My name is Nelson Marques and I'm natural from Aveiro, Portugal. I'm a
graduate Marketing Management student in IPAM (Portuguese Institute for
Marketing Administration, http://www.ipam.pt).
My experience with Linux started in 1999 with Red Hat 5.0 as a hobby.
In 2001 I've organized a Linux Promotion event in Aveiro Congress
Center, which accounted over 500 visitors during the weekend. This event
was sponsored by SuSE GmbH and Sun Microsystems alongside with local
GNU/Linux enablers and hardware companies.
My Marketing experience comes mainly to a Market Study about the
National Footwear Industry and another Market Study for National Vodka
Consumer habits, both of them were made through the Institute I attend.
I've also developed some work/strategy for 2 communication campaigns (1
Fashion event and one Social Reponsability campaign).
I'm currently developing some work to present to GNOME
(http://www.gnome.org), mainly a communcation campaign to position the
GNOME Brand as a environmental friendly and social responsible brand.
This campaign will be named "Save the Wildlife" and will promote
endangered species through the advertising of GNOME Releases (each
release will have the name of a endangered species), challenges to the
GNOME community, such as artists and the promotion of GPL through donner
media to be used in GNOME Themes and distributed under GPL.
I'm also working on an article for the GNOME Journal that targets the
differences between open source software and proprietary software,
specially their Marketing Mix and Product Mix. The same article will
also cover some "open source vs free software" philosophy. It counts
with interviews from the Evince and Brasero developers, Richard Stallman
and I've also contacted Ahead A.G. and Miguel de Icaza for interview,
currently waiting for an answer.
I don't have expectations about this list, I'm just willing to place in
some work to help GNU/Linux and Fedora. One of the points that made me
join was the fact that Fedora has very well organized documentation and
I actually feel like Fedora has a much more realistic approach on
Marketing than other projects. This might be a good environment to
contribute and expand my knowledge.
I do have my graduation paper to start and this experience could help
me decide actually what I want to do.
One of the things that make me sad was the fact that all the software
used during my degree was proprietary, and there are open source
projects that are pretty cool, for example: PSPP. Eventually I'm
thinking on working on PSPP as a code contributor, but not in the short
time as I have still another project running.
If there's something I can help with, I'm available, meanwhile I'm
just gonna sit and lurk for 1 or 2 weeks, so I can process the
information available and get to know how people work and the best way
to fit in.
Thank you so much !!!
I can try with the Swot analysis with Nelson.
and in the same time i can try to explore the marketing tools of Fedora.
Ok !!! We can start.
> Send marketing mailing list submissions to
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> original message.
> Today's Topics:
> 1. Re: Hello (Mel Chua)
> Message: 1
> Date: Wed, 24 Feb 2010 04:22:08 -0500
> From: Mel Chua <mel(a)redhat.com>
> Subject: Re: Hello
> To: marketing(a)lists.fedoraproject.org
> Message-ID: <4B84EFC0.9000102(a)redhat.com>
> Content-Type: text/plain; charset=ISO-8859-1; format=flowed
> Echo Paul-Mark - welcome, Stefano! I've added you to the FAS group for
> We'd love to hear your thoughts on the things the Marketing team is
> doing, or things we should be doing (newcomers frequently start their
> own projects if they see an opportunity to fill a gap - for instance,
> Ryan started with fedora-tour, and Nelson just started with a SWOT
> Right now we're working on Marketing deliverables for F13. The two
> ongoing ones:
> Release slogan
> * https://fedoraproject.org/wiki/F13_release_slogan
> * https://fedoraproject.org/wiki/Release_slogan_SOP
> Talking points
> * https://fedoraproject.org/wiki/Fedora_13_Talking_Points
> * https://fedoraproject.org/wiki/Talking_points_SOP
> You might also be interested in participating (probably remotely - we'll
> all be on IRC) in the Marketing FAD, which is coming up soon. A FAD is a
> Fedora Activity Day, where we gather together and have a multi-day
> hackfest just on Marketing... this is our first one, and it's looking to
> be a lot of fun.
