November 2009 - [MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing

Final Fedora 12 Schedule Tasks
by John Poelstra 09 Nov '09

09 Nov '09

Start End Name Wed 04-Nov Wed 11-Nov Brief news distribution network Wed 04-Nov Tue 15-Dec Monitor news sites to provide corrections & info Wed 11-Nov Wed 11-Nov F12 Project Wide Release Readiness Meeting Tue 17-Nov Tue 17-Nov GA Release

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Upcoming schedule tasks
by John Poelstra 09 Nov '09

09 Nov '09

Start End Name Wed 28-Oct Wed 04-Nov Update and freeze the screenshots page Wed 28-Oct Wed 04-Nov Update Fedora tour page Wed 04-Nov Wed 04-Nov Freeze Fedora tour page Wed 04-Nov Wed 11-Nov Brief news distribution network Wed 04-Nov Tue 15-Dec Monitor news sites to provide corrections & info Wed 11-Nov Wed 11-Nov F12 Project Wide Release Readiness Meeting Tue 17-Nov Tue 17-Nov GA Release

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Fedora Project → CC BY-SA 3.0
by Rahul Sundaram 09 Nov '09

09 Nov '09

Hi http://creativecommons.org/weblog/entry/19107 "The Fedora Project, best known for its community-centric and cutting-edge GNU/Linux distribution, but also committed to “leading the advancement of free, open software and content” (emphasis added, from the Fedora Project home page), has migrated all of its documentation and wiki content to CC BY-SA from the long-deprecated Open Publication License, via their contributor agreement." Rahul

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Fedora Marketing weekly meeting, 20:00UTC #fedora-meeting
by Mel Chua 09 Nov '09

09 Nov '09

Details and agenda at https://fedoraproject.org/wiki/Marketing_meetings. See you folks there! --Mel

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digg my blog post on F12
by Máirín Duffy 09 Nov '09

09 Nov '09

Hi, I recently made a blog post about tablet support in F12: http://mairin.wordpress.com/2009/11/08/fedora-12-rocks-on-tablets/ I was quite surprised to find it had more than a few diggs on digg.com. Would you mind digging it too? http://digg.com/linux_unix/Fedora_12_rocks_on_tablets Let's spread the word about F12 rocking far and wide :) ~m

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Fedora Insight sprint results
by Mel Chua 08 Nov '09

08 Nov '09

High-level status overview: https://fedoraproject.org/wiki/Fedora_Insight#What.27s_happening Basically, - we're continuing to go slow and steady, and we'll launch when we're done with all the tasks linked above. - EVERYTHING IS PACKAGED! except for the skin. Everything is packaged and approved; xinha and EZComments are waiting for CVS, but everything else is sitting in a repo ready to go. Thanks to the heroic and patient efforts of Nick Bebout, Jon Stanley, and Sebastian Dziallas for helping us finally get past those last few inches. (We should have a talk with upstream during FUDCon about how to make our mutual lives easier.) In other words, we'll soon be able to stop talking about logistics/infrastructure and start talking about content and marketing strategy. Sweet. - Since xinha is packaged, that means we'll probably have WYSIWYG operational soon. - This also means we can start pouring content through shortly, since it will actually be easy for authors to enter content. - But first we need to finish tweaking the skin (and then package it). Lots of logs: 06:15:04 < zodbot> Minutes: http://meetbot.fedoraproject.org/fedora-mktg/2009-11-03/fedora-mktg.2009-11… 06:15:04 < zodbot> Minutes (text): http://meetbot.fedoraproject.org/fedora-mktg/2009-11-03/fedora-mktg.2009-11… 06:15:04 < zodbot> Log: http://meetbot.fedoraproject.org/fedora-mktg/2009-11-03/fedora-mktg.2009-11… --Mel

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Colin's comments on the one-page release notes
by Mel Chua 08 Nov '09

08 Nov '09

Via Paul and Mo, from Colin: 18:23:23 < stickster> <walters> mizmo: nice work on the one page release notes; one thing we should do probably that would help you out here is more clearly separate Features into those 3 categories 18:23:23 < stickster> <walters> then you could link to the Features/Desktop, Features/Administration, Features/Development 18:23:23 < stickster> <mizmo> walters: oh i didnt do it, i just added some images to it, i think the marketing team had a sprint on it 18:23:23 < stickster> <walters> right now (like the package system), apps, development, and core system are all mixed up Good stuff for anyone interested in working on https://fedoraproject.org/wiki/One_page_release_notes - incorporating these changes into the F12 version is a nice quick one for someone looking for a 15min task to get started with. --Mel

