Hello Nelson, it's very interesting this scheme.
It's very good and complete.
I give my idea to simplify because i read and the scheme it's too long (it's my personal idea, but it's very complet). It's a draft, i wait the opinion and the experience of all community.
1) Objective to reach of the Fedora Project (next 2 years)
2) Analysis (Swot)
3) Marketing Strategy
3.1) segmentation/targeting (how many cluster of users, and what is the target or the targets) and positioning (what advantege the product have instead of the other OS and the other Linux Distro ? why a customer must chioce Fedora?),
3.2) Marketing Mix: Product (new feature of the distro, design, brand, user frinedly, harware support, driver, advantage for the desktop user, advantage for the advanced user, simplicity ), Price (Switching costs, what's kind of Switching costs material and immaterial one user must do to change OS ? Which Swithching costs (list)), Promotion (Media Plan, Target, Objectives, Message, Media choice, Budget, Media Mix, Measuring results, Ambassador project), Place (where the users can find Fedora? Pc with Fedora, CD, LInux User Group, Torrent, Which Web Site, ...); User Value (What are the needs of the users? What they look for an OS?);
4) Marketing Tools (List and description of the marketing tools used, the Open Source Marketing Tools) and here you must help me....
5) Check, Monitoring and Update of the plan every 2 month
It's only a proposal... OPEN...i hope in the contribute of every community member.
Thank you
--
Alberini Stefano
www.maxbelshop.com
www.maxbel.it
www.marketingpmi.135.it