Meeting minutes 2010-04-27
by Mel Chua
Thanks to gbinns for leading a great discussion on keyword optimization
- my mind is blown now. Whoa.
For those interested in keyword optimization, that portion of the log is
at
http://meetbot.fedoraproject.org/fedora-meeting-1/2010-04-27/fedora_marke....
Minutes are at https://fedoraproject.org/wiki/Marketing_meetings#2010.
Meeting summary
---------------
* LINK:
https://fedoraproject.org/awstats/fedoraproject.org/awstats.fedoraproject...
(gbinns, 20:22:47)
* LINK:
http://www.google.com/search?rlz=1C1GPCK_enUS374US374&sourceid=chrome&ie=...
(gbinns, 20:25:54)
* IDEA: keywords SOP (mchua, 20:36:33)
* ACTION: mchua find out how much effort/time it takes to push/rollback
websites changes (mchua, 20:57:10)
* ACTION: gbinns to prepare a keyword selection sop (mchua, 20:57:31)
* anyone interested in keyword optimization, poke gbinns (or the mailing
list, or edit the wiki) (mchua, 21:01:37)
Meeting ended at 21:04:41 UTC.
Action Items
------------
* mchua find out how much effort/time it takes to push/rollback websites
changes
* gbinns to prepare a keyword selection sop
Action Items, by person
-----------------------
* gbinns
* gbinns to prepare a keyword selection sop
* mchua
* mchua find out how much effort/time it takes to push/rollback
websites changes
14 years
F13 one page release notes - feedback / suggestions for sprinting
by Robyn Bergeron
Hi all,
I'd love to be around during Allegheny student-time today but it
conflicts with my daughter's $dayjob (elementary school student, lol).
Here are a few suggestions for the One Page Release Notes:
* Under "how to get started" - maybe we could add something about a
USB key? I think this is particularly useful for those who are running
netbooks and such that don't -have- CD drives. Also - it's a really
cool feature!
* Under color management - where there is a comment about vagueness -
one thing that really resonates and is easy to understand is the idea
that things will print out with the colors you intended.
* Under easy print - the part about nvidia video cards can go, it's
being covered in Video drivers.
* I would love to see more about the Fedora Community being
highlighted - I think a great thing to do in the "Help make fedora"
section would be to talk a bit about the "Friends" Foundation, and
make sure that "Foundation" links back to the Foundations wiki page.
I think the four F's really click with poeple and we should take time
to try and introduce at least one - if not touch somehow on ALL of
them - in the one page release notes. Even if it's not being
described, necessarily - talking about Freedom, Friends, Features,
First - having each of those words throughout the document -
emphasizes the things we believe in.
* Expanding content just a bit under system administrators and
developers - I'd suggest content ideas here, but I'm out of time!
-Robyn
14 years
Follow up questions for BTRFS profile
by Hannah Kowen
Hi Josef (and everyone),
I was emailed some follow up questions that I'm forwarding onto you.
- How many developers are working on Btrfs full time and from Red Hat?
What do they focus on?
- How good is that Ext3/Ext4 in place conversion?
- Are there any good benchmarks available for performance?
- What does the roadmap look like and is there any major pending features
or is it all just bug fixes and stabilization work going forward?
- Is there any features that ZFS has that Btrfs does not at this point?
I can put them up onto the profile whenever you get a chance to look at
them.
Also, here is the link to the profile again,
https://fedoraproject.org/wiki/Btrfs_in_Fedora_13. I also wanted to let
everyone know that after the next couple days I won't really be able to work
on the profile anymore, so if there is something you think should be added,
please feel free to add it to the page. I enjoyed working on it and hope
that the release goes great.
Thanks,
Hannah Kowen
14 years
Update for Fedora teams: What's happening with the Allegheny class?
by Mel Chua
Just checked in with jadudm and updated the #fedora-mktg channel, but
figured the other two teams (as well as Marketing folks who are not
in-channel right now) should also know, and that the FS102 students
should see what's being said about them. ;)
Thank you, as always, for being part of this grand experiment. I'm
*really* pleased with what we've done and what we've learned so far.