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Fwd: Web page for distro life cycle stage
by sankarshan 08 Nov '09

08 Nov '09

Forwarding this to the marketing list with the idea of initiating a discussion around the visual representation of this suggestion. /sankarshan ---------- Forwarded message ---------- From: Shakthi Kannan <shakthimaan(a)gmail.com> Date: Tue, Nov 3, 2009 at 10:21 PM Subject: Web page for distro life cycle stage To: Development discussions related to Fedora <fedora-devel-list(a)redhat.com> Hi, Is there a web-page or is it possible to have one that shows the Fedora distro release and its stage in the release cycle? For example, if a release such as Fedora 9, is not supported, one can have it shown with a red circle. If a release is in freeze, it can be in marked in an yellow circle, and when we can push packages to a release, it can be in a green circle, similar to traffic signal lights? While, we do receive e-mails on freeze updates, I thought it will be simpler to just check a web-page rather than having to go through mailing list archives? Suggestions welcome. SK -- Shakthi Kannan http://www.shakthimaan.com -- sankarshan mukhopadhyay <http://sankarshan.randomink.org/blog>

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Some relevant dates
by Paul W. Frields 08 Nov '09

08 Nov '09

My apologies for not having this out sooner -- I postponed the email at some point and failed to get back to it. As with previous releases, Kara Schiltz and I have been working on lining up internal support for the Fedora 12 launch. I wanted to indicate our schedule here for the sake of interlock. The dates for pre-release press blog entries are somewhat flexible: Oct. 21 - In-depth feature #1 (SystemTap) Oct. 27 - Video spotlight #1 Oct. 26 - Nov. 8: Edit webcopy for http://redhat.com/Fedora Weeks of Nov. 3 and Nov. 9 - schedule and facilitate pre-briefs Nov. 3 - In-depth feature #2 (Desktop or Virt) <-- prefer Desktop here Nov. 5 - Finalize homepage promo and send to geos Nov. 9 - Finalize F12 launch video Nov. 10 - Video spotlight #2 Nov. 12 - Press release to int'l PR teams for translation Nov. 17 - F12 GA / Launch video / press release As you can see, we're a smidge behind on a couple of the bits internal to Red Hat -- the video spotlights. But my expectation is that we'll have at least one pre-release, and be able to have another ready post-release. Kara is working on a press blog entry around the Desktop interview that Robyn just conducted. Mel is working on finalizing her interview text, and then it will get the same treatment. Everything else looks ready to go, so all in all I'd say we're in "B+ to A-" shape. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

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Virt feature profile as it stands
by Mel Chua 07 Nov '09

07 Nov '09

Sorry for the delay, folks - I thought I was going to be able to finish this in the plane and during my US-based layovers on the way to Singapore, but I just got stuck with a "your first plane arrives at the gate after your second plane's stated boarding time" situation - waiting to get out of the plane and RUN MADLY right now - so I have to dump and run. Here's what there is right now. I'm going to be splicing this into several separate long profiles during my long flight to Japan. If someone wants to dive through and cherrypick quotes to make a short all-virt-stuff-in-one article (which is what I *should* have done on the plane to Texas), I'll look at this page when I get to my hotel in Singapore and upload the extended versions, and at that point if there's not a short version I'll make one. (That's going to be Sunday night; long plane flights ahead.) https://fedoraproject.org/wiki/Virtualization_improvements_in_Fedora_12#Cur… --Mel

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Done(ish): Interview Highlights: Virtualization Improvements in Fedora 12
by Robyn Bergeron 07 Nov '09

07 Nov '09

I've written up some of the highlights from Mel's interview with some of the virt team. https://fedoraproject.org/wiki/Virtualization_improvements_in_Fedora_12#Int… Please take a gander. I took a few liberties... like capitalization, the use of [words] to summarize parts of a sentence on occasions when I didn't want to use the whole previous sentence / lead-in, changing irc nicks on occasion to full names, fixing spelling errors, etc. (Okay, that's more than a few liberties, I suppose. :D) Also, if anyone has any thoughts on better framing it - I used straight interview quotes summarized by topic headings, rather than doing something more formal along the lines of "Mel also spoke with David about XYZ. " In any case - feedback would be appreciated, particularly in the area of "wow, she totally omitted the MOST IMPORTANT THING said" or "she totally mangled the meaning there" - the most I know about virtualization is "what it is" and "how to spell it," although I did learn quite a bit from the AWESOME interview that was conducted here. I'm also mildly concerned about lengthiness, but I felt that what is here is fairly informative and I didn't want to cut anything good. :) -robyn

