marketing January 2010

marketing@lists.fedoraproject.org

41 participants
72 discussions

Updates to the F13 Marketing schedule
by Mel Chua 06 Jan '10

06 Jan '10

Hi, John! Can you (at some point - not terribly vital and can wait until after the holidays) make these changes to the Marketing schedule (http://poelstra.fedorapeople.org/schedules/f-13/f-13-marketing-tasks.html)? 1. Delete tasks 13 and 15, which refer to a deliverable (the tour) we've deprecated in favor of the one-page release notes (which serve the same intended purpose). 2. Add a task called "Brief Ambassadors on upcoming release" to start on 3/30 and end on 4/6. I think this should pretty much take care of the "we must do them!" task list for Marketing for F13 - there's a much longer log detailing more plans for the release cycle at http://meetbot.fedoraproject.org/fedora-mktg/2009-12-22/fedora-mktg.2009-12…, but they're more in the area of "areas of opportunity we want to keep an eye on at these points in time," so I think we'd rather keep the Marketing schedule relatively sparse for the time being. Once we finish the SOPs for each deliverable, and pick the talking points and feature profiles, we might want to add more detail for the middle month (between Alpha release and Beta release), but this is what we have for now. Thanks, --Mel

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Social Media resource - Engagement Marketing PodCast
by Karlie Robinson 06 Jan '10

06 Jan '10

Thought I'd pass on this podcast explaining how to use Social Media (Twitter, Facebook etc) as an Engagement Marketing tool. The CraftyPod website's audience lies somewhere in the Cottage industry of craft hobbyists, but the information is good for anyone wanting a better understanding of marketing with social media. > > *In this show:* > > . Let's look at Engagement Marketing, a very important tool for your > crafty business in the internet age. > > . We'll talk about how blogging, Twitter and Facebook can help you > reach new customers... if you use them wisely. > > . We'll also look at the most common online marketing mistakes I've > seen crafty business owners make in 2009. > **The show is about 20 minutes long and you can play it directly from the website or download it to listen off line. Just click the link below to get started. * * http://www.craftypod.com/2010/01/01/craftypod-106-engagement-marketing-for-… Enjoy, ~Karlie

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Fwd: Re: [Ambassadors] Food for thought. Should we rethink out join page?
by Mel Chua 05 Jan '10

05 Jan '10

Interesting idea here. -------- Original Message -------- Subject: Re: [Ambassadors] Food for thought. Should we rethink out join page? Date: Mon, 4 Jan 2010 20:32:01 -0200 From: Fabio Olive Leite <fabio.olive(a)gmail.com> Reply-To: fedora-ambassadors-list(a)redhat.com To: fedora-ambassadors-list(a)redhat.com Olá! On 2009-12-31 Sascha Thomas Spreitzer wrote: > "Fedora. Rendering future of technology. Free technology, property of > us all." When I talk about Free Software, I usually finish up by concluding the many projects out there form the "human technological property/heritage", just like the many monuments, ancient scripts and other cultural elements that form the human history and heritage. Those "bodies of code" will remain available "forever" (whatever that means) and will continue to capture human thoughts and ideas expressed in code for everyone to read and learn. Perhaps we could have a slogan that reflects that idea? Something like: "Join Fedora and help shape and preserve the human technological heritage." Or maybe that gets a bit over the top, heheheh. :) Cheers, Fábio Olivé -- ex sed lex awk yacc, e pluribus unix, amem na matemática das idéias, permuta é igual a adição e um debate inteligente implementa a multiplicação -- Fedora-ambassadors-list mailing list Fedora-ambassadors-list(a)redhat.com https://www.redhat.com/mailman/listinfo/fedora-ambassadors-list

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Marketing goals, revisited: the 4 Foundations
by Mel Chua 05 Jan '10

