marketing December 2009

marketing@lists.fedoraproject.org

40 participants
74 discussions

Heads-up: wiki restructuring ongoing.
by Mel Chua 24 Dec '09

24 Dec '09

This is something that's been on my to-do list for a while, and I'll be tinkering it as the day goes by. (Right now, though, I'm taking a break to see if I can borrow the car keys and get to the bike shop to get tools to fix the bikes in the garage.) Some areas where construction has been underway: https://fedoraproject.org/wiki/Marketing#Release_deliverables https://fedoraproject.org/wiki/Marketing#Release_activities I'm hoping the restructuring will help us resolve confusion like https://www.redhat.com/archives/fedora-ambassadors-list/2009-December/msg00… in the future - I'm planning on taking this discussion back to that ambassadors-list thread once this pass-through is done. Chitlesh, I know you watch this list as well - if you (or anyone else) has questions, comments, reverts, edits, tomatoes to throw, etc - go for it! --Mel

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Self-Introduction: Jan Wildeboer
by Jan Wildeboer 23 Dec '09

23 Dec '09

-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 Hi all, here we go: * Full legal name: Jan Wildeboer * City, Country: Munich, Germany, Earth * Profession or Student: Red Hat's EMEA Evangelist * Company: Red Hat * Your goals in the Fedora Project - Spread the word - Defend, articulate, explain the philosophy and ultimate goals of Fedora * What do you want to talk about? - The impact of "open" on society, corporate world, philosophy, science, education and the world. - What Open means in several contexts you might not expect it - monetary system, democracy, transnational movements * What would you like to see in Fedora? - A more general visibility outisde the world of Linux and stuff. Fedora is a lot more. Our community can deliver so much more. * Anything else you'd like to do? - Meet people. Everywhere in EMEA. * Historical qualifications - At FFII I was one of the core group members that organised the opposition against SW-PAT in EMEA - I was also core developer of OSCommerce - I am quite known in the world of politics in europe as a lobbyist for Open * What other projects or marketing effors have you worked on in the past? (List what you think is relevant) - See above ;-) * What level and type of marketing skills do you have? - Good speaker - Deep technical knowledge - Known for sarcasm, irony and respectful bashing ;-) * What other skills do you have that might be applicable? - The red Fedora looks good on me ;-) Jan - -- Jan H Wildeboer | EMEA Open Source Affairs | Office: +49 (0)89 205071-207 Red Hat GmbH | Mobile: +49 (0)174 33 23 249 Technopark II, Haus C | Fax: +49 (0)89 205071-111 Werner-von-Siemens-Ring 11 -15 | 85630 Grasbrunn | _____________________________________________________________________ Reg. Adresse: Red Hat GmbH, Technopark II, Haus C, Werner-von-Siemens-Ring 11 -15 85630 Grasbrunn, Handelsregister: Amtsgericht Muenchen HRB 153243 Geschaeftsfuehrer: Brendan Lane, Charlie Peters, Michael Cunningham, Charles Cachera _____________________________________________________________________ GPG Key: 3AC3C8AB Fingerprint: 3D1E C4E0 DD67 E16D E47A 9564 A72F 5C39 3AC3 C8AB -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.10 (GNU/Linux) Comment: Using GnuPG with Fedora - http://enigmail.mozdev.org/ iEYEARECAAYFAkswrdQACgkQpy9cOTrDyKvt8gCeMHH3HNL6rMa+C0kKFP01dpZ3 wKIAoISgNnxXFJ7LdbUxA1oQaTODsawG =xLbW -----END PGP SIGNATURE-----

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How the Marketing F13 schedule works
by Mel Chua 22 Dec '09

