marketing January 2010

marketing@lists.fedoraproject.org

41 participants
72 discussions

Fwd: Re: [in the news] Virtualisation Enhancements in F12
by Mel Chua 08 Jan '10

08 Jan '10

Amit, We've been admiring your article in Fedora Marketing - do you happen to know whether it's released under an open license (or if it'd be possible to do so, or at least to allow reprints)? Thanks! --Mel and the Fedora Marketing crew -------- Original Message -------- Subject: Re: [in the news] Virtualisation Enhancements in F12 Date: Thu, 7 Jan 2010 07:56:57 -0700 From: Robyn Bergeron <robyn.bergeron(a)gmail.com> Reply-To: For discussions about marketing and expanding the Fedora user base <fedora-marketing-list(a)redhat.com> To: For discussions about marketing and expanding the Fedora user base <fedora-marketing-list(a)redhat.com> Not sure on the license - I didn't upload it. It would be awesome to also find out if the publisher allows reprints (in the event the article is not appropriately licensed). On 1/7/10, Paul W. Frields <stickster(a)gmail.com> wrote: > On Wed, Jan 06, 2010 at 04:14:23PM -0500, Mel Chua wrote: >> On 01/06/2010 02:59 PM, Robyn Bergeron wrote: >> >Actually, I suppose that perhaps [in a magazine] might be better... >> >In any case, I saw this via a facebook friend, thought I would repost >> >the link here. The article even referenced Mel's virtualization >> >feature profile from F12! >> > >> >https://fedoraproject.org/w/uploads/7/70/F12VirtFeat.pdf >> > >> >-Robyn >> >> Whoa, sweet. >> >> I wonder if we can do anything to support engineers writing articles >> for publications on the features they've worked on (which is what >> happened in this case - "By: Amit Shah - The author is part of the >> virtualisation team at Red Hat and is excited to be a part of the >> technology that’s rediscovering commodity x86 servers.") >> >> Probably something to bring up at the FAD (reminder: get cost >> estimates for plane tickets!) especially when we get a chance to sit >> down and talk with some of the aforementioned engineers in >> Fedoraland (both @RH and @other-places). > > First and foremost, GREAT article! > > Second -- is this article licensed appropriately for our wiki? I > couldn't find any copyright statement on it, so I'd like to ensure the > publisher licensed this for our use. I'll check with the uploader to > find out. > > -- > Paul W. Frields http://paul.frields.org/ > gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 > http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ > irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug > > -- > Fedora-marketing-list mailing list > Fedora-marketing-list(a)redhat.com > https://www.redhat.com/mailman/listinfo/fedora-marketing-list -- Sent from my mobile device -- Fedora-marketing-list mailing list Fedora-marketing-list(a)redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list

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Fwd: [Ambassadors] DIY booklets for better info delivery
by Mel Chua 08 Jan '10

