On Thu, Apr 10, 2014 at 11:58:04AM -0500, Joe Brockmeier wrote:
[snip]
The Fedora Page is doing pretty well. We have 40K+ people who've
'liked' the page.
But... see the video on the value of that as a metric.
We're consistently getting around 2K to 3.5K "people saw
this post" on
Facebook. And, as I mentioned in an earlier discussion, we're not
doing very well at actually re-sharing things effectively from the
Fedora Page to actually make it *more* effective.
I guess 2000-3500 people is not to be sneezed at. But I also don't think
"saw this post" should be mixed up with click-through, let alone engagement.
Click through is the percentage of people who _saw_ it who click.
Advertisers are usually happy with a click-through or engagement
rate
that's much lower than about 7% of the audience. IIRC from my
publishing days, a 2% CTR is extremely good - so getting a post in
front of 7% of the audience at any given time is actually good.
The Heartbleed post was up there yesterday, and it got 19 likes (including
me) and 5 reshares (from people I recognize from this group, mostly). Since
we enabled the stats module on the magazine right around the same time of
the post, we've gotten *59* hits from Facebook (not just that post; all hits
we've tracked with this stats program). So, with 2100 views and depending on
what we count as a click, that's somewhere around 3% -- but only a fraction
a percent of the total number of likes.
We have slightly fewer followers on Twitter, but we don't have
any way
to know how many people see our tweets. The Heartbleed update I
tweeted on 8 April has 61 retweets. That's good on shares, but the
nature of Twitter is much more ephemeral - the half-life of a tweet is
much shorter than a FB post.
So far, we're getting an order of magnitude more hits on the magazine from
Twitter. (It is the #1 non-search referrer.) But we don't really have much
history to go on yet.
--
Matthew Miller -- Fedora Project -- <mattdm(a)fedoraproject.org>
"Tepid change for the somewhat better!"