22 Dec '09

Tackled this after the meeting to answer Robyn's questions about the F13 schedule, which I'll also address directly inline on that thread in a moment. Braindump hopefully worth reading (but which will make it out to a more coherent blog post shortly, so don't worry about catching it now if you're busy) is at http://meetbot.fedoraproject.org/fedora-mktg/2009-12-22/fedora-mktg.2009-12…, also available at https://fedoraproject.org/wiki/Marketing_meetings#2009. Meeting summary --------------- * LINK: http://poelstra.fedorapeople.org/schedules/f-13/f-13-marketing-tasks.html (mchua, 20:50:22) * How the F13 marketing schedule works (mchua, 20:57:23) * Alpha (pre-March-2nd): focus on infrastructure (mchua, 20:59:02) * example: F12 retrospective, F13 schedule, FAD planning, join process, SOPs, software tools (limesurvey, zikula, fedora-tour) (mchua, 21:01:15) * Beta (March 3rd - April 6th): focus on deliverables (mchua, 21:09:01) * talking points, slogan, feature profiles, one-page release notes, screenshots library, briefing Ambassadors (mchua, 21:09:18) * other activities: FAD happens during this time, marketing research ongoing, Fedora Insight publishing materials, Desktop team liasons, gear up for PR (press release, press conference) if we have bandwidth. (mchua, 21:10:18) * GA (April 7th - May 11th): focus on PR, center-of-excellence for increasing contributions (mchua, 21:33:38) * examples: interfacing with press, press conference, helping other teams make their marketing deliverables, partnering with Classroom to make on-boarding training opportunities for other teams, Join process consulting, getting-started marketing via Insight for other teams, etc (mchua, 21:34:22) * F13 schedule questions (mchua, 21:35:20) * LINK: http://poelstra.fedorapeople.org/schedules/f-13/f-13-marketing-tasks.html (mchua, 21:35:54) * ACTION: tasks 13 and 15 refer to a deprecated deliverable we don't do any more (one-page release notes have replaced the tour) and should be deleted. (mchua, 21:43:23) * ACTION: add a "brief ambassadors" item for 3/30-4/6 (mchua, 21:44:13) * ACTION: when updating SOPs, note on Tours page that Tours has been replaced by one-page release notes (mchua, 21:46:25)

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Meeting minutes 2009-12-22
by Mel Chua 22 Dec '09

22 Dec '09

Posted to https://fedoraproject.org/wiki/Marketing_meetings#2009 - minutes at http://meetbot.fedoraproject.org/fedora-meeting/2009-12-22/fedora-meeting.2…, full logs at http://meetbot.fedoraproject.org/fedora-meeting/2009-12-22/fedora-meeting.2…. WE HAVE NO MEETING NEXT WEEK. I repeat: WE HAVE NO MEETING NEXT WEEK. Go on vacation, hang out with family and friends, eat some good food, get some sleep. ;-) Chill out, enjoy the holidays, and we'll see each other in 2010! ---- 1. roll call (mchua, 20:00:01) 2. agenda (mchua, 20:03:18) 1. https://fedoraproject.org/wiki/Marketing_meetings#Agenda (mchua, 20:03:22) 3. Limesurvey (mchua, 20:05:13) 4. fedora-tour (mchua, 20:07:54) 1. http://glasgowtransport.co.uk/GGPTE_UG_TICKETS2.jpg (franciscod, 20:13:50) 5. back to limesurvey/marketing research (mchua, 20:18:18) 1. https://bugzilla.redhat.com/show_bug.cgi?id=508817 (PhrkOnLsh, 20:19:25) 6. Fedora Insight (mchua, 20:23:26) 1. Sparks is getting a weekly meeting set up as we near the end-stretch. (mchua, 20:23:40) 2. http://lists.fedoraproject.org/pipermail/logistics/2009-December/000310.html (mchua, 20:23:43) 3. Websites will be taking over maintenance of the back-end once we launch. (mchua, 20:23:46) 4. http://lists.fedoraproject.org/pipermail/logistics/2009-December/000313.html (mchua, 20:23:50) 5. The big area we need help in is closing Design/Websites/CSS/Javascript tickets. (mchua, 20:23:57) 6. https://fedoraproject.org/wiki/Fedora_Insight#Design (mchua, 20:24:00) 7. ACTION: get pcalarco and dbewley to teach a "using zikula's pagemaster workflow" Classroom at some point (mchua, 20:25:24) 8. ACTION: mchua to do Fedora Insight weekly update on lists/blog re: workflow (mchua, 20:26:49) 7. Marketing FAD 2010 (mchua, 20:29:03) 1. https://fedoraproject.org/wiki/Marketing_FAD_2010 (mchua, 20:29:07) 2. https://fedoraproject.org/wiki/Marketing_FAD_2010#Agenda (mchua, 20:31:31) 3. https://fedoraproject.org/wiki/Marketing_brain_dump (mchua, 20:31:54) 4. https://fedoraproject.org/wiki/Marketing/F13_Brainstorm (mchua, 20:32:05) 5. https://fedoraproject.org/wiki/User:Sankarshan/FedoraHandbook (mchua, 20:33:23) 6. for reference, the FAD will almost certainly be in the middle of march (mchua, 20:33:41) 7. ACTION: combine braindump, brainstorm pages, pull from both for the FAD agenda (mchua, 20:34:34) 8. ACTION: mchua crunch the numbers for FADness and see where we can go and what we can do (mchua, 20:34:50) 8. open floor (mchua, 20:41:08) 1. AGREED: Next week is VACATION TIME! No meeting! Resuming January 5th. (mchua, 20:46:16) 2. ACTION: mchua announce NO MEETING NEXT WEEK!!! to list (mchua, 20:46:30) Meeting ended at 20:47:54 UTC (full logs). Action items 1. get pcalarco and dbewley to teach a "using zikula's pagemaster workflow" Classroom at some point 2. mchua to do Fedora Insight weekly update on lists/blog re: workflow 3. combine braindump, brainstorm pages, pull from both for the FAD agenda 4. mchua crunch the numbers for FADness and see where we can go and what we can do 5. mchua announce NO MEETING NEXT WEEK!!! to list

