marketing April 2010

marketing@lists.fedoraproject.org

68 participants
151 discussions

Why Linux isn't attracting young developers
by Nelson Marques 21 Apr '10

21 Apr '10

Though this seems to be a very specific article, it is still valid, and the most interesting is actually the replies its having. http://linux.slashdot.org/story/10/04/18/1557220/Why-Linux-Is-Not-Attractin… In case someone wants to check it out, I recommend it. And yes, this is deeply related and a good source for Marketing people 8)

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[in the news] Fedora taps Zarafa open source groupware for 13
by Kara Schiltz 21 Apr '10

21 Apr '10

ZDNet 4.19.10 Fedora taps Zarafa open source groupware for 13 By Paula Rooney Fedora’s selection of Zarafa as an open source groupware component in Fedora 13 is very interesting. The beta of Fedora 13, code named “Goddard,” was made available on April 13. The final version is expected in mid May. Red Hat sponsors the open source Linux project and has toyed with the idea of integrating email and calendaring capabilities into its Linux stack from time to time. Novell, of course, promotes its own GroupWise but also endorses other open source offerings for its Linux distribution. Full post: http://blogs.zdnet.com/open-source/?p=6298

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Meeting minutes 2010-04-20
by Mel Chua 21 Apr '10

21 Apr '10

Short version: we're in good shape. http://meetbot.fedoraproject.org/fedora-meeting-1/2010-04-20/fedora-meeting… and https://fedoraproject.org/wiki/Marketing_meetings#2010 Meeting summary --------------- * FI status update (mchua, 20:02:04) * LINK: http://fedoraproject.org/wiki/Insight (mchua, 20:05:18) * LINK: https://fedorahosted.org/fedora-infrastructure/query?status=new&status=assi… (mchua, 20:07:43) * 4/22 is the go/no-go meeting for Fedora Insight (mchua, 20:10:17) * check out the tickets queue above to see open blockers (mchua, 20:10:24) * Insight go/no-go meeting IRC Freenode #fedora-mktg on Thursdays at 2pm US Eastern time. (mchua, 20:10:39) * further discussion on Fedora Insight to be moved to the logistics@ list (mchua, 20:12:48) * we will have a "how did this go?" feedback session with Allegheny folks after the release/semester ends, just fyi (mchua, 20:15:47) * Deliverables update (mchua, 20:15:51) * LINK: http://fedoraproject.org/wiki/F13_feature_profiles (mchua, 20:18:01) * LINK: https://fedorahosted.org/marketing-team/ticket/91 (mchua, 20:18:55) * Python is slated for 4/27, and Hardware enablements for users on 5/4. (mchua, 20:19:05) * remaining profiles - boot.fp.o, btrfs (interview done today, yay Allegheny!), networkmanager (pretty much done, it looks like), SSSD, rpm 4.8 (mchua, 20:19:53) * LINK: http://press.redhat.com/2010/04/20/fedora-13-spotlight-feature-networkmanag… (rbergeron, 20:20:30) * NetworkManager feature profile has been shipped (mchua, 20:20:56) * LINK: http://press.redhat.com/2010/04/20/fedora-13-spotlight-feature-networkmanag… (mchua, 20:21:16) * Python will get same treatment 4/27, and hw enablements 5/4 (stickster, 20:21:21) * ACTION: mchua add "status" column to feature profiles table (mchua, 20:21:41) * LINK: http://fedoraproject.org/wiki/F13_one_page_release_notes (mchua, 20:22:47) * currently a draft/stub: needs cleanup, screenshots, layout (mchua, 20:23:08) * ACTION: mchua ask Allegheny class to sprint on one-page relnotes during Thursday's class (mchua, 20:24:19) * ACTION: mchua see if we can get the Allegheny students working on Design team tickets to take this one (mchua, 20:25:36) * Ambassadors briefing (links to Marketing deliverables) email will be done by 5/11, ship after readiness meeting green light on 5/12 (mchua, 20:28:47) * LINK: https://bugzilla.redhat.com/show_bug.cgi?id=F13Blocker (stickster, 20:29:28) * ACTION: mchua make sure we have the ambassadors email written up by 5/11 (mchua, 20:30:04) * ACTION: mchua turn remaining deliverables into tickets (mchua, 20:30:09) * ACTION: rrix run point on final release announcement (mchua, 20:33:22) * LINK: http://fedoraproject.org/wiki/F13_press_kit (mchua, 20:36:14) * press kit does not have a hard release deadline (mchua, 20:36:20) * ACTION: mchua check in with wonderer on press kit status (mchua, 20:36:35) * other non-release-deliverable projects: microblogging, video sharing, spins webpages (mchua, 20:37:29) * ACTION: mchua make sure we get spins pages done in time (mchua, 20:38:37) * IDEA: make sure spins pages are on some team's release deliverables list next cycle (mchua, 20:39:03) * ACTION: ianweller nag our 4 featured spins owners (mchua, 20:41:05) * LINK: https://fedoraproject.org/wiki/Press_kits (stickster, 20:41:51) Meeting ended at 20:46:11 UTC. Action Items ------------ * mchua add "status" column to feature profiles table * mchua ask Allegheny class to sprint on one-page relnotes during Thursday's class * mchua see if we can get the Allegheny students working on Design team tickets to take this one * mchua make sure we have the ambassadors email written up by 5/11 * mchua turn remaining deliverables into tickets * rrix run point on final release announcement * mchua check in with wonderer on press kit status * mchua make sure we get spins pages done in time * ianweller nag our 4 featured spins owners