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Fwd: The Fedora experience
by Mel Chua 05 Nov '09

05 Nov '09

This reminds me of what Sakis was mentioning on IRC the other day about having a consistent motto across our marketing materials, for the benefit of the press. Nice read. --Mel -------- Original Message -------- Subject: The Fedora experience Date: Thu, 05 Nov 2009 15:57:17 -0500 From: Máirín Duffy <mairin(a)linuxgrrl.com> Reply-To: fedora-advisory-board(a)redhat.com To: fedora-advisory-board(a)redhat.com Please check this article out. I think with our new website design we need to be providing an experience - a presentation - like this, and these techniques seem like they'll be a useful guide. ~m http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm Uncovering Steve Jobs' Presentation Secrets "For his new book, communications coach Carmine Gallo watched hours of Jobs' keynotes. Here he identifies the five elements of every presentation by the Apple CEO" ... "1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material." _______________________________________________ fedora-advisory-board mailing list fedora-advisory-board(a)redhat.com http://www.redhat.com/mailman/listinfo/fedora-advisory-board

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https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release
by Athanasios E. Samaras 05 Nov '09

05 Nov '09

Hello, I think the how-to is almost done https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release. Please comment. Sakis

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Where release deliverables stand right now
by Mel Chua 05 Nov '09

05 Nov '09

Peeking in on things the morning before I jet off to Singapore: We've got 6 things left to do this release cycle and we're looking pretty good! https://fedoraproject.org/wiki/Marketing#Fedora_12_release_deliverables * Screenshots - we need someone to step up and run a sprint to generate the rest of these. * Briefing Ambassadors - Nick Bebout * Monitoring PR/news from the release - I don't think we have a game plan for this yet. Anyone? * Fedora news distribution network (NDN) - Steven, are you still up for doing this? * In depth feature profiles - I'm finishing mine during gaps in a conference today. * One page release notes - formerly the Tour Page - Sakis Samaras has been doing some fantastic wordsmithing here, and Paul and Mo are putting in images, so it looks like this is asymptotically reaching the point of Total Awesome, and will soon pop this over to Design for "please make nice PDF layout?" help. More feedback later in a response to one of Sakis's emails.

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https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release
by Athanasios E. Samaras 04 Nov '09

04 Nov '09

Hi all, please take some time and visit https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release. Looking forward for your comments and contributon. Cheers Sakis.

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Screenshots for one-page release notes
by Paul W. Frields 03 Nov '09

03 Nov '09

One of the main things we need help with in the one-page release notes are screenshots. The wiki text is here, and includes placeholders for screenshots: https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes Anyone can do screenshots, but you *must* create an updated Rawhide (or F12 Beta + updates) box to do it. You can use a virtual guest machine or a "real" machine for most screenshots. This is something *ANYONE* can help with! Just for reference, here's how I usually do them: 1. Set up a brand-new account on an up-to-date Rawhide box. Doesn't matter what the account name is, but I set the "real name" to "Fedora User" to be sex-nonspecific. 2. Log in as that user, and set the display resolution to something fairly low, like 800x600 or 1024x768 using System > Preferences > Display. All the other settings will be system defaults at that point, which is exactly what you want for accurate screenshots. Unless you're demonstrating how to change a default, you should *use* a default, so that the resulting shot looks virtually identical to what the reader sees. There's a reference for formal docs here: http://docs.fedoraproject.org/documentation-guide/en_US/sn-screenshots.html ...but that's really for formal docs in DocBook XML and not wiki-based stuff. I don't know if there's a recommended maximum size for shots in the wiki, but my guess is that sticking to a 500px maximum width on the wiki page should be best. You don't have to resize the image yourself, I believe you can use the wiki to do it automatically like this: [[Image:my_new_picture.png | 500px]] The picture should automatically link to the image page with the full size picture available if needed by the reader. If you need help with anything, please feel free to ask on the list or come by IRC Freenode at #fedora-mktg. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

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Meeting minutes, 2009-11-03 (daylight savings meeting #1)
by Mel Chua 03 Nov '09

