The base for it is already done with Insight, is just an issue to find the human resources that can get involve in this and create a SN group. Marketing is a general team that has to handle not only about spreading and SN, but also about websites image, marketing items and many more.
As we talk at FUDcon LATAM past week, we are planning to create a small team inside the Marketing one to handle marketing stuff and shipping inside LATAM (we hope to take that outside but we need to start small first), so I guess wouldn't be that crazy to create inside the marketing team for "spread"or just "press releases"