Marketing meeting minutes 2010-05-18
by Robyn Bergeron
Thanks for coming!
-Robyn
Minutes: http://meetbot.fedoraproject.org/fedora-meeting-1/2010-05-18/weekly_marke...
Full Logs here:
http://meetbot.fedoraproject.org/fedora-meeting-1/2010-05-18/weekly_marke...
Meeting started by mchua at 20:00:24 UTC. The full logs are available at
http://meetbot.fedoraproject.org/fedora-meeting-1/2010-05-18/weekly_marke...
.
Meeting summary
---------------
* LINK:
https://fedorahosted.org/marketing-team/query?status=new&status=assigned&...
(mchua, 20:02:24)
* : topic - one-page release notes (mchua, 20:04:10)
* topic - zonker's classroom session, followup (mchua, 20:04:27)
* topic - f13 marketing postmortem (mchua, 20:04:40)
* topic - preparing trac for f14 (mchua, 20:04:56)
* topic - press kits (mchua, 20:05:09)
* topic - press release workflow (probably defer to a later date,
though) (mchua, 20:05:27)
* one-page release notes (mchua, 20:10:54)
* One-page release notes are done except for screenshots, and
ianweller is going to do the final layout. (mchua, 20:11:08)
* we need help with screenshots! (mchua, 20:11:34)
* LINK:
http://lists.fedoraproject.org/pipermail/marketing/2010-May/012872.html
(mchua, 20:11:39)
* the above link shows how to help with screenshots - and
NourishedCloud has already offered to help out, so thanks, Luke!
(mchua, 20:11:57)
* Nelson has some screenshots in his fp.o space (mchua, 20:12:13)
* ACTION: mchua see if we can use some of Nelson's screenshots
(mchua, 20:12:22)
* LINK: http://nmarques.fedorapeople.org/upload/ (rbergeron,
20:12:30)
* LINK: http://nmarques.fedorapeople.org/upload/ (mchua, 20:12:45)
* press release workflow (mchua, 20:13:21)
* deferring to next meeting (mchua, 20:13:24)
* press kit (mchua, 20:13:30)
* deferring to next meeting (unless wonderer pipes up mid-meeting,
then we'll come back to it ;) (mchua, 20:13:40)
* F13 postmortem, and getting ready for F14 in trac (mchua, 20:13:50)
* F13 postmortem to come once F13 is actually relased (so we're
deferring that a bit ;) (mchua, 20:15:21)
* F14 Trac-fu waiting for F14 dates (mchua, 20:15:31)
* poelcat typically pings teams at the start of the release cycle to
come up with their own schedule for the next release (mchua,
20:17:28)
* Marketing would love to do a f-a-b townhall... *after* release day.
(mchua, 20:23:17)
* Zonker's classroom session: what's actionable! (mchua, 20:27:24)
* LINK:
http://meetbot.fedoraproject.org/fedora-classroom/2010-04-27/fedora-class...
(mchua, 20:27:27)
* LINK: https://fedoraproject.org/wiki/Fedora_Buzz (mchua, 20:47:16)
* ACTION: mchua to locate adam williamson's email to compile a list of
press contacts. (rbergeron, 20:51:59)
* ACTION: mchua and rbergero to make SOP of sending copies of official
announcement to list of press people on release day (rbergeron,
20:52:55)
* ACTION: mchua remail jzb logs to list, ask for comments (mchua,
20:55:38)
* SSSD Feature profile (rbergeron, 20:56:56)
* LINK: http://fedoraproject.org/wiki/SSSD_in_Fedora_13 (rbergeron,
20:57:41)
* stickster said yesterday there is a possiblity of having another
slot for a feature profile sometime next week in the RH press blog.
(rbergeron, 20:57:59)
* stickster said yesterday there is a possiblity of having another
slot for a feature profile sometime this week (thursday) in the RH
press blog. (rbergeron, 20:58:23)
* ACTION: rbergeron email kara - talk about doing a press blog entry
for post-f13 (june 1-ish) on SSSD. (rbergeron, 21:00:17)
* Fedora Buzz (rbergeron, 21:02:57)
* ACTION: rbergeron to put together information in email and on wiki
about inbound / outbound social marketing usage and assessment as
well as discussion about possible markers / indicators / goals /
etc. (rbergeron, 21:19:42)
* LINK:
https://www.theopensourceway.org/wiki/Stuff_everyone_knows_and_forgets_an...
