Hey marketing team members. Thanks for your work on the talking points. I know it is sometimes kind of painful to get talking points out of the various groups, and I defintely appreciate what's there.
In the future, though, I think we need a format that explicitly includes more information. The talking points should be things that:
1. Users will get excited about. 2. Press will want to write about. 3. Ambassadors should definitely know and know how to "sell".
I think each talking point should include:
1. A headline (what the change is) 2. A hook (why users should care) 3. One or more interesting details 4. Link for more information.
For example:
VirtualBox integration ----------------------
What: VirtualBox guest drivers and tools are now included.
Why you care: VirtualBox is a popular cross-platform virtualization system. The guest drivers improve performance and provide integration with the host system. Now, will work better as a guest under VirtualBox, including when VirtualBox is used with the popular developer tool Vagrant.
Fun fact: Fedora Developer Hans de Goede was instrumental in getting these drivers into the upstream Linux kernel. Fedora prefers to work with upstreams in this way, so that the work we do benefits everyone.
For more information: * VirtualBox manual: https://www.virtualbox.org/manual/ch04.html * Linux kernel docs: [wherever those are]
-------------------
If we have something in the talking points which can't be interestingly expanded in this way, it probably isn't really a talking point. :)
Does this format make sense to everyone? Is there anything missing?
Also, how can we get the teams to do this better? Clearly asking nicely isn't working completely. :)
Hello!
2018-03-27 12:31 GMT-03:00 Matthew Miller mattdm@fedoraproject.org:
Hey marketing team members. Thanks for your work on the talking points. I know it is sometimes kind of painful to get talking points out of the various groups, and I defintely appreciate what's there.
That's our job, so it's not painful (at least not always:).
In the future, though, I think we need a format that explicitly
includes more information. The talking points should be things that:
- Users will get excited about.
- Press will want to write about.
- Ambassadors should definitely know and know how to "sell".
It sounds like a great strategy. Also, it will be good if we can separate those 3 things. Maybe producing "Press Release TPs" instead of pointing press to the normal TPs. Also I really think that we need to publish the "Press Release TPs" in another place, different than the wiki.
I think each talking point should include:
- A headline (what the change is)
- A hook (why users should care)
- One or more interesting details
- Link for more information.
For example:
VirtualBox integration
What: VirtualBox guest drivers and tools are now included.
Why you care: VirtualBox is a popular cross-platform virtualization system. The guest drivers improve performance and provide integration with the host system. Now, will work better as a guest under VirtualBox, including when VirtualBox is used with the popular developer tool Vagrant.
Fun fact: Fedora Developer Hans de Goede was instrumental in getting these drivers into the upstream Linux kernel. Fedora prefers to work with upstreams in this way, so that the work we do benefits everyone.
For more information:
- VirtualBox manual: https://www.virtualbox.org/manual/ch04.html
- Linux kernel docs: [wherever those are]
This makes too much sense. Also is easily doable by improving the Talking Points Template on the wiki.
If we have something in the talking points which can't be interestingly expanded in this way, it probably isn't really a talking point. :)
It maybe nothing "user interesnting" but "tech press interesting" or "developer interesting".
Also, how can we get the teams to do this better? Clearly asking nicely
isn't working completely. :)
<cough>I know</cough>
I mention that in the last Beta Readiness, in the last year Sub-Project Report and in the Mindshare Committee. It's not easy to have this info for everyone, but we try to do it. Maybe we can put a blocker in the spins to make the Talking Points' "what" question and including a first link to look the info. It sounds hard, but at least having that we, as marketing can work on.
Br,
On Tue, Mar 27, 2018 at 01:08:45PM -0300, Eduard Lucena wrote:
This makes too much sense. Also is easily doable by improving the Talking Points Template on the wiki.
Fair point. :) I updated that template...
https://fedoraproject.org/wiki/Template:Talking_points,
right?
Hello,
Fair point. :) I updated that template...
https://fedoraproject.org/wiki/Template:Talking_points,
right?
Yes, that one.
-- Matthew Miller mattdm@fedoraproject.org Fedora Project Leader _______________________________________________ Fedora Marketing mailing list -- marketing@lists.fedoraproject.org To unsubscribe send an email to marketing-leave@lists.fedoraproject.org
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