EMEA Ambassadors talking about TV ads

[Mel Chua]

Thought this snippet from the EMEA Ambassadors meeting today was 
interesting - the thought of doing TV ads (and what would need to go 
into a solid proposal/gameplan for such an idea) was raised.

http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting...

start at:
20:37:48 <sspreitzer> i visited the linux new media ag in munich

end at:
21:10:01 <spevack> #topic Anything else?

Thought others here would find this interesting.

--Mel

[Sean DALY]

I would suggest that rather than focusing on the media channel, the
starting point be the marketing strategy - who would be targeted by
advertising, and what the objectives would be. Fedora marketing is
traditionally oriented towards contributor recruitment, not end users
or consumers in general, so after identifying the target the first
question to ask would be: what media (or alternative method e.g.
convention recruitment) would give best bang for the buck in reaching
the target?

Television is monstrously expensive; a 20" TVC on two channels in
prime time over a week in a single western European country could
easily cost a quarter of a million euros. That's after the production
costs, and taking into account the huge media spend, you will want to
be certain it's a great ad.

Nonprofits are generally challenged in arranging mass media
advertising; the usual approach is to find an ad agency which will
work pro bono, and broadcasters willing to donate air time /
publishers willing to donate print ad space.

FWIW I talked about these issues here:
http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html

Sean


On Wed, Jan 6, 2010 at 10:34 PM, Mel Chua <mel(a)redhat.com&gt; wrote:
>  Thought this snippet from the EMEA Ambassadors meeting today was
> interesting
>  - the thought of doing TV ads (and what would need to go into a solid
>  proposal/gameplan for such an idea) was raised.
>
>
> http://meetbot.fedoraproject.org/fedora-meeting/2010-01-06/fedora-meeting...
>
>  start at:
>  20:37:48 <sspreitzer> i visited the linux new media ag in munich
>
>  end at:
>  21:10:01 <spevack> #topic Anything else?
>
>  Thought others here would find this interesting.
>
>  --Mel
>
>  --
>  Fedora-marketing-list mailing list
>  Fedora-marketing-list(a)redhat.com
>  https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>

[Neville A. Cross]

On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be(a)gmail.com&gt; wrote:

<snip>


>  Nonprofits are generally challenged in arranging mass media
>  advertising; the usual approach is to find an ad agency which will
>  work pro bono, and broadcasters willing to donate air time /
>  publishers willing to donate print ad space.
>
>  FWIW I talked about these issues here:
>  http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html
>
>  Sean
>  
I came across some ideas for promoting Amateur Radio events on an ARRL
magazine. What the suggested is that the organization at large produce some
shorts videos about what they do, in the most generic way. They already have
some material.[0] They leave some spaces where you can add up your specific
information like dates of events and contact data of the nearest group. Then
you can go to a local TV station and ask as a non-profit if the have some
time avaliable. Usually they fill they lack of pay advertisements promoting
their schedule (upcoming programs). They recommend that the material has to
be exactly timed ... if you say 20 seconds should be that and not roughly 20
seconds.

So the basic idea is to have ready material professional made, make room for
localization and then locally negotiated with TV stations. This needs people
skills to find a friend on the TV station to endorse this non-profit
announce. It only will work if this more an announcement for a specific
event that will justify the non-profit cause. If it looks like advertisement
they will be trying to charge for it. This looks like a joint venture for
marketing producing and ambassadors distributing.

Sound fun to recycle ideas and adapt them to work for us.

[0] http://www.hello-radio.org/

-- 
Neville
https://fedoraproject.org/wiki/User:Yn1v
Linux User # 473217

[David Nalley]

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On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross  wrote:
> >  
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> Comment: Use GnuPG with Firefox : http://getfiregpg.org (Version: 0.7.10)
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> -----END PGP SIGNATURE----- 
>  
> On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY
<sdaly.be(a)gmail.com&gt; wrote:
>  
> <snip
>  
>  
>
>  
>> Nonprofits are generally
challenged in arranging mass media
>> advertising; the usual approach is to find an ad agency which will
>> work pro bono, and broadcasters willing to donate air time /
>> publishers willing to donate print ad space.
>
>  
>> FWIW I talked about these issues here:
>> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html
>
>  
>> Sean
>  
> I came across some ideas for promoting Amateur Radio
events on an ARRL
> magazine. What the suggested is that the organization at large produce some
> shorts videos about what they do, in the most generic way. They already have
> some material.[0] They leave some spaces where you can add up your specific
> information like dates of events and contact data of the nearest group. Then
> you can go to a local TV station and ask as a non-profit if the have some
> time avaliable. Usually they fill they lack of pay advertisements promoting
> their schedule (upcoming programs). They recommend that the material has to
> be exactly timed ... if you say 20 seconds should be that and not roughly 20
> seconds.
>  
> So the basic idea is to have ready material professional
made, make room for
> localization and then locally negotiated with TV stations. This needs people
> skills to find a friend on the TV station to endorse this non-profit
> announce. It only will work if this more an announcement for a specific
> event that will justify the non-profit cause. If it looks like advertisement
> they will be trying to charge for it. This looks like a joint venture for
> marketing producing and ambassadors distributing.
>  
> Sound fun to recycle ideas and adapt them to work for us.
>  
> [0] http://www.hello-radio.org/
>  
> --
> Neville
> https://fedoraproject.org/wiki/User:Yn1v
> Linux User # 473217
>  
>  
>  
We run into the problem that Fedora is not a non-profit - as a matter
of fact, it doesn't really exist. The situation in EMEA is a bit
different, with the existence of Fedora EMEA e.V. but still.
BTW, I think it'd be awesome to promote FEL in QST.

