14:38:37 <stickster> JonRob: Yup. Jul 17 14:38:45 <JonRob> also, we're gonna need to make sure everyone is on the same page Jul 17 14:38:46 <gregdek> So if we all agree, who tells quaid? ;) Jul 17 14:38:53 <stickster> no no, it was *my* idea Jul 17 14:38:54 <JonRob> last time there were several summaries being worked on! Jul 17 14:39:00 <stickster> So I've already come to grips with its ass-ness. Jul 17 14:39:06 <gregdek> Oh. Well, then, stickster, what comes next? Jul 17 14:39:09 <stickster> Here's the thing, then. Jul 17 14:39:31 <stickster> Because the *new* wiki EASILY supports the kind of transclusion we want to do, we can accomplish the same thing without all the g.d. process in the way. Jul 17 14:39:39 <stickster> Did you write a cool page? Jul 17 14:39:40 <stickster> Cool. Jul 17 14:39:53 <stickster> Just do {{:MyNewHotAwesomePage}} to pop it in somewhere else. Jul 17 14:40:15 <stickster> That doesn't solve the separate summary and release notes "problem," Jul 17 14:40:26 <JonRob> stickster: i don't know that it is a problem Jul 17 14:40:34 <JonRob> the content is *entirely* different Jul 17 14:40:36 <stickster> (JonRob: thus the quotes) Jul 17 14:40:38 <JonRob> ah i c Jul 17 14:40:39 <JonRob> sorry Jul 17 14:40:40 <stickster> JonRob: Exactly. Jul 17 14:40:48 <stickster> JonRob and I are simpatico today :-) Jul 17 14:40:50 <JonRob> i think we should think about which we link from the homepage Jul 17 14:41:00 <JonRob> 'cos the release notes are great Jul 17 14:41:02 <stickster> So if I ever bring up SSS again, slap me hard with something wooden. Jul 17 14:41:17 <JonRob> but is it what we want people to go to when they're trying to decide whether to download or not Jul 17 14:41:18 <JonRob> ? Jul 17 14:41:27 <stickster> JonRob: No. Jul 17 14:41:40 * JonRob feels like he's pushing his own agenda a lot tonight - apologises! Jul 17 14:41:44 <stickster> Please continue! Jul 17 14:41:51 <stickster> gregdek: Am I hijacking you? Jul 17 14:41:54 <stickster> 'cos I'll shut up. Jul 17 14:41:56 <ke4qqq> yeah definantly not release notes Jul 17 14:41:57 <gregdek> Go. Jul 17 14:41:59 <gregdek> Go man, go! Jul 17 14:42:06 <gregdek> This is an open meeting at this point. Jul 17 14:42:09 <rharrison> good point about the include capability of the wiki. Just have people go crazy creating smaller pages (easier to swallow) and we can pull them in from where ever Jul 17 14:42:12 <gregdek> Just bring it back to some work items, please. ;) Jul 17 14:42:20 <stickster> Yup Jul 17 14:42:41 <stickster> So the summary/OverView beat *is* reusable material. Jul 17 14:42:50 <stickster> Those we can de-duplicate. Jul 17 14:42:55 <JonRob> yes Jul 17 14:43:08 <stickster> The other 90%+ of the release notes stays the same. Jul 17 14:43:14 <stickster> Now... Jul 17 14:43:16 <stickster> What we need is... Jul 17 14:43:32 * gregdek wanders afk, bbiab Jul 17 14:43:36 <stickster> a mechanism to turn the content for the summary/OverView *into* the featured content on the Website (WOW!) pages. Jul 17 14:43:43 <-- kital has quit (Read error: 110 (Connection timed out)) Jul 17 14:43:55 <JonRob> stickster: yeah i see nothing wrong with doing the text content in the wiki Jul 17 14:44:10 <rharrison> So the basic problem is that we need content Jul 17 14:44:11 <JonRob> but we need something better for it Jul 17 14:44:12 <JonRob> i.e. Jul 17 14:44:35 <rharrison> does it