Re: Generic Marketing release cycle schedule (draft)
On Fri, Jul 31, 2009 at 04:11:15AM -0400, Mel Chua wrote:
Attached.
This is a draft of a skeleton schedule with all the milestones we'll have
to hit every release, to be customized at the start of each cycle to
create that cycle's particular schedule. (Because stuff like "alpha
readiness meeting" will be repeated every cycle, stuff like "get Fedora
Insight up and running" won't.)
Emphasis on the word *draft.* Are there any other tasks that *must* be
completed every cycle? Tasks listed here that don't need to be done every
cycle?
John, the formatting is pretty awful here - it might be easier to go
through and change the dates from things like "beta readiness mtg+1wk" to
things like "week 1 - week 3"... we can do that on gobby if you'd like.
F12 schedule coming on Monday.
Mel, I'd probably put the Red Hat Brand coordination meeting earlier,
something like Alpha availability +1 week. They need significant
headroom in their schedule for things like video production.
Paul
Cleanup the wiki from the obsolete marketing cycles start of
cycle start of cycle+1wk
Cycle the wiki pages to the new release start of cycle start of
cycle+1wk
Alpha Readiness Meeting mtgdate mtgdate
List potential talking points and feature profiles Feature freeze Feature freeze+1wk
Decide format (podcast, video, text, etc) and provider (Docs or News) for each talking
point and feature profile Feature freeze+2wk Feature freeze+3wk
In-depth feature profiles from 0% to 75% completion Beta availability-6wks Beta
availability-2wks
Contact News beats people about topics/features we cover as soon as feature
profiles are 75% complete that date +1wk
Drafts of talking points completed beta availabiity-3wks Beta availability-2wks
Beta Readiness Meeting mtgdate mtgdate
Open the call for release slogan suggestions beta readiness
mtg-1wk same
Release slogan selection beta readiness mtg+1wk same
Finish the in-depth feature profiles beta-2wks beta
Meet with RH Brand to discuss additional/supplemental RH-provided marketing materials
that may be coming out (video, press blog, etc) beta beta+1wk
Brief FAMSCo on talking points and propagate link to Ambassadors beta-2wks beta-1wk
Update the press kits beta-1wk general avail-6wks
Final release slogan is ready for websites/design beta readiness mtg -
2wks same
Update and freeze the screenshots page beta
availability +1wk
Update and freeze the Fedora tour page beta
availability +1wk
Brief News Distribution Network on tour page and other marketing materials created to
date beta-1wk beta+1wk
Monitor community news sites and provide corrections and additional information as
needed beta-4wk gen availability + 4wk
Final Readiness meeting mtgdate mtgdate
GA Day social media explosion sprint
date date
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