marketing November 2009

marketing@lists.fedoraproject.org

41 participants
100 discussions

Fedora Insight sprint results
by Mel Chua 08 Nov '09

08 Nov '09

High-level status overview: https://fedoraproject.org/wiki/Fedora_Insight#What.27s_happening Basically, - we're continuing to go slow and steady, and we'll launch when we're done with all the tasks linked above. - EVERYTHING IS PACKAGED! except for the skin. Everything is packaged and approved; xinha and EZComments are waiting for CVS, but everything else is sitting in a repo ready to go. Thanks to the heroic and patient efforts of Nick Bebout, Jon Stanley, and Sebastian Dziallas for helping us finally get past those last few inches. (We should have a talk with upstream during FUDCon about how to make our mutual lives easier.) In other words, we'll soon be able to stop talking about logistics/infrastructure and start talking about content and marketing strategy. Sweet. - Since xinha is packaged, that means we'll probably have WYSIWYG operational soon. - This also means we can start pouring content through shortly, since it will actually be easy for authors to enter content. - But first we need to finish tweaking the skin (and then package it). Lots of logs: 06:15:04 < zodbot> Minutes: http://meetbot.fedoraproject.org/fedora-mktg/2009-11-03/fedora-mktg.2009-11… 06:15:04 < zodbot> Minutes (text): http://meetbot.fedoraproject.org/fedora-mktg/2009-11-03/fedora-mktg.2009-11… 06:15:04 < zodbot> Log: http://meetbot.fedoraproject.org/fedora-mktg/2009-11-03/fedora-mktg.2009-11… --Mel

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Colin's comments on the one-page release notes
by Mel Chua 08 Nov '09

08 Nov '09

Via Paul and Mo, from Colin: 18:23:23 < stickster> <walters> mizmo: nice work on the one page release notes; one thing we should do probably that would help you out here is more clearly separate Features into those 3 categories 18:23:23 < stickster> <walters> then you could link to the Features/Desktop, Features/Administration, Features/Development 18:23:23 < stickster> <mizmo> walters: oh i didnt do it, i just added some images to it, i think the marketing team had a sprint on it 18:23:23 < stickster> <walters> right now (like the package system), apps, development, and core system are all mixed up Good stuff for anyone interested in working on https://fedoraproject.org/wiki/One_page_release_notes - incorporating these changes into the F12 version is a nice quick one for someone looking for a 15min task to get started with. --Mel

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Fwd: Web page for distro life cycle stage
by sankarshan 08 Nov '09

08 Nov '09

Forwarding this to the marketing list with the idea of initiating a discussion around the visual representation of this suggestion. /sankarshan ---------- Forwarded message ---------- From: Shakthi Kannan <shakthimaan(a)gmail.com> Date: Tue, Nov 3, 2009 at 10:21 PM Subject: Web page for distro life cycle stage To: Development discussions related to Fedora <fedora-devel-list(a)redhat.com> Hi, Is there a web-page or is it possible to have one that shows the Fedora distro release and its stage in the release cycle? For example, if a release such as Fedora 9, is not supported, one can have it shown with a red circle. If a release is in freeze, it can be in marked in an yellow circle, and when we can push packages to a release, it can be in a green circle, similar to traffic signal lights? While, we do receive e-mails on freeze updates, I thought it will be simpler to just check a web-page rather than having to go through mailing list archives? Suggestions welcome. SK -- Shakthi Kannan http://www.shakthimaan.com -- sankarshan mukhopadhyay <http://sankarshan.randomink.org/blog>

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Some relevant dates
by Paul W. Frields 08 Nov '09

08 Nov '09

My apologies for not having this out sooner -- I postponed the email at some point and failed to get back to it. As with previous releases, Kara Schiltz and I have been working on lining up internal support for the Fedora 12 launch. I wanted to indicate our schedule here for the sake of interlock. The dates for pre-release press blog entries are somewhat flexible: Oct. 21 - In-depth feature #1 (SystemTap) Oct. 27 - Video spotlight #1 Oct. 26 - Nov. 8: Edit webcopy for http://redhat.com/Fedora Weeks of Nov. 3 and Nov. 9 - schedule and facilitate pre-briefs Nov. 3 - In-depth feature #2 (Desktop or Virt) <-- prefer Desktop here Nov. 5 - Finalize homepage promo and send to geos Nov. 9 - Finalize F12 launch video Nov. 10 - Video spotlight #2 Nov. 12 - Press release to int'l PR teams for translation Nov. 17 - F12 GA / Launch video / press release As you can see, we're a smidge behind on a couple of the bits internal to Red Hat -- the video spotlights. But my expectation is that we'll have at least one pre-release, and be able to have another ready post-release. Kara is working on a press blog entry around the Desktop interview that Robyn just conducted. Mel is working on finalizing her interview text, and then it will get the same treatment. Everything else looks ready to go, so all in all I'd say we're in "B+ to A-" shape. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

