Fedora 20 Marketing Tasks

[Joe Brockmeier]

Howdy all,

With the naming done for the F20 release[1] I started thinking "what
does the marketing team need to do for the Fedora 20 release." 

It turns out, we have a list of tasks already[2]. I wanted to check to
see if anyone is working on some/all of these, and suggest we think
about creating Trac tickets for some/all of the tasks. 

Some of the tasks that jumped out at me that we should begin working on,
with an eye to the schedule[3]:

- Create Talking Points (Due: Yesterday)
- Proposed Changes Profiles (Due: Oct. 1st, start: Yesterday)
- Create Alpha Release Announcement (Marketing w/Docs: Due Sept. 12)
- Review Firefox Bookmarks for Update (Due: Sept. 24)

I've already started a Wiki page for the talking points and put up an
outline, but haven't filled anything in yet. [4] I will start adding to
that page this week, but others are welcome to jump in as well -
especially interested in feedback from folks who've worked on the
talking points previously. 

Thoughts, comments, flames, volunteers? 

[1] https://lists.fedoraproject.org/pipermail/announce/2013-September/003181....
[2] http://fedorapeople.org/groups/schedule/f-20/f-20-marketing-tasks.html
[3] https://fedoraproject.org/wiki/Releases/20/Schedule
[4] https://fedoraproject.org/wiki/Fedora_20_talking_points

Best, 

jzb
-- 
Joe Brockmeier | Open Source and Standards, Red Hat
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb  | http://dissociatedpress.net/

[Ankur Sinha]

On Wed, 2013-09-04 at 09:49 -0500, Joe Brockmeier wrote:
>  Howdy all,
>  
>  With the naming done for the F20 release[1] I started thinking "what
>  does the marketing team need to do for the Fedora 20 release." 
>  
>  It turns out, we have a list of tasks already[2]. I wanted to check to
>  see if anyone is working on some/all of these, and suggest we think
>  about creating Trac tickets for some/all of the tasks. 
>  
>  Some of the tasks that jumped out at me that we should begin working
>  on,
>  with an eye to the schedule[3]:
>  
>  - Create Talking Points (Due: Yesterday)
>  - Proposed Changes Profiles (Due: Oct. 1st, start: Yesterday)
>  - Create Alpha Release Announcement (Marketing w/Docs: Due Sept. 12)
>  - Review Firefox Bookmarks for Update (Due: Sept. 24)
>  
>  I've already started a Wiki page for the talking points and put up an
>  outline, but haven't filled anything in yet. [4] I will start adding
>  to
>  that page this week, but others are welcome to jump in as well -
>  especially interested in feedback from folks who've worked on the
>  talking points previously.  
The docs team keeps trac of the new features as far as I know. In the
past, data from their "beats" was used to create talking points (I
think). Might be less work if we could work with them on this again.

>  
>  Thoughts, comments, flames, volunteers?  
+1 for reusing the trac. The milestones etc. are really helpful when it
comes to release critical tasks. 

I don't see "Create marketing collateral" in the list. We didn't have
any last release and the ambassadors had no flyers/one page release
notes to give out at all. Worth adding to the list?

My schedule's quite tight at the moment, but I can keep track of the
tickets and help where I can once they're up. 
-- 
Thanks,
Warm regards,
Ankur (FranciscoD)

http://fedoraproject.org/wiki/User:Ankursinha

Join Fedora! Come talk to us!
http://fedoraproject.org/wiki/Fedora_Join_SIG

[Joe Brockmeier]

On Thu, Sep 05, 2013 at 04:00:21PM +1000, Ankur Sinha wrote:
>  The docs team keeps trac of the new features as far as I know. In
> the
>  past, data from their "beats" was used to create talking points (I
>  think). Might be less work if we could work with them on this again. 
Indeed. Good point.

>  +1 for reusing the trac. The milestones etc. are really helpful when
> it
>  comes to release critical tasks. 
>  
>  I don't see "Create marketing collateral" in the list. We didn't have
>  any last release and the ambassadors had no flyers/one page release
>  notes to give out at all. Worth adding to the list? 
Yeah. Suggestions on deadline? I'll see about getting those added to the
schedule. 

>  My schedule's quite tight at the moment, but I can keep track of
> the
>  tickets and help where I can once they're up.  
Thanks!