truly matter where it comes from as long as we have a way to know about it? Jul 17 14:44:49 <JonRob> rharrison: no not at all Jul 17 14:45:14 <JonRob> (forget my i.e.) Jul 17 14:45:43 <stickster> JonRob: Here's what I'd like to do... to take an action item away from this meeting Jul 17 14:45:53 <stickster> Rahul does the OverView beat on the release notes. Jul 17 14:46:52 <stickster> If you guys can agree on a way to equalize that with the ReleaseSummary, so that we don't have to keep track of two sets of content, that would be good. Jul 17 14:47:20 <wonderer1> +1 Jul 17 14:47:30 <fugolini> +1 too Jul 17 14:47:32 <stickster> And keep in mind, it's just the one beat. Jul 17 14:47:33 <JonRob> sure i'l chat with rahul Jul 17 14:47:38 <stickster> So it's not too big to deal with. Jul 17 14:48:13 <JonRob> i feel quite a grand vision developing in my head - which people may or may not agree with Jul 17 14:48:14 <stickster> All I want to do is to maximize the way we deal with reusable content on the wiki. Jul 17 14:48:18 <JonRob> on how we can tackle all of this Jul 17 14:48:26 <JonRob> i might come to the list with it in the next few days Jul 17 14:48:32 <stickster> Oh, ah Jul 17 14:48:38 <stickster> If you want the mic, you can have it Jul 17 14:48:45 * stickster is done. Jul 17 14:49:01 <JonRob> not just now....but i think we need to discuss now what we're going to do for the whole of f10 Jul 17 14:49:22 <JonRob> well not now now lol Jul 17 14:49:24 <stickster> So ACTION: JonRob to talk to Rahul on list about how to increase reusability between summaries <-> OverView Jul 17 14:49:26 <JonRob> but in the next few weeks Jul 17 14:49:40 <JonRob> sure Jul 17 14:49:52 <stickster> JonRob: Do you mean from the perspective of applying the marketing plan? Jul 17 14:50:08 <JonRob> partly yeah i guess so Jul 17 14:50:12 * JonRob makes a note to review that Jul 17 14:50:51 * stickster doesn't know if gregdek came back. Jul 17 14:50:55 <wonderer1> whats next? Jul 17 14:50:59 <JonRob> i have to leave myself now anyway Jul 17 14:51:01 <stickster> AOB. Jul 17 14:51:07 <gregdek> I'm here, yes. Jul 17 14:51:08 <stickster> Anyone else have an item to discuss? Jul 17 14:51:12 * stickster hands gavel to gregdek Jul 17 14:51:18 <JonRob> thanks all, sorry for taking up all your time :p Jul 17 14:51:23 <tw2113> i have nothing Jul 17 14:51:37 <-- JonRob (n=jon(a)88-109-172-249.dynamic.dsl.as9105.com) has left #fedora-mktg Jul 17 14:51:44 <gregdek> So what conclusion did we come to? Jul 17 14:52:00 <wonderer1> I have my ideas so far ... Jul 17 14:52:06 <gregdek> That we will have an overview and a release summary? Jul 17 14:52:40 <stickster> gregdek: the action item is to work out a reusability plan between the overview and the release summary. Jul 17 14:52:47 <stickster> Doesn't matter how it happens. Jul 17 14:52:49 <gregdek> OK. Jul 17 14:52:53 <stickster> As long as it does. Jul 17 14:52:58 <stickster> JonRob will start the ball rolling. Jul 17 14:53:00 <gregdek> Any other ideas? wonderer1? Jul 17 14:54:30 <wonderer1> only to 1) summarize what we have 2) what to do (Checklist, Timeline, etc.) 3) who does what till when 4) get ready (and THAT 4 points work a bit out together ;-) ). Jul 17 14:55:00 --- ianweller_afk is now known as ianweller Jul 17 14:55:21 <gregdek> Do we need to build a marketing timeline for F10? Jul 17 14:56:02 <stickster> gregdek: There's something concrete. Jul 17 14:56:36 <stickster> We should really try to get kschiltz involved in those discussions on the list. Jul 17 14:56:38 <wonderer1> gregdek: I think in the way when shold be design, content, banners, what-items-ever be ready that anybody can work with. What must come first that the Part xyz can work on. Jul 17 14:57:01 <wonderer1> or how does this go in the past...? Jul 17 14:57:22 <gregdek> Well, it brings up... Jul 17 14:57:28 <stickster> Actually, for F9 we started holding release-day planning meetings back before Beta. Time for me to kick that up with Mr. Poelstra. Jul 17 14:57:29 <gregdek> ...what the mandate of this group is? Jul 17 14:57:43 <gregdek> Is it to produce physical goods? No, that's best left to ambassadors. Jul 17 14:57:56 <gregdek> Is it to produce artwork? No, that's best left to the Fedora Art team. Jul 17 14:58:23 <stickster> We produce message? Jul 17 14:58:25 <gregdek> It is, in my opinion, to produce "messaging". Jul 17 14:58:27 <gregdek> Yes. Jul 17 14:58:31 <stickster> SCORE! I win. Jul 17 14:58:38 <gregdek> That can be used for all of those things... Jul 17 14:58:47 <gregdek> ...but that is SIMPLE, and CONSISTENT, and people know where to get it. Jul 17 14:58:51 <gregdek> And beyond that, Jul 17 14:59:12 <gregdek> I believe it is our mission to come up with ideas to push those messages out to everyone. Jul 17 14:59:18 <stickster> And we make sure we are providing that input to the other groups. It keeps their work product on the message. Jul 17 14:59:27 <gregdek> The first bit, consistent messaging about who were are, I think we've largely accomplished. Jul 17 14:59:35 <gregdek> Do people know where that messaging is, and what it is? Jul 17 14:59:36 <stickster> Having mizmo-out participating here, for instance, keeps Artwork on-target. Jul 17 14:59:44 <stickster> gregdek: Now you're talking... Jul 17 14:59:59 <gregdek> I'm actually asking the question. Jul 17 15:00:06 <gregdek> Who knows where our messaging is? Jul 17 15:00:15 * stickster holds tongue Jul 17 15:00:15 <gregdek> What are the four Fs of Fedora? Jul 17 15:00:19 <gregdek> Who knows? Jul 17 15:00:22 * gregdek waits. Jul 17 15:00:26 <tw2113> Freedom Jul 17 15:00:26 <stickster> ooo oooo ooooo! Jul 17 15:00:29 <tw2113> First Jul 17 15:00:35 <ianweller> food Jul 17 15:00:37 <tw2113> something Jul 17 15:00:38 <tw2113> something Jul 17 15:00:39 <gregdek> Bzzt. :) Jul 17 15:00:40 <ianweller> friends Jul 17 15:00:42 <stickster> *bzzt! Jul 17 15:00:47 <gregdek> :) Jul 17 15:00:48 <ianweller> (high) five Jul 17 15:00:50 <ianweller> ;) Jul 17 15:00:50 <gregdek> See, this is my point. Jul 17 15:01:10 <gregdek> EVERYONE IN FEDORA SHOULD KNOW THE FOUR Fs, AND IF NOT, WE ARE THE FIFTH F. Jul 17 15:01:17 <gregdek> Which is FAIL. Jul 17 15:01:23 <ianweller> oh i was thinking f--- Jul 17 15:01:26 <ianweller> ;) Jul 17 15:01:28 <tw2113> ooh Jul 17 15:01:33 * gregdek lols. Jul 17 15:01:34 <stickster> freedom, friends/folks, features, first. Jul 17 15:01:39 <stickster> KNOW THEM. LOVE THEM. Jul 17 15:01:41 <stickster> BE THEM. Jul 17 15:01:48 <tw2113> blog them Jul 17 15:01:49 <gregdek> Simplify and amplify. Jul 17 15:01:56 <ianweller> i shall write them in my sleep. Jul 17 15:02:07 <gregdek> How do we make those pervasive in our community, without making them useless slogans? Jul 17 15:02:13 <gregdek> That, to me, is what this