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Keyword Optimization on FP / Self-Introduction: Garland Binns
by Garland Binns 21 Apr '10

21 Apr '10

Hi Everyone, My name is Garland. I've been looking through fedoraproject.org and I noticed that there isn't a ton of keyword optimization. There definitely appears to be a lot of potential for increasing our rank and penetration within the search engines, hence, bringing us more relevant traffic and potential users/contributors. For example, the core pages that appear in the top left of the home page (Home, Get Fedora, Join Fedora, Help) all have the same title tag and no meta description - they also don't appear to be well-optimized for any keywords other than the phrase Fedora Project. By changing this not only could we increase exposure by inserting additional highly sought after keywords, this would also give us the opportunity for these main pages to appear independently on the same page of search results, giving us more page share leaving less room for other results that could be siphoning potential visitors. Just the word "linux" alone, has many variants that are currently generating hundreds of thousands of searches each month. With a little work we could start taking advantage of this: http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv Here is another spreadsheet which also has many variants: http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_1739862… Just the term "linux iso" is used approximately 200,000 times in searches worldwide each month. These are people that already know how to create discs to distribute. We are nowhere to be found on any of the search engines because none of our pages are optimized for this term. Wouldn't it be a good thing if people were able to see a link to Get Fedora when they were searching for a linux iso? I would love to collaborate and join the Marketing Team to come up with a plan for taking advantage of these opportunities. With that said, here's my Mad Lib: Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account System (FAS) username is gbinns, and my IRC nick is gbinns. I learned about the Fedora Marketing team through the Websites Team, and am interested in joining because I'm a full time Internet marketing professional, web developer, and project manager. This is the first FOSS project I have worked on, however, I've administered and implemented many different marketing projects and programs in the past in other arenas, specifically related to email, SEO, SEM, SMM. and the Internet. My skills, which I hope to utilize in Fedora Marketing, include: (Marketing Skills) - Email/SEO/SEM/SMM (Other Skills) - Project Management/Web Design/Web Development I'd also like to learn more about Linux-based programming languages. When I'm not working on Fedora, I am working full-time at Media Rake, Inc., which is a company that helps businesses grow online. A couple of goals I have for the Fedora Project are expanding its reach to convert people to Fedora like myself, who have frequently relied on Windows and OSX in the past when it comes to computing, and seeing Fedora become the number one distro on the Internet. I am wondering if I can join the Marketing Team. Please help me get started! Sincerely, Garland -- Garland Binns: Media Rake, Inc. - Digital Landscape Architects Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com LinkedIn: www.linkedin.com/in/garlandbinns Twitter: www.twitter.com/garlandbinns DISCLAIMER: This message contains confidential information and is intended only for the individual(s) named. If you are not the named addressee(s), you should not disseminate, distribute or copy this email. Please notify the sender immediately if you have received this email by mistake and delete this email from your system(s). Email transmission cannot be guaranteed to be secure or error-free, as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. Media Rake, Inc. and the sender do not accept liability for any errors and/or omissions in the contents of this message which arise as a result of email transmission. If verification is required, please request a hard-copy version. All physical correspondence should be written with attention to the sender and addressed to Media Rake, Inc., 2019 N. Whipple St., Chicago, IL 60647, United States of America.