03 Nov '09

Since we have multiple meetings and sprints going on today, links to these specific logs are below, along with abbreviated meeting minutes. The second meeting is going be starting in #fedora-meeting shortly for those folks who couldn't make the first one due to Daylight Savings Time. http://meetbot.fedoraproject.org/fedora-meeting/2009-11-03/fedora-meeting.2… 20:37:21 < zodbot> Minutes (text): http://meetbot.fedoraproject.org/fedora-meeting/2009-11-03/fedora-meeting.2… 20:37:22 < zodbot> Log: http://meetbot.fedoraproject.org/fedora-meeting/2009-11-03/fedora-meeting.2… ------- # roll call (mchua, 20:03:04) # F12 deliverables status (mchua, 20:10:11) 1. https://fedoraproject.org/wiki/Marketing#Fedora_12_release_deliverables (mchua, 20:10:20) 2. Talking points DONE (mchua, 20:11:51) 3. Release slogan DONE (mchua, 20:11:56) 4. https://fedoraproject.org/wiki/One_page_release_notes (mchua, 20:12:10) 5. https://fedoraproject.org/wiki/Marketing_HOWTO_make_one_page_release_notes (mchua, 20:13:00) 6. ACTION: finish one-page release notes, https://fedoraproject.org/wiki/Marketing_HOWTO_make_one_page_release_notes (mchua, 20:13:21) 7. one page release notes IN PROGRESS (sprint today) (mchua, 20:14:21) 8. ACTION: Screenshots: create a list of needed screenshots from the rest of the deliverables (mchua, 20:15:37) 9. ACTION: Screenshots: take screenshots, insert into requested places in deliverables, notify other deliverable owners (mchua, 20:15:52) 10. Screenshots IN PROGRESS (sprint today) (mchua, 20:16:09) 11. https://fedoraproject.org/wiki/Category:F12_in-depth_features (mchua, 20:17:08) 12. ACTION: Feature profiles: rbergeron to finish desktop interview with screenshots (mchua, 20:18:34) 13. ACTION: Feature profiles: mchua to edit virt interviews (mchua, 20:18:45) 14. Feature profiles IN PROGRESS (sprint today) (mchua, 20:18:55) 15. Briefing ambassadors IN PROGRESS (sprint today) (mchua, 20:22:33) 16. ACTION: Briefing Ambassadors: nb to make a game plan and execute (mchua, 20:22:44) 17. https://fedoraproject.org/wiki/Classroom (stickster, 20:23:42) 18. https://fedoraproject.org/wiki/Marketing_press_publications (mchua, 20:29:02) 19. monitoring PR/news from the release NOT TAKEN (mchua, 20:31:44) 20. Tour page NOT TAKEN (mchua, 20:31:48) 21. ACTION: stickster check with herlo about taking on the Tour Page for f12 (mchua, 20:38:32) 22. ACTION: mchua check with moixs about doing NDN for F12 again (mchua, 20:38:44)

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Robyn's interview
by Paul W. Frields 03 Nov '09

03 Nov '09

Noting something from the Fedora Marketing meeting on IRC. This profile is looking quite good: https://fedoraproject.org/wiki/Desktop_Enhancements_in_Fedora_12 Kara is working on a press blog entry to go with this. We'll make sure that the screenshots are up before we publish anything officially. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

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This week's meeting: come to either Daylight Savings Time or not (2 meeting slots)
by Mel Chua 03 Nov '09

03 Nov '09

Short version: this week's meeting will be a "Daylight Savings Time Is Weird" meeting; you can either come at 20:00 UTC or 21:00 UTC (for me, that's 3pm EST and 4pm EST) and there will be a Marketing meeting at the start of both hours and a worksprint on release deliverables for the remainder of that hour. Going forward, we'll stick with 20:00 UTC regardless of daylight savings time, so US folks such as myself who are affected by DST, that's 3pm now. Holler with any time conflicts - when we sit down to plan for F13, we'll also do a quick check to see if we need to recalibrate our meeting time. --Mel --- 19:07:41 * mchua looks to see if the meeting announcement actually went out 19:08:38 < mchua> ...oh gah! My script timed out because I stopped it right before daylight savings! 19:10:34 < mchua> ...wait, zodbot and daylight savings... 19:10:54 < mchua> ...don't match. 19:11:09 * mchua checks to see what I said last night on the mailing list 19:12:20 < mchua> Apparently I sent conflicting time info on the mailing list. 19:12:33 < mchua> Lovely. 19:13:48 < mchua> Ok. What I'm going to do is since we've already got a late meeting time for Europe, and zodbot isn't affected by DST, I'm going to make our meeting time unaffected by DST. 19:14:00 < mchua> I'm going to resign myself to doing two 1-hour meetings today (mostly worksprints) to catch everyone. 19:14:18 < mchua> And I'm going to update the meetings page and the mailing list with that right now.