(quaid, 21:22:52)
* IDEA: use social media within itself to show community ideas in
progress; e.g. Fedora identi.ca usage draft plans get dent'd by
multiple people, and a few send it to !Fedora several times over the
course of a few days. (quaid, 21:39:45)
Meeting ended at 21:46:26 UTC.
Action Items
------------
* mchua see if we can use some of Nelson's screenshots
* mchua to locate adam williamson's email to compile a list of press
contacts.
* mchua and rbergero to make SOP of sending copies of official
announcement to list of press people on release day
* mchua remail jzb logs to list, ask for comments
* rbergeron email kara - talk about doing a press blog entry for
post-f13 (june 1-ish) on SSSD.
* rbergeron to put together information in email and on wiki about
inbound / outbound social marketing usage and assessment as well as
discussion about possible markers / indicators / goals / etc.
Action Items, by person
-----------------------
* mchua
* mchua see if we can use some of Nelson's screenshots
* mchua to locate adam williamson's email to compile a list of press
contacts.
* mchua and rbergero to make SOP of sending copies of official
announcement to list of press people on release day
* mchua remail jzb logs to list, ask for comments
* rbergeron
* rbergeron email kara - talk about doing a press blog entry for
post-f13 (june 1-ish) on SSSD.
* rbergeron to put together information in email and on wiki about
inbound / outbound social marketing usage and assessment as well as
discussion about possible markers / indicators / goals / etc.
* **UNASSIGNED**
* (none)
People Present (lines said)
---------------------------
* rbergeron (198)
* mchua (97)
* gbraad (62)
* quaid (49)
* stickster (47)
* NourishedCloud (44)
* zodbot (5)
* yn1v (4)
* rrix (3)
13 years, 11 months
[in the news] The five best things coming in Fedora 13 Linux
by Kara Schiltz
Computerworld
5.18.10
The five best things coming in Fedora 13 Linux
By Steven J. Vaughan-Nichols
When Fedora 13, Goddard, is released on May 25, it's not going to be
your usual Fedora Linux release. In the past, Fedora has been seen as a
great Linux distribution for Linux experts. Paul W. Frields, the Fedora
Project leader, told me though that this release is more
new-user-friendly and that is no longer just for experienced Linux
users. Based on my early look at this Red Hat community Linux
distribution, I agree.
[clip]
If you've never tried Fedora, or you haven't used it in a while, now is
the time to give it a try. I think you'll be impressed.
Full article:
http://blogs.computerworld.com/16133/the_five_best_things_coming_in_fedor...
13 years, 11 months
Feedback on the Linux Action Show review of Fedora 13
by Rahul Sundaram
Hello Bryan and Chris,
As usual, here is my feedback on your review of Fedora 13 at
http://www.jupiterbroadcasting.com/?p=1976. While I understand that the
review was from a desktop end user perspective, Fedora's focus is
different and that might be useful to keep in mind. The target audience
for Fedora is described in our overview and here is a reference:
http://fedoraproject.org/wiki/User_base
Having said that, let me go through the details and respond to some
specific points in the review.
* Btrfs is not supported in the Live images as noted in our release
notes. Our live images pre-formatted and compressed Ext4 ones and that
is the reason it is super fast to install. We trade it some flexibility
(no choice of packages or support for other filesystems) for speed
(typically the entire installation is just a couple of mins). You will
have to use the non-live images if you want to try out the experimental
support for Btrfs. I have made sure that the announcement of Fedora 13
points out this detail as well. Our current draft is at
https://fedoraproject.org/wiki/Fedora_13_announcement
There are lots of new exciting new features and I would love to see the
show cover more.
* Chris noted that our wiki page on PackageKit missing items and third
party repositories were user unfriendly and I thought it could use some
improvements as well.
https://fedoraproject.org/wiki/PackageKit_Items_Not_Found#Missing_Codec
https://fedoraproject.org/wiki/Third_party_repositories
Hope you find it more friendlier now.
