> We already have an "app store". It's free in all senses of the word and its
> name is yum.

It is not about $0 or freedom.  It is about the non-techie user seeing
what they are seeing in the mobile devices with a marketplace/appstore.
They don't see the equivalent of yum.

My suggestion is to brand the Add/Remove Software menu item to something
the models the meme that has gained traction.  It helps with the conversation
with those whom we are trying to encourage adopting Fedora.