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BTRFS feature profile interview log
by Hannah Kowen 20 Apr '10

20 Apr '10

Here is the log from the BTRFS interview. Thanks again, Josef. I'm going to start working on edits. -Hannah Kowen (12:06:19 PM) zodbot: Meeting ended Tue Apr 20 16:06:16 2010 UTC. Information about MeetBot at http://wiki.debian.org/MeetBot . (12:06:21 PM) zodbot: Minutes: http://meetbot.fedoraproject.org/fedora-meeting-1/2010-04-20/fedora-meeting… (12:06:23 PM) zodbot: Minutes (text): http://meetbot.fedoraproject.org/fedora-meeting-1/2010-04-20/fedora-meeting… (12:06:25 PM) zodbot: Log: http://meetbot.fedoraproject.org/fedora-meeting-1/2010-04-20/fedora-meeting…

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Re: In the news: Zarafa
by Jan Wildeboer 20 Apr '10

20 Apr '10

As long as it doesn't becom Fedora investing time and ressources on correcting and defending openCore companies, fine with me. I still would advice Zarafa to call the opensource version different. Makes all of our lives easier. But that is mid-term and up to Zarafa. Short term we should try to set it right where needed by commenting and talking to authors of articles. But we should focus more on the true goodies of Fedora. Zarafa is - as you said - only one of them. Jan ----- Original Message ----- From: marketing-bounces(a)lists.fedoraproject.org <marketing-bounces(a)lists.fedoraproject.org> To: For discussions about marketing and expanding the Fedora user base <marketing(a)lists.fedoraproject.org> Sent: Tue Apr 20 15:01:34 2010 Subject: Re: In the news: Zarafa Hi Jan, Am Dienstag, 20. April 2010 19:47:22 schrieb Jan Wildeboer: > Now I am not in the "told you so" department, but it unfolds as I > expected. > Not much we can do now without harming either Fedora or Zarafa. Harm? This sounds dramatized. Fedora is in the press with zarafa as a feature - and we disussed pro and contra already a lot. It is easy to oppose and disagree on new contributions - i know that it is part of your job at Red Hat to be a "pain" to non-FOSS Vendors ;) - but Fedora is about enable and encourage people to contribute and i want to see that Press, Users, - the world - get the right message - i already explained in detail why it is good that a community driven feature should advertised [1] Clarification and truth have nothing to do with harming - it is about enlighten them and evangelize them to spread it right. We talk about FOSS Software here and it seems Paul clarified things already to the author. cu Joerg [1] http://lists.fedoraproject.org/pipermail/marketing/2010-April/012472.html -- Joerg (kital) Simon jsimon(a)fedoraproject.org http://fedoraproject.org/wiki/JoergSimon http://kitall.blogspot.com Key Fingerprint: 3691 0989 2DCA 58A2 8D1F 2CAC C823 558E 5B5B 5688