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Virt feature profile as it stands
by Mel Chua 07 Nov '09

07 Nov '09

Sorry for the delay, folks - I thought I was going to be able to finish this in the plane and during my US-based layovers on the way to Singapore, but I just got stuck with a "your first plane arrives at the gate after your second plane's stated boarding time" situation - waiting to get out of the plane and RUN MADLY right now - so I have to dump and run. Here's what there is right now. I'm going to be splicing this into several separate long profiles during my long flight to Japan. If someone wants to dive through and cherrypick quotes to make a short all-virt-stuff-in-one article (which is what I *should* have done on the plane to Texas), I'll look at this page when I get to my hotel in Singapore and upload the extended versions, and at that point if there's not a short version I'll make one. (That's going to be Sunday night; long plane flights ahead.) https://fedoraproject.org/wiki/Virtualization_improvements_in_Fedora_12#Cur… --Mel

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Done(ish): Interview Highlights: Virtualization Improvements in Fedora 12
by Robyn Bergeron 07 Nov '09

07 Nov '09

I've written up some of the highlights from Mel's interview with some of the virt team. https://fedoraproject.org/wiki/Virtualization_improvements_in_Fedora_12#Int… Please take a gander. I took a few liberties... like capitalization, the use of [words] to summarize parts of a sentence on occasions when I didn't want to use the whole previous sentence / lead-in, changing irc nicks on occasion to full names, fixing spelling errors, etc. (Okay, that's more than a few liberties, I suppose. :D) Also, if anyone has any thoughts on better framing it - I used straight interview quotes summarized by topic headings, rather than doing something more formal along the lines of "Mel also spoke with David about XYZ. " In any case - feedback would be appreciated, particularly in the area of "wow, she totally omitted the MOST IMPORTANT THING said" or "she totally mangled the meaning there" - the most I know about virtualization is "what it is" and "how to spell it," although I did learn quite a bit from the AWESOME interview that was conducted here. I'm also mildly concerned about lengthiness, but I felt that what is here is fairly informative and I didn't want to cut anything good. :) -robyn

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Fwd: The Fedora experience
by Mel Chua 05 Nov '09

05 Nov '09

This reminds me of what Sakis was mentioning on IRC the other day about having a consistent motto across our marketing materials, for the benefit of the press. Nice read. --Mel -------- Original Message -------- Subject: The Fedora experience Date: Thu, 05 Nov 2009 15:57:17 -0500 From: Máirín Duffy <mairin(a)linuxgrrl.com> Reply-To: fedora-advisory-board(a)redhat.com To: fedora-advisory-board(a)redhat.com Please check this article out. I think with our new website design we need to be providing an experience - a presentation - like this, and these techniques seem like they'll be a useful guide. ~m http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm Uncovering Steve Jobs' Presentation Secrets "For his new book, communications coach Carmine Gallo watched hours of Jobs' keynotes. Here he identifies the five elements of every presentation by the Apple CEO" ... "1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material." _______________________________________________ fedora-advisory-board mailing list fedora-advisory-board(a)redhat.com http://www.redhat.com/mailman/listinfo/fedora-advisory-board

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https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release
by Athanasios E. Samaras 05 Nov '09

05 Nov '09

Hello, I think the how-to is almost done https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release. Please comment. Sakis

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Where release deliverables stand right now
by Mel Chua 05 Nov '09

05 Nov '09

Peeking in on things the morning before I jet off to Singapore: We've got 6 things left to do this release cycle and we're looking pretty good! https://fedoraproject.org/wiki/Marketing#Fedora_12_release_deliverables * Screenshots - we need someone to step up and run a sprint to generate the rest of these. * Briefing Ambassadors - Nick Bebout * Monitoring PR/news from the release - I don't think we have a game plan for this yet. Anyone? * Fedora news distribution network (NDN) - Steven, are you still up for doing this? * In depth feature profiles - I'm finishing mine during gaps in a conference today. * One page release notes - formerly the Tour Page - Sakis Samaras has been doing some fantastic wordsmithing here, and Paul and Mo are putting in images, so it looks like this is asymptotically reaching the point of Total Awesome, and will soon pop this over to Design for "please make nice PDF layout?" help. More feedback later in a response to one of Sakis's emails.

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https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release
by Athanasios E. Samaras 04 Nov '09

04 Nov '09

Hi all, please take some time and visit https://fedoraproject.org/wiki/How_to_write_a_Fedora_press_release. Looking forward for your comments and contributon. Cheers Sakis.

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing November 2009