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Fedora Marketing weekly meeting, 20:00UTC #fedora-meeting
by Mel Chua 21 Dec '09

21 Dec '09

Details and agenda at https://fedoraproject.org/wiki/Marketing_meetings. See you folks there! --Mel

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Technical communication notes from Betty Ong
by Mel Chua 20 Dec '09

20 Dec '09

Notes from Betty Ong, a student in Seneca's graduate program for technical communications, with my notes inline. > Some Marketing Considerations > > Branding: We need consistency in the message that is communicated > through newsletters, podcasts, etc. For example, if a bug is fixed, > but we find later that it introduces some other problem, every > reference to that bug fix needs to include the extra info about the > other problem. Single-sourcing of content would be good, but maybe > not so feasible for news. It might be good to start a writing style > sheet that a single Fedora meaning for specific words. I would rephrase this as "how can we make it so that the easiest way to do things reinforces a consistent message?" The idea of a brand/marketing style guide is intriguing, though I'm not sure where to go with it right now - I'm curious how this works for Docs, and for projects outside Fedora. > Soliciting feedback from users: After a download is complete, there > could be a message to inform new users that they can request > additional features by following some easy process. <insert fedora-tour here> > Responding to news about Fedora: We can set up a feed that serves up > everything Fedora. <insert Fedora Insight here> It was fascinating to see what someone's first impressions of Fedora Marketing were through those lens - how do we get more of this kind of feedback? --Mel

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Let's meet! (Marketing FAD 2010)
by Ryan Rix 20 Dec '09