* Shotwell : While you are comparing F-Spot and Shotwell, I should
note that F-Spot has not been included by default in Fedora Live image
for several releases. Fedora desktop team had a discussion about
replacing Gthumb with Shotwell and I proposed that we install Shotwell
instead of F-Spot in the non-live image as well. It seems you have
doubts about the reasons why and instead of me explaining it to you, I
would note that all these discussions happen transparently and you can
read through it at
http://lists.fedoraproject.org/pipermail/desktop/2010-March/005883.html
Shotwell is a really fast and awesome application and it didn't feel
like you folks had taken a good look at it. I highly recommend
importing some pics and playing with it more. As I indicated before in
my feedback on the last review, the reason why we have less apps is
because we opted to provide more comprehensive local support out of the
box. We considered doing a Live DVD image instead for this release but
decided against it during the development process. We will re-evaluate
that decision for the next release.
* Openoffice.org : Bryan mentioned that the Openoffice.org version is
outdated. I am not sure why he though so but that is incorrect. We
include the very latest stable release: 3.2.0
$ rpm -q openoffice.org-core
openoffice.org-core-3.2.0-12.21.fc13.i686
* GNOME PackageKit: We are working on a alternative frontend that is
more focused on application installation than the current interface.
You can follow progress at
http://fedoraproject.org/wiki/Features/ApplicationInstaller
--
Thanks for the review and I hope to continue the discussions.
Rahul
13 years, 11 months
Upcoming Schedule Tasks
by John Poelstra
Start End Name
Tue 27-Apr Tue 18-May Brief news distribution network
Tue 27-Apr Mon 21-Jun Monitor news sites to provide corrections & info
Tue 25-May Tue 25-May Final (GA) Release
Tue 25-May Tue 08-Jun Marketing Retrospective
13 years, 11 months
Idea for tracking Fedora Marketing team success
by Luke Slater
Hey everyone,
I noticed on the Fedora Marketing Wiki page that you are starting to
think about ways that we can track how the marketing team is doing so
I was wondering whether something like a PHP application which could
aggregate the "buzz" about Fedora over several social networks over
time and thus be able to generate reports/graphs and such would be
useful to the Marketing team?
As well as potentially being a pretty cool tool for visualising and
tracking what people are saying about Fedora, if it were expanded to
look for talk about specific releases or products then you could tell
if marketing campaigns are paying off in terms of whether people are
talking about it or not and whether we are meeting targets in that
respect too. Gerard Braad tells me that recently we've tried marketing
particular feature-sets in an attempt to more concretely define the
Fedora userbase and I think it could be useful for this too.
I would be happy to work on something like this, so let me know what
you think :-)
Thanks,
--
Luke Slater
:O)
13 years, 11 months
History lesson: where did the one-page release notes come from, and what did they use to be?
by Mel Chua
Spreading a little history about why we do the deliverables we do. :)
http://meetbot.fedoraproject.org/fedora-mktg/2010-05-17/fedora-mktg.2010-...
and added to https://fedoraproject.org/wiki/Marketing_meetings#2010,
linked-to from
http://meetbot.fedoraproject.org/fedora-mktg/2010-05-17/fedora-mktg.2010-....
15:07:26 <mchua> quaid was mentioning in another channel about the
evolution towards our current
https://fedoraproject.org/wiki/F13_one_page_release_notes and what they
used to be before.
15:07:38 <mchua> and I went "ooh, a history lesson opportunity"
15:07:59 <quaid> qqhave a good un
15:08:21 * quaid kicks his irssi connection
15:08:28 * wonderer puts some [*]3 into the ring ;-)
15:08:30 <quaid> ok, back
15:08:57 <quaid> so, I'll be loose with dates and details, and stickster
can correct me ...
15:09:07 <quaid> we used to have about 3 locations where we'd do an
overview of the release.
15:09:19 <quaid> * a single wiki page with a laundry list of upgrades
15:09:26 <quaid> * release notes overview
15:09:31 <quaid> * various announcement
15:09:53 <stickster> And none of them particularly more attractive than
our existing release notes
15:10:01 <quaid> paul and I tried to define what a modified process
would be like with a single source for multiple targets.
15:10:20 <quaid> for example, that became the talking points.
