10:25 p.m.
Hey All,
I just finished preparing the Wiki page that Robyn setup for the Keyword
Optimization project:
https://fedoraproject.org/wiki/Keyword_optimization
<https://fedoraproject.org/wiki/Keyword_optimization>Please let me know your
thoughts. I hope you all are having great weekends!
Sincerely,
Garland
--
Garland Binns: Media Rake, Inc. - Digital Landscape Architects
Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
LinkedIn: www.linkedin.com/in/garlandbinns
Twitter: www.twitter.com/garlandbinns
DISCLAIMER: This message contains confidential information and is intended
only for the individual(s) named. If you are not the named addressee(s), you
should not disseminate, distribute or copy this email. Please notify the
sender immediately if you have received this email by mistake and delete
this email from your system(s). Email transmission cannot be guaranteed to
be secure or error-free, as information could be intercepted, corrupted,
lost, destroyed, arrive late or incomplete, or contain viruses. Media Rake,
Inc. and the sender do not accept liability for any errors and/or omissions
in the contents of this message which arise as a result of email
transmission. If verification is required, please request a hard-copy
version. All physical correspondence should be written with attention to the
sender and addressed to Media Rake, Inc., 2019 N. Whipple St., Chicago, IL
60647, United States of America.
On Wed, Apr 21, 2010 at 7:00 AM,
<marketing-request(a)lists.fedoraproject.org>wrote:
Send marketing mailing list submissions to
marketing(a)lists.fedoraproject.org
To subscribe or unsubscribe via the World Wide Web, visit
https://admin.fedoraproject.org/mailman/listinfo/marketing
or, via email, send a message with subject or body 'help' to
marketing-request(a)lists.fedoraproject.org
You can reach the person managing the list at
marketing-owner(a)lists.fedoraproject.org
When replying, please edit your Subject line so it is more specific
than "Re: Contents of marketing digest..."
NOTE: When replying to digest messages, please set the subject to match the
original message.
Today's Topics:
1. Re: In the news: Zarafa (Rahul Sundaram)
2. Re: Keyword Optimization on FP / Self-Introduction: Garland
Binns (Robyn Bergeron)
3. Re: [in the news] Fedora taps Zarafa open source groupware
for 13 (Rahul Sundaram)
---------- Forwarded message ----------
From: Rahul Sundaram <metherid(a)gmail.com>
To: marketing(a)lists.fedoraproject.org
Date: Wed, 21 Apr 2010 09:49:46 +0530
Subject: Re: In the news: Zarafa
On 04/21/2010 01:11 AM, Paul W. Frields wrote:
>
> As some others noted, I think pulling the feature is unwarranted. At
> least part of the compelling story around Zarafa is that it's included
> because a volunteer took advantage of our open, community process to
> get a cool piece of software into the distribution. This happens
> quite a lot, and deja-dup is another good example.
>
FYI, I bought deja-dup into the distribution and asked the Fedora
Desktop team to include it. The primary (and really the only) upstream
developer, Michael Terry works for Canonical. Duplicity has supported
Amazon S3 as a backup option forever and the developer was merely
exposing that in the GUI. There is no commercial agreement anywhere in
this equation. We simply filled in a gap in our desktop solution.
Rahul
---------- Forwarded message ----------
From: Robyn Bergeron <robyn.bergeron(a)gmail.com>
To: For discussions about marketing and expanding the Fedora user base <
marketing(a)lists.fedoraproject.org>
Date: Tue, 20 Apr 2010 21:54:45 -0700
Subject: Re: Keyword Optimization on FP / Self-Introduction: Garland Binns
On Tue, Apr 20, 2010 at 6:10 PM, Garland Binns <gbinns(a)mediarake.com>
wrote:
> Hi Everyone,
> My name is Garland. I've been looking through fedoraproject.org and I
> noticed that there isn't a ton of keyword optimization. There definitely
> appears to be a lot of potential for increasing our rank and penetration
> within the search engines, hence, bringing us more relevant traffic and
> potential users/contributors. For example, the core pages that appear in
the
> top left of the home page (Home, Get Fedora, Join Fedora, Help) all have
the
> same title tag and no meta description - they also don't appear to be
> well-optimized for any keywords other than the phrase Fedora Project. By
> changing this not only could we increase exposure by inserting additional
> highly sought after keywords, this would also give us the opportunity for
> these main pages to appear independently on the same page of search
results,
> giving us more page share leaving less room for other results that could
be
> siphoning potential visitors.
> Just the word "linux" alone, has many variants that are currently
generating
> hundreds of thousands of searches each month. With a little work we could
> start taking advantage of this:
> http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
> Here is another spreadsheet which also has many variants:
>
http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_17398...
