marketing July 2015

marketing@lists.fedoraproject.org

23 participants
36 discussions

RFC: Marketing collateral plan
by Ankur Sinha 29 Sep '15

29 Sep '15

Hi everyone, A while back I'd written to the ambassadors list to collect some feedback on what marketing collateral would be most useful on a per release basis for use at events and so on. The information gathered is summarised here: https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide as The idea is to decide on a set of collateral that can be used at events and at the same time generated every release without burdening any team too much - so that they can continue working on other release critical tasks. Here's what I've come up with. I'd like to collect some feedback from the marketing team first, and then the design team, after which I can present the plan to the ambassadors. ------------------ == Target audience == 1. Level 1 - Non Fedora users: This set of users do not use Fedora yet. They are not aware of the products that Fedora offers - editions + spins + labs. They may also not be aware of the free software philosophy, the foundations and so on. 2. Level 2 - Fedora end users: Fedora users that are not developers and admins. They care about what Fedora offers, but are not very interested in the lower level details on what changes a release brings and so on. They are concerned about higher level changes, such as changes to desktops, new tools, better upgrades, quicker boots and so on. 3. Level 3 - Advanced Fedora users: Fedora users that are developers, upstreams, system admins, and so on. They care about lower level changes - what's changed in systemd, yum/dnf and so on. == Collateral == 1. Timeless Fedora flyer: This flyer would have a short summary of the different products Fedora offers - the three editions + labs + spins. It would also contain a summary of the Fedora mission statement - foundations, commitment to free software and so on. The target audience of this flyer is level 1. The current implementation idea is to request the design team to provide a design using scribus and I can follow that up with a scribus script that can populate the flyer from text provided in simple text files. This method will also ensure that we can have translations for the text making the flyer available to a wider audience. The marketing team can maintain a repository of translations and so on too. 2. Release details flyer or one page release notes: The target audience for this is mainly levels 2 and 3. This flyer/print will be about the newest release. It'll contain important changes - both high and low level. This will also aid ambassadors and community members. It'll pick up stuff from here: http://fedoraproject.org/wiki/Releases/23/ChangeSet I think a two sided "one page release notes" would be better than a flyer - it'll contain more info. 3. Goodies - pens, bracelets, shirts, stickers, badges, case badges and so on: This can be used by all levels of the target audience. I think event owners can decide what they'd like at the event and produce them. This doesn't require any work from other teams unless something needs to be updated and so on. --------------------- Work wise, it's not too much extra. We already do release notes and the flyers can come from there. The docs team also does beats and changes, so we can use stuff from there too. So, what do you think? :) -- Thanks, Regards, Ankur Sinha "FranciscoD" http://fedoraproject.org/wiki/User:Ankursinha

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Fedora Magazine URL's marked as spam?
by Momcilo Medic 06 Aug '15

06 Aug '15

Hi friends! I've taken over @FedoraSrbija Twitter account in effort of revitalizing it. I was trying to post two different tweets from this and my private account and both failed with the message: "This request looks like it might be automated. To protect our users from spam and other malicious activity, we can't complete this action right now. Please try again later." Exact wording is as follows. First tweet: "Problem sa niskom slavinom? Fedora i tu pomaže :) Ukratko o koracima u 3D štampi: http://fedoramagazine.org/3d-printing-in-fedora-from-an-idea -to-the-thing/" Translated: "Troubles with low tap? Fedora can help there as well :) Short overview of 3D printing steps: http://fedoramagazine.org/3d-printing-in-fedora-f rom-an-idea-to-the-thing/" Second tweet: "Podešavanje raznih #Telegram klijenata u Fedori: http://fedoramagazine.org/telegram-in-fedora/" Translated: "Setting up various #Telegram clients in Fedora: http://fedoramagazine.org/telegram-in-fedora/" Is this known issue with Twitter? Is there anything we can do? I guess some link obscuring may help, but it doesn't feel right doing so. -- Kind regards, Momcilo 'Momo' Medic. (fedorauser)

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Current role list and workflow reminder
by Paul W. Frields 05 Aug '15

