Re: SEO / Homepage Keyword Optimization
by Garland Binns
Thanks for your feedback Paul and Nelson!
Nelson:
To answer your question, yes, this does make sense, I actually have already
done research on this and have created some spreadsheets:
http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_17398...
http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
Basically, we will see the most success by optimizing each page for one
keyword or key phrase, presently, I highly recommend we stick with Linux for
the homepage, and focus on other interior pages for other terms. With that
said, I also think it will be easier to focus on one page at a time right
now, and measure results incrementally rather than changing a bunch of pages
all together.
Also, in the SOP document I intentionally did not cover linkage since it is
a different area of SEO work, falling under Link Building (as I'm sure
you're already aware). I do not think we should mix it with the Keyword
Optimization SOP as it would require a multi-tiered effort that would as you
mentioned, require assistance from bloggers among other parties. That's
awesome that you've been to a workshop on this! Would you be interested in
preparing a Link Building SOP in the Wiki? I think this is the next logical
step once we get our core pages optimized with keywords. I'd be more than
happy to help - I have a lot of experience with Link Building and am also a
full-time SEO/SEM/SMM consultant. By the way, I'd also be very interested in
hearing more about what you learned and how we can utilize new strategies to
make our link building campaigns more effective! Please let me know!
On the topic of Webmaster Tools, this would be very helpful, however, I
brought up using this along with Google Analytics, however, some people
objected because it is not FOSS. On the Analytics end, however, Sijis has
found an application called Piwik which is Open Source, this should
definitely help us out! FYI, there are some queries you can use on the
search engines to get the same information that is found in Webmaster Tools.
Let me know if there is a specific feature and information you want and I'll
let you know what query you can use if applicable!
Paul:
Awesome! I definitely plan on tracking and measuring the progress - I put
together a table at the bottom of the Keyword Optimization SOP where
everyone can see and monitor this:
https://fedoraproject.org/wiki/Keyword_optimization#Keyword_Optimization_...
******
Sincerely,
Garland
--
Garland Binns: Fedora Project Contributor
Email: gbinns(a)fedoraproject.org | GPG: 236ABB13
Phone: (646) 867-2335 | Fax: (877) 329-3410
Twitter: twitter.com/garlandbinns
Wiki: fedoraproject.org/wiki/user:gbinns
On Tue, Jun 15, 2010 at 1:53 PM,
<marketing-request(a)lists.fedoraproject.org>wrote:
> ---------- Forwarded message ----------
> From: nelson marques <nmo.marques(a)gmail.com>
> To: For discussions about marketing and expanding the Fedora user base <
> marketing(a)lists.fedoraproject.org>
> Date: Mon, 14 Jun 2010 15:58:21 +0100
> Subject: Re: SEO / Homepage Keyword Optimization
>
> Garland,
>
> Just as an idea, wouldn't it also be wise to check what are the top words
> that are refering the users to our website and also abuse on keyword density
> around those and not only around 'Linux'? I would recon that this would also
> be effective. I would probably recommend to introduce 'distribution' and
> 'operative system' into the keyword density realm.
>
> Another thing that your document doesn't seem to cover is the number of
> links available which is also a factor that determines the ranking of the
> webpage in google (according to Steve Masters, UK google website
> optimization consultant), and in this case we have 2580 links to Fedora
> Project on the internet.
>
> This last part would actually be something we could ask our community to
> improve, specially those who use blogger and to abuse the links for the
> project. As the number of links to fedoraproject.org increases through the
> internet, it will also increase our ranking on google.
> This is maybe a good thing to support also the keyword density efforts you
> propose.
>
> Still related to this, have you or anyone associated fedoraproject.org on
> Google webmasters platform? If so, could you please provide some screenshots
> of the data gathered by google? Based on this we can actually get a more
> objective perspective to work around this.
>
> Two weeks ago I've attended a workship/seminary by Steve Masters regarding
> Website SE Optimization (mainly google), I'm waiting for some documentation
> to arrive (http://pt.linkedin.com/in/stevemastersporto), I will share it
> with you once it pops on my mailbox off-list. This documentation is to be
> shared freely through the students of my University, but I'm not sure if I
> can distribute through the list, so, I'll send it on private. That ok? It
> might help us at some point, though most has been covered already by your
> work, except a couple of things like the links.
