"I know in my heart of hearts that Fedora is a good distro, even if it’s
not my cup of tea. It’s backed by Red Hat, it is the first to include
the latest in hardware support and new software technologies, and its
developers seem more concerned with quality than marketing. It has a
large userbase and always receives good reviews. Appearances can be
pimped, software can easily be added, and most hardware is
auto-configured. The only way to be sure is to try it yourself. It just
might be the distro for you."
Fedora, open source trademarks and FUD
By Sean Michael Kerner
Among the most interesting sessions that I sat in on at the FUDcon
Fedora user/developer conference which wrapped up earlier this week was
a discussion on trademarks.
Trademarks and open source have an interesting and often confusing
relationship. The whole point of open source is freedom of code and
usage. Yet there is still a need (for some) to protect name and
ultimately their brands as well.
Great ideas like the link bellow can make the expression "Act locally,
think globally" have a real meaning... ;)
Congratulations Fabio and welcome aboard!
Leonardo Menezes Vaz
++55 51 91568225
Sent from Meridiani Planum, Mars.
I'm currently going through the marketing wiki stuff looking at what
we need to refresh for the F13 cycle (see today's marketing meeting
notes for more info,
Came across this page - https://fedorahosted.org/marketing-team/report/3
We should probably - in the spirit of "getting infrastructure ready" -
add F13 milestones for new tickets created, and maybe clean up / move
over to F13 / consider / reconsider outstanding tickets we have.
I don't have access to add F13 milestones (as far as I can see
without, you know, BREAKING THE ENTIRE UNIVERSE) - but I would like to
propose that we (a) get that stuff added (Mel?) and (b) that we take
on sorting through this list at some point in a marketing meeting in
the sort-of near future. (Maybe after the new year?)
F13 Marketing Goals... and beeeeeeeeeyond!
Greetings marketing friends,
As some of you have probably read, I've been doing some thinking on
not just our specific, measurable goals for F13, but also the
marketing team's wider objectives and mission. In other words, we may
have this list of fabulous tasks we've brainstormed for F13, but what
are our end goals?
I've come up with an idea I'd like to propose and/or get feedback on.
It may not be the perfect solution, but I think that it might get us
on the path to being more mission-oriented in future releases, if we
(a) decide to go down this route, and (b) decide at the end of F13
that it was a worthwhile effort.
The concept is to organize the tasks we work on around the four
foundations of Fedora - Freedom, Friends, Features, First (please see
https://fedoraproject.org/wiki/Foundations if you want the big
explanation on all of these things - I know they are each
intentionally easy-to-grasp concepts, but the bigger picture behind
each one is worth reading). For our team, what this would mean is
that each of our tasks should be focused on furthering one (or more)
of each of these foundations. Not to pin us in, necessarily - ideas
of all types will fall into one of these categories, generally - but
to make sure we aren't forgetting to focus on anything.
I've written a bit down about each foundation - this is of course just
me brainstorming a bit, I would love to hear more ideas on solidifying
these if other team members think it is a good idea. (And by
solidifying, I mean into slightly more concise statements :D ) Under
each one, I've listed some of the tasks that might fall into that
category. (The task lists aren't comprehensive - I've just typed
things in here, so don't get mad if your idea isn't here!)
Freedom: Use FOSS tools as much as possible (or practical) in
production of Marketing materials, and do our best to support
solutions that may work in the future. (Side note: See mizmo's post to
the marketing list on making the fedora video - it wasn't entirely
practical, but bugs were filed, discussions are ongoing, this is GOOD!
And awesome video btw, I know you've heard it already but I'm just
sayin' it again :D.) Give marketing contributors the freedom and
knowledge to work on projects as they choose. Practice openness, and
give process more transparency.
- HOWTO's on how to make all Marketing deliverables
- translations and i18n workflow for marketing stuff
- Cross-training of team members for things like Zikula
Friends: Continue to develop and extend not only the Fedora marketing
community, but also the Fedora community in general.
- Grow the number of marketing contributors
- Convert 100 users of non-Fedora distros to Fedora as their primary desktop OS
- Encourage 100 college students to sign up as Fedora contributors and
each contribute at least one thing.
- Talk up Fedora at at least 20 different LUG meetings worldwide
- Marketing FAD
- RH Summit
Features: Enhance Fedora's marketing presence with new features, and
ensure that Fedora distro features are highlighted in a timely way.
- Spin Chooser
- Fedora Insight
- Develop a sustainable cycle / schedule of marketing materials.
Developer Interviews, In-depth features, etc.
- Improve cross-team communication between marketing, docs, and QA for
improvements in material
First: Do New Things, and continually come up with New Ideas; review
their effectiveness when they are complete, and don't be afraid to
say, "That didn't work."
- Marketing Kits
- Fedora Print Magazine
- Time-Based Schedule
- Fedora Membership / Fellowship
- Keeping track of new ideas
Like I said - this is a brainstorm, of sorts, so I'd love to hear feedback.
The State of Fedora: We're Not Just for Fanboys
Cheap, Easy, and Sustainable
By Sean Michael Kerner
With over 20 million installations, Fedora is among the most world's
popular Linux distributions. While that kind of success has been due to
a rapid base of supporters, the distro originally launched by Red Hat as
a community Linux project is having to bridge the divide between
targeting a mass audience and keeping hardcore enthusiasts in the fold.
That's no easy task, but for Fedora Project Leader Paul Frields, it's
key to the distro's continued growth.
"I'm not interested in a shotgun approach where we reach every single
person on the planet, though that wouldn't be a bad thing," Frields said
during a session at the FUDCon Fedora conference
<http://fedoraproject.org/wiki/FUDCon:Toronto_2009> here this weekend.
"At Fedora, we're not interested in 'fanboy'-ism. What we're interested
in is people that want to contribute."