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Re: In the news: Zarafa
by Jan Wildeboer 20 Apr '10

20 Apr '10

Now I am not in the "told you so" department, but it unfolds as I expected. Not much we can do now without harming either Fedora or Zarafa. Maybe Zarafa can think of renaming the open source edition just as fedora v RHEL? Jan ----- Original Message ----- From: marketing-bounces(a)lists.fedoraproject.org <marketing-bounces(a)lists.fedoraproject.org> To: marketing(a)lists.fedoraproject.org <marketing(a)lists.fedoraproject.org> Sent: Tue Apr 20 12:04:28 2010 Subject: In the news: Zarafa So, Zarafa is getting a lot of press attention: http://blogs.zdnet.com/open-source/?p=6298 some of it is fairly unflattering: http://itmanagement.earthweb.com/osrc/article.php/3877446/Fedora-13-Beta-Th… I'm a bit uncomfortable with this myself; the availability of Zarafa in Fedora seems to be being read in ways in which we certainly didn't intend it (as an aspect of commercialization, as some kind of Red Hat-parachuted feature and hence an indication of RH's future directions, etc). I'm wondering if perhaps we should pull Zarafa's mention as a 'feature' of Fedora 13, or if not that, then certainly develop a more coherent story about its inclusion, what it's for, why it's in Fedora, and the whole 'open core' angle on it... What do people think? -- Adam Williamson Fedora QA Community Monkey IRC: adamw | Fedora Talk: adamwill AT fedoraproject DOT org http://www.happyassassin.net -- marketing mailing list marketing(a)lists.fedoraproject.org https://admin.fedoraproject.org/mailman/listinfo/marketing

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Upcoming Fedora 13 Tasks
by John Poelstra 20 Apr '10

20 Apr '10

Start End Name Tue 20-Apr Tue 27-Apr Update and freeze the screen shots page Tue 27-Apr Tue 04-May Marketing: Final One Page Release Notes Tue 27-Apr Tue 04-May Brief news distribution network Tue 27-Apr Tue 04-May Marketing: Final Screen Shots Tue 27-Apr Mon 07-Jun Monitor news sites to provide corrections & info Mon 03-May Tue 11-May Create GA Announcement (Docs & Marketing)

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Google Adwords - not sure if off-topic
by Nelson Marques 19 Apr '10

19 Apr '10

I had a small chat with a close friend of mine that is Marketing Director in an Italian group represented in Portugal. We had some weird talk about Adword, and it actually I've seen some very weird stats. I've never worked with Adwords before, I am not even aware if Fedora does it, but this was interesting to analyse. They bought some words on adwords and placed a small budget. They bought their usual words, and the most fun part, their competitors words. Strangely, they got roughly 40% of the hits incoming from searches from their competitors. For their case, that strategy seems to work fine (Ceramic Industry). Not sure if the same could apply to us, or even if we use adwords, in case we do and are not exploring it that way, I would suggest a test on it for some "relevant" statistical data. Just a thought... nelson

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Re: Btrfs feature profile
by Mel Chua 19 Apr '10

19 Apr '10

On 04/19/2010 10:14 AM, Josef Bacik wrote: > On Mon, Apr 19, 2010 at 10:07:23AM -0400, Hannah Kowen wrote: >> Excellent. Tuesday at 11am it is then. I guess IRC would work best, but if >> you still want to do an audio interview, that can work too. Thanks, Hannah >> > > IRC is perfect, my nick is josef. Thanks, > > Josef Looks like you're off to a great start. :) Since the rest of the Allegheny students will probably be working and asking questions in #fedora-mktg at that time, might I suggest holding the interview in #fedora-meeting-1? This is because #fedora-meeting is going to be taken by the BugZapper team, according to https://fedoraproject.org/wiki/Meetings, and so that you can use zodbot (https://fedoraproject.org/wiki/Zodbot) to log the conversation. Cheers, --Mel

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing April 2010