08 Jan '10

IRC convo in #fedora-mktg, and (immediately afterwards) Justin's resulting email to Ambassadors; good example of how Ambassadors and Marketing can work together. --- 18:20:59 < Southern_Gentlem> a trifold brochure explaining the fedora project and a f13 features i am guessing 18:21:21 < mchua> Southern_Gentlem: would that be something like https://fedoraproject.org/wiki/Fedora_12_one_page_release_notes but laid out in trifold brochure form? 18:21:39 < Southern_Gentlem> something easily to make and hand out to people at events and othewise 18:22:01 < Southern_Gentlem> mchua, thats something we can discuss in the FAD 18:22:42 < mchua> Southern_Gentlem: pop it on the wiki page so we can make sure it's on the agneda 18:22:44 < mchua> er, agenda 18:23:15 < mchua> My guess is that we'll be doing a hard look at the deliverables we produce and whether they're the right ones, so that fits right in. 18:24:32 < threethirty> why couldnt that be a DIY thing? get the artwork team to make a cool looking PDF and then someone (somepeople) could just print them 18:24:45 < threethirty> it would be like the free media thing 18:25:45 < mchua> Yeah, there's a distinction between 18:25:57 < mchua> (1) media the Marketing team *must* make each release, and needs to be directly responsible for 18:26:01 < mchua> (for instance, talking points) 18:26:04 < mchua> s/media/deliverables 18:26:29 < mchua> (2) deliverables that could be made each release, but which the Marketing team doesn't need to be directly responsible for (i.e. "if someone wants to make it, great, if not, ok") 18:26:52 < mchua> similarly, I don't think there's anything the Marketing team needs to *physically* produce. 18:27:33 < mchua> the way I'd see it is that if an Ambassador wants media to take to an event, they would ask their regional Ambassador coordinators for budget and coordinate the physical production of the digital materials produced by Marketing and Design. 18:27:53 * inode0 agrees 18:28:13 < mchua> Southern_Gentlem, threethirty: does this make sense? I do think you're right and that this needs to be brought up / clarified at the FAD or earlier 18:28:36 < mchua> threethirty: and your analogy to Free Media is right on. 18:29:08 < inode0> I want marketing to help generate great content, ambassadors can do the production itself 18:29:53 < inode0> which might just be saying x, y, and z should be added 18:30:43 < Southern_Gentlem> mchua, link to the FAD page please 18:31:05 < threethirty> i really just want a wiki page with cool stuff that you can download, print (or have printed), assemble, and distribute, im working on a way to "screen" discs using stencils and spraypaint 18:32:29 < mchua> Southern_Gentlem: https://fedoraproject.org/wiki/Marketing_FAD_2010 18:32:51 < inode0> threethirty: I don't see any reason you can't just do that 18:34:44 < threethirty> inode0 which that :) 18:35:49 < inode0> create a wiki page and run with it 18:36:10 < threethirty> alrighty can do -------- Original Message -------- Subject: [Ambassadors] DIY booklets for better info delivery Date: Thu, 07 Jan 2010 13:15:17 -0500 From: Justin O'Brien <three(a)threethirty.us> Reply-To: fedora-ambassadors-list(a)redhat.com To: fedora-ambassadors-list(a)redhat.com Howdy all: I had this crazy idea of taking the idea of a 'zine and making it a useful tool for Ambassadors [and anyone else for that matter but I'm an Ambassador and short sighted :)]. These could be implemented at no cost to RHT/Fedora and could be done for fairly cheap (I think). Ok Idea #1 is a booklet that I have hacked up a [terrible] alpha quality version of http://dl.dropbox.com/u/194299/Fedora%20Booklet.tar.bz2 The idea is we make a quick intro guide to Free Software and the fedora project. I was thinking 8-12 pages printed on US Legal sized paper [8.5x14 (to allow for a nice full page to read from)] that was basically a subset of the wikipedia article on Free Software (so that it was neutral sounding) and most of the Overview wiki page. Yes I know its on-line so why print it, well because people are lazy. Wiki's are great because they have a lot of information. Wiki's are also a PITA because they have a lot of information :) Another thing that could be done with this is as you are stapling it you could take a paper cd/dvd sleeve and add it to the mix, that way there was one thing to hand people. Idea #2 is an "Ambassadors Field Guide" basically the same idea but would have a list of FAQ's and answers, a near total list of contacts for every sub project (I know this isn't totally feasible but I can dream can't I), the talking points for $currentRealease and $nextRealease, and anything else we can come up with that would be helpful to have in hand when we are talking to people. I think Idea #2 is absolutely suited to the DIY 'zine format because if you destroy it carting it around in your back pocket you can just print another one. I know that anyone person could make both of these happen but I was hoping to pool the knowledge of others and hopefully get the art team involved so these could be a nice looking as possible. -- Justin "threethirty" O'Brien Fedora Ambassador threethirty(a)fedoraproject.org http://fedoraproject.org/wiki/User:Threethirty threethirty on freenode.net @threethirty - twitter/identi.ca/jaiku Phone: (765) 688-0723 -- Fedora-ambassadors-list mailing list Fedora-ambassadors-list(a)redhat.com https://www.redhat.com/mailman/listinfo/fedora-ambassadors-list

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FI content workflow
by Mel Chua 08 Jan '10

