Honestly, the ideal thing to do would be to market it as it is: "Fedora Linux," It gives our distribution some independence. We should also start focusing on the market of testers. Because we are a bleeding edge distro. The android path seems like a better method to reach the kind of people that Fedora seems to reach in its current marketing approach. Bleeding edge testers, If we wanted to market it towards your typical computer user, the development team needs to make a LTS edition. Imagine a more true-to-fedora version of the Chapeau remix. Chapeau is honestly a few steps ahead of us in marketing to normal-PC users. The faster we can turn Fedora into the first result when someone searches "Beginner Linux" The larger amount of people we could be promoting Fedora, linux, and programming to could help the Fedora distro massively. But we need to get in contact with the development team regarding making an LTS Edition

On Mon, Sep 18, 2017 at 10:57 AM, Matthew Miller <mattdm@fedoraproject.org> wrote:
This is not particular urgent; just some thoughts that have been
turning over in my mind for a bit.

Our current top-level marketing strategy is based primarily on the
three Fedora editions and their target audiences. We have a secondary
marketing strategy around more focused solutions: for example, the
Python Classroom Lab has the simple target of teachers and instructors.
Or the various desktop spins, which target enthusiasts of the
particular desktop technologies.

I'd love for each Edition WG and Spin/Lab SIG to come up with search
terms that reflect these goals — for example, ranking high for "desktop for
developers" might be a goal for Workstation.

But, specific editions aside, what kind of terms would we like to focus
on? I'd love for Fedora to be seen as the leader in community Linux
distros; should we target simple terms like just *Linux*? Beyond search
engines, do we *want* to market Fedora in that way? Or, do we want to
do the Android-style thing and market Fedora's OS offerings as their
own stand-alone brand?


--
Matthew Miller
<mattdm@fedoraproject.org>
Fedora Project Leader
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