RFC: Marketing collateral plan
by Ankur Sinha
Hi everyone,
A while back I'd written to the ambassadors list to collect some
feedback on what marketing collateral would be most useful on a per
release basis for use at events and so on. The information gathered is
summarised here:
https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide
as
The idea is to decide on a set of collateral that can be used at events
and at the same time generated every release without burdening any team
too much - so that they can continue working on other release critical
tasks.
Here's what I've come up with. I'd like to collect some feedback from
the marketing team first, and then the design team, after which I can
present the plan to the ambassadors.
------------------
== Target audience ==
1. Level 1 - Non Fedora users:
This set of users do not use Fedora yet. They are not aware of the
products that Fedora offers - editions + spins + labs. They may also
not be aware of the free software philosophy, the foundations and so
on.
2. Level 2 - Fedora end users:
Fedora users that are not developers and admins. They care about what
Fedora offers, but are not very interested in the lower level details
on what changes a release brings and so on. They are concerned about
higher level changes, such as changes to desktops, new tools, better
upgrades, quicker boots and so on.
3. Level 3 - Advanced Fedora users:
Fedora users that are developers, upstreams, system admins, and so on.
They care about lower level changes - what's changed in systemd,
yum/dnf and so on.
== Collateral ==
1. Timeless Fedora flyer:
This flyer would have a short summary of the different products Fedora
offers - the three editions + labs + spins. It would also contain a
summary of the Fedora mission statement - foundations, commitment to
free software and so on.
The target audience of this flyer is level 1.
The current implementation idea is to request the design team to
provide a design using scribus and I can follow that up with a scribus
script that can populate the flyer from text provided in simple text
files. This method will also ensure that we can have translations for
the text making the flyer available to a wider audience. The marketing
team can maintain a repository of translations and so on too.
2. Release details flyer or one page release notes:
The target audience for this is mainly levels 2 and 3.
This flyer/print will be about the newest release. It'll contain
important changes - both high and low level. This will also aid
ambassadors and community members. It'll pick up stuff from here:
http://fedoraproject.org/wiki/Releases/23/ChangeSet
I think a two sided "one page release notes" would be better than a
flyer - it'll contain more info.
3. Goodies - pens, bracelets, shirts, stickers, badges, case badges and
so on:
This can be used by all levels of the target audience.
I think event owners can decide what they'd like at the event and
produce them. This doesn't require any work from other teams unless
something needs to be updated and so on.
---------------------
Work wise, it's not too much extra. We already do release notes and the
flyers can come from there. The docs team also does beats and changes,
so we can use stuff from there too.
So, what do you think? :)
--
Thanks,
Regards,
Ankur Sinha "FranciscoD"
http://fedoraproject.org/wiki/User:Ankursinha
8 years, 6 months
Fedora Magazine URL's marked as spam?
by Momcilo Medic
Hi friends!
I've taken over @FedoraSrbija Twitter account in effort of revitalizing
it.
I was trying to post two different tweets from this and my private
account and both failed with the message:
"This request looks like it might be automated. To protect our users
from spam and other malicious activity, we can't complete this action
right now. Please try again later."
Exact wording is as follows. First tweet:
"Problem sa niskom slavinom? Fedora i tu pomaže :) Ukratko o koracima u
3D štampi: http://fedoramagazine.org/3d-printing-in-fedora-from-an-idea
-to-the-thing/"
Translated:
"Troubles with low tap? Fedora can help there as well :) Short overview
of 3D printing steps: http://fedoramagazine.org/3d-printing-in-fedora-f
rom-an-idea-to-the-thing/"
Second tweet:
"Podešavanje raznih #Telegram klijenata u Fedori:
http://fedoramagazine.org/telegram-in-fedora/"
Translated:
"Setting up various #Telegram clients in Fedora:
http://fedoramagazine.org/telegram-in-fedora/"
Is this known issue with Twitter?
Is there anything we can do?
I guess some link obscuring may help, but it doesn't feel right doing
so.
--
Kind regards,
Momcilo 'Momo' Medic.
(fedorauser)
8 years, 8 months
Current role list and workflow reminder
by Paul W. Frields
I was talking to Mr. Managing Editor[1] about reviving the idea of a
management meeting and workflow for posts.
http://fedoramagazine.org/publishing-workflow/
Ryan put this page (unlinked) together to describe the publication
workflow and roles. There are some tools in the WordPress instance
itself to help us maintain a schedule of posts. I think that would
work well with this workflow. There are some other helpful pages
available too, but this one relates to some info below.