--Mel
15:46 < mchua> ok - update for folks looking for Allegheny people: this
week is their last week of class to work on projects, and they're out
filming video interviews about what they've done so far
15:46 < mchua> they also have a reflection paper that we'll be getting
which should provide a lot of insight on what the new contrib experience
is like
15:46 < mchua> so a lot of them are off doing that today
15:46 < mchua> but they have been encouraged to hit the lists and tell
us how they're winding down their projects
15:47 * mchua hopes this is accurate, will send to mktg list and ask
jadum and DarrenMiller to correct if needed
15:47 < mchua> so after class today I'll be looking at the status of
each team's project and seeing what we know and what we've seen from the
Fedora side of what they've done
15:48 < mchua> and then we can go from there (They might go "oh, we did
more, here is where you haven't found it yet" or someone else in Fedora
might go "oh, Mel, you totally missed X")
15:48 < mchua> and thursday is our chance to wind down with 'em
15:48 < mchua> and then... well, we'll have the release
15:48 < mchua> But after that we'll be sure to do a debrief about how
the class experience went, and how we can do better next time.
15:48 * mchua is, overall, very pleased
15:48 < mchua> (and barely keeping up)
15:49 * mchua --> deliverables!
14 years
Security spin website: things needed for completion
by Mel Chua
Hi! We're sprinting (as you may have noticed) on the spin pages for the
F13 release. Will be addressing each spin page separately - right now,
this email is about the Security spin. Sending to Websites list, current
spin owners, and Marketing (for a content sanity check).
Just talked with Hiemanshu on IRC about this, and here's what needs to
be done (Hiemanshu has offered to do it, but is also on vacation now, so
any help would, I'm sure, be welcomed. ;) Anything I'm missing from this
list, please add. And if you'd like this on the websites trac instead,
let me know and I can do that (Hiemanshu requested it as an email to the
list).
--Mel
== blocking ==
* Download: Make sure download links point to the correct image.
== non-blocking ==
* Content: done enough to ship; if we want a more extensive "About" tab,
someone should write it though.
* Screenshots: ok, but old from F12; new ones need to be taken and uploaded.
* Support: edit page to point to the Fedora Security community resources
(wherever that is - do you folks have a mailing list or IRC channel?
right now the page points only to generic ones).
* How To Help: Hiemanshu would like to compile a package wishlist and
have it available from the spin website so people can start helping with
that; this may be easiest to do as a wiki page that gets linked to, but
in any case we'll let whoever picks up this task figure out how they
want to do it.
== done ==
* Design: appears to be all set. Hurrah for the design team!
* Website exists: yes, http://spins.fedoraproject.org/security
* Website linked from main spins.fp.o page: yes
14 years
Feature profiles and press blogs
by Paul W. Frields
I wanted to say a quick thank you to the people who have been
preparing feature profiles for pre-Fedora 13 release. Red Hat also
commits some resources to your feature profiles as well. Kara
Schiltz, our Fedora PR person, puts together a press blog entry for
the Red Hat site at www.press.redhat.com, to help drive interest in
these stories. We use those entries, which are seen by many tech
journalists and reporters, to drive attention to the feature profiles
you've created through links and background information.
I also work with Red Hat's Creative team to create a couple of
feature-specific videos each release. The videos cover those features
as well, helping to achieve our goal of "simplify and amplify" (to
quote Greg DeKoenigsberg).
We do several of these per cycle -- we've completed one
(NetworkManager, thanks Nelson!) already. A Python feature is set to
premiere tomorrow (thanks Mel and Allegheny students!), along with a
video in the press blog entry, and it will be followed next week by
one on Desktop hardware enablements (thanks Robyn!).
This reinforcement strategy has been fairly successful based on the
information Red Hat generates internally about web traffic. In the
future we could use a platform like Insight to create additional
media, even when we can't lean on Red Hat resources as heavily as we
can around release time, and the Marketing team could then use the web
traffic information to inform strategy.
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
Where open source multiplies: http://opensource.com
14 years
Re: Keyword Optimization on FP / Self-Introduction: Garland Binns
by Garland Binns
Hey All,
I just finished preparing the Wiki page that Robyn setup for the Keyword
Optimization project:
https://fedoraproject.org/wiki/Keyword_optimization
<https://fedoraproject.org/wiki/Keyword_optimization>Please let me know your
thoughts. I hope you all are having great weekends!
Sincerely,
Garland
--
Garland Binns: Media Rake, Inc. - Digital Landscape Architects
Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
LinkedIn: www.linkedin.com/in/garlandbinns
Twitter: www.twitter.com/garlandbinns
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On Wed, Apr 21, 2010 at 7:00 AM,
<marketing-request(a)lists.fedoraproject.org>wrote:
> Send marketing mailing list submissions to
> marketing(a)lists.fedoraproject.org
>
> To subscribe or unsubscribe via the World Wide Web, visit
> https://admin.fedoraproject.org/mailman/listinfo/marketing
> or, via email, send a message with subject or body 'help' to
> marketing-request(a)lists.fedoraproject.org
>
> You can reach the person managing the list at
> marketing-owner(a)lists.fedoraproject.org
>
> When replying, please edit your Subject line so it is more specific
> than "Re: Contents of marketing digest..."
