Over the past few weeks, some of us have been diligently working on a
number of projects on the marketing front. As many of you know, and as
many of you have participated, I have over the last two weeks been
talking to many of us, privately, trying to poll the crowd and see what
those amongst us thought were the best areas for improvement and/or
optimization of the marketing team. Based on that feedback, I've
developed this proposal which lays out those key areas, identifies what
can be improved upon and how we can go about doing it. The solution
pretty much encompasses everything, so I'll just present the 3 key
issues and then what I think is the best course forward. Please note, I
am looking to solicit feedback on this, this isnt like a dictatorial
edict or anything, just one man's thoughts.
As it stands right now, Fedora Marketing is very strong. I make that
statement based on the character of all those involved and the quality
of the discussions which we have. There is a perceived weakness
however, which many attribute to lack of communication. The truth is, I
think that any weakness which exists, whether its lack of organization
or the relatively low amount of traffic on the mailing list I attribute
to an inefficient workflow. So I ask myself, and everyone else, maybe
there is alot of room for improvement and a maybe its just a few small
steps we can take that can have us running at max efficiency?
There are 3 main areas in which we can improve:
1. Better organization and workflow - we know what we need to do, just
that often times we don't know when. Also, records and methods of
tracking are sufficient, sub-optimally efficient.
2. Better and clearer delegation of tasks - we know what we need to do,
just that often times, we don't know who is responsible for it. A large
problem with this also is that some people refrain from picking up
certain tasks because they assume it belongs to someone are afraid to
step on toes.
3. Better coordination with other sub projects and project groups - part
of marketings goal relies on 3 other groups, ambassadors, art and docs.
There are ample opportunities for improving communication, coordination
and collaboration with these three teams, to ensure that we get done
what we need to get done and that they get done what they need to get
done which requires input from us.
The proposed solution:
A better, calendar based, workflow! The reality is that our workflow is
cyclical in nature, it is based on a release schedule and we have mostly
the same, or a majority of similar tasks/milestones that need to be done
for each release. If we shift our current workflow and task tracking to
a similar scheme, it may be easier for us to stay on top of things and
operate more efficiently. It also allows us to have clear "due dates"
for each item, and have it clearly marked with an owner. Right off the
bat I see us knocking out two of our major issues. Plus, clarity when
it comes to responsibility and accountability will facilitate better
communications amongst ourselves. Also, I propose that part of this
schedule system includes 2-3 meetings with members of the other relevant
projects, and this way, anything that hinges on us for them, or them on
us, will be clearly defined, we achieve mutual understanding, and can
delegate those tasks to people in Marketing.
So for example, we start out at T-Minus 6 weeks from the alpha, have
everything necessary from that until the alpha on a grid marked with a
task, date, owner. Same for Beta, same for GA. A Good example can be
found at John Poelstra's Schedule Pages found here
Also, this should all be kept under
https://fedoraproject.org/wiki/Marketing/Schedule with trailing
/releasever and an anchor from that main page to whatever the current
A little bit of refactoring might do us alot of good, but we all need
each other's feedback and each other's help, as a team and as a community!
What do you guys think?
From: Steven Moix <steven.moix(a)axianet.ch>
Subj: Re: New Meeting Time
Date: Thu Feb 19, 2009 4:55 pm
Size: 593 bytes
To: For discussions about marketing and expanding the Fedora user base<fedora-marketing-list(a)redhat.com>
On Thu, 2009-02-19 at 16:27 -0500, Jack Aboutboul wrote:
> Let the discussion commence...
> It's really important for us to be organized now with this new setup and
> to rally around the meetings. If a different time is better and will
> enable more people to not miss out, then let's figure out when that is
> so that we can have the meeting at that time next week...
For me it's good from 17h UTC to 21h UTC
Fedora-marketing-list mailing list
For me its 20:00 to 21:30 UTC on most days.
GPG key: FAF1751E
You can find the transcript of today's marketing meeting on https://fedoraproject.org/wiki/Marketing/Meetings/2009-02-19
The most important things we talked about are:
* Changing the meeting time so more people can join, a mail will be sent tomorrow for that.
* We created and started to update the schedule template page on https://fedoraproject.org/wiki/Marketing/Schedule, a mail will be sent tomorrow for that.
* We talked with Máirín Duffy from the Art team to see how we could coordinate with them during the distribution's release cycle.
* We set a goal for next week: rename pages on the wiki to match the new naming guidelines and complete the schedule template as much as possible.
More to come tomorrow in 2 separate mails.
Have a nice day
Please join us for our regularly scheduled meeting.
When: Today, the 19th of February, 2009 @ 19.00 UTC/2PM Eastern ST/11AM
Where: #fedora-meeting on irc.freenode.net
What: Ongoing discussion regarding new calendar based schedule-tracking
system and work on the calendar itself.
See you all there!
Subscribing under the name "Fedora" or similar for the purpose of spreading
announcement and other relevant marketing information via social network
(x = completed)
_ Document posting to social networks process
_ Script posting process if possible
*I know there are other social networks, please let me know which others
would be relevant to our mission (marketing)? For example, myspace.com is
primarily music oriented versus software development.
GPG key: FAF1751E
This is the early reminder for the meeting which will take place at
19.00 UTC (2PM EST) in #fedora-meeting on irc.freenode.net.
I would like to re-stress the importance of attending the meetings,
especially now since we are on the heels of the F11 Beta, there is alot
to get done, many cool new projects and we can use everyones help.
See you all there,
My name is Joseph Bouqdib and I live in Bremen, Germany.
I am an apprentice web- and platform application developer at a company
called maralis in Bremen.
I want to help bring Fedora to the mass in what ever way I can and later
on i would like to join in making software.
I hope to see more people in Bremen that contribute to the Fedora project.
I do not have any official qualifications yet but will in the near future.
My level of marketing is probably not that high at the moment but i have
a good way of talking and changing peoples minds.
Other skills that might help:
- writing, directing, shooting and editing films
- customer service
Good day to you all,
You can now follow most major Fedora announcements via Twitter. Just choose
to follow fedora_linux at http://twitter.com/fedora_linux from your Twitter
account. Alternately, you can choose to follow Fedora Linux major news
announcements via RSS at
Feedback regarding the Twitter fedora_linux account should be posted here to
I monitor the marketing and ambassador lists for news bits appropriate to
the Twitter news stream and then post those items to the fedora_linux
twitter account I am open to other marketing or ambassadors helping post to
this account - please contact me off list if interested.
Private kudos/flames should be sent to me off list (thanks).
GPG key: FAF1751E
"8: Linux transparency
Converse to 7 The next release of any Linux distribution is never shrouded in
mystery. Because of the nature of open source, the release candidates are
always available to the public (and not on a limited basis), and the timeline
is always made available. Any user can know exactly when a feature-freeze
happens for a release of any distribution. And all Linux distributions work
under the full disclosure model. Because of this, there is little false
advertising going on with Linux. And unlike with Microsoft, you will never hear
of a distribution claiming that its next release will revolutionize computing.
If you go to the Fedora Project Wiki, you can view all the proposed and
accepted features that will be included in the next release. You can also view
the completed release schedule, where you will see that Fedora 11 has set an
alpha release of 02/03/09, a beta release of 03/24/09, and a final release of
05/26/09. These dates are fairly firm and almost always on target."