On 01/08/2016 11:45 AM, Remy DeCausemaker wrote:
On Jan 8, 2016 12:29 AM, "Beau Mathieson" <personal(a)beaumathieson.org
<mailto:personal@beaumathieson.org>> wrote:
>
> Hi all,
>
> I have noticed that our primary Facebook and Twitter accounts are
> gearing their content more toward a user who has technical knowledge or
> is already a user of Fedora. Content about systemd, python, elections,
> etc aren't going to draw in potential users of a non technical
> background or one who has never used any Linux operating system before.
> I believe it's best to keep that content to the magazine and use social
> media to draw potential users in. Maybe we should use social media to
> target the everyday user. By doing that we could gain a lot more users
> and potential contributors and maybe we could even gain more of a stake
> in the market. We have a chance to do something amazing!
>
> Kind regards,
> Beau Mathieson
Beau,
We have a newish tool: social-media(a)lists.fedoraproject.org
<mailto:social-media@lists.fedoraproject.org> as an address where we can
aggregate links and content that should be broadcasted across our
channels. If you have content of the sort you are describing above, you
can send a quick message to that list to get it on the collective
radar. Please send there, and feel free to subscribe too and
individually promote content if you'd like
Welcome Welcome,
--RemyD.
P.S. - if you aren't there already, I would highly recommend joining
#fedora-mktg and #fedora-commops on freenode, where you'll find many of
the interested parties from this mail list are discussing this type of
stuff in real time.
Remy mentioned a good resource with the social-media mailing list, as
well as both #fedora-mktg and #fedora-commops on Freenode IRC.
In addition to your comments about the strategy for social media, I also
feel like it could be taken advantage of in a bigger or better way.
Often times, it feels like all our social media channels do is promote
content from the Fedora Magazine. I think this role is a good one as
there is a lot of content on the Magazine that may interest the larger
Fedora community of both users, developers, contributors, and more. But
I think it could be more than just the Magazine.
The best example I can think of this was a month or two ago, when I
noticed that the Fedora Facebook page posted a random question, "What
email client do you use on Fedora?" It was a short and simple question,
but it was one of the most well-engaged posts I've seen in a while. As
of now, that post is sitting at 94 comments.
https://www.facebook.com/TheFedoraProject/posts/10153753968090480
I think it would be a good idea to post more things like this to our
social media channels too. I think it might give a little bit more of a
connection between Fedora and users when they can interact in ways like
this - the result of this possibly being a stronger loyalty of users to
Fedora.
--
Cheers,
Justin W. Flory
jflory7(a)gmail.com