05 Jan '10

Last month, Robyn sent out a brilliant email about how to frame our tasks into goals centered around the Four Foundations: https://www.redhat.com/archives/fedora-marketing-list/2009-December/msg0007… This happened to be the day after FUDCon when a lot of us were totally exhausted, so I think it got lost in the shuffle... but now is a good time to revisit it. > Greetings marketing friends, > > As some of you have probably read, I've been doing some thinking on > not just our specific, measurable goals for F13, but also the > marketing team's wider objectives and mission. In other words, we may > have this list of fabulous tasks we've brainstormed for F13, but what > are our end goals? > > I've come up with an idea I'd like to propose and/or get feedback on. > It may not be the perfect solution, but I think that it might get us > on the path to being more mission-oriented in future releases, if we > (a) decide to go down this route, and (b) decide at the end of F13 > that it was a worthwhile effort. > > The concept is to organize the tasks we work on around the four > foundations of Fedora - Freedom, Friends, Features, First (please see > https://fedoraproject.org/wiki/Foundations if you want the big > explanation on all of these things - I know they are each > intentionally easy-to-grasp concepts, but the bigger picture behind > each one is worth reading). For our team, what this would mean is > that each of our tasks should be focused on furthering one (or more) > of each of these foundations. Not to pin us in, necessarily - ideas > of all types will fall into one of these categories, generally - but > to make sure we aren't forgetting to focus on anything. Personally, I think this is a great idea - it immediately makes it clear how the things we're working on tie directly into the larger mission and goals of the entire project, points out a whole bunch of areas we could potentially expand into, and is (hopefully) an easier way for new folks with marketing backgrounds to engage with the project (easier than "look, a pile of potentially connected tasks - want to take one?" in any case). > I've written a bit down about each foundation - this is of course just > me brainstorming a bit, I would love to hear more ideas on solidifying > these if other team members think it is a good idea. (And by > solidifying, I mean into slightly more concise statements :D ) Under > each one, I've listed some of the tasks that might fall into that > category. (The task lists aren't comprehensive - I've just typed > things in here, so don't get mad if your idea isn't here!) > > > Freedom: Use FOSS tools as much as possible (or practical) in > production of Marketing materials, and do our best to support > solutions that may work in the future. (Side note: See mizmo's post to > the marketing list on making the fedora video - it wasn't entirely > practical, but bugs were filed, discussions are ongoing, this is GOOD! > And awesome video btw, I know you've heard it already but I'm just > sayin' it again :D.) Give marketing contributors the freedom and > knowledge to work on projects as they choose. Practice openness, and > give process more transparency. > - HOWTO's on how to make all Marketing deliverables > - translations and i18n workflow for marketing stuff > - Cross-training of team members for things like Zikula Design does something similar, and there's been some conversation in the Docs team about making that explicit in the Docs mission statement as well (see https://fedoraproject.org/wiki/Talk:Docs_Project_mission_statement) - I think making sure that there's a FOSS toolchain with which *anyone* can do open source marketing is a great idea and we should specifically call out the things in that toolchain at some point - it might make a good presentation at a marketing conference, for instance. > Friends: Continue to develop and extend not only the Fedora marketing > community, but also the Fedora community in general. > - Grow the number of marketing contributors - teach Marketing classes in Classroom to grow the depth of the Fedora community's knowledge about marketing, what it is, how to do it, etc. > - Convert 100 users of non-Fedora distros to Fedora as their primary desktop OS Personally, I find the next goal far more interesting... > - Encourage 100 college students to sign up as Fedora contributors and > each contribute at least one thing. I'd love to get a marketing class working on this - actually, I would love to see a case study (see http://www.hbs.edu/mba/academics/casemethod.html) on Fedora. - FUDCon - Talk up Fedora at at least 20 different LUG meetings worldwide This one's Ambassadors, imo - but the two groups should continue to find ways to work more closely together. - Marketing FAD - RH Summit Yep, we should find out what's going on with this - not having been to one of these before myself, I'm not sure what the opportunities here look like, or how we fit in, but I think it's definitely worth exploring. Mo and Paul and several others on this list have been at the Fedora booth at RH Summits before (I think Mo and Paul went to the one this past summer) but that's about all I know. > - Podcasts > Features: Enhance Fedora's marketing presence with new features, and > ensure that Fedora distro features are highlighted in a timely way. Bingo. Most of Marketing's work in the past has centered around this area, but there's still a lot we haven't explored (most of the things on the list below are brand-new or haven't started yet). > - Spin Chooser > - Fedora Insight > - Develop a sustainable cycle / schedule of marketing materials. > Developer Interviews, In-depth features, etc. > - Improve cross-team communication between marketing, docs, and QA for > improvements in material - marketing research - and eventually, when we get good at it, how it can feed more directly into the feature process as another stream of input for developers figuring out which itches they'd like to work on scratching. > First: Do New Things, and continually come up with New Ideas; review > their effectiveness when they are complete, and don't be afraid to > say, "That didn't work." > - Marketing Kits > - Fedora Print Magazine > - Time-Based Schedule > - Fedora Membership / Fellowship > - Keeping track of new ideas - a brief History of Marketing (major Marketing milestones for each release - when did we start doing X, when did we try Y and find out that it didn't work, etc?) - this might make an entertaining story session during the FAD. > Like I said - this is a brainstorm, of sorts, so I'd love to hear feedback. > > Cheers! > > -Robyn +infinity is my main comment here, honestly - this is great stuff.

