[marketing] Do we want to promote Fedora as "Linux"? How *do* we want people to find us?
This is not particular urgent; just some thoughts that have been
turning over in my mind for a bit.
Our current top-level marketing strategy is based primarily on the
three Fedora editions and their target audiences. We have a secondary
marketing strategy around more focused solutions: for example, the
Python Classroom Lab has the simple target of teachers and instructors.
Or the various desktop spins, which target enthusiasts of the
particular desktop technologies.
I'd love for each Edition WG and Spin/Lab SIG to come up with search
terms that reflect these goals — for example, ranking high for "desktop for
developers" might be a goal for Workstation.
But, specific editions aside, what kind of terms would we like to focus
on? I'd love for Fedora to be seen as the leader in community Linux
distros; should we target simple terms like just *Linux*? Beyond search
engines, do we *want* to market Fedora in that way? Or, do we want to
do the Android-style thing and market Fedora's OS offerings as their
own stand-alone brand?
--
Matthew Miller
<mattdm(a)fedoraproject.org>
Fedora Project Leader