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Hi all, here we go:
* Full legal name: Jan Wildeboer
* City, Country: Munich, Germany, Earth
* Profession or Student: Red Hat's EMEA Evangelist
* Company: Red Hat
* Your goals in the Fedora Project
- Spread the word
- Defend, articulate, explain the philosophy and ultimate goals of Fedora
* What do you want to talk about?
- The impact of "open" on society, corporate world, philosophy,
science, education and the world.
- What Open means in several contexts you might not expect it -
monetary system, democracy, transnational movements
* What would you like to see in Fedora?
- A more general visibility outisde the world of Linux and stuff.
Fedora is a lot more. Our community can deliver so much more.
* Anything else you'd like to do?
- Meet people. Everywhere in EMEA.
* Historical qualifications
- At FFII I was one of the core group members that organised the
opposition against SW-PAT in EMEA
- I was also core developer of OSCommerce
- I am quite known in the world of politics in europe as a lobbyist
* What other projects or marketing effors have you worked on in the
past? (List what you think is relevant)
- See above ;-)
* What level and type of marketing skills do you have?
- Good speaker
- Deep technical knowledge
- Known for sarcasm, irony and respectful bashing ;-)
* What other skills do you have that might be applicable?
- The red Fedora looks good on me ;-)
Jan H Wildeboer |
EMEA Open Source Affairs | Office: +49 (0)89 205071-207
Red Hat GmbH | Mobile: +49 (0)174 33 23 249
Technopark II, Haus C | Fax: +49 (0)89 205071-111
Werner-von-Siemens-Ring 11 -15 |
85630 Grasbrunn |
Reg. Adresse: Red Hat GmbH,
Technopark II, Haus C, Werner-von-Siemens-Ring 11 -15
85630 Grasbrunn, Handelsregister: Amtsgericht Muenchen HRB 153243
Geschaeftsfuehrer: Brendan Lane, Charlie Peters, Michael Cunningham,
GPG Key: 3AC3C8AB
Fingerprint: 3D1E C4E0 DD67 E16D E47A 9564 A72F 5C39 3AC3 C8AB
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Comment: Using GnuPG with Fedora - http://enigmail.mozdev.org/
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Tackled this after the meeting to answer Robyn's questions about the F13
schedule, which I'll also address directly inline on that thread in a
Braindump hopefully worth reading (but which will make it out to a more
coherent blog post shortly, so don't worry about catching it now if
you're busy) is at
also available at https://fedoraproject.org/wiki/Marketing_meetings#2009.
* How the F13 marketing schedule works (mchua, 20:57:23)
* Alpha (pre-March-2nd): focus on infrastructure (mchua, 20:59:02)
* example: F12 retrospective, F13 schedule, FAD planning, join
process, SOPs, software tools (limesurvey, zikula, fedora-tour)
* Beta (March 3rd - April 6th): focus on deliverables (mchua,
* talking points, slogan, feature profiles, one-page release notes,
screenshots library, briefing Ambassadors (mchua, 21:09:18)
* other activities: FAD happens during this time, marketing research
ongoing, Fedora Insight publishing materials, Desktop team liasons,
gear up for PR (press release, press conference) if we have
bandwidth. (mchua, 21:10:18)
* GA (April 7th - May 11th): focus on PR, center-of-excellence for
increasing contributions (mchua, 21:33:38)
* examples: interfacing with press, press conference, helping other
teams make their marketing deliverables, partnering with Classroom
to make on-boarding training opportunities for other teams, Join
process consulting, getting-started marketing via Insight for other
teams, etc (mchua, 21:34:22)
* F13 schedule questions (mchua, 21:35:20)
* ACTION: tasks 13 and 15 refer to a deprecated deliverable we don't
do any more (one-page release notes have replaced the tour) and
should be deleted. (mchua, 21:43:23)
* ACTION: add a "brief ambassadors" item for 3/30-4/6 (mchua,
* ACTION: when updating SOPs, note on Tours page that Tours has been
replaced by one-page release notes (mchua, 21:46:25)
Notes from Betty Ong, a student in Seneca's graduate program for
technical communications, with my notes inline.
> Some Marketing Considerations
> Branding: We need consistency in the message that is communicated
> through newsletters, podcasts, etc. For example, if a bug is fixed,
> but we find later that it introduces some other problem, every
> reference to that bug fix needs to include the extra info about the
> other problem. Single-sourcing of content would be good, but maybe
> not so feasible for news. It might be good to start a writing style
> sheet that a single Fedora meaning for specific words.
