As promised, I have drafted a marketing brief* about Fedora Java. "Fedora Java" is about making Fedora the preferred environment of choice for Java and JVM platform development.
There have been huge strides made recently in the Fedora Java story, as I cover in the brief. That's why I think this is a good storyline to pursue when marketing Fedora 18. I think it can help attract a lot of developers to Fedora and in return, those developers will hit the ground running with this comprehensive development stack.
* or what I think is a marketing brief :)
Principal Software Engineer, Red Hat | Author of Seam in Action
Registered Linux User #231597