Best, 

jzb
-- 
Joe Brockmeier | Open Source and Standards, Red Hat
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb  | http://dissociatedpress.net/

[Robyn Bergeron]

On Thu, Sep 5, 2013 at 2:52 AM, Joe Brockmeier <jzb(a)redhat.com&gt; wrote:

>  On Thu, Sep 05, 2013 at 04:00:21PM +1000, Ankur Sinha wrote:
>  > The docs team keeps trac of the new features as far as I know. In the
>  > past, data from their "beats" was used to create talking points (I
>  > think). Might be less work if we could work with them on this again.
>
>  Indeed. Good point.
>  
I think this is partially true - though it depends on which release cycle
you look at in the past.

What the docs folks choose to create beats on and what marketing chooses to
highlight may be different; sometimes there has been crossover, in which
case it's been easy to borrow and re-work some of the already-created
content. (This doesn't apply just to talking points, but also to release
announcements, etc.) But more than once the occasion has come up where
there was no existing content, or the docs content was more ...
documentation-ish in nature than would be appropriate for marketing-type
purposes.

There certainly is opportunity for cross-over here, but from a process
standpoint I don't think it makes sense to want or expect absolute
consistency across two groups of content that are serving different
purposes.


>  > +1 for reusing the trac. The milestones etc. are really helpful when it
>  > comes to release critical tasks.
>  >
>  > I don't see "Create marketing collateral" in the list. We didn't
> have
>  > any last release and the ambassadors had no flyers/one page release
>  > notes to give out at all. Worth adding to the list?
>
>  Yeah. Suggestions on deadline? I'll see about getting those added to the
>  schedule.
>  
I would wait to *start* until after the "Changes 100% Completed" deadline -
likely around the time we kick off one-page release notes, if we want to
continue to produce that item.  Otherwise you run the risk of creating a
lot of content - which may get translated as well - and then having a
change (formerly known as a feature) get dropped due to non-completion, and
then need to rewrite/rework/retranslate.

I think the finish-by deadline should probably be the same date as the
one-page release notes completion date; this gives folks a reasonable
amount of time to translate and fix any printing details (does the
translation fit in approximately the same area of space, etc.) before we
get to GA.

All that said - if we want to take some fresh eyeballs to the format of
existing flyers and re-think how it should/could look and get a new
template set up and ready, that can certainly be started now, in
anticipation of filling it in once we get to the appropriate point in time.

-robyn




>  > My schedule's quite tight at the moment, but I can keep
> track of the
>  > tickets and help where I can once they're up.
>
>  Thanks!
>
>  Best,
>
>  jzb
>  --
>  Joe Brockmeier | Open Source and Standards, Red Hat
>  jzb(a)redhat.com | http://community.redhat.com/
>  Twitter: @jzb  | http://dissociatedpress.net/
>  --
>  marketing mailing list
>  marketing(a)lists.fedoraproject.org
>  https://admin.fedoraproject.org/mailman/listinfo/marketing
>

[Chris A. Roberts]

Joe, 

I can help with the Firefox bookmarks, do we have a repo where these are located? I am
going to also help out with the History of Fedora. Mitzie said he was going to help with
one of the talking points as well. For my tasks I am going to make trac tickets so that
way everyone can keep up to date on my progress of my items. I am starting to create them
for my action items in meetings as well.  I like that video for the FPL retrospective BTW.
 

- Chris

> >> Joe Brockmeier <jzb(a)redhat.com&gt; 9/4/2013 10:49 AM
> >>> 
Howdy all,

With the naming done for the F20 release[1] I started thinking "what
does the marketing team need to do for the Fedora 20 release."

It turns out, we have a list of tasks already[2]. I wanted to check to
see if anyone is working on some/all of these, and suggest we think
about creating Trac tickets for some/all of the tasks.

Some of the tasks that jumped out at me that we should begin working on,
with an eye to the schedule[3]:

- Create Talking Points (Due: Yesterday)
- Proposed Changes Profiles (Due: Oct. 1st, start: Yesterday)
- Create Alpha Release Announcement (Marketing w/Docs: Due Sept. 12)
- Review Firefox Bookmarks for Update (Due: Sept. 24)

I've already started a Wiki page for the talking points and put up an
outline, but haven't filled anything in yet. [4] I will start adding to
that page this week, but others are welcome to jump in as well -
especially interested in feedback from folks who've worked on the
talking points previously.

Thoughts, comments, flames, volunteers?