08 Jan '10

I tried drafting out an ascii version of the workflow I saw being tossed around at FUDCon - thoughts? Is this accurate? Workable? It's pretty simple. https://fedoraproject.org/wiki/Fedora_Insight#Content_workflow (I'm not sure if I'm using the word "workflow" in the same way that FWN uses it - if there's another word I should use instead, or some way this diagram ought to be revised, please ping - or edit the wiki version. ;) --Mel

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EMEA Ambassadors talking about TV ads
by Mel Chua 07 Jan '10

07 Jan '10

Thought this snippet from the EMEA Ambassadors meeting today was interesting - the thought of doing TV ads (and what would need to go into a solid proposal/gameplan for such an idea) was raised. http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting.2… start at: 20:37:48 <sspreitzer> i visited the linux new media ag in munich end at: 21:10:01 <spevack> #topic Anything else? Thought others here would find this interesting. --Mel

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Re: Fedora-tour idea
by Jan Wildeboer 07 Jan '10

07 Jan '10

Advocatus diaboli would say on slashdot, via Matt Asay: "See, Red Hat wants to abuse poor little users for free testing" what would you counter to sth like that? FTR - I love the idea, but I want it to be perfect ;-) Jan -- Jan H Wildeboer | EMEA Open Source Affairs | Office: +49 (0)89 205071-207 Red Hat GmbH | Mobile: +49 (0)174 33 23 249 Technopark II, Haus C | Fax: +49 (0)89 205071-111 Werner-von-Siemens-Ring 11 -15 | 85630 Grasbrunn | _____________________________________________________________________ Reg. Adresse: Red Hat GmbH, Technopark II, Haus C, Werner-von-Siemens-Ring 11 -15 85630 Grasbrunn, Handelsregister: Amtsgericht Muenchen HRB 153243 Geschaeftsfuehrer: Brendan Lane, Charlie Peters, Michael Cunningham, Charles Cachera _____________________________________________________________________ GPG Key: 3AC3C8AB Fingerprint: 3D1E C4E0 DD67 E16D E47A 9564 A72F 5C39 3AC3 C8AB ----- Original Message ----- From: fedora-marketing-list-bounces(a)redhat.com <fedora-marketing-list-bounces(a)redhat.com> To: For discussions about marketing and expanding the Fedora user base <fedora-marketing-list(a)redhat.com> Sent: Thu Jan 07 02:49:27 2010 Subject: Fedora-tour idea Feature idea from the channel tonight - sharing the results of brainstorming/thinking out loud. --- 05:19:30 <PhrkOnLsh> If jrandom comes into #fedora saying "hey i just installed fedora, everything was simply stellar" we could do a quick "hey do you have five minutes? 05:20:20 <mchua> PhrkOnLsh: I actually wonder... if... I'm thinking about fedora-tour now. 05:20:31 <PhrkOnLsh> mchua: hmm :) 05:20:36 <mchua> When you install Fedora from scratch, it prompts you at the end if you want to submit your smolt profile. 05:20:42 <mchua> If you say yes, it automagically ships it off. 05:20:54 <mchua> But what if - in Fedora-tour, or something - by the little "contribute" section, it went a bit further? 05:21:08 <mchua> And said "hey, here are some things we'd love for you to check, and see if they work - try doing X, Y, Z" 05:21:42 <mchua> and then a few minutes later, "congratulations you just submitted your first test case! now go see where it went, and who's going to pick it up from there..." 05:21:52 <rbergeron> oh, that'd be interesting. 05:21:52 <PhrkOnLsh> hmmm 05:21:55 <PhrkOnLsh> yeah 05:21:58 <rbergeron> "follow the open source white rabbit" 05:22:02 <PhrkOnLsh> i like it 05:22:03 <rbergeron> "hopefully down the rabbit hole" 05:22:04 <rbergeron> :) 05:22:23 <mchua> redpill! 05:22:39 <rbergeron> follow the white rabbit, neo 05:22:42 <mchua> (the Matrix, obviously, got the colors mixed up. Blue should be down the rabbit hole.) 05:23:04 <PhrkOnLsh> take the redpill, install the blue linux :P -- Fedora-marketing-list mailing list Fedora-marketing-list(a)redhat.com https://www.redhat.com/mailman/listinfo/fedora-marketing-list