> Finally, do come by the #fedora-mktg IRC channel and say hello sometime!
> Instructions on how to connect are at
> https://fedoraproject.org/wiki/IRC, but I personally find the easiest
> way to get started with IRC for the first time is using webchat -
> there's a screenshot on how to do that at
> Welcome again, and looking forward to hearing your ideas - what sorts of
> things do you want to work on?
> marketing mailing list
> End of marketing Digest, Vol 68, Issue 25
Talking points are key highlights of the new release. They should be
compelling, but they will not necessarily be comprehensive. There are
different types of talking points for different types of people:
general desktop users/everyone, developers, and sysadmins. They are
meant to provide a short, effective answer to the question, "What cool
stuff is in the latest release of the Fedora KDE Desktop Edition?"
Each cycle, the Marketing team compiles a short list of approximately
three talking points for each of these audiences for the upcoming
release. For this release, we will, with the help of the KDE SIG team,
be creating a set of talking points for the KDE Desktop Edition. For
Fedora 13, they're found here:
If you have a talking point that you feel meets the criteria found on
the talking points SOP page at
https://fedoraproject.org/wiki/Talking_points_SOP, add it to the the
table on the F13 page with supporting information. Please make your
changes to the wiki page, so that the Marketing team and KDE SIG can
efficiently capture and consider your input.
The Marketing team and KDE SIG will make final adjustments to the list of
talking points at the KDE SIG meeting on March 2, which will be announced
on the Fedora KDE list and is open to everyone. If you are interested in
attending the meeting, the agenda, location, and time details can be
found at https://fedoraproject.org/wiki/SIGs/KDE/Meetings. Following
the meeting, the finalized list of talking points will be announced,
and posted to https://fedoraproject.org/wiki/KDE/Fedora_13_Talking_Points.
The Marketing team recently standardized SOPs for creating general Fedora
release Talking Points, which this push for KDE release Talking Points is
based off of. You can view a draft of them here:
Thanks and best
== http://hackersramblings.wordpress.com | http://rix.si/ ==
this is my first post.
My name's is Stefano, i'm italian.
I have a bachelor in Marketing, and i work in a Company as Marketing
I'm new about Fedora, i use linux since 2007 but with an other distro.
Now i'm tring to use Fedora, and i hope to change my dirstro definitly.
I love Fedora:
- For the name
- For the design
- Because it's innovative
- Because it's Linux
- Because it's only a community and not a company,
I must try, and do major experience. i'm a beginner.
I belive in a marketing open source, i try to discuss about with the other
community of an other distro, but the think only at Operative Marketing and
they think to say all about marketing unless discuss.
Ok, thank you for the attention.
Just so y'all know this is coming up - I plan on being there to
represent, but seconds, backup, witty commentary, lurking, etc. is
For those who haven't yet seen a readiness meeting and wonder what it
looks like: a sample log for F12 is at
- this is the Beta log, the Alpha meeting was by phone last release.
It's mostly a sanity check and sync-up, and is really Not A Huge Deal,
but it's neat to see where all the other teams stand.
Historically, the role of Marketing in these meetings has been to say
"yeah, our release deliverables are looking good, <here are links!> and
we're not blocking anything nor being blocked by anyone, carry on!"
Let's keep up that track record. ;)
-------- Original Message --------
Subject: Fedora 13 Alpha Readiness Meeting :: 2010-02-25 @ 21:00 UTC
Date: Thu, 18 Feb 2010 08:53:26 -0800
From: John Poelstra <poelstra(a)redhat.com>
One week from today, February 25, 2010, we will meet to make sure we are
coordinated and ready for the public release of the Fedora 13 Alpha on
Tuesday, March 2, 2010.
