marketing December 2009

marketing@lists.fedoraproject.org

40 participants
74 discussions

Post FUDCon Live Survey
by Yaakov Nemoy 05 Dec '09

05 Dec '09

Hey List, I've been asked to put up a list of questions for Post FUDCon Survey goodness. I basically want to know the following, so feel free to interpret the questions if you know better than i: I want to know, in no particular order: How useful FL was to the surveyee How many channels did they sit in at once Did they use it from home or from FUDCon Did they follow other feeds like video and audio Did they follow other feeds like social media Did they blog about their experience or create their own items on of FL Did they participate in the channels or did they just sit and watch. How many sessions did they follow What timezone they are in Did they find IRC easy to use, and easy to navigate How long have they been using Fedora How long have they been using Linux How long have they been a member of the Fedora Project (if at all) If they didn't follow the channels, how valuable are the logs after the fact Most of these translate to single questions, i'm going to refine this list further, it might be useful to put this up on the wiki. -Yaakov

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Press Interaction Brainstorming...
by Robyn Bergeron 04 Dec '09

04 Dec '09

#1) Have we ever considered doing a... ahem... let me put on my deep voice hat... "Live Interactive Webcast!" for press / analysts? Something along the lines of (a) here's a tour of Fedora and what it's all about, (b) here are some of the key stakeholders who are going to talk about features, talking points, etc., (c) does anyone have any questions? #2) Is there any time during RH Summit where the press people are already corralled into a room where we can sneak in 15-30 minutes on the tail end for presenting and such?

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Fedora 13 Draft Schedule
by John Poelstra 04 Dec '09

04 Dec '09

Greetings, Below are some links to the schedule I've drafted for Fedora 13. Most of it is automatically generated based on how we built the Fedora 12 schedule. http://poelstra.fedorapeople.org/schedules/f-13-draft/f-13-marketing-tasks.… In some cases the tasks may not line up correctly for Fedora 13 which I'll need to know about. In others you may want to make adjustments based on how things went during Fedora 12. That is perfectly fine too :) I would like to review this in person at FUDCon on Sunday (2009-12-06) during one of the hackfest sessions. In the meantime feel free to reply with obvious errors or changes you'd like me to make before we meet. Look forward to talking soon. John

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Re: Fwd: F13 goals and marketing objectives...
by Paul W. Frields 03 Dec '09

03 Dec '09

Robyn Bergeron originally wrote: > Are there specific overall goals for F13 posted / written down / being > discussed? Or is this something being discussed at fudcon? The only > reference I could find was in a sticksterblogpost > (http://marilyn.frields.org:8080/~paul/wordpress/?p=2848) The blog post in question talks about a specific facet of the distribution, but not the Project overall or marketing in any sense. > The reason I ask is because...it would be ideal to really tie what we > are doing to the higher goals of Fedora. Not necessarily doing > one-off projects / tasks - although those certainly are awesome too, > especially if we discover that they are super valuable or > well-received - but more really ensuring that we are coming up with > ideas / tasks that assist in reaching F13 goals. > > Of course, some of these are fairly simple; I'd assume that "getting > F13 out the door by XYZ date" is a goal of sorts, and the > straightforward marketing work we do - one-page release notes, > in-depth features, etc. ties in with that. But there are, I'd hope, > some higher, not entirely black-and-white goals - perhaps things like > "increasing user base," or something similar - where we should be > picking tasks to help drive us on the big, happy road towards that end > goal. We are always trying to increase the size of our contributor community, by providing any interested person (often a user) the tools and knowledge needed to join, find a team and tasks that align with his or her interests, and produce a useful result that gives that person a sense of accomplishment and connection. The Marketing team is particularly bi-directional in its pursuit of that goal. In one sense, Marketing should produce general information or roadmap (i.e. knowledge) and ensure that effectively gets into the hands of those potential contributors. Scaling outward from the Fedora Project, so to speak. In another sense, Marketing, just like any other Fedora Project component, should do its best to provide a clear set of specific tasks and processes so that people interested in doing marketing work can get involved in the team -- scaling outward, *inside* the Fedora Project. > So as we drill down towards a final task list, I think (now, where'd I > put my soapbox? :D) that it would be great to have those goals out > there - if we have them - to help us prioritize what we, as a > marketing team, would like to do. Because while we seem to have > endless ideas, unfortunately, we do not have infinite time and other > resources (money, caffeine, and so forth) - and I would love to see > the awesome brainpower and resources we do have be put to the most > effective use. > > And if there aren't goals out there yet - are they forthcoming? :) When it comes to Marketing, I think with each release we should be: * Improving our ability to produce the comprehensive set of materials used for release marketing -- whether that means producing something additional, like the one-page release notes, or reducing chaff and avoiding duplication * Building and documenting (!) a process by which we efficiently get marketing material in the hands of all FOSS-interested media outlets with a minimum of confusion For Fedora 13, the biggest and most obvious goals for Marketing and tying into Fedora overall that I can see are: * Getting Fedora Insight -- that is, the Zikula instance where we'll start to centralize and showcase marketing material, documentation, news, and media -- up and running * Cross-training a number of individuals on the team to provide the necessary support for administering the Zikula system, avoiding SPoF's... ensuring that as leadership changes in Marketing over time, which is natural and expected, we have enough informed people to review, stage and publish material * Improve cross-team communication and participation between Marketing, Docs, and QA so that release docs are as timely as possible, and that we are highlighting prominent improvements and changes in a Fedora release * Highlighting the superior engineering in Fedora, which is something I think we don't always call out as well as we could... there are a ton of amazingly smart and experienced people working in the Fedora community, and the work of that large and technically savvy group ensures Fedora continues to make good decisions about technologies and approaches. We don't always get it 100% right off the bat, but the good judgment of these folks means we usually steer clear of Band-Aid approaches that would bite us (or our users) later. * Finding a sustainable rate for producing interesting material throughout a release cycle, to smooth out (somewhat) the peaks-and-troughs graph of workload that occurs over a release cycle. This is a pretty tough one to do in one cycle, and I suspect we will learn it over iterations, much as we've done with many other processes, e.g. the release schedule. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

