marketing August 2015

marketing@lists.fedoraproject.org

38 participants
44 discussions

RFC: Marketing collateral plan
by Ankur Sinha 29 Sep '15

29 Sep '15

Hi everyone, A while back I'd written to the ambassadors list to collect some feedback on what marketing collateral would be most useful on a per release basis for use at events and so on. The information gathered is summarised here: https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide as The idea is to decide on a set of collateral that can be used at events and at the same time generated every release without burdening any team too much - so that they can continue working on other release critical tasks. Here's what I've come up with. I'd like to collect some feedback from the marketing team first, and then the design team, after which I can present the plan to the ambassadors. ------------------ == Target audience == 1. Level 1 - Non Fedora users: This set of users do not use Fedora yet. They are not aware of the products that Fedora offers - editions + spins + labs. They may also not be aware of the free software philosophy, the foundations and so on. 2. Level 2 - Fedora end users: Fedora users that are not developers and admins. They care about what Fedora offers, but are not very interested in the lower level details on what changes a release brings and so on. They are concerned about higher level changes, such as changes to desktops, new tools, better upgrades, quicker boots and so on. 3. Level 3 - Advanced Fedora users: Fedora users that are developers, upstreams, system admins, and so on. They care about lower level changes - what's changed in systemd, yum/dnf and so on. == Collateral == 1. Timeless Fedora flyer: This flyer would have a short summary of the different products Fedora offers - the three editions + labs + spins. It would also contain a summary of the Fedora mission statement - foundations, commitment to free software and so on. The target audience of this flyer is level 1. The current implementation idea is to request the design team to provide a design using scribus and I can follow that up with a scribus script that can populate the flyer from text provided in simple text files. This method will also ensure that we can have translations for the text making the flyer available to a wider audience. The marketing team can maintain a repository of translations and so on too. 2. Release details flyer or one page release notes: The target audience for this is mainly levels 2 and 3. This flyer/print will be about the newest release. It'll contain important changes - both high and low level. This will also aid ambassadors and community members. It'll pick up stuff from here: http://fedoraproject.org/wiki/Releases/23/ChangeSet I think a two sided "one page release notes" would be better than a flyer - it'll contain more info. 3. Goodies - pens, bracelets, shirts, stickers, badges, case badges and so on: This can be used by all levels of the target audience. I think event owners can decide what they'd like at the event and produce them. This doesn't require any work from other teams unless something needs to be updated and so on. --------------------- Work wise, it's not too much extra. We already do release notes and the flyers can come from there. The docs team also does beats and changes, so we can use stuff from there too. So, what do you think? :) -- Thanks, Regards, Ankur Sinha "FranciscoD" http://fedoraproject.org/wiki/User:Ankursinha

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Regarding Self-Introduction
by Ashutosh Bhakare 31 Aug '15

31 Aug '15

Hello All My Name is Ashutosh S.Bhakare; I am basically RHCA - V; and passionate about Fedora and Its different projects Like Cloud, Atomic etc. https://fedoraproject.org/wiki/User:Ashutoshbhakare I have hosted 2 Fedora Release events 1)https://fedoraproject.org/wiki/Release_Party_F21_Aurangabad 2)https://fedoraproject.org/wiki/Release_Party_F22_Aurangabad Trying to contribute on "Awareness and Increasing the Widespread of Fedora" Locally. Installed more than 150 Desktops on Fedora 21 in various colleges of Aurangabad as well. Hope I am eligible to join this group now Regards Ashutosh S.Bhakare RHCI, JBCI, RHCA V

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Magazine articles.
by Gabriele Trombini 28 Aug '15

28 Aug '15

Hello guys, in the discussion I followed after both jzb and croberts talks at Flock, came out a couple of indications about writing another kind of magazine articles: 1) seems that short articles are more attractive than the long ones and they have to arouse the curiosity, so people reading may deepen the topic in a second time and more carefully. 2) there's the need to have more user/contributor focused articles instead of technical explanation. People need to be part of the Project and there's nothing better than writing for them. Do I have understood correctly? Of course the magazine needs also the same kind of articles we always have had. Thanks. Gabri

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Magazine Editorial recap 2015-08-27
by Paul W. Frields 27 Aug '15