20 Dec '09

Hi, Talking to Mel last night reminded me that the team needs to start getting the ball rolling on Marketing FAD. We need to make a few decisions here for the FAD to happen, so that we can even start planning it: Where, who, when. Who: Add yourself to the wiki if you want to attend, either in person or virtually. We currently have 9 in-person and one virtual attendee on the wiki page[1] Knowing the Who will make the Where easier. Where: A few locations seem to make sense to me, feel free to throw out any others... *Red Hat office in either Boston, MA or Raleigh, NC as we have attendees in the area (Mel for Boston, Max and Kara for Raleigh) and we have the benefit of having a Red Hat office, which would probably get us easy conference space. *Las Vegas, NV was thrown out there; cheap hotels, cheap eats, LOTS of touristy things to do, lots of conference space. Of course, with it being Vegas, it may take some work to keep things on FAD topic :) *Phoenix/Tempe, AZ as Robyn's an hour or two's drive from Phoenix, and I'm in Phoenix. We have _AMAZING_ weather in March (afaik, it's still cold and gross in Boston and possibly NC in March, it'll probably be in th 60-70°F range in the Phoenix area.) Tempe is close to at least two universities, one of whom I can get a contact at easily. I'm writing this email sitting in my back yard, in a tee shirt, if that helps explain how awesome the weather is in winter :) *Portland: Portland is open-source friendly, and John Poelstra's centered there. They also have good coffee I hear, which would be a big plus for a Fedora event :) When: Mel suggested a March time frame, which is pretty broad. My high school has spring break from Sat 13 to Sun 21, so any days in those time frames work best for me and (iirc) Robyn, as her children have those days off, too. Some questions: How many days? Do we want a leisure day? What works best for everyone else interested in attending? Of course, these questions are avoiding the large and awesome topic, of "what" we want to do at this event? Mel said we wanted deliverables after the event, what deliverables do we want? Any other goals? [1]: https://fedoraproject.org/wiki/Marketing_FAD_2010 Ryan -- Ryan Rix Fedora KDE SIG Member, Phoenix AZ Ambassador, News KDE Beat writer New Mail address: phrkonaleash(a)gmail.com -> ry(a)n.rix.si !! http://hackersramblings.wordpress.com | http://identi.ca/phrkonaleash XMPP: phrkonaleash(a)gmail.com | MSN: phrkonaleash(a)yahoo.com AIM: phrkonaleash | Yahoo: phrkonaleash IRC: PhrkOnLsh(a)irc.freenode.net/#srcedit,#plugaz,#fedora-kde and countless other FOSS channels.

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"The 4 Foundations" thread on fedora-ambassadors
by Mel Chua 20 Dec '09

20 Dec '09

...makes interesting reading, in case some folks here haven't seen it yet. https://www.redhat.com/archives/fedora-ambassadors-list/2009-December/msg00… They refer to the Foundations - Freedom, Friends, Features, First - we go by, https://fedoraproject.org/wiki/Foundations. As someone who's still comparatively new to the Fedora world (I wasn't here when the Foundations were first created), it's fascinating to watch these discussions, and how we continuously create our notions of what Fedora means to us. This is the kind of good discussion that I'd love to be able to tell stories about, but which most people don't get to see, or even realize we have. Is there a way to highlight this sort of conversation - maybe as a Fedora Insight article - so other folks can get a glimpse into the kind of community we are (and hopefully, like what they see and join us)? --Mel

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fedora-tour update
by Ankur Sinha 19 Dec '09

19 Dec '09

hi, wrt : http://meetbot.fedoraproject.org/fedora-meeting/2009-12-15/fedora-meeting.2… Ryan and I had both been off the internet for a week or so. Sorry we couldn't make it to the meeting. There isn't much to report on the project currently: We got the git repo on fedorahosted today[1]. We're working on the app. I've added a placeholder splash[3] etc. to the app already. My blog post from earlier today[2] We're going to try and do it the "release early, release quickly" way. Version 0.1 should be out in a few weeks. :) regards, Ankur (franciscod) [1] https://fedorahosted.org/fedora-tour/wiki [2] http://dodoincfedora.wordpress.com/2009/12/19/fedora-hosts-fedora-tour/ [3] https://fedorahosted.org/fedora-tour/browser/data/fedora-tour-splash.png

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[in the news] Fedora 12 Offers Latest Features and Usability
by Kara Schiltz 18 Dec '09

18 Dec '09

Database Trends and Applications 12.16.09 Fedora 12 Offers Latest Features and Usability [clip] "Overall, one of the things that is really important about Fedora 12 over previous releases is that we have stepped back from the platform a bit to look at the overall user experience that people have, and we have spent a good amount of time applying effort to the fit and finish of the distribution to make for a more pleasant experience when people are using it," Paul Frields, Fedora project leader at Red Hat, tells /LinuxLine. / "The fit and finish that we have done extends from everything down to the engineering work that has been done to provide a beautiful boot screen all the way up to the way that icon spacing done is in the interface and we have looked at everything in-between. And while we don't feel like we are finished with that yet, we do feel like Fedora 12 was a real leap ahead in terms of being a very polished, solid distribution that anybody is able to use." Full post: http://www.dbta.com/Articles/Editorial/Linux-News/Fedora-12-Offers-Latest-F…

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing December 2009