While at SELF over the weekend i caught a bit of text from quaid on
IRC in #fedora-mktg - talking about coming up with a more logical name
for Fedora Summer of code.
12:04 < quaid> ooh
12:04 < quaid> have we tried our hand at branding fun yet?
12:04 < quaid> i.e. ...
12:04 < quaid> I have a summer program for students to contribute to Fedora
12:04 < quaid> what should I call it?
12:04 < quaid> :)
12:05 * quaid just realized that he has this group to brainstorm with
12:05 < quaid> I think this calls for Email
12:30 < rbergeron> quaid: that kind of thing - i absolutely love thinking up
clever - and unique - names for things
12:30 < quaid> sweet
12:31 < quaid> yeah, we've already broken the name with the reality this
summer, and then what do we do in the winter that is really summer
12:31 < quaid> summer coding has one student who is ... writing a guide.
12:32 < quaid> so real content (finally!) as a student program :)
And so - I got busy thinking, haven't come up with much yet, but had a
FLIP - Fedora Learning Immersion Program (or project?)
Fedora Open Source Student Immersion
Yeah, so it's not that great of a list. Usually I do better... usually
I have a few more hours of sleep under my belt.
I think two things are key here: 1 - We want to try and get rid of the
"summer" aspect - as it's not always summer for people. 2 - I think
removing "code" is wise as well - students doing documentation and so
forth are certainly not excluded.
I like to cluster together words though when I'm doing this type of
thing. Here's a list of what I came up with - does anyone else have
anything to add?
open source way
leaders of tomorrow
Start End Name
Tue 27-Apr Mon 21-Jun Monitor news sites to provide corrections & info
Tue 29-Jun Tue 06-Jul Cleanup Marketing wiki from previous releases
Tue 29-Jun Tue 06-Jul Cycle Marketing wiki pages for current release
Thanks to the good folks at StatusNet, we now have the identi.ca
@fedora account. Salient points:
* The account is connected to the Twitter @fedora acount. Posts to
Identi.ca will be echoed to Twitter, which is how we wanted to roll.
* I think most security-minded people, including me, reject the idea
of sharing passwords. However, there is an obfuscated email address
through which people can post to the identi.ca account. I'll send
that to the socialmedia group members.
* We are still open to using a different management console that
supports Twitter and Identi.ca. HootSuite is supposedly working on
StatusNet/identi.ca support. We're not going to block on this, but
if someone finds a 100% FOSS solution we can take advantage of,
we're not married to HS. HS is only for responding to people, not
for originating posts -- since if you posted with it, you'd be
leaving out identi.ca which is a no-no.
Does this make sense? Did I forget anything?
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
Where open source multiplies: http://opensource.com
Hi everyone, my name is James Blake (but you can call me Jimmy) and I
live in Kent in the United Kingdom. My Fedora Account System (FAS)
username and IRC nick is jimmyblake.
I learned about the Fedora Marketing team through the Join Us page,
and I am interested in joining because I've long been a consumer of
FOSS and it is about time I gave something back to the community and
as I can't really code for toffie my marketing skills are probably of
This is the first FOSS project I have worked on but I have several
years worth of experience in product marketing and product management
within commercial environments. My background has a definate
information security and business continuity slant and I currently
work as the Chief Security Officer for Mimecast, a global cloud
services vendor specialising in email management that utilises a lot
of Red Hat / Fedora / CentOS instances.
I am hoping that my experience in the articulating the value of
technical products and how they can be used, as well as the FOSS model
and its place in cloud computing, will prove a benefit to the Fedora
marketing team. At work I spend a lot of my time assessing risk on
our combined Linux, Mac OS and Windows real estate, I am particularly
interested in how FOSS (including initiatives such as OWASP) can
produce more secure software than commercial models.
As I said, this is my first step in contibuting to a FOSS project, so
I don't really know my way around but I am keen.
Zarafa's offical press release "Zarafa Collaboration Platform 6.40 Goes
Gold" mentions Fedora nicely:
Given to the whole press release, they've written a nice break about us.
Note that Mandriva is just a Fedora downstream if it comes to Zarafa. They
use our Source RPM as base.