group is all about. Jul 17 15:02:23 <ianweller> don't we already have infinity | freedom | voice? Jul 17 15:02:31 <ianweller> why did we make more words? Jul 17 15:02:39 <wonderer1> +1 Jul 17 15:02:43 <tw2113> http://michaelbox.net/blog/?p=54 Jul 17 15:02:48 <gregdek> Because those three words weren't actually sufficient. Jul 17 15:03:01 <gregdek> We care about INNOVATION. Not represented in I|F|V. Jul 17 15:03:10 <gregdek> But that's "FIRST". Jul 17 15:03:16 <ianweller> so should we *replace* i|f|v? Jul 17 15:03:23 <gregdek> Dunno. Jul 17 15:03:35 <gregdek> It's always tricky when you end up with multiple messages. Jul 17 15:03:37 <stickster> ianweller: Those are the words that we used to scope the logo. Jul 17 15:03:46 <gregdek> But that was three years ago. Jul 17 15:03:54 <stickster> And without the 4 F's, which didn't exist at the time, Mo created some awesome artwork. Jul 17 15:03:54 <ianweller> we can still keep the logo. Jul 17 15:03:59 <stickster> Absolutely. Jul 17 15:04:00 <gregdek> Oh, we will keep the logo. Jul 17 15:04:02 <wonderer1> can we build out of our messaging (4 or three word) a Marketing Campain? how can we build around that a concept for maybe F10 that leads to design, to contecnt, etc.? Jul 17 15:04:08 <stickster> Let me be clear: the logo is PERFECTION. Jul 17 15:04:13 <ianweller> stickster: agreed. twice. Jul 17 15:04:24 <stickster> :-D Jul 17 15:04:27 <gregdek> wonderer1: That's the key question. Jul 17 15:04:37 <gregdek> And we've got some time to figure it out. Jul 17 15:04:45 <ke4qqq> yeah it's ok for the message to change - three years is a long time for the same message. Jul 17 15:04:50 * wonderer1 dont a friend of to much fillwords ;-) Jul 17 15:04:54 <ianweller> should we push for the 4 F's in marketing collateral for F10? Jul 17 15:05:09 <gregdek> It's easy to get lost in the mechanics of synching the feature list and the overview -- but this group is about articulating a story, and telling it to as many people as we can. Jul 17 15:05:14 <stickster> Yup. Jul 17 15:05:15 <gregdek> And that story is a lot bigger than features. Jul 17 15:05:28 <gregdek> Which makes this one of the most challenging groups to belong to. :) Jul 17 15:05:39 <gregdek> We are the keepers of the Ideals Of Fedora. Jul 17 15:05:56 <stickster> gregdek: Here's the thing.. Jul 17 15:06:10 <wonderer1> that means we are at the point "we have 4 words, messaging" and the rest must build up around that? Brainstorming, concepts, etc.?! or are their any metrics we can reuse from "old" ones? Jul 17 15:06:18 <stickster> We tried the "send us your stories" tack for F9. Didn't work very well in my opinion. Jul 17 15:06:47 <gregdek> Not well enough, no. Jul 17 15:06:53 <stickster> But the thing I like that we've started to generate back during FUDCon was the "I Am Fedora" story. Jul 17 15:06:53 <gregdek> Does that mean we should quit on it? Jul 17 15:07:01 <gregdek> I liked that, too. Jul 17 15:07:24 <stickster> *THAT* is what we should pursue. Because in those people you find the success stories. And it's not just one story told 100 times, it's a hundred different stories. Jul 17 15:07:31 <ianweller> i think the F10 release should focus on the community even more. split the main body of the website, on the right side have a picture rotation of fedora volunteers, saying We Are Fedora Jul 17 15:07:40 <stickster> See that? Jul 17 15:07:45 * stickster does a little dance. Jul 17 15:08:02 <gregdek> wonderer1: Have you read this? Jul 17 15:08:04 <gregdek> http://fedoraproject.org/wiki/Marketing/MarketingPlan Jul 17 15:08:06 <ianweller> on the left side, the 4 Fs along side screenshots of the F10 release. Jul 17 15:08:10 <ianweller> just my USD 0.02 Jul 17 15:08:39 <ke4qqq> +1 - maybe with a short blurb about the fedorite being displayed. Jul 17 15:09:02 <ianweller> yes. Jul 17 15:09:09 <ianweller> but they don't have to all be fedora contributors, i think Jul 17 15:09:14 <ke4qqq> no users as well Jul 17 15:09:14 <ianweller> they can be the people on that robot soccer team, or whatever Jul 17 15:09:24 <wonderer1> gregdek: Ok. Jul 17 15:09:25 <ke4qqq> or Newby with his big fedora cluster Jul 17 15:09:27 <stickster> So what can we accomplish in the next week that will (1) increase awareness of the 4 F's, and (2) lay groundwork for a more pervasive, persistent presence of the 4 F's? Jul 17 15:09:44 <ianweller> new artwork/marketing collateral? Jul 17 15:09:54 <stickster> ianweller: You're on. Wanna do some? Jul 17 15:10:16 <ianweller> i could throw some stuff together. not going to guarantee it's going to get done ;) Jul 17 15:10:16 <stickster> Or convince someone to? Jul 17 15:10:31 <ianweller> i could probably convince someone relatively easily Jul 17 15:10:36 <ianweller> tw2113: !!!! Jul 17 15:10:43 * stickster thinks, "I can ask Mo if she'll consider how we can take the posters -> 4 F's." Jul 17 15:11:36 <ke4qqq> does this mean we're purging i|f|v? Jul 17 15:11:57 <ianweller> by F10, i think we should. Jul 17 15:12:13 <ianweller> although, then people wonder what our logo even means. Jul 17 15:12:18 <ianweller> and then we have this infinite loop Jul 17 15:12:27 <stickster> ianweller: We have the historical basis on the wiki. Jul 17 15:12:27 <tw2113> sorry, was making a phone call Jul 17 15:12:49 <stickster> The logo, I think, is closely enough associated with Fedora now. Jul 17 15:12:51 <ke4qqq> I think we'd have to - too hard to push two different campaigns at once. Jul 17 15:13:25 <gregdek> The logo story needed to be interested when we were still selling the logo. The logo is now well sold. :) Jul 17 15:13:33 <stickster> disco Jul 17 15:13:36 <ianweller> the logo is win. Jul 17 15:13:47 <stickster> So down with i|f|v, up with the 4 F's. Jul 17 15:13:57 <ianweller> but i think we should do it *at* F10, not in the middle Jul 17 15:14:01 <stickster> Although we should call them Jul 17 15:14:08 <stickster> the "4 Foundations." Jul 17 15:14:19 <stickster> Let's get that out of the way. Jul 17 15:14:24 <gregdek> I used to sing for the Four Foundations. Jul 17 15:14:26 <wonderer1> ack 4 Foundations. Jul 17 15:14:30 <wonderer1> sounds good Jul 17 15:14:36 <gregdek> I still have the blue suit. Jul 17 15:14:39 <stickster> gregdek: And I'll bet it was sweet. Jul 17 15:14:53 <gregdek> There's your animation idea, btw. Jul 17 15:14:54 <stickster> Karaoke with gregdek is like going clubbing with Bryan Ferry. Jul 17 15:15:01 <wonderer1> gregdek: blue suit? pics please ;-) Jul 17 15:15:33 <stickster> OK, so action items? Jul 17 15:15:34 <gregdek> We should ask RH creative folks if they can put together a music video of the Four Foundations. Napoleon would crush that idea. Jul 17 15:15:48 <stickster> BOSS. Jul 17 15:15:55 <gregdek> Music is an incredible hook. Jul 17 15:16:08 <gregdek> ian -- don't you do music? Jul 17 15:16:21 <stickster> wait -- so are you saying an actual video of "people"? or you mean an animation that represents the foundations? Jul 17 15:16:33 <ianweller> gregdek: not on linux... /me ducks Jul 17 15:16:40 <ianweller> i need to try and figure that out someday Jul 17 15:16:42 * stickster is firing up an email. Jul 17 15:16:44 <gregdek> I'm saying an animated video of the band, "the Four Foundations," singing about the four foundations of Fedora. Jul 17 15:16:44 * wonderer1 dreaming of blue hat, black sunglasses and fingering one of his 14 E-Guitars on stage... Jul 17 15:16:53 <ianweller> gregdek: and you have to be in the four foundations Jul 17 15:16:59 <stickster> gregdek: I don't want another GNU/Stallmans. Jul 17 15:16:59 <gregdek> Oh, I will be. Jul 17 15:17:01 <stickster> *shudder Jul 17 15:17:06 <ianweller> blue suit and everything. Jul 17 15:17:08 <gregdek> The music will be tight. That I can assure you. Jul 17 15:17:14 <ke4qqq> four animated f's singing.... Jul 17 15:17:19 <stickster> I will put my trust in you then. Jul 17 15:17:31 <stickster> 'Cos the GNU/Stallmans are wack, yo. Jul 17 15:17:33 <wonderer1> idea: Fedora music contest...? Jul 17 15:17:43 <gregdek> We can definitely open it up. Jul 17 15:17:51 <gregdek> But I intend to win. ;) Jul 17 15:18:05 <stickster> Who's the mean guy on American Idol? Jul 17 15:18:13 <tw2113> simon cowell or something Jul 17 15:18:15 <stickster> Because I most definitely will play him on the panel. Jul 17 15:18:26 <gregdek> OK, so that was fun. Jul 17 15:18:38 <wonderer1> ok, so we have the fun part! Jul 17 15:18:40 <gregdek> Did we have action items to summarize, again? I've got other business. :) Jul 17 15:18:50 * stickster has an action item to talk to Mo about poster revisions. Jul 17 15:19:08 <stickster> Did anyone else come up with an idea on something concrete they can accomplish (or at least start) in the next week? Jul 17 15:19:28 <stickster> Because without people committing to action, there's not going to be a lot of momentum. :-) Jul 17 15:19:46 <stickster> <stickster> So what can we accomplish in the next week that will (1) increase awareness of the 4 F's, and (2) lay groundwork for a more pervasive, persistent presence of the 4 F's? Jul 17 15:20:11 <stickster> gregdek: Will you talk to Napoleon & the crew about the video idea? Jul 17 15:20:14 <gregdek> I will. Jul 17 15:20:17 <stickster> supeb Jul 17 15:20:20 <stickster> *superb, even. Jul 17 15:20:43 <stickster> tw2113: wonderer1: ke4qqq: ianweller: anything? Jul 17 15:21:16 <stickster> Does someone want to agree to do a blog post a week on the 4 Fedora foundations and what they mean? Jul 17 15:21:18 <wonderer1> I'm good. Also good startingpoint for next week! Jul 17 15:21:36 <stickster> wonderer1: Did you have something in mind to start this week? Jul 17 15:21:44 <tw2113> i already did a cheap one :D Jul 17 15:21:45 <ke4qqq> I'll agree to do a blog post per week Jul 17 15:22:01 <wonderer1> stickster: sorry, not at this time. Jul 17 15:22:18 <stickster> Cool beans Jul 17 15:22:50 <stickster> All right, so that's another action item - ke4qqq to do a blog post Jul 17 15:23:03 <stickster> Let's everyone check out the marketing plan too like Greg said Jul 17 15:23:08 <stickster> https://fedoraproject.org/wiki/Marketing/Plan Jul 17 15:23:21 <stickster> Ask questions on