place: irc.freenode.net #fedora-meeting
time: 21:00 UTC (4 PM Eastern)
This meeting works best when we have representatives from all of the
teams so we'll be looking for the following people to attend or send a
Ambassadors -- David Nalley
Design -- Máirín Duffy
Documentation -- Eric Christensen
FESCo -- Kevin Fenzi
Fedora Engineering Manager -- Tom "Spot" Callaway
Fedora Project Leader -- Paul Frields
Infrastructure -- Mike McGrath
Marketing -- Mel Chua
Quality -- James Laska
Release Engineering -- Jesse Keating
Translation -- Noriko Mizumoto
Websites -- Ricky Zhou
I made https://fedoraproject.org/wiki/Template:Talking_points and did a
bit more work on https://fedoraproject.org/wiki/Talking_points_SOP, but
the latter won't be done until talking points are done. (They're chosen,
but the descripts of the chosen ones on the page now need to be polished
Remaining tasks on talking points (on me by default, feel free to
* polish F13 talking points
* announce F13 talking points
* finish SOP for core release deliverable
* look at SOP with KDE SIG to make a "if you're following these
instructions for your own project..." section
This is what I'm likely to send out as a call for "this is our final
set, descriptions being edited please help!" to the usual marketing
deliverables announcement list recipients. (marketing, devel,
advisory-board) when I wake up in the morning. Patches before then
There's a bit of cleanup left to do on talking points (as described in
the bottom of this email) - help is uberwelcome, but it's on my plate to
make sure this gets done, and I'll be pinging for help on this list and
on IRC as needed. Y'all should worry about getting the slogan up and
SOP'd in parallel, since we only have a week for that. (It's looking
You may recall the Marketing team asking for help selecting the F13
talking points last week - thanks to a great many people who
participated, we were able to wrap up the discussion today (which you
can see at
and are happy to announce that the F13 talking points have been chosen.
Here they are! From https://fedoraproject.org/wiki/Fedora_13_Talking_Points:
* 1 For desktop users and everyone
o 1.1 Automatic print driver installation
o 1.2 Automatic installation of language packs
o 1.3 Redesigned user management interface
o 1.4 Color management
o 1.5 NetworkManager improvements include CLI
o 1.6 Experimental 3D extended to free Nouveau driver
* 2 For administrators
o 2.1 BFO
o 2.2 Authconfig UI redesign
o 2.3 Pioneering NSF features
o 2.4 Zarafa
o 2.5 Experimenting with btrfs
* 3 For developers
o 3.1 SystemTap static probes
o 3.2 Easier Python debugging
o 3.3 Parallel-installable Python 3
o 3.4 NetBeans 6.8 first IDE to support entire Java 6 EE spec
* 4 Spins
o 4.1 Moblin Spin
o 4.2 Sugar on a Stick Spin
o 4.3 Design Studio Spin
o 4.4 Security Spin
Now: to finish fleshing them out, we need your help. We're aiming for a
finished product like
https://fedoraproject.org/wiki/Fedora_12_Talking_Points. See the links
to feature pages, heavily hyperlinked descriptions, and catchy one-line
summaries at the end? That's what we need for all the F13 talking points.
If you know cool things about a talking point that should be mentioned,
good resources on it to link to, or otherwise have something to chip in,
please add it to the wiki page
(https://fedoraproject.org/wiki/Fedora_13_Talking_Points); we'll be
cleaning up the final display next week right before the Alpha goes out.
--Mel on behalf of the Marketing team
We need a slogan for the F13 release. It will be chosen one week from
now, on 3/2. A release slogan is a short call-to-action that fits the
artwork theme from Design, found at
slogan was "Unite.")
If you are interested in suggesting ideas for the release slogan,
please take a look at the Release Slogan SOP, and the criteria for
selection, at https://fedoraproject.org/wiki/Release_slogan_SOP. The
slogan must be:
* short (1-3 words)
* a call to action
It should reinforce that Fedora helps the user achieve something
great. It should also reflect some of ideas and themes found in the
release artwork, and, if possible, also touch upon the Four
Please put your slogan ideas here:
The deadline for submissions is Tuesday 3/2 at 20:00 UTC, which is our
next Marketing meeting
(https://fedoraproject.org/wiki/Marketing_meetings). We'll be
discussing submissions there, and then the FPL, Mo Duffy, and the
Marketing team lead will take that input and select the final slogan
on 3/2, following the marketing meeting. Let me know if you have any
questions, comments, or concerns -- and let the wiki table know if you
have any ideas!