>
> NOTE: When replying to digest messages, please set the subject to match the
> original message.
> Today's Topics:
>
> 1. Re: In the news: Zarafa (Rahul Sundaram)
> 2. Re: Keyword Optimization on FP / Self-Introduction: Garland
> Binns (Robyn Bergeron)
> 3. Re: [in the news] Fedora taps Zarafa open source groupware
> for 13 (Rahul Sundaram)
>
>
> ---------- Forwarded message ----------
> From: Rahul Sundaram <metherid(a)gmail.com>
> To: marketing(a)lists.fedoraproject.org
> Date: Wed, 21 Apr 2010 09:49:46 +0530
> Subject: Re: In the news: Zarafa
> On 04/21/2010 01:11 AM, Paul W. Frields wrote:
> >
> > As some others noted, I think pulling the feature is unwarranted. At
> > least part of the compelling story around Zarafa is that it's included
> > because a volunteer took advantage of our open, community process to
> > get a cool piece of software into the distribution. This happens
> > quite a lot, and deja-dup is another good example.
> >
>
> FYI, I bought deja-dup into the distribution and asked the Fedora
> Desktop team to include it. The primary (and really the only) upstream
> developer, Michael Terry works for Canonical. Duplicity has supported
> Amazon S3 as a backup option forever and the developer was merely
> exposing that in the GUI. There is no commercial agreement anywhere in
> this equation. We simply filled in a gap in our desktop solution.
>
> Rahul
>
>
>
>
> ---------- Forwarded message ----------
> From: Robyn Bergeron <robyn.bergeron(a)gmail.com>
> To: For discussions about marketing and expanding the Fedora user base <
> marketing(a)lists.fedoraproject.org>
> Date: Tue, 20 Apr 2010 21:54:45 -0700
> Subject: Re: Keyword Optimization on FP / Self-Introduction: Garland Binns
> On Tue, Apr 20, 2010 at 6:10 PM, Garland Binns <gbinns(a)mediarake.com>
> wrote:
> > Hi Everyone,
> > My name is Garland. I've been looking through fedoraproject.org and I
> > noticed that there isn't a ton of keyword optimization. There definitely
> > appears to be a lot of potential for increasing our rank and penetration
> > within the search engines, hence, bringing us more relevant traffic and
> > potential users/contributors. For example, the core pages that appear in
> the
> > top left of the home page (Home, Get Fedora, Join Fedora, Help) all have
> the
> > same title tag and no meta description - they also don't appear to be
> > well-optimized for any keywords other than the phrase Fedora Project. By
> > changing this not only could we increase exposure by inserting additional
> > highly sought after keywords, this would also give us the opportunity for
> > these main pages to appear independently on the same page of search
> results,
> > giving us more page share leaving less room for other results that could
> be
> > siphoning potential visitors.
> > Just the word "linux" alone, has many variants that are currently
> generating
> > hundreds of thousands of searches each month. With a little work we could
> > start taking advantage of this:
> > http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
> > Here is another spreadsheet which also has many variants:
> >
> http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_17398...
> > Just the term "linux iso" is used approximately 200,000 times in searches
> > worldwide each month. These are people that already know how to create
> discs
> > to distribute. We are nowhere to be found on any of the search engines
> > because none of our pages are optimized for this term.
> > Wouldn't it be a good thing if people were able to see a link to Get
> Fedora
> > when they were searching for a linux iso?
> > I would love to collaborate and join the Marketing Team to come up with a
> > plan for taking advantage of these opportunities.
>
> Garland,
>
> I created a quick wiki page at
> https://fedoraproject.org/wiki/Keyword_optimization --
>
> Feel free to fill it in with some of your ideas. I'd love to hear
> about any ideas you have as far as how can we measure success in this
> area as well - or different ways we can focus our efforts over time.
>
> It's just a basic framework to help you get started - it would be
> great to see a plan of what you'd like to do starting in F14 (or
> sooner!) - and what you think you would need as far as tools (aka
> information / access / whatever), so we can get you on that path. I
> see you're already in sync with the Websites team - and they may be
> able to help you out quite a bit.
>
> We (Marketing) have weekly meetings on irc (read about it here:
> http://fedoraproject.org/wiki/Marketing_meeting) - but as you already
> have figured out, some of us are on IRC quite a bit. If you have any
> questions - feel free to ping people on #fedora-mktg, or on the
> mailing list, of course.
>
> It will be great to have someone who is experienced in this type of
> thing on our team - I'm really looking forward to seeing what ideas
> and plans for going forward you have.