27 Aug '15

Minutes: http://meetbot.fedoraproject.org/fedora-meeting/2015-08-27/magazine.2015-08… Minutes (text): http://meetbot.fedoraproject.org/fedora-meeting/2015-08-27/magazine.2015-08… Log: http://meetbot.fedoraproject.org/fedora-meeting/2015-08-27/magazine.2015-08… * * * ================================ #fedora-meeting: Fedora Magazine ================================ Meeting started by stickster at 21:00:18 UTC. The full logs are available at http://meetbot.fedoraproject.org/fedora-meeting/2015-08-27/magazine.2015-08… . Meeting summary --------------- * Roll call! (stickster, 21:00:23) * Agenda review (stickster, 21:03:43) * LINK: https://fedoraproject.org/wiki/Magazine/Editorial_meetings (stickster, 21:03:47) * LINK: http://bit.ly/1hizpuC (stickster, 21:08:08) * LINK: http://opensource.com (decause_otg, 21:10:43) * ACTION: decause open a loop with Rikki/Shibby for Editorial best practices braindumping (decause_otg, 21:14:19) * ACTION: ryanlerch flesh out post scheduling on the Magazine Wiki Page (decause_otg, 21:18:25) * ACTION: decause reach out to misc about adding Fedora Magazine to Piwik instance in OSAS (decause_otg, 21:19:20) * ACTION: decause_otg Talk to misc to see if we can get F-Mag on the OSAS piwik instance (stickster, 21:25:31) * LINK: https://wordpress.org/plugins/wp-piwik/ (jzb, 21:27:37) * LINK: https://wordpress.org/plugins/wp-piwik/ -- embedding Piwik stats + code for WP (stickster, 21:28:29) * AGREED: Let's get Piwik functionality on board, pending OSAS assistance via their instance (+5, 0, 0) (stickster, 21:32:23) * Quick retrospective! (stickster, 21:34:59) * 3 posts this week -- Major's firewall howto, Paul's Flock 2015 video news, and Ryan's Wayland update for F23 story (stickster, 21:35:39) * Pitch votes (stickster, 21:36:07) * LINK: http://fedoramagazine.org/wp-admin/edit.php?post_status=pitch&post_type=post (stickster, 21:45:27) * AGREED: Yes on fpaste (stickster, 21:50:26) * IDEA: Let's ask Gerd (the pitch author) if he wants to provide a couple brief bullet points on what he intends the reader to learn with a fuller article (stickster, 21:56:30) * ACTION: stickster Email Gerd to ask for clarification on point of article by 2015-09-03 (stickster, 21:59:06) * AGREED: NEEDINFO on pitch author (stickster, 22:00:07) * for those who are not looking at the dashboard in wordpress, trash means "go into another queue" not "delete from the site forever" (decause-otg, 22:01:39) * ACTION: stickster Add point to wiki page about critical update or other urgent posts (stickster, 22:07:29) * ACTION: ryanlerch draft Firefox article for publication tomorrow (stickster, 22:14:19) * AGREED: ryanlerch can go ahead and publish when ready (stickster, 22:15:07) * Awesome first meeting! (stickster, 22:18:58) Meeting ended at 22:19:09 UTC. Action Items ------------ * decause open a loop with Rikki/Shibby for Editorial best practices braindumping * ryanlerch flesh out post scheduling on the Magazine Wiki Page * decause reach out to misc about adding Fedora Magazine to Piwik instance in OSAS * decause_otg Talk to misc to see if we can get F-Mag on the OSAS piwik instance * stickster Email Gerd to ask for clarification on point of article by 2015-09-03 * stickster Add point to wiki page about critical update or other urgent posts * ryanlerch draft Firefox article for publication tomorrow Action Items, by person ----------------------- * decause_otg * decause_otg Talk to misc to see if we can get F-Mag on the OSAS piwik instance * ryanlerch * ryanlerch flesh out post scheduling on the Magazine Wiki Page * ryanlerch draft Firefox article for publication tomorrow * stickster * stickster Email Gerd to ask for clarification on point of article by 2015-09-03 * stickster Add point to wiki page about critical update or other urgent posts * **UNASSIGNED** * decause open a loop with Rikki/Shibby for Editorial best practices braindumping * decause reach out to misc about adding Fedora Magazine to Piwik instance in OSAS People Present (lines said) --------------------------- * stickster (153) * ryanlerch (61) * roshi (43) * jzb (32) * decause_otg (25) * decause-otg (16) * zodbot (14) * mitzie (13) * mailga (10) Generated by `MeetBot`_ 0.1.4 .. _`MeetBot`: http://wiki.debian.org/MeetBot -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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[Fedocal] Reminder meeting : Magazine editorial board
by Paul Frields 27 Aug '15