Since February 2010, the Fedora Project is shipping the 6.30 series of the
ZCP. The active Fedora releases 12 and 13 will ship Zarafa 6.40.0 as well
as the Fedora Extra Packages for Enterprise Linux (EPEL) repository for Red
Hat Enterprise Linux releases 4 and 5. EPEL 6 beta (for the upcoming
RHEL 6 in autumn, which is RHEL 6 beta right now) will also get Zarafa
6.40.0 as soon as possible: http://fedoraproject.org/wiki/Features/Zarafa.
The ZCP 6.40.0 is also available through the Canonical Partner repository
for the popular Ubuntu distribution:
http://archive.canonical.com/ubuntu/pool/partner/z/zarafa/. Mandriva, a
third free Linux distribution project, includes Zarafa as well.
I said I was going to write up my thoughts about how we should tackle
language in our microblogging and I've posted it to my blog here:
I hope this encourages some further discussion on the topic :-)
Thanks a lot,
I'm cool with the s/Spin/Lab/ change.
As for the 'Spin' requirement in the title -- the 'Fedora Electronic
Lab' exists, so I assume it's ok?
On Thu, Jun 17, 2010 at 01:30:20PM -0500, Adam Miller wrote:
> I think there might be some Trademark issue with that because as I
> understand it the word "Spin" is key in the approval for use of the Fedora
> name. I could be mistaken and if I am then I do agree that "Fedora Security
> Lab" is a better name or possibly "Fedora Security Lab Spin" as a
> compromised middle ground.
> -AdamM (From Android)
> On Jun 17, 2010 12:41 PM, "Joerg Simon" <jsimon(a)fedoraproject.org> wrote:
> It was brought to me, that there was some minor confusion about the
> naming of the Fedora-Security-Lab. By calling it Fedora-Security-Spin
> and without reading about it´s purpose, people could interpret it as a
> more secure Fedora Version - what is nonsense - it provides the same
> Security Features as any other Fedora. With Feedback from Robyn i
> recommend we should keep the naming more consistent and if we talk about
> it - name it "Fedora Security Lab" - because "it implies more of a
> toolchain / testing environment".
> I already made the necessary changes:
> edited the spins-page
> moved Security Spin to Security Lab
> moved Marketing/presskit/securityspin to Marketing/presskit/SecurityLab
> changed it in
> Fedora 13 Talking Points
> thanks and cu Joerg
> Joerg (kital) Simon
> Key Fingerprint:
> 3691 0989 2DCA 58A2 8D1F 2CAC C823 558E 5B5B 5688
I do have a problem with painting other community distributions as
competition. Yes, we all care about usage etc, but I would never (and have
never) called it competition.
Competition leads to market share discussions, which in case of freely
available community distributions is simply the wrong language to use.
IMHO distributions don't "compete" in the typical market sense. It is more a
way of differentiation, focus and target audience.
Once we compete, we will try to transport the notion of differentiation
which will not serve the goal of upstream focusing.
This is why I personally do not like the Novell OOo edition - it is
perceived as a fork, which hurts all.
I would prefer if we stop using the term competition.
Yes, I know this could become a flamewar. I just wanted to point out one of
the core differences between commercial marketing and community marketing.
Let's not mix them too much.
As always, I might be wrong.
To: For discussions about marketing and expanding the Fedora user base
Sent: Thu Jun 17 11:45:44 2010
Subject: Re: SWOT - Comparative Analysis
2010/6/17 Sean DALY <sdaly.be(a)gmail.com>
Nelson, it's great that you are doing this. At Sugar Labs I've been
carrying it around in my head for a year. I was recently persuaded
that this was not the best approach :-) that it was worth the risk to
publish our strategy including SWOT analysis. I'll be doing that soon.
If my work does help you, please feel free to use it and I'm available to
help with concepts if you wish.
As for sharing the SWOT, you should actually shared your lower level
strategic documents, such as SWOT, the availability of such shows commitment
and might attract new investors.
The SL marketing strategy, targeted at teachers (with our limited
means - no advertising budget, so heavy emphasis on PR) is based upon
taking share from the market leader for desktops and netbooks, MS
Windows, by offering an alternative better suited for the education
sector, and particularly in a market (K-6) where the market leading
proprietary offer is weak.