I would rephrase this as "how can we make it so that the easiest way to
do things reinforces a consistent message?" The idea of a
brand/marketing style guide is intriguing, though I'm not sure where to
go with it right now - I'm curious how this works for Docs, and for
projects outside Fedora.
> Soliciting feedback from users: After a download is complete, there
> could be a message to inform new users that they can request
> additional features by following some easy process.
<insert fedora-tour here>
> Responding to news about Fedora: We can set up a feed that serves up
> everything Fedora.
<insert Fedora Insight here>
It was fascinating to see what someone's first impressions of Fedora
Marketing were through those lens - how do we get more of this kind of
Talking to Mel last night reminded me that the team needs to start getting the
ball rolling on Marketing FAD.
We need to make a few decisions here for the FAD to happen, so that we can
even start planning it: Where, who, when.
Who: Add yourself to the wiki if you want to attend, either in person or
virtually. We currently have 9 in-person and one virtual attendee on the wiki
page Knowing the Who will make the Where easier.
Where: A few locations seem to make sense to me, feel free to throw out any
*Red Hat office in either Boston, MA or Raleigh, NC as we have attendees in
the area (Mel for Boston, Max and Kara for Raleigh) and we have the benefit of
having a Red Hat office, which would probably get us easy conference space.
*Las Vegas, NV was thrown out there; cheap hotels, cheap eats, LOTS of
touristy things to do, lots of conference space. Of course, with it being
Vegas, it may take some work to keep things on FAD topic :)
*Phoenix/Tempe, AZ as Robyn's an hour or two's drive from Phoenix, and I'm in
Phoenix. We have _AMAZING_ weather in March (afaik, it's still cold and gross
in Boston and possibly NC in March, it'll probably be in th 60-70°F range in
the Phoenix area.) Tempe is close to at least two universities, one of whom I
can get a contact at easily. I'm writing this email sitting in my back yard,
in a tee shirt, if that helps explain how awesome the weather is in winter :)
*Portland: Portland is open-source friendly, and John Poelstra's centered
there. They also have good coffee I hear, which would be a big plus for a
Fedora event :)
When: Mel suggested a March time frame, which is pretty broad. My high school
has spring break from Sat 13 to Sun 21, so any days in those time frames work
best for me and (iirc) Robyn, as her children have those days off, too. Some
questions: How many days? Do we want a leisure day? What works best for
everyone else interested in attending?
Of course, these questions are avoiding the large and awesome topic, of "what"
we want to do at this event? Mel said we wanted deliverables after the event,
what deliverables do we want? Any other goals?
Fedora KDE SIG Member, Phoenix AZ Ambassador, News KDE Beat writer
New Mail address: phrkonaleash(a)gmail.com -> ry(a)n.rix.si !!
http://hackersramblings.wordpress.com | http://identi.ca/phrkonaleash
XMPP: phrkonaleash(a)gmail.com | MSN: phrkonaleash(a)yahoo.com
AIM: phrkonaleash | Yahoo: phrkonaleash
IRC: PhrkOnLsh(a)irc.freenode.net/#srcedit,#plugaz,#fedora-kde and
countless other FOSS channels.
...makes interesting reading, in case some folks here haven't seen it yet.
They refer to the Foundations - Freedom, Friends, Features, First - we
go by, https://fedoraproject.org/wiki/Foundations.
As someone who's still comparatively new to the Fedora world (I wasn't
here when the Foundations were first created), it's fascinating to watch
these discussions, and how we continuously create our notions of what
Fedora means to us.
This is the kind of good discussion that I'd love to be able to tell
stories about, but which most people don't get to see, or even realize
we have. Is there a way to highlight this sort of conversation - maybe
as a Fedora Insight article - so other folks can get a glimpse into the
kind of community we are (and hopefully, like what they see and join us)?
Database Trends and Applications
Fedora 12 Offers Latest Features and Usability
"Overall, one of the things that is really important about Fedora 12
over previous releases is that we have stepped back from the platform a
bit to look at the overall user experience that people have, and we have
spent a good amount of time applying effort to the fit and finish of the
distribution to make for a more pleasant experience when people are
using it," Paul Frields, Fedora project leader at Red Hat, tells
"The fit and finish that we have done extends from everything down to
the engineering work that has been done to provide a beautiful boot
screen all the way up to the way that icon spacing done is in the
interface and we have looked at everything in-between. And while we
don't feel like we are finished with that yet, we do feel like Fedora 12
was a real leap ahead in terms of being a very polished, solid
distribution that anybody is able to use."