[1] https://lists.fedoraproject.org/pipermail/announce/2013-September/003181....
[2] http://fedorapeople.org/groups/schedule/f-20/f-20-marketing-tasks.html
[3] https://fedoraproject.org/wiki/Releases/20/Schedule
[4] https://fedoraproject.org/wiki/Fedora_20_talking_points

Best,

jzb
--
Joe Brockmeier | Open Source and Standards, Red Hat
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb  | http://dissociatedpress.net/
--
marketing mailing list
marketing(a)lists.fedoraproject.org
https://admin.fedoraproject.org/mailman/listinfo/marketing

[Joe Brockmeier]

On Thu, Sep 05, 2013 at 02:09:14AM -0400, Chris Roberts wrote:
>  I can help with the Firefox bookmarks, do we have a repo where these
> are
>  located? I am going to also help out with the History of Fedora. Mitzie
>  said he was going to help with one of the talking points as well. For my
>  tasks I am going to make trac tickets so that way everyone can keep up
>  to date on my progress of my items. I am starting to create them for
>  my action items in meetings as well.  I like that video for the FPL
>  retrospective BTW. 
Here's the SOP on bookmarks: 

https://fedoraproject.org/wiki/Release_bookmarks_SOP

It seems to be more or less up-to-date, though it's been a while since
the page was edited. Not sure if anything has changed since it was last
touched. (Looks like Mel was the last to edit it, back in April 2010.)

Will take a look at the video, and will probably embed that in the final
article. 

Thanks for jumping on the bookmarks and history article. Please let me
know if you need any help.

Best, 

jzb
-- 
Joe Brockmeier | Open Source and Standards, Red Hat
jzb(a)redhat.com | http://community.redhat.com/
Twitter: @jzb  | http://dissociatedpress.net/

[Chris A. Roberts]

Quoted: "Thanks for jumping on the bookmarks and history article. Please let me
know if you need any help."



Will do :) I added myself to the Fedora History author section. I will also make a
marketing trac ticket so everyone can see updates on where I am. I created a trac ticket
for the Firefox bookmarks as well.


- Chris

[Robyn Bergeron]

On Wed, Sep 4, 2013 at 7:49 AM, Joe Brockmeier <jzb(a)redhat.com&gt; wrote:

>  Howdy all,
>
>  With the naming done for the F20 release[1] I started thinking "what
>  does the marketing team need to do for the Fedora 20 release."
>
>  It turns out, we have a list of tasks already[2]. I wanted to check to
>  see if anyone is working on some/all of these, and suggest we think
>  about creating Trac tickets for some/all of the tasks.
>
>  Some of the tasks that jumped out at me that we should begin working on,
>  with an eye to the schedule[3]:
>
>  - Create Talking Points (Due: Yesterday)
>  - Proposed Changes Profiles (Due: Oct. 1st, start: Yesterday)
>  - Create Alpha Release Announcement (Marketing w/Docs: Due Sept. 12)
>  - Review Firefox Bookmarks for Update (Due: Sept. 24)
>
>  I've already started a Wiki page for the talking points and put up an
>  outline, but haven't filled anything in yet. [4] I will start adding to
>  that page this week, but others are welcome to jump in as well -
>  especially interested in feedback from folks who've worked on the
>  talking points previously.
>
>  Thoughts, comments, flames, volunteers?
>  
I think it makes sense to look at the changes list as a whole and see if
there are any common themes in what's being offered this time around - and
consider building the talking points and the release announcement around
those themes. That's the approach I took last time around, and most of the
press folks I talk to seemed to really like it; some of that background is
documented in archives:
https://lists.fedoraproject.org/pipermail/marketing/2013-March/014903.html

For proposed changes profiles - I think once we have the lists of the
broader set of features to highlight that we're writing into talking points
and/or release announcement - it's worthwhile to go through that list in a
marketing meeting and think about 3 or 4 different in-depth profiles that
we could do, and see if the change owner is willing to participate in the
process (IRC interviews, sanity checking content, etc.)  We are of course
able to do more than 3 or 4, but I think if we can at least define the top
priorities that is a good start.

Also: While looking through archives I found this note on the crossover
between docs and marketing on certain items - and it might be worth just
reaching out to the docs folks to discuss a game plan for this cycle.
https://lists.fedoraproject.org/pipermail/marketing/2013-April/014913.html

-robyn



>  [1]
>  https://lists.fedoraproject.org/pipermail/announce/2013-September/003181....
>  [2] http://fedorapeople.org/groups/schedule/f-20/f-20-marketing-tasks.html
>  [3] https://fedoraproject.org/wiki/Releases/20/Schedule
>  [4] https://fedoraproject.org/wiki/Fedora_20_talking_points
>
>  Best,
>
>  jzb
>  --
>  Joe Brockmeier | Open Source and Standards, Red Hat
>  jzb(a)redhat.com | http://community.redhat.com/
>  Twitter: @jzb  | http://dissociatedpress.net/
>  --
>  marketing mailing list
>  marketing(a)lists.fedoraproject.org
>  https://admin.fedoraproject.org/mailman/listinfo/marketing