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Re: [in the news] Fedora 12: a conversation with Paul Frields
by Mel Chua 03 Dec '09

03 Dec '09

On 11/25/2009 04:52 PM, inode0 wrote: > On Wed, Nov 25, 2009 at 4:02 PM, Kara Schiltz<kschiltz(a)redhat.com> wrote: >> LWN >> 11.24.09 >> >> Fedora 12: a conversation with Paul Frields >> By Rebecca Sobol >> >> Last week, just before the final release of Fedora 12 was announced >> <http://lwn.net/Articles/362287/>, I had the opportunity to speak with >> Fedora Project Leader Paul Frields. The following article is based on that >> conversation. >> >> Full article: >> http://lwn.net/Articles/361995/ For those of you without a LWN subscription, this article (an interview with Paul on F12) became freely available today. --Mel

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Video: 5 Fun Things in Fedora 12
by Máirín Duffy 03 Dec '09

03 Dec '09

Hi, I just posted a 15 minute 'fun things in Fedora' video. It's on YouTube - I tried blip.tv and the upload kept stalling, so I split the video in to and got it up on YouTube just so I could make it available more quickly. http://mairin.wordpress.com/2009/11/30/5-fun-things-in-fedora-12-video/ Hope you enjoy, ~m

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LinkedIn: so many Fedora-related groups
by Pascal Calarco 02 Dec '09

02 Dec '09

I carved out some time to do some background on the current LinkedIn Fedora-related groups. As a starting point, I thought I would report out here what I found and suggest some next steps. Fedora (1,733 members) http://www.linkedin.com/groups?gid=49737 Owners/Managers: Francesco Crippa, Paul W. Frields, Pascal Calarco, Jon Stanley Fedora Project (150 members) http://www.linkedin.com/groups?gid=55981 Owner: Marek Mahut Fedora Ambassadors (90 members) http://www.linkedin.com/groups?gid=118086 Owner: Magie Gaffud-Antonio Fedoraproject users (21 members) http://www.linkedin.com/groups?gid=137626 Owner: Henrik Heigl Fedora Tunisia (8 members) http://www.linkedin.com/groups?gid=74564 Owner: M'Barek Nihed The Fedora Project Community in India (8 members) http://www.linkedin.com/groups?gid=715567 Owner: Sankarshan Mukhopadhyay RPM Fusion (6 members) http://www.linkedin.com/groups?gid=849277 Owner: Xavier Lamien Fedora Linux (5 members) http://www.linkedin.com/groups?gid=1576067& Owner: Naresh Kumar FZUG - Fedora Chinese User Group - Fedora 中文用户组 - Fedora 中文社群 (2 members) http://www.linkedin.com/groups?gid=1090317 Owner: Blue (Yijun) Yuan Fedora project (1 member) http://www.linkedin.com/groups?gid=2493009 Owner: Ilmars Dinbirs Fedora Bangladesh (1 member) http://www.linkedin.com/groups?gid=2102941 Owner: Ashiqur Rahman So there's some overlap in the general groups above. To what extent does everyone think we should try to reduce the number of these? I do think the regional groups are good and serve a different scope of purpose than the general group. If there are a number of us working on the social networking piece who will be at FUDCon, perhaps this might be a candidate for HackFesting Sunday/Monday. - pascal ----- Pascal Calarco Fedora Ambassador, Indiana, USA Editorial Team, Fedora Weekly News