>
> Thanks for joining!! :)
>
> -Robyn
>
>
> > With that said, here's my Mad Lib:
> > Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account
> > System (FAS) username is gbinns, and my IRC nick is gbinns.
> > I learned about the Fedora Marketing team through the Websites Team, and
> am
> > interested in joining because I'm a full time Internet marketing
> > professional, web developer, and project manager.
> > This is the first FOSS project I have worked on, however, I've
> administered
> > and implemented many different marketing projects and programs in the
> past
> > in other arenas, specifically related to email, SEO, SEM, SMM. and the
> > Internet.
> > My skills, which I hope to utilize in Fedora Marketing, include:
> > (Marketing Skills) - Email/SEO/SEM/SMM
> > (Other Skills) - Project Management/Web Design/Web Development
> > I'd also like to learn more about Linux-based programming languages.
> > When I'm not working on Fedora, I am working full-time at Media Rake,
> Inc.,
> > which is a company that helps businesses grow online.
> > A couple of goals I have for the Fedora Project are expanding its reach
> to
> > convert people to Fedora like myself, who have frequently relied on
> Windows
> > and OSX in the past when it comes to computing, and seeing Fedora become
> the
> > number one distro on the Internet.
> > I am wondering if I can join the Marketing Team.
> > Please help me get started!
> > Sincerely,
> > Garland
> > --
> > Garland Binns: Media Rake, Inc. - Digital Landscape Architects
> > Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
> > LinkedIn: www.linkedin.com/in/garlandbinns
> > Twitter: www.twitter.com/garlandbinns
> >
> > DISCLAIMER: This message contains confidential information and is
> intended
> > only for the individual(s) named. If you are not the named addressee(s),
> you
> > should not disseminate, distribute or copy this email. Please notify the
> > sender immediately if you have received this email by mistake and delete
> > this email from your system(s). Email transmission cannot be guaranteed
> to
> > be secure or error-free, as information could be intercepted, corrupted,
> > lost, destroyed, arrive late or incomplete, or contain viruses. Media
> Rake,
> > Inc. and the sender do not accept liability for any errors and/or
> omissions
> > in the contents of this message which arise as a result of email
> > transmission. If verification is required, please request a hard-copy
> > version. All physical correspondence should be written with attention to
> the
> > sender and addressed to Media Rake, Inc., 2019 N. Whipple St., Chicago,
> IL
> > 60647, United States of America.
> >
> > --
> > marketing mailing list
> > marketing(a)lists.fedoraproject.org
> > https://admin.fedoraproject.org/mailman/listinfo/marketing
> >
>
>
>
> ---------- Forwarded message ----------
> From: Rahul Sundaram <metherid(a)gmail.com>
> To: marketing(a)lists.fedoraproject.org
> Date: Wed, 21 Apr 2010 11:50:20 +0530
> Subject: Re: [in the news] Fedora taps Zarafa open source groupware for 13
> ?On 04/20/2010 07:52 PM, Paul W. Frields wrote:
> >
> > Looks like the journalist kindly made some edits to the story headline
> > and content, based on the correction I sent in. Thanks to the
> > Marketing team members who gave the heads-up about this yesterday, so
> > we could get a change in quickly!
> >
>
> I send in a note to the author in private earlier. The more
> interesting question would be, how do we make the general press aware
> of the Fedora process so that they don't equate everything that happens
> in the Fedora world as a Red Hat initiative? How do we explain the
> story behind the features instead of just the technical details as
> covered in the feature list?
>
> Rahul
>
>
>
> --
> marketing mailing list
> marketing(a)lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/marketing
>
14 years
Upcoming Fedora 13 Schedule Tasks
by John Poelstra
Start End Name
Tue 20-Apr Tue 27-Apr Update and freeze the screens hots page
Tue 27-Apr Tue 04-May Marketing: Final Screen Shots
Tue 27-Apr Tue 04-May Marketing: Final One Page Release Notes
Tue 27-Apr Tue 04-May Brief news distribution network
Tue 27-Apr Mon 07-Jun Monitor news sites to provide corrections & info
Mon 03-May Tue 11-May Create GA Announcement (Docs & Marketing)
Wed 12-May Wed 12-May Fedora 13 Final Release Readiness Meeting
14 years
Python in Fedora 13 feature profile
by Paul W. Frields
Mel et al.,
I took a look at the "Python in Fedora 13" page and the interview
looks to be fairly complete. However, the information dump at the top
of the wiki page is confusing because I can't tell if the feature
profile is done or not. Is there still some material intended to land
on this page before Tuesday morning?
Paul
14 years