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[in the news] Virtualisation Enhancements in F12
by Robyn Bergeron 07 Jan '10

07 Jan '10

Actually, I suppose that perhaps [in a magazine] might be better... In any case, I saw this via a facebook friend, thought I would repost the link here. The article even referenced Mel's virtualization feature profile from F12! https://fedoraproject.org/w/uploads/7/70/F12VirtFeat.pdf -Robyn

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Fedora-tour idea
by Mel Chua 07 Jan '10

07 Jan '10

Feature idea from the channel tonight - sharing the results of brainstorming/thinking out loud. --- 05:19:30 <PhrkOnLsh> If jrandom comes into #fedora saying "hey i just installed fedora, everything was simply stellar" we could do a quick "hey do you have five minutes? 05:20:20 <mchua> PhrkOnLsh: I actually wonder... if... I'm thinking about fedora-tour now. 05:20:31 <PhrkOnLsh> mchua: hmm :) 05:20:36 <mchua> When you install Fedora from scratch, it prompts you at the end if you want to submit your smolt profile. 05:20:42 <mchua> If you say yes, it automagically ships it off. 05:20:54 <mchua> But what if - in Fedora-tour, or something - by the little "contribute" section, it went a bit further? 05:21:08 <mchua> And said "hey, here are some things we'd love for you to check, and see if they work - try doing X, Y, Z" 05:21:42 <mchua> and then a few minutes later, "congratulations you just submitted your first test case! now go see where it went, and who's going to pick it up from there..." 05:21:52 <rbergeron> oh, that'd be interesting. 05:21:52 <PhrkOnLsh> hmmm 05:21:55 <PhrkOnLsh> yeah 05:21:58 <rbergeron> "follow the open source white rabbit" 05:22:02 <PhrkOnLsh> i like it 05:22:03 <rbergeron> "hopefully down the rabbit hole" 05:22:04 <rbergeron> :) 05:22:23 <mchua> redpill! 05:22:39 <rbergeron> follow the white rabbit, neo 05:22:42 <mchua> (the Matrix, obviously, got the colors mixed up. Blue should be down the rabbit hole.) 05:23:04 <PhrkOnLsh> take the redpill, install the blue linux :P

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Zikula hackfest whiteboard photos
by Mel Chua 06 Jan '10

06 Jan '10

These were from the FUDCon hackfest, photos thanks to Diana Martin. https://fedoraproject.org/wiki/Zikula_hackfest#Whiteboards The one I'm looking at right now is https://fedoraproject.org/wiki/File:Zikula-whiteboard-fudcon-toronto-02.png, which has Max's notes on content. --Mel

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We are go on Marketing FAD dates - in-person attendees, start figuring out your transport/housing.
by Mel Chua 06 Jan '10

06 Jan '10

Kara will be joining us! We're on for March 13-16 in Raleigh (airport: RDU). Check out the cost of your plane tickets, post estimates here - we'll start greenlighting budget and booking tickets (and hotel rooms) by next week's meeting (possibly earlier). https://fedoraproject.org/wiki/Marketing_FAD_2010#Flights If you need a room, see https://fedoraproject.org/wiki/Marketing_FAD_2010#Housing. If you can host a visitor, see https://fedoraproject.org/wiki/Marketing_FAD_2010#Accommodations. --Mel

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Meeting minutes 2010-01-05
by Mel Chua 05 Jan '10

05 Jan '10

First meeting of the year! http://meetbot.fedoraproject.org/fedora-meeting/2010-01-05/fedora-meeting.2… - also available at https://fedoraproject.org/wiki/Marketing_meetings#2010 If you look at the minutes, you'll see we nailed down the FAD - it's to be a 4-day festival of Marketing glory in Raleigh in mid-March. Check the notes for details; we #info'd the high-level points. Also, as I noted during the meeting: I will be wearing my Project Management hat in Marketing a lot to push Fedora Insight through in the next month (so we can finish it already, and move the tech part to Websites) meaning I won't be able to spend much time on the strategic thinking stuff until then - so *thank you* to everyone for stepping up and driving the discussion on social media, PR, and the like, and please continue to do so! --Mel

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing January 2010