15:11:05 <quaid> which had another purpose, allowing a localized team to
write a useful release in a native language, using a native idiomatic
"fun" approach (the whimsical approach)
15:11:22 * mchua digging to see if we can find examples of those old results
15:11:59 <quaid> but we never really got a good handle wrapped around
the multiple overview approach, because we were probably trying to ..
well, do the marketing without really doing it as marketing.
15:12:32 <quaid> so we wanted that owned by a marketing group, who could
define it; and it took a few releases to even get other people to see
that vision, or rather, make it better so it made sense from my inane
ramblings.
15:12:54 <mchua> Was this back in the days before the
ambassador/marketing split?
15:13:02 <quaid> somewhere in there it became clear our Really Big
Release Notes were not cutting it for quick understanding and PR.
15:13:03 <stickster> Not that far back
15:13:32 <quaid> also, we cooked up big notes for Alpha, with
translation, and that work got 50% replaced by Beta, then 25% more by
final, so we all did lots of throw away work.
15:13:45 <quaid> that's the main reason we started the one-page
wiki-based release notes for the Alpha and Beta
15:13:52 <quaid> (then called Test 1, Test 2, etc.)
15:14:03 <quaid> then we could edit it right up to test release, etc.
15:14:19 <quaid> it was also a good PR tool, point it out for
journalists, etc.
15:14:34 <quaid> so I think the current one-page covers all those needs:
15:14:38 <quaid> * overview for the public
15:14:41 <quaid> * good face on the release
15:14:50 <quaid> * list of talking points addressed
15:14:56 <quaid> * more attractive
15:15:01 <quaid> * not done by Docs
15:15:13 <quaid> * professional sauce
15:15:17 <quaid> <eof> as I recall it
15:15:32 <quaid> yeah, there are tons of examples on the wiki
15:16:54 <quaid> #link https://fedoraproject.org/wiki/F9_talking_points
15:18:41 <mchua> The one-page release notes started in F12 when Sparks
asked me if we could make a shiny, shorter version of the release notes
Docs came out with
15:18:54 <mchua> it was originally supposed to be a joint Marketing/Docs
thing, ended up being a Marketing thing.
15:19:12 <mchua> it replaced this one:
15:19:15 <mchua> #link https://fedoraproject.org/wiki/Tours/Fedora10
15:19:28 <mchua> the "fedora tour" before we had fedora-tour (as in
https://fedoraproject.org/wiki/Fedora-tour)
15:21:17 <mchua> And I believe this concludes our history lesson for the
day. :)
15:21:24 * mchua wraps logs, posts to wiki and list
15:21:29 <mchua> thank you for the history lesson, quaid and stickster!
13 years, 11 months
[In the news] Fedora 13 - Ready to roll
by Rahul Sundaram
Hi
"For desktop users there are a number of key additions in Fedora 13.
Chief among these are the automatic print driver installations. Although
there have long been print drivers available for Linux for a wide range
of hardware, it has typically been difficult for inexperienced users to
install these. Fedora 13 will now automatically offer to install
appropriate drivers when a new printer is plugged in.
Fedora 13 also includes a number of desktop enhancements, including the
Shotwell photo manager, Deja-dup backup software, the Pino
Twitter/Identi.ca client and the Simple Scan scanning application."
http://mybroadband.co.za/news/software/12379-Fedora---Ready-roll.html
Rahul
13 years, 11 months
Photograph release forms - thread on advisory-board list
by Mel Chua
If you haven't yet seen it, there's a thread on release forms for
photographs on the advisory-board list.
http://lists.fedoraproject.org/pipermail/advisory-board/2010-May/008375.html
"As we put together new marketing and release materials it's clear the
Fedora Marketing and Design teams want to show the many varied faces of
our community in conjunction with Fedora... However, as the
photographers among you know, presenting people as subjects in photos
can generate some legal issues. Photographers often have models or
subjects complete a release form... we probably need to have a general
release form that covers photos of people to be published on the wiki,
or reproduced in paper formats for release and publicity materials
related to the Fedora Project. Unlike the licenses we require for
code, though, the release would only be for Fedora's use and no one
else's."
Chime in there if you have any input!
--Mel
13 years, 11 months