Máirín Duffy píše v St 29. 07. 2015 v 12:20 -0400:
On 07/29/2015 12:05 PM, Jiri Eischmann wrote:
> Flyers might not be the best idea, but they are still the best
> thing I
> have had at a Fedora booth for the audience I described above. I
> remember when we had Fedora Cloud flyers at LinuxCon Europe for the
> first time. They were running out much faster than Fedora stickers
> badges. And they were not very nicely done because we made them
> last minute.
To be clear, I don't have much issue with a general Fedora flyer (we
should have a general Fedora preso too) - it's the release specific
ones, per product, where I don't think it's worth it because the
audience that would care about the changes from release to release is
clearly not the same audience you're looking to reach with a general
I think the booklet you are planning is also a brilliant idea and
go a long way.
I would really like to see us get away from 'last minute' 'thrown
together' materials and rather have them designed properly and
our brand appropriately. I am more than happy to help getting us
with a general Fedora flyer design that could be updated from time to
What I am not interested in is an additional 3 release-specific
deliverables put on my team's schedule every release without our
consent, especially when we've had that deliverable in the past and
usually end up being the ones responsible for the content when it's
provided to us in time to do the design on schedule. And the
to it being a recurring item on our schedule of a template to be
in by a non-designer is not okay from my perspective because the
that produces are not where we want our branding and marketing
to be. I would rather nothing than something representing Fedora that
looks unprofessional and causes derision of our ability to design
leading potential users to think our OS is as badly designed as
poorly-done print materials handed out in our name.
> BTW when you think of a typical consumer of our marketing
> please don't only think of audiences of conferences such as OSCON
> FOSDEM. We're well-known there, we go there mostly to maintain a
> relationship with our user base and image in the open source
> not to get new users. But if you go outside the open source
> shell you'll find out that awareness of Fedora is pretty non
> And that's where we should focus to get new users and that's where
> current swag, which only carry our brand and no information, won't
That is completely fair, and why I think a general, non release
flyer is a reasonable idea for the non-user audience (as I have
said multiple times.)
> P.S. I would argue about the low return on investment. The equation
> not only about return, it's also about investment and at least from
> production point of view, flyers are one of the cheapest marketing
> materials to make.
Investment isn't just about money, it's about the time and effort
expended by the design team on putting 3 flyers together every
when they could be working on projects like Fedora Hubs or installer
improvements or the release artwork. It's primarily that part of the
investment I'm talking about when I'm talking about low return.
Especially when a clear outline of recurring responsibilities
the required work items my team would need that would need to be
provided to us appears to be non-existent.
OK, that was a bit of misunderstanding, I thought you were arguing
against all fliers.
It'd be nice to have at least three nicely done release non-specific
fliers: Workstation, Server, Cloud.
As a bonus, something tailored for specific user bases would be nice
(developers - python/ruby/C/..., designers,...). I remember the fliers
for graphics designers and video makers were quite popular.
Those can last at least several releases. Release-specific fliers are
not a must IMHO.
BTW this is a sample of the booklet we're working on:
It's in Czech and the last chapter and some pictures are yet to be
added, but you can get an idea of what we're working on. Maria is doing
a cover for the booklet.