My concern here is that usually market share leaders are everything except
weak ;) proprietary or not.
We feel that it is natural to compare
GNU/Linux distros in a competitive analysis, but that greater strides
can be achieved by trying to woo teachers from Windows to "other" - in
our case Sugar over GNU/Linux. We struggle against two major barriers
- the unfamiliarity barrier and the installation barrier, both of
which are daunting for nontechie teachers.
I've never tried Sugar, but I've seen some screenshots, and to be honest,
you guys are doing a great job on the visual identity of Sugar. That's a
step of differentiation that few dare to give, and honestly I believe you
are doing it the right way.
As for users and install... most people can't even install windows from a
normal DVD. For a standalone isntalation, it's probably easier to install
Linux than just Windows... There are fields in which no one is betting at
the moment that probably would help you achieving that goal ;) I'll let go a
quick swift example:
* Are they aware on how a Linux Filesystem is organized ? (This will break a
lot of barriers, understanding the concepts behind /proc /dev /home /usr...
and so on. There is no C:! PANIC!
Sugar on a Stick is our
approach to lowering these two barriers; "does not touch the hard
disk" is one of our central claims. "Boots most anything, runs under
Windows and OSX with virtualization" is another - we know that
classrooms often have old and mismatched hardware, and teachers little
or no say in education IT purchases. Our hope is that teachers will
first see that another way is possible, and from there overcome the
All that said, if the core target for Fedora is potential
contributors, attacking Windows may not make sense - it may indeed be
preferable to spotlight Fedora compared to other distros.
On a personal remark to this... Why compare to other distro's and in why
grounds will we be making such comparisons ?
My point with the comparison is simple... To demonstrate the real effect of
'segmentation' and 'positioning' which are two concepts that I believe some
people really don't understand. Through a comparison it will be easy to see
I think that to demonstrate the real face of Fedora we should compare it to
real competitors, this will highlight the true strengths of Fedora, and in
some ways also the weaknesses, which of course will be at some point reduced
by the fact of our user base targets.
As a remark, I would also like to leave a note that for most of the media
approaches of Sugar, I can say your efforts are being taken to a good port.
I hope everything goes ok... as for the teachers... I would try to
understand their basic needs... I would recommend something for you to do,
if not done already before...
Focus Group > http://en.wikipedia.org/wiki/Focus_group
This sort of research might help and it does not require expensive
budgets... in fact you can even approach a school and use it as a pilot for
this. I'm pretty sure most schools would help and many teachers would
probably be happy to participate in this. There is actually no need for much
technical knowledge to run a focus group as in a way it's mainly supported
by common sense... and it actually should not be technical at all.
My advice would be to gather 10/12 teachers for hour and half / 2 hours and
have them talking and discussing the subject and the things they would be
looking for in a product such as Sugar.
Sugar Labs Marketing Coordinator
On Mon, Jun 14, 2010 at 5:12 PM, nelson marques <nmo.marques(a)gmail.com>
> For SWOT (https://fedoraproject.org/wiki/Marketing/SWOT) and specially to
> comparative Analysis
> (https://fedoraproject.org/wiki/Marketing/SWOT#Comparative_Analysis) I
> a couple of guidelines, for which I will not decide upon, since I'm not
> most qualified person to engage or set on stone those.
> I've proposed on the layout the following comparative analysis:
> - Fedora and Ubuntu
> - Fedora and openSuSE
> - Fedora and Debian
> - Fedora and Slackware
> - Fedora and Arch Linux
> To perform this, I'm going to cover 2 things from the marketing
> 1. Marketing Mix
> 2. Communication Mix
> This 2 points I can manage well and there won't be much trouble, but I
> would like to place also some more information on this, something we can
> translate into charts or graphs and that on the end we can actually
> them all.
> I was thinking on the following:
> > Ease of Installation (rated in scale, 1-10);
> > Out of the Box install success in common hardware (mainstream hardware)
> > Out of the Box security;
> > Average Time of Installation;
> > Boot time (power on to GDM login);
> Now, what more should we use to complete it? Factors we can measure in a
> scale from 1-10 and that are relevant in therms of comparison to another
> distros, any more suggestions?
> nelson marques
> marketing mailing list
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