To use the workflow effectively, I think it's helpful to have a short
weekly gathering, at a reasonably suitable time, to get people
assigned to edit and schedule posts. If we try for something between
hours of 1200 and 1400 UTC (currently, adjust for daylight time
later), would that work OK for interested folks?
* * *
I wasn't sure people were aware of the current role memberships on the
Magazine, so while I was logged in I decided to take accounting:
* Editor: dustymabe, kushal, roshi
* Author: adamw, amitshah, amsharma, ankursinha, arg, ashutoshbhakare,
Award3535, bckurera, blacksmith, churchyard, cwickert, dwalsh,
eischmann, emichan, gerd, giuseppep, immanetize, inode0, jkurik,
jomoos, jstribny, kinitrupti, kiso49j, krazyabouttechnology,
langdon, mailga, markdude, markllama, mattn, mhayden, phantomhell,
pingou, pravins, rikkiendsley, scollier, siddhesh, sparks, tatica,
tforsman, williamjmorenor
* Administrator: chrisroberts, cydrobolt, duffy, jreznik, jzb, mattdm,
Mitzie, nb, pfrields, randomuser, robyduck, rsuehle, ryanlerch,
sgallagh
Right now the default user role is Subscriber, but promotion to Author
should be widely encouraged for anyone who wants to pitch or draft
something.
There's a Contributor role but it doesn't seem to have much utility
beyond the Author role AFAICT.
The only difference between Editor and Administrator seems to be the
ability to twiddle the WordPress configuration, which should only
needed occasionally. I'd recommend we move all but maybe 5-7
Administrators to the Editor role, being careful to maintain global
coverage with that group. Any Editor can edit and publish stories so
this should have no effect on our ability to move material quickly.
[1] https://lists.fedoraproject.org/pipermail/marketing/2015-March/017230.html
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
The open source story continues to grow: http://opensource.com
8 years, 8 months
Magazine administration info
by Paul W. Frields
I started this page, not sure how much to fill in at this point:
<https://fedoraproject.org/wiki/Magazine/Admin>
Obviously I don't want to put sensitive stuff here. But it made sense
to keep this separate from the Magazine site itself (also for obvious
reasons). If anyone -- Chris Roberts? -- would like to add more ideas
or detail, much appreciated.
For one thing, I couldn't find the SSH command needed. I'm a little
concerned it might expose something if I put that command on the
page. But I think we still have to have an authorized account even if
we have the hash-account for the app on OpenShift, right?
Any other thoughts?
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
The open source story continues to grow: http://opensource.com
8 years, 8 months
article for fedoramagazine
by S.Kemter
Hi,
I putted yesterday an article to FedoraMagazine, from my perspective its
ready. It can be a scheduled post, I edited the submission phase in
Nuancier so that it opens on 12th of August, so thats the date it should be
published.
So if somebody can take a look
br gnokii
--
make me rich, buy my Inkscape book http://is.gd/yq5OD0 ;)
8 years, 9 months
marketing tickets private?
by Máirín Duffy
Hi,
I tried to view a link to a marketing team ticket and was given an error
message that marketing team tickets are private and require login /
privileges to view.
Why is this? A lot of the other Fedora trac tickets I use (eg
design-team, badges) are public to read.
~m
8 years, 9 months
Fedora Magazine URL's marked as spam?
by Momcilo Medic
Hi friends!
I've taken over @FedoraSrbija Twitter account in effort of revitalizing
it.
I was trying to post two different tweets from this and my private
account and both failed with the message:
"This request looks like it might be automated. To protect our users
from spam and other malicious activity, we can't complete this action
right now. Please try again later."
Exact wording is as follows. First tweet:
"Problem sa niskom slavinom? Fedora i tu pomaže :) Ukratko o koracima u
3D štampi: http://fedoramagazine.org/3d-printing-in-fedora-from-an-idea
-to-the-thing/"
Translated:
"Troubles with low tap? Fedora can help there as well :) Short overview
of 3D printing steps: http://fedoramagazine.org/3d-printing-in-fedora-f
rom-an-idea-to-the-thing/"
Second tweet:
"Podešavanje raznih #Telegram klijenata u Fedori:
http://fedoramagazine.org/telegram-in-fedora/"
Translated:
"Setting up various #Telegram clients in Fedora:
http://fedoramagazine.org/telegram-in-fedora/"
Is this known issue with Twitter?
Is there anything we can do?
I guess some link obscuring may help, but it doesn't feel right doing
so.
--
Kind regards,
Momcilo 'Momo' Medic.
(fedorauser)
8 years, 9 months