> Just the term "linux iso" is used approximately 200,000 times in searches
> worldwide each month. These are people that already know how to create
discs
> to distribute. We are nowhere to be found on any of the search engines
> because none of our pages are optimized for this term.
> Wouldn't it be a good thing if people were able to see a link to Get
Fedora
> when they were searching for a linux iso?
> I would love to collaborate and join the Marketing Team to come up with a
> plan for taking advantage of these opportunities.
Garland,
I created a quick wiki page at
https://fedoraproject.org/wiki/Keyword_optimization --
Feel free to fill it in with some of your ideas. I'd love to hear
about any ideas you have as far as how can we measure success in this
area as well - or different ways we can focus our efforts over time.
It's just a basic framework to help you get started - it would be
great to see a plan of what you'd like to do starting in F14 (or
sooner!) - and what you think you would need as far as tools (aka
information / access / whatever), so we can get you on that path. I
see you're already in sync with the Websites team - and they may be
able to help you out quite a bit.
We (Marketing) have weekly meetings on irc (read about it here:
http://fedoraproject.org/wiki/Marketing_meeting) - but as you already
have figured out, some of us are on IRC quite a bit. If you have any
questions - feel free to ping people on #fedora-mktg, or on the
mailing list, of course.
It will be great to have someone who is experienced in this type of
thing on our team - I'm really looking forward to seeing what ideas
and plans for going forward you have.
Thanks for joining!! :)
-Robyn
> With that said, here's my Mad Lib:
> Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account
> System (FAS) username is gbinns, and my IRC nick is gbinns.
> I learned about the Fedora Marketing team through the Websites Team, and
am
> interested in joining because I'm a full time Internet marketing
> professional, web developer, and project manager.
> This is the first FOSS project I have worked on, however, I've
administered
> and implemented many different marketing projects and programs in the
past
> in other arenas, specifically related to email, SEO, SEM, SMM. and the
> Internet.
> My skills, which I hope to utilize in Fedora Marketing, include:
> (Marketing Skills) - Email/SEO/SEM/SMM
> (Other Skills) - Project Management/Web Design/Web Development
> I'd also like to learn more about Linux-based programming languages.
> When I'm not working on Fedora, I am working full-time at Media Rake,
Inc.,
> which is a company that helps businesses grow online.
> A couple of goals I have for the Fedora Project are expanding its reach
to
> convert people to Fedora like myself, who have frequently relied on
Windows
> and OSX in the past when it comes to computing, and seeing Fedora become
the
> number one distro on the Internet.
> I am wondering if I can join the Marketing Team.
> Please help me get started!
> Sincerely,
> Garland
> --
> Garland Binns: Media Rake, Inc. - Digital Landscape Architects
> Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
> LinkedIn: www.linkedin.com/in/garlandbinns
> Twitter: www.twitter.com/garlandbinns
>
> DISCLAIMER: This message contains confidential information and is
intended
> only for the individual(s) named. If you are not the named addressee(s),
you
> should not disseminate, distribute or copy this email. Please notify the
> sender immediately if you have received this email by mistake and delete
> this email from your system(s). Email transmission cannot be guaranteed
to
> be secure or error-free, as information could be intercepted, corrupted,
> lost, destroyed, arrive late or incomplete, or contain viruses. Media
Rake,
> Inc. and the sender do not accept liability for any errors and/or
omissions
> in the contents of this message which arise as a result of email
> transmission. If verification is required, please request a hard-copy
> version. All physical correspondence should be written with attention to
the
> sender and addressed to Media Rake, Inc., 2019 N. Whipple St., Chicago,
IL
> 60647, United States of America.
>
> --
> marketing mailing list
> marketing(a)lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/marketing
>
---------- Forwarded message ----------
From: Rahul Sundaram <metherid(a)gmail.com>
To: marketing(a)lists.fedoraproject.org
Date: Wed, 21 Apr 2010 11:50:20 +0530
Subject: Re: [in the news] Fedora taps Zarafa open source groupware for 13
?On 04/20/2010 07:52 PM, Paul W. Frields wrote:
>
> Looks like the journalist kindly made some edits to the story headline
> and content, based on the correction I sent in. Thanks to the
> Marketing team members who gave the heads-up about this yesterday, so
> we could get a change in quickly!
>
I send in a note to the author in private earlier. The more
interesting question would be, how do we make the general press aware
of the Fedora process so that they don't equate everything that happens
in the Fedora world as a Red Hat initiative? How do we explain the
story behind the features instead of just the technical details as
covered in the feature list?
Rahul
--
marketing mailing list
marketing(a)lists.fedoraproject.org
https://admin.fedoraproject.org/mailman/listinfo/marketing