the list if things are unclear. Jul 17 15:23:33 * gregdek raises hand. Jul 17 15:23:53 <stickster> Oops! /me backs down Jul 17 15:24:49 <gregdek> No no. Jul 17 15:24:52 <gregdek> I was just going to ask: Jul 17 15:25:01 <gregdek> Who wants to be the person to update the wiki task list? Jul 17 15:25:14 <gregdek> Because I've been doing it for months now. Jul 17 15:26:04 <ianweller> gregdek has a good way of making a meeting become very quiet. Jul 17 15:26:10 <gregdek> BOO YAH! Jul 17 15:26:14 <gregdek> :) Jul 17 15:26:23 <gregdek> So perhaps the answer is "still you, gregdek". Jul 17 15:26:26 <gregdek> Which is okay, for now. Jul 17 15:26:26 <ke4qqq> I'll take care of it Jul 17 15:26:42 <stickster> ke4qqq swings, and doubles! Jul 17 15:26:49 * gregdek applauds! Jul 17 15:26:58 <stickster> Solid. Jul 17 15:27:07 <ianweller> liquid. Jul 17 15:27:13 <ke4qqq> gas? Jul 17 15:27:20 <ianweller> p l a s m a Jul 17 15:27:38 <tw2113> i'm planning on posting the log and an link to the task list Jul 17 15:28:11 <ke4qqq> I'll get the task list done in 30 minutes or so. Jul 17 15:28:21 <stickster> gregdek: wanna call it, big guy? Jul 17 15:28:33 <-- lcafiero has quit ("Leaving") Jul 17 15:28:56 <stickster> tw2113: Awesome, I'm going to link to it in an email to the list re: posters Jul 17 15:29:11 <wonderer1> are we still at the marketingplan wikisite? may I ask how "old" is the marketinplan or better how about filling the empty points peace by peace? Or am I to "fast"... Jul 17 15:29:24 <tw2113> i'll be around, just ping me when you two have these things done, and then i'll post it all Jul 17 15:30:02 <ke4qqq> k Jul 17 15:30:03 * gregdek BANGS THE GAVEL! Jul 17 15:30:26 <gregdek> wonderer1: marketing plan is still a great reference. Jul 17 15:30:32 <gregdek> It is currently only four months old. Jul 17 15:31:02 <wonderer1> ah, ok.

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Reminder: Fedora marketing meeting today
by Greg DeKoenigsberg 17 Jul '08

17 Jul '08

Hey all. Fedora marketing meeting today. WHERE: irc.freenode.net, #fedora-mktg WHEN: 1900 UTC (3pm Eastern US time) WHAT: Agenda at http://fedoraproject.org/wiki/Marketing/Tasks Time for me to write a script that does this. ;) --g

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Supreme Court in Brazil is beggining to look to Open Source
by Teseu 17 Jul '08

17 Jul '08

I've been invited to a new created committee which has for its first task this, eliminate M$Office form IT area for OpenOffice.org. This is the first, we have to study all the licences to find open source replacements, in all areas, DB's, servers, I see in the future desktops. All functionalities should be maintained to aviod resistance (it's a very tradicional house, culture set in stone). We switched a server, with version control to a Fedora with SubVersion. This is the start, I hope the end is far, far away. Teseu http://teseu.wordpress.com/2008/07/16/o-primeiro-passo-para-um-mundo-maior/ (in pt-BR, sorry, use some online translator) -- "...don't underestimate the power of the dark side..."

4 3

#1 Supercomputer in the World Runs Fedora
by Rahul Sundaram 16 Jul '08

16 Jul '08

Hi http://osnews.com/story/20054/_1_Supercomputer_in_the_World_Runs_Fedora Digg It: http://digg.com/linux_unix/1_Supercomputer_in_the_World_Runs_Fedora Rahul

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing July 2008