Magazine editorial board meeting recap 2015-Oct-29
by Paul W. Frields
Minutes: http://meetbot.fedoraproject.org/fedora-meeting/2015-10-29/magazine.2015-...
Minutes (text): http://meetbot.fedoraproject.org/fedora-meeting/2015-10-29/magazine.2015-...
Log: http://meetbot.fedoraproject.org/fedora-meeting/2015-10-29/magazine.2015-...
* * *
=========================================
#fedora-meeting: Magazine editorial board
=========================================
Meeting started by stickster at 21:00:02 UTC. The full logs are
available at
http://meetbot.fedoraproject.org/fedora-meeting/2015-10-29/magazine.2015-...
.
Meeting summary
---------------
* Roll call! (stickster, 21:00:07)
* Agenda note (stickster, 21:04:02)
* LINK: https://fedoraproject.org/wiki/Magazine/Editorial_meetings
(stickster, 21:04:09)
* Agenda will be looser today -- we have some non-story items we
should probably cover (stickster, 21:04:24)
* Retrospective (stickster, 21:07:38)
* Week ahead (stickster, 21:12:56)
* F23 announcement (DUH!) (stickster, 21:13:09)
* ACTION: stickster post to marketing ML to remind about F23
announcement and outline plan, look for any input/objectiosn
(stickster, 21:16:38)
* systemd next part (stickster, 21:16:55)
* ACTION: stickster mail Bryan to check status (stickster, 21:22:47)
* ACTION: stickster contact #5 author about using his SysVinit post
next (stickster, 21:30:15)
* Fedora Developer Portal (stickster, 21:31:18)
* LINK: http://fedoramagazine.org/?p=10476&preview_id=10476
(ryanlerch, 21:34:39)
* keekri (UTC+5.30) Interested in Storytelling, Wiki, Commops, Fedora
Magazine and Fedora Comm Blog. (keekri, 21:34:41)
* ACTION: jflory7 Do final review / edits for Developer Portal article
by later tonight (jflory7, 21:35:38)
* LINK: http://beesbeesbees.com/ (ryanlerch, 21:36:54)
* ACTION: jflory7 Update DNF upgrade article to reflect being
published after F23 release (jflory7, 21:40:38)
* AGREED: Publish DNF update article alongside F23 announcement, and
pin the announcement at top for a few days (All The Hits)
(stickster, 21:47:51)
* ACTION: jflory7 keekri will collaborate on editing DNF article by no
later than Monday night, ready for Tuesday publishing with
announcement (stickster, 21:49:19)
* communityblog.fp.o (stickster, 21:49:57)
* LINK: http://communityblog.fedoraproject.org/ (ryanlerch,
21:51:32)
* https == not critical pre-F23 (stickster, 21:57:36)
* AGREED: keep commblog discussions (material, etc.) on marketing@
with FMag for now, we can help (stickster, 22:00:02)
* AGREED: marketing post from jzb is good to go (stickster, 22:02:49)
* ACTION: jzb get draft in for a Monday publication pre-F23
(stickster, 22:03:00)
Meeting ended at 22:06:57 UTC.
Action Items
------------
* stickster post to marketing ML to remind about F23 announcement and
outline plan, look for any input/objectiosn
* stickster mail Bryan to check status
* stickster contact #5 author about using his SysVinit post next
* jflory7 Do final review / edits for Developer Portal article by later
tonight
* jflory7 Update DNF upgrade article to reflect being published after
F23 release
* jflory7 keekri will collaborate on editing DNF article by no later
than Monday night, ready for Tuesday publishing with announcement
* jzb get draft in for a Monday publication pre-F23
Action Items, by person
-----------------------
* jflory7
* jflory7 Do final review / edits for Developer Portal article by
later tonight
* jflory7 Update DNF upgrade article to reflect being published after
F23 release
* jflory7 keekri will collaborate on editing DNF article by no later
than Monday night, ready for Tuesday publishing with announcement
* jzb
* jzb get draft in for a Monday publication pre-F23
* keekri
* jflory7 keekri will collaborate on editing DNF article by no later
than Monday night, ready for Tuesday publishing with announcement
* stickster
* stickster post to marketing ML to remind about F23 announcement and
outline plan, look for any input/objectiosn
* stickster mail Bryan to check status
* stickster contact #5 author about using his SysVinit post next
* **UNASSIGNED**
* (none)
People Present (lines said)
---------------------------
* stickster (115)
* ryanlerch (69)
* jflory7 (61)
* jzb (27)
* zodbot (16)
* keekri (16)
* puiterwijk (8)
* roshi (8)
* bee2502 (4)
* cydrobolt (1)
Generated by `MeetBot`_ 0.1.4
.. _`MeetBot`: http://wiki.debian.org/MeetBot
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
The open source story continues to grow: http://opensource.com
8 years, 5 months
Community Blog
by Ryan Lerch
Hi all,
The long talked about Fedora Community Blog is now up and running:
http://communityblog.fedoraproject.org/
As we have discussed in other threads about the community blog, this
will be the place where we will communicate with the Fedora community of
developers and contributors, and the Magazine will be more focused on
quality content for our users.