>
> nelson.
>
> ---------- Forwarded message ----------
> From: "Paul W. Frields" <stickster(a)gmail.com>
> To: marketing(a)lists.fedoraproject.org
> Date: Tue, 15 Jun 2010 09:07:40 -0400
> Subject: Re: SEO / Homepage Keyword Optimization
>
> Simply adding the keyword Linux like this sounds acceptable to me.
> Garland, are you planning to track the changes in our SEO *results* so
> we can see what effect the change has, and whether it's helping? How
> does one accomplish that?
>
> --
> Paul W. Frields http://paul.frields.org/
> gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
> http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
> Where open source multiplies: http://opensource.com
>
>
>
> ---------- Forwarded message ----------
> From: nelson marques <nmo.marques(a)gmail.com>
> To: For discussions about marketing and expanding the Fedora user base <
> marketing(a)lists.fedoraproject.org>
> Date: Tue, 15 Jun 2010 15:04:28 +0100
> Subject: Re: SEO / Homepage Keyword Optimization
> http://www.google.com/webmasters/
>
> That is one way.
>
>
> 2010/6/15 Paul W. Frields <stickster(a)gmail.com>
>
>> On Sun, Jun 13, 2010 at 03:39:37PM -0500, Garland Binns wrote:
>> > Hi All,
>> > Now that F13 has been released, I'd like to rehash the subject of SEO
>> on
>> > the homepage.
>> > As previously stated, the homepage is currently efficiently optimized
>> for
>> > the term Fedora and Fedora Project, but no keywords beyond this. The
>> > keyword "Linux" is used on average�55.6 Million in keyword searches
>> > globally on Google each month.�We could increase our exposure by also
>> > optimizing the homepage for this term. One of the core changes I
>> would
>> > recommend in order to take advantage of this is to add the word
>> "Linux" to
>> > the Title tag of the homepage. Currently, it is "Fedora Project" -
>> does
>> > any object to changing the title tag to "Fedora Project | Linux" in
>> an
>> > effort to increase our page ranking and exposure to the larger Linux
>> > demographic?
>> > Here is more information on Keyword Optimization and why it is
>> important:
>> > [1]https://fedoraproject.org/wiki/Keyword_optimization
>>
>> Simply adding the keyword Linux like this sounds acceptable to me.
>> Garland, are you planning to track the changes in our SEO *results* so
>> we can see what effect the change has, and whether it's helping? How
>> does one accomplish that?
>>
>> --
>> Paul W. Frields http://paul.frields.org/
>> gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
>> http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
>> Where open source multiplies: http://opensource.com
>> --
>> marketing mailing list
>> marketing(a)lists.fedoraproject.org
>> https://admin.fedoraproject.org/mailman/listinfo/marketing
>>
>
>
>
> --
> nelson marques
> nmo.marques(a)gmail.com
>
>
> ---------- Forwarded message ----------
> From: Robyn Bergeron <robyn.bergeron(a)gmail.com>
> To: For discussions about marketing and expanding the Fedora user base <
> marketing(a)lists.fedoraproject.org>
> Date: Tue, 15 Jun 2010 09:06:08 -0700
> Subject: Brainstorming - A more representative name for Fedora Summer of
> Code
> While at SELF over the weekend i caught a bit of text from quaid on
> IRC in #fedora-mktg - talking about coming up with a more logical name
> for Fedora Summer of code.
>
> 12:04 < quaid> ooh
> 12:04 < quaid> have we tried our hand at branding fun yet?
> 12:04 < quaid> i.e. ...
> 12:04 < quaid> I have a summer program for students to contribute to Fedora
> 12:04 < quaid> what should I call it?
> 12:04 < quaid> :)
> 12:05 * quaid just realized that he has this group to brainstorm with
> 12:05 < quaid> I think this calls for Email
> 12:30 < rbergeron> quaid: that kind of thing - i absolutely love thinking
> up
> clever - and unique - names for things
> 12:30 < quaid> sweet
> 12:31 < quaid> yeah, we've already broken the name with the reality this
> summer, and then what do we do in the winter that is really summer
> somewhere else?