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Hello
by Athanasios E. Samaras 03 Nov '09

03 Nov '09

Hi all, My name is Athanasios (Sakis for short) Samaras and I have some experience in the field of sales and marketing. Actually for a long time I was either employed as a Sales or a Marketing person. My communication carrier starts back in 1990 and up to about 2 years ago - since then I am fully employed as the Supporter/Developer/Technical support/Technical writer and any other IT related occupation you can imagine by a small company - depending on the company size, my duties include anything from writing code and technical documentation to final presentations to potential customers in various countries. At some point that I was employed by a US company I was sent to Jakarda in order to "perform" a presentation - I actually live in Greece most of the time - to both Management and -at second stage - technical staff. A brief CV of my involvement with marketing contains a few years working in Marketing Group of Thermi project (smart homes and remote monitoring - internal project of Greek telecom) where I was involved in all marketing aspects from Business Plan to presentation and leaflets, working as a "Project Engineer" on behalf of Open Connection for a large Document Management Project in UK (again the end client was a Telecom) where I was responsible for coordination and documentation of the project as well as the development of a methodology for similar projects, some other smaller scale activities such as Business Plans for small and very small companies, or local sales to Greece. Last 2 projects involved the design, implementation and productization of an e-service delivery platform and a PDA based e-service platform both targeted to Tourism industry where as soon as I got some one to take over the development from my hands, I was re-assigned to marketing (again from BP to pricing to packaging to leaflets and communication plans). Finally my weaknesses: well, I tend to write and talk, but you can see that for yourself. Well if I can be of any use, please let me know. Sakis Samaras PS I also participate in the Doc translation team for Greek language and occasionally write at wikipedia.

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Extending membership map for other groups.
by susmit shannigrahi 02 Nov '09

02 Nov '09

Hi, The membership map, so far which was only for ambassadors group, can now easily be extended to any FAS group. Have a look here: https://fedoraproject.org/membership-map/index.html If you want map of a particular group, please let me know. Thanks. -- Regards, Susmit. ============================================= http://www.fedoraproject.org/wiki/user:susmit ============================================= Sent from Calcutta, WB, India

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Now follow twitter feed for Planet Fedora.
by susmit shannigrahi 02 Nov '09

02 Nov '09

Hi, The feeds from planet fedora is now available at http://twitter.com/planetfedora. You can now follow it to get the planet updates. Thanks. -- Regards, Susmit. ============================================= http://www.fedoraproject.org/wiki/user:susmit ============================================= Sent from Calcutta, WB, India

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Fedora Insight sprint-time: in IRC now
by Mel Chua 02 Nov '09

02 Nov '09

I'm in #fedora-mktg and #fedora-admin (mostly logging in the former, working on deployment in the latter) from now 'till about 4 hours from now (or so) trying to clean up the remaining FI work we've got. At that point, I'm going to need to put down FI work for a while, since I'm going to be out in Singapore for http://teachingopensource.org/index.php/POSSE_APAC for most of the rest of the release cycle. I'm hoping to leave tonight with a clear log of what's been done and what is left to do. In general, most of this week will be me trying to loudly and clearly articulate what's left to be done as far as F12 deliverables go - what's going to happen, what still needs to be picked up, and who we should be profusely thanking. For instance, Robyn and Paul have both finished their F12 Feature Profiles (yay!), leaving the third (mine) to be edited - but we have no screenshots, so if someone could step up and organize a sprint, that would be great). This will be the overriding theme of the week, particularly tomorrow's meeting. :) But right now, I'm working on FI. --Mel

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Interviews and podcasts, update
by Paul W. Frields 02 Nov '09

02 Nov '09

We have several features slated for interview/podcast treatments: https://fedoraproject.org/wiki/Category:F12_in-depth_features I finished the editing of my podcast this past weekend. We are now at 4 weeks to release, so it would be good to see progress on the other ones as well. Can I help by getting a developer in touch with one or both of our other assignees? Paul

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Re: GA Announcement Work
by Paul W. Frields 02 Nov '09

02 Nov '09

On Thu, Oct 22, 2009 at 2:13 AM, Rahul Sundaram <sundaram(a)fedoraproject.org> wrote: > On 10/22/2009 05:42 AM, Eric Christensen wrote: >> Can I get some volunteers to work on the GA Announcement? This needs >> to be complete by November 10. > > Go from here > > https://fedoraproject.org/wiki/Fedora_12_Announcement Thanks Rahul. I'll make sure a link to this announcement appears in Red Hat's official press release as well. Paul

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing November 2009