05 Aug '15

I was talking to Mr. Managing Editor[1] about reviving the idea of a management meeting and workflow for posts. http://fedoramagazine.org/publishing-workflow/ Ryan put this page (unlinked) together to describe the publication workflow and roles. There are some tools in the WordPress instance itself to help us maintain a schedule of posts. I think that would work well with this workflow. There are some other helpful pages available too, but this one relates to some info below. To use the workflow effectively, I think it's helpful to have a short weekly gathering, at a reasonably suitable time, to get people assigned to edit and schedule posts. If we try for something between hours of 1200 and 1400 UTC (currently, adjust for daylight time later), would that work OK for interested folks? * * * I wasn't sure people were aware of the current role memberships on the Magazine, so while I was logged in I decided to take accounting: * Editor: dustymabe, kushal, roshi * Author: adamw, amitshah, amsharma, ankursinha, arg, ashutoshbhakare, Award3535, bckurera, blacksmith, churchyard, cwickert, dwalsh, eischmann, emichan, gerd, giuseppep, immanetize, inode0, jkurik, jomoos, jstribny, kinitrupti, kiso49j, krazyabouttechnology, langdon, mailga, markdude, markllama, mattn, mhayden, phantomhell, pingou, pravins, rikkiendsley, scollier, siddhesh, sparks, tatica, tforsman, williamjmorenor * Administrator: chrisroberts, cydrobolt, duffy, jreznik, jzb, mattdm, Mitzie, nb, pfrields, randomuser, robyduck, rsuehle, ryanlerch, sgallagh Right now the default user role is Subscriber, but promotion to Author should be widely encouraged for anyone who wants to pitch or draft something. There's a Contributor role but it doesn't seem to have much utility beyond the Author role AFAICT. The only difference between Editor and Administrator seems to be the ability to twiddle the WordPress configuration, which should only needed occasionally. I'd recommend we move all but maybe 5-7 Administrators to the Editor role, being careful to maintain global coverage with that group. Any Editor can edit and publish stories so this should have no effect on our ability to move material quickly. [1] https://lists.fedoraproject.org/pipermail/marketing/2015-March/017230.html -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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Magazine administration info
by Paul W. Frields 31 Jul '15

31 Jul '15

I started this page, not sure how much to fill in at this point: <https://fedoraproject.org/wiki/Magazine/Admin> Obviously I don't want to put sensitive stuff here. But it made sense to keep this separate from the Magazine site itself (also for obvious reasons). If anyone -- Chris Roberts? -- would like to add more ideas or detail, much appreciated. For one thing, I couldn't find the SSH command needed. I'm a little concerned it might expose something if I put that command on the page. But I think we still have to have an authorized account even if we have the hash-account for the app on OpenShift, right? Any other thoughts? -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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Sound article draft
by Paul W. Frields 31 Jul '15

31 Jul '15

http://fedoramagazine.org/?p=9474&preview=true This draft is available for editing, suggestions, and publication. It does need a featured image. We have a previous featured image from this article which might work if it was altered to use a newer, bigger background in line with the updated design: http://fedoramagazine.org/how-to-play-audio-on-another-fedora-system/ The SVG for those headphones is here, in case it's not in a repo somewhere from previous work by Ryan or another designer: https://pfrields.fedorapeople.org/images/fedora-audio.svg -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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article for fedoramagazine
by S.Kemter 31 Jul '15

31 Jul '15

Hi, I putted yesterday an article to FedoraMagazine, from my perspective its ready. It can be a scheduled post, I edited the submission phase in Nuancier so that it opens on 12th of August, so thats the date it should be published. So if somebody can take a look br gnokii -- make me rich, buy my Inkscape book http://is.gd/yq5OD0 ;)

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marketing tickets private?
by Máirín Duffy 29 Jul '15

29 Jul '15

Hi, I tried to view a link to a marketing team ticket and was given an error message that marketing team tickets are private and require login / privileges to view. Why is this? A lot of the other Fedora trac tickets I use (eg design-team, badges) are public to read. ~m

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Fedora Magazine URL's marked as spam?
by Momcilo Medic 28 Jul '15

28 Jul '15

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Yaourt in Fedora
by Ray Po 28 Jul '15

28 Jul '15

hi there, This is Ray from Fedora Chinese Group, we released the yaourt for Fedora . Hope you will like it. [1] English: https://github.com/FZUG/repo/wiki/use-yaourt [2] Chinese: http://www.fdzh.org/blog/2015/07/28/yaourt/ [3] For comment :http://hack.fdzh.org/item?id=931 Regards, Ray

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Problem on Magazine
by Paul W. Frields 22 Jul '15

22 Jul '15

I was trying to produce a list of the people currently holding specific roles on the Magazine. I noticed that when I try to go to page 2 or beyond of a paged listing, I get redirected to the login screen. There's no way I can find to break out of this. Anyone know what might be going on here? -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing July 2015