Slogan use

[Paul W. Frields]

Our release slogan typically has been a fun community contribution
that ends up on the website at the main fedoraproject.org page.  The
slogan is supposed to function as a call to action but it draws its
theme from the release-specific artwork.  For F10 (Cambridge), which
featured the blazing Solar artwork, the slogan was "Fire it up."  For
F11 (Leonidas), the slogan was "Reign" (which is inteded to allude to
the lion).

Although sometimes it's difficult to translate, we typically give the
translators a lot of latitude to recreate the slogan in a way that
makes sense in their culture and language.

Over the past couple releases, I've had a number of people contact me
privately or pop up on IRC and mailing lists asking about the slogan.
One of the most consistent questions is, does it reflect what we want
our front page to say about the Fedora Project in general?

In a way, it does, because we do believe the slogan is reflective of
the forward-looking, leading-edge distribution we produce.  But should
a release-specific slogan change our project front page every six
months?  I'm not so sure.

I'm wondering whether we should think about placing the slogan
prominently on the get-fedora page (get.fedoraproject.org) and having
something more general on the front page itself, in the space
currently occupied by the filler "Free your computer" in the mockups.
Any thoughts on this?

-- 
Paul W. Frields                                http://paul.frields.org/
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[Máirín Duffy]

On 09/16/2009 10:27 AM, Paul W. Frields wrote:
>  I'm wondering whether we should think about placing the slogan
>  prominently on the get-fedora page (get.fedoraproject.org) and having
>  something more general on the front page itself, in the space
>  currently occupied by the filler "Free your computer" in the mockups.
>  Any thoughts on this? 
I am fine with this except we need that replacement, more general slogan 
now for this to happen for F12.

If it can't, let's hold off on this until F13.

~m

[Nicu Buculei]

On 09/16/2009 05:32 PM, Máirín Duffy wrote:
>  On 09/16/2009 10:27 AM, Paul W. Frields wrote:
> > I'm wondering whether we should think about placing the slogan
> > prominently on the get-fedora page (get.fedoraproject.org) and having
> > something more general on the front page itself, in the space
> > currently occupied by the filler "Free your computer" in the mockups.
> > Any thoughts on this?
>  
>  I am fine with this except we need that replacement, more general slogan
>  now for this to happen for F12. 
Yes, I agree with Paul about moving the changing slogan to the download
page. Let's fix a deadline with something like one week from now for the
general slogan.

-- 
nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com/
photography: http://photoblog.nicubunu.ro/
my Fedora stuff: http://fedora.nicubunu.ro/

[Mel Chua]

> > I am fine with this except we need that replacement, more general
> slogan
> > now for this to happen for F12.
>
>  Yes, I agree with Paul about moving the changing slogan to the download
>  page. Let's fix a deadline with something like one week from now for the
>  general slogan. 
I think the questions here are:

* For Mo: Do you/Design have the bandwidth to incorporate a new general 
slogan into the website designs for F12?
* Does somebody here want to step up to run a general slogan selection 
process? It will take at least a week (to give people enough time for 
comment), possibly longer if this is going to be The Generic Slogan Than 
Lasts For Multiple Releases.

If both these things are yes, then we can do it. If either one is no, 
then F13 it is.

--Mel

[Paul W. Frields]

On Wed, Sep 16, 2009 at 11:29:35AM -0400, Mel Chua wrote:
> >> I am fine with this except we need that replacement, more
> general slogan
> >> now for this to happen for F12.
> >
> > Yes, I agree with Paul about moving the changing slogan to the download
> > page. Let's fix a deadline with something like one week from now for the
> > general slogan.
>
>  I think the questions here are:
>
>  * For Mo: Do you/Design have the bandwidth to incorporate a new general  
>  slogan into the website designs for F12?
>  * Does somebody here want to step up to run a general slogan selection  
>  process? It will take at least a week (to give people enough time for  
>  comment), possibly longer if this is going to be The Generic Slogan Than  
>  Lasts For Multiple Releases.
>
>  If both these things are yes, then we can do it. If either one is no,  
>  then F13 it is. 
I think the latter is probably a yes, but I really feel strongly that
Mo's been saddled with a lot of tasks already.  I don't want to speak
for her, and I haven't discussed this directly with her, but I think
holding off for F13 may be best.

Besides, when you think about it... "Unite" may be a nice precursor to
uniting our sloganeering efforts. :-)  Metaslogan!

-- 
Paul W. Frields                                http://paul.frields.org/
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  irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug

[Máirín Duffy]

On 09/16/2009 11:29 AM, Mel Chua wrote:
> >> I am fine with this except we need that replacement, more
> general slogan
> >> now for this to happen for F12.
> >
> > Yes, I agree with Paul about moving the changing slogan to the download
> > page. Let's fix a deadline with something like one week from now for the
> > general slogan.
>
>  I think the questions here are:
>
>  * For Mo: Do you/Design have the bandwidth to incorporate a new general
>  slogan into the website designs for F12? 
the design team has missed every deadline it's had on the schedule for 
at least the past three weeks, maybe more.

so unless we are just slapping the text up on the front page and it's 
generic enough to go with any screenshot artwork we decide to put in the 
full size banner... no.

~m

[Mel Chua]

>  the design team has missed every deadline it's had on the
> schedule for
>  at least the past three weeks, maybe more.
>
>  so unless we are just slapping the text up on the front page and it's
>  generic enough to go with any screenshot artwork we decide to put in the
>  full size banner... no. 
F13 it is, then. To remind us again at the next release:
https://fedorahosted.org/marketing-team/ticket/63

We'll pick this up again in late Nov/early Dec.

--Mel