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Fedora 12 hits the printed newpapers at Nicaragua
by Neville A. Cross 02 Dec '09

02 Dec '09

Hello, I want to share that I wrote a few days ago to a technology columnist from El Nuevo Diario. In the mail I included the link to http://proyectofedora.org/wiki/Conoce_Fedora_12 This page is an effort to translate for latam the one page release note for Fedora 12. This effort was lead by Tatica, and I was honored to collaborate. Today, I was looking at the sunday newspaper, and I saw that my mail have a good response: (spanish) http://impreso.elnuevodiario.com.ni/2009/11/22/informatica/114077 I am looking to include this hit in the press archive. As Nicaraguan Launch party is due to December 3rd, I am hoping to have more press hits. Best regards -- Neville https://fedoraproject.org/wiki/User:Yn1v Linux User # 473217

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Marketing responses to the user research plan
by Mel Chua 02 Dec '09

02 Dec '09

Thanks to Tatica for an awesome user research interview! (It was *so* much fun.) The super-short summary is on the table: https://fedoraproject.org/wiki/User_Research_Plan#Stakeholders The longer summary is on the wiki page: https://fedoraproject.org/wiki/User_Research_Plan#Marketing And the raw log is at http://meetbot.fedoraproject.org/fedora-design/2009-11-29/fedora-design.200…. I've also linked it from https://fedoraproject.org/wiki/Marketing_meetings#2009. Chime in on the notes if you have anything else to add - I'd love for our stakeholder interview notes to represent as many of our voices as possible. --Mel

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F13 goals and marketing objectives...
by Robyn Bergeron 02 Dec '09

02 Dec '09

Greetings all, The basis for this email comes from discussions in the marketing meeting earlier today; logs aren't posted (yet), but in a nutshell it was more or less a brainstorming sprint on what projects we (marketing) would like to tackle for F13. The brainstorming list is also getting written up in wiki form, so that will be forthcoming as well, but I'm going to write while it's still in my brain... Are there specific overall goals for F13 posted / written down / being discussed? Or is this something being discussed at fudcon? The only reference I could find was in a sticksterblogpost (http://marilyn.frields.org:8080/~paul/wordpress/?p=2848) The reason I ask is because...it would be ideal to really tie what we are doing to the higher goals of Fedora. Not necessarily doing one-off projects / tasks - although those certainly are awesome too, especially if we discover that they are super valuable or well-received - but more really ensuring that we are coming up with ideas / tasks that assist in reaching F13 goals. Of course, some of these are fairly simple; I'd assume that "getting F13 out the door by XYZ date" is a goal of sorts, and the straightforward marketing work we do - one-page release notes, in-depth features, etc. ties in with that. But there are, I'd hope, some higher, not entirely black-and-white goals - perhaps things like "increasing user base," or something similar - where we should be picking tasks to help drive us on the big, happy road towards that end goal. So as we drill down towards a final task list, I think (now, where'd I put my soapbox? :D) that it would be great to have those goals out there - if we have them - to help us prioritize what we, as a marketing team, would like to do. Because while we seem to have endless ideas, unfortunately, we do not have infinite time and other resources (money, caffeine, and so forth) - and I would love to see the awesome brainpower and resources we do have be put to the most effective use. And if there aren't goals out there yet - are they forthcoming? :) -Robyn

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing December 2009