Also, as the community blog is not really Marketing related, the main
dicussion point for the Community blog is the CommOps list:
https://lists.fedoraproject.org/mailman/listinfo/commops
cheers,
ryanlerch
8 years, 5 months
[Magazine] Join Day Discussion
by Justin W. Flory
Hey all,
This topic stems from an ongoing discussion in the Join SIG mailing list
[1] and our Magazine meeting tonight [2] about trying to organize "Join
Days" for the different teams in Fedora.
We thought that the Marketing team might be one of the best groups to
try putting together a Join Day, particularly with the Magazine. The
purpose of a Magazine Join Day would be to try to gain new contributors
to the Magazine efforts, not only as writers, but preferably as editors
too. On that note...
One of the main concerns that was mentioned in the meeting was
attracting more contributors who have trouble with English, where they
might have a quality idea, but it increases the work load on the editors
to clean and polish up articles to publication-worthy status. I think
Paul best summed up the ideal situation with this line:
"We'd love to have a dozen writers and a dozen editors who can all
pitch in on an article every month, as opposed to a few people
doing them once or more a week."
With that in mind, if we do a Join Day, we will likely want to target
both people interested in being writers and/or editors.
I'm a little pinched for time so I wanted to get this out before I head
out for the next few hours, but hopefully Gabri or Ankur can fill in any
major holes I missed.
Thanks!
[1]
https://lists.fedoraproject.org/pipermail/fedora-join/2015-October/000385...
[2]
https://meetbot.fedoraproject.org/fedora-meeting/2015-10-22/magazine.2015...
--
Cheers,
------------
Justin W. Flory
jflory7(a)gmail.com
8 years, 5 months
[Community Blog] "What is the Community Blog?"
by Justin W. Flory
Hey all,
Based on some discussion in #fedora-mktg, it was mentioned by Matthew
that we would need a post to explain what the Community Blog is, what
it's planned purpose will be, and so on. I threw something together
quickly in the past hour to try to do this objective justice. Feel free
to tweak / edit / revise as needed.
http://communityblog.fedoraproject.org/?p=47&preview=true
Also, it seems like some privileges need to be toyed around with in
order for the article preview to be viewable by logged-in members - not
sure what needs to be done to allow that permission.
Thanks!
--
Cheers,
------------
Justin W. Flory
jflory7(a)gmail.com
8 years, 5 months
q: integrate communityblog.fpo into start.fpo along with magazine?
by Matthew Miller
Right now, start.fpo only carries headlines from the Magazine, which is
strongly geared at user-focused articles. We're launching a new blog,
<http://communityblog.fedoraproject.org/>, with articles geared more at
contributors and the more inward-facing community. This won't replace
the Planet, which will continue to be an aggregator of blog posts
_from_ community members about Fedora. Instead, it'll be a place for us
to put articles _for_ the community - stuff about elections, test days,
FADs, and so on.
Do you think it would be good to include these articles on start.fpo as
well? If so, should they be mixed with the Magazine headlines, or
separated out in some way, and if so, how?
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader
8 years, 5 months
Re: In which Matthew goes to Training (and comes back with Ideas about Marketing)
by Robyn Bergeron
On Wed, Oct 21, 2015 at 7:12 AM, Matthew Miller
<mattdm(a)fedoraproject.org> wrote:
>
> In which Matthew Goes to Training
> ---------------------------------
>
> Like many of you, I come from a mostly-technical career background, and
> ain't got one of them there fancy big city business degrees. But, I know
> there's a real actual discipline in all this stuff, and I try to pick up
> things that I think will be useful for Fedora. Last week, I went to
> training which in part described a model for the overall endeavor of
> marketing tech products, and I think there might be some ideas we can
> benefit from.
>
> The model itself is the proprietary product of the training company, and
> some of it, of course, isn't really relevant ("Setting prices!"), so what
> follows isn't a copy of the training materials, but kind of a
> generalization of some of the concepts I took away.
>
> Basically, there's a whole bunch of activities under the general heading
> "Marketing", and they can be mapped on one axis from conceptual to more
> technical, and on another axis from strategic to... you know, actually
> doing stuff. Something like this:
>
>
> A Model of Marketing
> --------------------
>
>
> Finding Defining /----------\ Marketing Plan
> User Problems Our Market |Conceptual|
> \-----v----/ Getting New Users
> Identify Product |
> Strengths Portfolio | User Keeping Existing Users
> | Personas
> "Why/why not Business |
> Fedora?" Plan | Measuring Program
> /---------\ | Effectiveness /--------\
> |Strategic >-----------------------+------------------------< Tactical|
> \---------/ Requirements | Finding References \--------/
> Product | & Testimonials
> Assess Roadmap Use Cases | Collateral
> Competition | Finding Leads
> Project | "Sales" Events
> Assess Our Here Status | Launch Plan Training
> Own Tech Is Literally A /----^----\ Demos
> Box That Just |Technical| Show Leadership
> Says Innovation \---------/ Through Blogs & Speaking
>
>
> Punchline
> ---------
>
> The core takeaway — and, basically, this is Spoiler Alert for the
> training — is that the essential activity of Marketing is _finding
> problems in the market_ and helping the organization create and
> distribute solutions to them.
