This reminds me of what Sakis was mentioning on IRC the other day about having a consistent motto across our marketing materials, for the benefit of the press. Nice read.
--Mel
-------- Original Message -------- Subject: The Fedora experience Date: Thu, 05 Nov 2009 15:57:17 -0500 From: Máirín Duffy mairin@linuxgrrl.com Reply-To: fedora-advisory-board@redhat.com To: fedora-advisory-board@redhat.com
Please check this article out. I think with our new website design we need to be providing an experience - a presentation - like this, and these techniques seem like they'll be a useful guide.
~m
http://www.businessweek.com/smallbiz/content/oct2009/sb2009106_706829.htm
Uncovering Steve Jobs' Presentation Secrets
"For his new book, communications coach Carmine Gallo watched hours of Jobs' keynotes. Here he identifies the five elements of every presentation by the Apple CEO" ...
"1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material."
_______________________________________________ fedora-advisory-board mailing list fedora-advisory-board@redhat.com http://www.redhat.com/mailman/listinfo/fedora-advisory-board
marketing@lists.fedoraproject.org