We need more detail in talking points

[Matthew Miller]

Hey marketing team members. Thanks for your work on the talking points.
I know it is sometimes kind of painful to get talking points out of the
various groups, and I defintely appreciate what's there.

In the future, though, I think we need a format that explicitly
includes more information. The talking points should be things that:

1. Users will get excited about.
2. Press will want to write about.
3. Ambassadors should definitely know and know how to "sell".

I think each talking point should include:

1. A headline (what the change is)
2. A hook (why users should care)
3. One or more interesting details
4. Link for more information.

For example:

VirtualBox integration
----------------------

What: VirtualBox guest drivers and tools are now included.

Why you care: VirtualBox is a popular cross-platform virtualization
    system. The guest drivers improve performance and provide
    integration with the host system. Now, will work better as a guest
    under VirtualBox, including when VirtualBox is used with the
    popular developer tool Vagrant.

Fun fact: Fedora Developer Hans de Goede was instrumental in getting
    these drivers into the upstream Linux kernel. Fedora prefers to
    work with upstreams in this way, so that the work we do benefits
    everyone.

For more information:
   * VirtualBox manual: https://www.virtualbox.org/manual/ch04.html
   * Linux kernel docs: [wherever those are]

-------------------

If we have something in the talking points which can't be interestingly
expanded in this way, it probably isn't really a talking point. :)


Does this format make sense to everyone? Is there anything missing?

Also, how can we get the teams to do this better? Clearly asking nicely
isn't working completely. :)

-- 
Matthew Miller
<mattdm(a)fedoraproject.org&gt;
Fedora Project Leader

[Eduard Lucena]

Hello!

2018-03-27 12:31 GMT-03:00 Matthew Miller <mattdm(a)fedoraproject.org&gt;:

>  Hey marketing team members. Thanks for your work on the talking
> points.
>  I know it is sometimes kind of painful to get talking points out of the
>  various groups, and I defintely appreciate what's there.
>  
That's our job, so it's not painful (at least not always:).

In the future, though, I think we need a format that explicitly
>  includes more information. The talking points should be things that:
>
>  1. Users will get excited about.
>  2. Press will want to write about.
>  3. Ambassadors should definitely know and know how to "sell".
>  
It sounds like a great strategy. Also, it will be good if we can separate
those 3 things. Maybe producing "Press Release TPs" instead of pointing
press to the normal TPs. Also I really think that we need to publish the
"Press Release TPs" in another place, different than the wiki.

I think each talking point should include:
>  1. A headline (what the change is)
>  2. A hook (why users should care)
>  3. One or more interesting details
>  4. Link for more information.
>
>  For example:
>
>  VirtualBox integration
>  ----------------------
>
>  What: VirtualBox guest drivers and tools are now included.
>
>  Why you care: VirtualBox is a popular cross-platform virtualization
>      system. The guest drivers improve performance and provide
>      integration with the host system. Now, will work better as a guest
>      under VirtualBox, including when VirtualBox is used with the
>      popular developer tool Vagrant.
>
>  Fun fact: Fedora Developer Hans de Goede was instrumental in getting
>      these drivers into the upstream Linux kernel. Fedora prefers to
>      work with upstreams in this way, so that the work we do benefits
>      everyone.
>
>  For more information:
>     * VirtualBox manual: https://www.virtualbox.org/manual/ch04.html
>     * Linux kernel docs: [wherever those are]
>
>  -------------------
>  
This makes too much sense. Also is easily doable by improving the Talking
Points Template on the wiki.


>  If we have something in the talking points which can't be
> interestingly
>  expanded in this way, it probably isn't really a talking point. :)
>  
It maybe nothing "user interesnting" but "tech press interesting" or
"developer interesting".

Also, how can we get the teams to do this better? Clearly asking nicely
>  isn't working completely. :)
>  
<cough>I know</cough>

I mention that in the last Beta Readiness, in the last year Sub-Project
Report and in the Mindshare Committee. It's not easy to have this info for
everyone, but we try to do it. Maybe we can put a blocker in the spins to
make the Talking Points' "what" question and including a first link to look
the info. It sounds hard, but at least having that we, as marketing can
work on.

Br,
-- 
Eduard Lucena
x3mboy
Móvil: [phone]
GNU/Linux User #589060
Ubuntu User #8749
Fedora Marketing Representative

[Matthew Miller]

On Tue, Mar 27, 2018 at 01:08:45PM -0300, Eduard Lucena wrote:
>  This makes too much sense. Also is easily doable by improving the
> Talking
>  Points Template on the wiki. 
Fair point. :) I updated that template...

https://fedoraproject.org/wiki/Template:Talking_points,

right?

-- 
Matthew Miller
<mattdm(a)fedoraproject.org&gt;
Fedora Project Leader

[Eduard Lucena]

Hello,

Fair point. :) I updated that template...
>  https://fedoraproject.org/wiki/Template:Talking_points,
>
>  right?
>
>  Yes, that one. 
--
Matthew Miller
<mattdm(a)fedoraproject.org&gt;
Fedora Project Leader
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-- 
Eduard Lucena
Móvil: [phone] <+56%209%207568%207314>
GNU/Linux User #589060
Ubuntu User #8749
Fedora Marketing Representative