Muhaha! Strategic marketing. The thing I used to do for a job before I
started working at Red Hat. (Err, the first time I worked at Red Hat,
I guess I can now say.)
>
>
> Current Fedora Marketing
> ------------------------
>
> I think it's fair to say that right now, Fedora Marketing, together with
> Fedora Ambassadors, is very focused on the bottom right quadrant. More
> technical, more tactical. Specifically, we work on trumpeting new
> releases and the launch plan (Go/No-Go meeting), we work on collateral
> (brochures, websites, swag), we do events. And, Marketing/CommOps is
> planning to do demo material and provide better event support for
> Ambassadors.
>
> And the Magazine fits pretty nicely here, too — there's a whole category
> basically about demonstrating your organization's leadership in an area,
> and that's blogs and press outreach and speaking at conferences and
> social media and so on.
>
>
> Who Does the Rest?
> ------------------
>
> The training presented several concepts for how this landscape might be
> divided among different parts of an organization. One would be to have
> someone focus on the strategic side and someone else on the tactical;
> another is to divide top and bottom. And then they had another chart
> which has the left side split top and bottom and the right side as a
> third bigger oval. This last, most complicated one I think matches most
> closely what we already have in Fedora —
>
> a. I think, for the most part, the Fedora Council and FESCo have worked
> on that top-left quadrant — at least, in defining the Cloud, Server,
> Workstation portfolio and the target markets for this, and I hope in
> identifying strengths.
>
> b. And, reasonably well, the the bottom-left corresponds to the Cloud,
> Server, Workstation edition Working Groups.
>
> c. And then, the right side basically falls under Fedora Marketing and
> Ambassadors.
>
>
> However...
> ----------
>
> As noted above, Marketing and Ambassadors are really focused on the
> "below the line" activites on the right side. That leaves a big weak area
> in the more conceptual but action-oriented side. This is a big hole, and
> it seems like improving this could make a difference.
>
>
> But, Bigger Picture Problem!
> ----------------------------
>
> Refer back up to the punchline, and notice something I left out —
> identifying user problems that we want to target. This is something we
> did in very broad strokes with the three editions, but which we aren't so
> great at doing continually.
>
> I'm working on the Fedora 23 release annoucement right now, and this
> really hit home. Rather than going out, finding things our users are
> having trouble with, and coming back with "There! We fixed it for you!",
> we're working on "The widget set number has been incremented. There are
> fewer bugs in most of the things, while others have new bugs. Some of the
> parts have been moved to better places."
>
> Now, some of that is just the nature of open source — it's not like we
> have a management team that can tell everyone what they ought to be
> working on. But, as a project, we certainly have the ability to look at
> what we can _find_ in the world of open source, figure out what we need
> to do to connect it together, and thereby solve actual user problems. If
> we had a bigger emphasis on doing this systematically, the marketing
> _materials_ would basically write themselves.
>
>
> Call for Help
> -------------
>
> At Flock this year, Joe Brockmeier suggested that Improved Marketing
> might make a good 12-18 month Fedora Objective. I've been reflecting on
> that for a while, and, given the kick from the above, I'm thinking that
> it's a good idea. But, going back to my first line here, it'd be most
> awesome if we had the objective captained by someone with an actual
> background in this area. Someone for whom all of this is _obvious
> 101-level stuff_, not new material. Maybe that's already someone here.
> Maybe it's someone you know. What do you think?
Ohhhh, maybe I shouldn't have said that first line up there. :D
But: I will point at these ... half-decade old blog posts!
http://robyn.io/2010/01/29/trac-strategic-planning-and-a-book-club/
(The strategic planning paragraph is the useful thing.)
And some other old thoughts related to way-back-when discussions about
target audience, possibly related:
http://robyn.io/2010/01/24/an-overdue-post-on-fedoras-target-audience/
(Note: Some other dude had responses to that, here --
https://gregdekspeaks.wordpress.com/2010/01/27/fedoras-goals/ )
...and while I am not volunteering -- I will be happy to share mucho
advice to anyone who should kindly volunteer to take the above on. :)
Because, as Greg pointed out way back when, it's nice to see new blood
driving discussion. :)
-robyn
>
>
> --
> Matthew Miller
> <mattdm(a)fedoraproject.org>
> Fedora Project Leader
> _______________________________________________
> council-discuss mailing list
> council-discuss(a)lists.fedoraproject.org
> Fedora Code of Conduct: http://fedoraproject.org/code-of-conduct
> https://admin.fedoraproject.org/mailman/listinfo/council-discuss
>
> The Fedora Project's mission is to lead the advancement of free and
> open source software and content as a collaborative community.
8 years, 5 months