27 Aug '15

Dear all, You are kindly invited to the meeting: Magazine editorial board on 2015-08-27 from 17:00:00 to 18:00:00 America/New_York At fedora-meeting(a)irc.freenode.net The meeting will be about: This meeting is for editors of the [Fedora Magazine](http://fedoramagazine.org) site. The agenda primarily consists of deciding, assigning, and scheduling posts for the upcoming weeks. More information available at: [https://fedoraproject.org/wiki/Magazine](https://fedoraproject.org/wiki/Mag… Source: https://apps.fedoraproject.org/calendar/meeting/2876/

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Flock 2015 videos
by Paul W. Frields 26 Aug '15

26 Aug '15

The Flock 2015 videos are available! I wrote a Fedora Magazine post so we can start publicizing them: http://fedoramagazine.org/wp-admin/post.php?post=9789&action=edit Ryan, could you check/edit and schedule for publication? Might as well strike while the iron is hot... :-) -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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Help us rebrand rawhide
by Matthew Miller 26 Aug '15

26 Aug '15

So, here at Flock, we're talking about improving Rawhide so it's much less likely to break (it will, for example, be always installable and always updatable). We took the "Rawhide eats babies" readme file away a long time ago, but it still has that reputation. So, the consensus in the room here is that we'd like a new name for a new, less scary devel tree. What should it be? -- Matthew Miller <mattdm(a)fedoraproject.org> Fedora Project Leader

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Magazine editorial meeting
by Paul W. Frields 17 Aug '15

17 Aug '15

re: http://whenisgood.net/fmag-editorial/results/fg8fm2w The common time is Thursday at 5:00pm US-Eastern (2100 UTC). I checked with Ryan Lerch today and he can make this time too (7:30am in Brisbane). I'm going to start planning for a kickoff on Thursday, August 27th due to an irresolvable (and one-time) conflict this week. That gives some time to set up a page with a reusable agenda for these meetings, and some easy HOWTO for scheduling posts. -- Paul W. Frields http://paul.frields.org/ gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717 http://redhat.com/ - - - - http://pfrields.fedorapeople.org/ The open source story continues to grow: http://opensource.com

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Re: Help us rebrand rawhide
by Matthew Miller 17 Aug '15

17 Aug '15

On Sat, Aug 15, 2015 at 01:21:40PM -0600, Jonathan Corbet wrote: > OK, I have to respond to this one. Rawhide was once a great distribution > for staying at the leading edge of things; I was an enthusiastic user. > But then developers stopped caring whether it broke, and, when I reported > bugs, I was told that I shouldn't be running Rawhide at all. After a bit > of that, I moved on. So did lots of others, I think. > So now we're going to fix it and the first thing to do is to ... change > the name? Hi Jonathan. In short, no. :) This is the marketing list, and that's the first thing around this for the marketing team to do. But this isn't just a rebranding, and any name change would come _after_ actual technical changes. The plan involves taking some lessons from our friends over at openSUSE, and implementing gating, so that packages are put in side-tags until they pass basic tests (initially, very basic tests like dependency closure, and then "did this break booting", and up from there"). The message of a name change is as much for those developers who told you you shouldn't be running Rawhide at all as it is for users -- this is something unlike what Rawhide has ever been, even in the days when it was in better shape overall. > I'd say forget about the name; it's one with some good history and name > recognition. Instead, rehabilitate it. Show the world that developers > *do* care about whether Rawhide actually works and that they actually > want to see bug reports. Then people might actually start coming back. All of the above said, I'm cautiously open to this possibility, if if there's agreement that we can make it work. > P.S. I wrote an article (https://lwn.net/Articles/506831/) about why I > left Rawhide. I remember. And I'm pretty sure you remember that I'm quoted. :) > If the project is now actively trying to make Rawhide > usable, I might be interested in doing something about the real steps > that have been taken to make that happen... More details to come. Although possibly after a quite a large amount of post-Flock sleep. :) -- Matthew Miller <mattdm(a)fedoraproject.org> Fedora Project Leader

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Marketing coilateral, new presskit, and reviewers guide
by Zoltan Hoppar 16 Aug '15

16 Aug '15

Hi, I have talked over here in the Flock with many people to get as many as possible feedbacks around new marketing collateral, and presskit, and reviewers guide (aka one page release notes, talking points) - and I would like to be the volunteer for this who actually making and updating them. All what is need that some guiding that what should be included, and where can I find them. Can you help in this? Thank you in advance. -- PGP: 06853DF7

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[MOVED TO DISCOURSE] Fedora Marketing - https://discussion.fedoraproject.org/tag/marketing August 2015