> 12:31 < quaid> summer coding has one student who is ... writing a guide.
> 12:32 < quaid> so real content (finally!) as a student program :)
>
>
> And so - I got busy thinking, haven't come up with much yet, but had a
> few things...
>
> FLIP - Fedora Learning Immersion Program (or project?)
> Fedora Open Source Student Immersion
>
> Yeah, so it's not that great of a list. Usually I do better... usually
> I have a few more hours of sleep under my belt.
>
> I think two things are key here: 1 - We want to try and get rid of the
> "summer" aspect - as it's not always summer for people. 2 - I think
> removing "code" is wise as well - students doing documentation and so
> forth are certainly not excluded.
>
> I like to cluster together words though when I'm doing this type of
> thing. Here's a list of what I came up with - does anyone else have
> anything to add?
>
> Fedora
> Open source
> open source way
> Freedom
> leaders of tomorrow
> students
> pupil
> scholar
> immersion
> learning
> knowledge
>
>
>
> -Robyn
>
>
>
> ---------- Forwarded message ----------
> From: John Poelstra <poelstra(a)redhat.com>
> To: For discussions about marketing and expanding the Fedora user base <
> marketing(a)lists.fedoraproject.org>
> Date: Tue, 15 Jun 2010 11:53:04 -0700
> Subject: Fedora 13 Schedule Tasks
> Start End Name
> Tue 27-Apr Mon 21-Jun Monitor news sites to provide corrections & info
> Tue 25-May Tue 08-Jun Marketing Retrospective
>
>
> --
> marketing mailing list
> marketing(a)lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/marketing
>
13 years, 10 months
it is called Fedora Security Lab ;)
by Joerg Simon
It was brought to me, that there was some minor confusion about the
naming of the Fedora-Security-Lab. By calling it Fedora-Security-Spin
and without reading about it´s purpose, people could interpret it as a
more secure Fedora Version - what is nonsense - it provides the same
Security Features as any other Fedora. With Feedback from Robyn i
recommend we should keep the naming more consistent and if we talk about
it - name it "Fedora Security Lab" - because "it implies more of a
toolchain / testing environment".
I already made the necessary changes:
edited the spins-page
http://spins.fedoraproject.org/security
Wiki:
moved Security Spin to Security Lab
moved Marketing/presskit/securityspin to Marketing/presskit/SecurityLab
changed it in
Fedora 13 Talking Points
Marketing/presskit/SecurityLab
thanks and cu Joerg
--
Joerg (kital) Simon
jsimon(a)fedoraproject.org
http://fedoraproject.org/wiki/JoergSimon
http://kitall.blogspot.com
Key Fingerprint:
3691 0989 2DCA 58A2 8D1F 2CAC C823 558E 5B5B 5688
13 years, 10 months
Country-specific mailing lists
by Jonathan Dieter
Not sure if this is where it belongs, but where do we go to request a
country-specific Fedora mailing list? I would like to have one for
Lebanon, but I'm not sure what hoops need to jumped through to get
something like that set up.
Jonathan
13 years, 10 months
A new contributor agreement for Fedora
by Rahul Sundaram
Hi,
http://opensource.com/law/10/6/new-contributor-agreement-fedora
"ASF project developers themselves tend to favor permissive licensing
over copyleft as a matter of principle. But the Fedora contributor
community is quite different from the Apache developer community.
Certainly Fedora has a larger proportion of contributors who favor
relatively strong copyleft licenses (especially the GPL) and who
disfavor the proprietarization of free software. Therefore, while the
Apache CLA is quite reflective of its developer culture, one cannot say
the same of the FICLA and the Fedora contributor culture."
Rahul
13 years, 10 months
Fedora Next: Tracking the bleeding edge of Fedora development
by Rahul Sundaram
Hi
I have recently started a new blog, aggregated in Planet Fedora that is
dedicated to covering Fedora development changes.
http://fedoranext.wordpress.com/
I was originally holding out for Insight but that seems to take time to
launch and my hope is that we will be able to get more press and more
testing as well as cover the community as it deals with new changes on a
more detailed manner than it has been described in the past. I hope
you find Fedora Next providing more "insight" :-)
Rahul
13 years, 10 months
