On 10/24/2016 08:54 PM, Matthew Miller wrote:

On Mon, Oct 24, 2016 at 11:07:36PM +0200, Till Maas wrote:

I just updated my system and it took about 26 minutes. I think it'd be
fun to play with the 1980s pizza chain delivery promise, and have some
banners and maybe stickers with related slogans and graphics. (Of course,
Fedora is _always_ free; that should be worked in somehow.)
What do you all think?

I like the idea. To incorporate that Fedora is free, we could use an
"and" instead of "or" as Fedora is better than pizza, it is delivered in
under 30 minutes AND it's free.

Nice! Something like "Delivered in under 30 minutes¹ -- and it's always
free²"

1 usually depending on network traffic hardware configuration etc etc
fineprint

2 no fine print here!

Hi everyone, I'm jumping onto this discussion rather late. Echoing off of Matthew's original pain point, I can also verify seeing the exact same complaint, at least as far as Twitter and /r/Linux (Reddit) goes. It's a constant back-and-forth sort of complaint, and I do think the key issue is *lack of awareness* over how Fedora has changed in recent releases to make upgrading as painless as possible. So it's important to keep in mind that the *problem* we are trying to solve is an awareness problem (particularly for people who have been around for a while, since my understanding is that many moons ago, it was much more painful).

I'm trying to think of ways we can more effectively deliver this message. As an American, I love the original phrase, but I am concerned that it won't translate well across various regions just because of network speeds and other things we can't control. While it's all speculation, I feel like it would be a more difficult promise to deliver on than we anticipate because we're assuming everyone has a steady network connection and also current hardware. I tried doing an upgrade to F25 Beta on an older netbook of mine, and it did not share the same speedy results that I had on my prime laptop.

However, the point still stands: Fedora is not painful to upgrade. How do we deliver this message? How can we convey this to the greater audience of Linux users and community?

The idea of a short video or graphic for sipping coffee and upgrading, and having it be done in the span of the video / graphic is fair. I think the idea behind this is conveying a few simple things:

* Upgrading Fedora is quick
* Upgrading Fedora is not a laborious, multi-step process
* Upgrading does not require your full attention

I am very particular to the idea of having a graphic or video since these are very effective ways of delivering a message, but I think in our case it's a matter of missing video talent to do this (as far as I am aware). So, what are tools we have available to us?

* Fedora websites (i.e. branding)
* Fedora Magazine
* Social media accounts
* Announcement mailing list
* Community groups on social platforms (i.e. things we *don't* manage)

I think the most effective thing we could do NOW to deliver this message is come up with some sort of catchphrase, motto, slogan, etc. and update our official presences with this phrase. Small steps to this would be to update social media account biography boxes and websites with the phrase. Bigger steps would be corresponding content on the Fedora Magazine that is then shared out on the social media or in these community groups. Of course, in the final release announcement, this could be the key line at the top of the announcement (both on the mailing list and in the Magazine).

Anything else, I think we would be hard-pressed to do before F25 (even in the event there is a delay for the Nov. 15 release date). To get some gears turning, here's some of my own ideas for a "release slogan" for F25:

1. Fedora 25: Download. Update. Done. (or "Download. Install. Done."??)
2. Fedora 25: A quick upgrade or your money back!
3. Fedora 25: Upgrading never felt so easy
4. Fedora 25: Boot loops aren't anything you have to worry about.[1]
5. Fedora 25: More features. More freedom. Less time.

Whether you like these or not, they're intended to help start discussion about things we do like. Please offer your feedback or thoughts here, and if we reach an agreement, we can make an attempt to drive this before F25 (if we hit snags, we can delay a targeted campaign such as this to F26).


[1] This is a snarky comment with regards to the Windows 10 boot loop... could be interpreted many ways, but needs more consideration. http://www.extremetech.com/computing/237117-windows-10-update-traps-some-systems-in-a-boot-loop-microsoft-promises-fix

--
Cheers,
Justin W. Flory
jflory7@gmail.com


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