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Reminder: FUDCon Toronto Survey closes Friday night!
by Robyn Bergeron 05 Jan '10

05 Jan '10

FUDCon Toronto (http://fedoraproject.org/wiki/FUDCon:Toronto_2009) may be over, but we still want to hear your (anonymous, of course!) thoughts on how it went. This is your friendly reminder that the FUDCon Toronto Survey will be available though 11:59pm PST Friday, January 8, 2010 (that's 07:59 UTC on Saturday, January 9). 5 minutes of your time to answer 29 quick questions can help us make future FUDCons better than ever! If you... * attended FUDCon Toronto, either in-person or remotely via Fedora Live, please take this survey and tell us what you thought. * didn't attend FUDCon Toronto but wanted to, please take this survey and tell us how we can help you get to the next one. * didn't want to go to FUDCon Toronto, please take this survey and tell us why - it's anonymous. The survey is available at http://fedoraproject.limequery.org/index.php?sid=34266&lang=en Questions are previewable at https://fedoraproject.org/wiki/FUDCon_survey. We will be analyzing and announcing results shortly after the close of the survey. If you're curious about the process, interested in helping us analyze the results, or have any questions in general, join the conversation on the Fedora Marketing mailing list (https://www.redhat.com/mailman/listinfo/fedora-marketing-list)

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Openoffice.org EOL announcement
by Rahul Sundaram 05 Jan '10

05 Jan '10

Hi I like the FAQ they have in the EOL announcement. Fedora could learn from this. http://www.openoffice.org/servlets/ReadMsg?list=announce&msgNo=407 Rahul

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Fedora Marketing weekly meeting, 20:00UTC #fedora-meeting
by Mel Chua 05 Jan '10

05 Jan '10

Details and agenda at https://fedoraproject.org/wiki/Marketing_meetings. See you folks there! --Mel

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Thanks to David Ramsey for starting a F13 Slogan page!
by Mel Chua 04 Jan '10

04 Jan '10

(from https://www.redhat.com/archives/fedora-ambassadors-list/2009-December/msg00…) On 12/29/2009 12:03 AM, David Ramsey wrote: > > Hello Everyone, > > Greetings. :) > > ================================================= > > I like this "Fedora 12 one page release notes" - > > A very professional looking page. :) > > https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes > > ================================================= > > I like the Fedora 12 'Constantine' "F12 release slogan" - > > Unite. :) > > https://fedoraproject.org/wiki/F12_release_slogan > > ================================================= > > I have made an update for Fedora 13 "Goddard" - > > > https://fedoraproject.org/wiki/Marketing#Release_deliverables > > for the "F13 release slogan" - > > https://fedoraproject.org/wiki/F13_release_slogan Thanks for making the page, David! We'll be making the big "help us pick a slogan!" public call for participation in February (see task #5 in http://poelstra.fedorapeople.org/schedules/f-13/f-13-marketing-tasks.html) but starting early is almost never a bad idea. ;) --Mel

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F13 Schedule - question!
by Robyn Bergeron 04 Jan '10

04 Jan '10

On poelcat's F13 draft schedule (see: http://poelstra.fedorapeople.org/schedules/f-13-draft/f-13-marketing-tasks.…) tasks 13 and 15 are to update / freeze the Fedora tour page. Since we're doing the one-page release notes in lieu of the Fedora tour page, should we remove those tasks from the schedule (I'm assuming so...)? Should the one-page release notes draft / completion dates be rearranged to be more in line with when the Fedora tour pages were done, or are we comfortable with those dates and how they fall into the grander scheme of things? Also - shall we put a note on https://fedoraproject.org/wiki/Tours reflecting that we now do one-pg release notes instead of Tours, so that anyone looking for a Tour isn't wondering why the heck we didn't have one for F12 (or F13, and so forth)? -Robyn PS. I may have asked this already... I looked through my mail and didn't see anything about it. Apologies if I already brought it up :D

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FAD and some other stuff
by Ryan Rix 02 Jan '10

02 Jan '10

Hi, Attached is a ODS of plane fare for the Marketing FAD compiled from me lazily searchingk kayak... They are only rough estimates and will probably get more expensive as time goes on... looks like the cheapest place for us to meet is DC, followed by Boston. Personally, I'm leaning towards Boston or Raleigh (which is third) if only because of the Red hat offices there... Mel Robyn and I talked a while last night (this morning? who knows, I don't...) and came up with some ideas for what we could be doing at the FAD... Some of it relies on there being a contingent of engineers on hand either in person or remotely, so the RH offices would probably be a pretty cool place. Here's the zodbot log... I'll post more details when I'm conscious tomorrow, I think. http://meetbot.fedoraproject.org/fedora-mktg/2009-12-28/fedora- mktg.2009-12-28-08.50.log.html Sorry for being so terse, clock downstairs just struck 3:30am ;) Yours from under a warm blanket... Ryan Rix -- Ryan Rix Fedora KDE SIG Member, Phoenix AZ Ambassador, News KDE Beat writer New Mail address: phrkonaleash(a)gmail.com -> ry(a)n.rix.si !! http://hackersramblings.wordpress.com | http://identi.ca/phrkonaleash XMPP: phrkonaleash(a)gmail.com | MSN: phrkonaleash(a)yahoo.com AIM: phrkonaleash | Yahoo: phrkonaleash IRC: PhrkOnLsh(a)irc.freenode.net/#srcedit,#plugaz,#fedora-kde and countless other FOSS channels.

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing January 2010