[Neville A. Cross]

On Thu, Jan 7, 2010 at 8:38 AM, David Nalley <david(a)gnsa.us&gt; wrote:

>  -----BEGIN PGP SIGNED MESSAGE-----
>  Hash: SHA1
>
>
>  On Thu, Jan 7, 2010 at 9:31 AM, Neville A. Cross  wrote:
>  >
> >  -----BEGIN PGP SIGNATURE-----
> >  Version: GnuPG v1.4.10 (GNU/Linux)
> >  Comment: Use GnuPG with Firefox : http://getfiregpg.org (Version: 0.7.10)
> >
> >  iEYEARECAAYFAktF8eoACgkQkZOYj+cNI1fvuQCgh3MTO2xddJjD1hIM/gga4TPb
> >  5F4AnAj45jY1USdrp0ENz+kYz5QyFD+K
> >  =xaF6
> >  -----END PGP SIGNATURE----- 
>  >
>  > On Thu, Jan 7, 2010 at 3:56 AM, Sean DALY <sdaly.be(a)gmail.com&gt; wrote:
>  >
>  > <snip>
>  >
>  >>
>  >> Nonprofits are generally challenged in arranging mass media
>  >> advertising; the usual approach is to find an ad agency which will
>  >> work pro bono, and broadcasters willing to donate air time /
>  >> publishers willing to donate print ad space.
>  >>
>  >> FWIW I talked about these issues here:
>  >> http://lists.sugarlabs.org/archive/marketing/2009-March/000681.html
>  >>
>  >> Sean
>  >
>  > I came across some ideas for promoting Amateur Radio events on an ARRL
>  > magazine. What the suggested is that the organization at large produce
>  some
>  > shorts videos about what they do, in the most generic way. They already
>  have
>  > some material.[0] They leave some spaces where you can add up your
>  specific
>  > information like dates of events and contact data of the nearest group.
>  Then
>  > you can go to a local TV station and ask as a non-profit if the have some
>  > time avaliable. Usually they fill they lack of pay advertisements
>  promoting
>  > their schedule (upcoming programs). They recommend that the material has
>  to
>  > be exactly timed ... if you say 20 seconds should be that and not roughly
>  20
>  > seconds.
>  >
>  > So the basic idea is to have ready material professional made, make room
>  for
>  > localization and then locally negotiated with TV stations. This needs
>  people
>  > skills to find a friend on the TV station to endorse this non-profit
>  > announce. It only will work if this more an announcement for a specific
>  > event that will justify the non-profit cause. If it looks like
>  advertisement
>  > they will be trying to charge for it. This looks like a joint venture for
>  > marketing producing and ambassadors distributing.
>  >
>  > Sound fun to recycle ideas and adapt them to work for us.
>  >
>  > [0] http://www.hello-radio.org/
>  >
>  > --
>  > Neville
>  > https://fedoraproject.org/wiki/User:Yn1v
>  > Linux User # 473217
>  >
>  >
>  >
>
>  We run into the problem that Fedora is not a non-profit - as a matter
>  of fact, it doesn't really exist. The situation in EMEA is a bit
>  different, with the existence of Fedora EMEA e.V. but still.
>  BTW, I think it'd be awesome to promote FEL in QST.
>
>  
That's why I suggested people skills to get some one inside to endorse. Some
places may not work but in other places it may. I think I can pull it out in
my country if I got the material.

To promote FEL in QST magazine ( official magazine for http://arrl.org ) it
is just to sell the idea to the editorial board. Can be big like trying to
squeeze a full page article. Can be small like trying to get a mention on a
section. It think it can be easy to get attention from the section "eclectic
technology" to mention this spin. Maybe sending a disk to this columnist, he
happens to recommend linux stuff time to time.

-- 
Neville
https://fedoraproject.org/wiki/User:Yn1v
Linux User # 473217

[Neville A. Cross]

<snip>

To promote FEL in QST magazine ( official magazine for http://arrl.org ) it
>  is just to sell the idea to the editorial board. Can be big like
> trying to
>  squeeze a full page article. Can be small like trying to get a mention on a
>  section. It think it can be easy to get attention from the section "eclectic
>  technology" to mention this spin. Maybe sending a disk to this columnist, he
>  happens to recommend linux stuff time to time.
>
>  
By the way... I will engage on trying to get it mentioned on eclectic
technology section. I will contact the columnist and see what happens.




-- 
Neville
https://fedoraproject.org/wiki/User:Yn1v
Linux User # 473217

[María Leandro]

Hello!

In venezuela we already have a (really small) participation in Radio and TV.
Past Flisol2009 give us the opportunity to be on tv (for about a minute) and
also a couple of radio interviews about free software and fedora (I made one
and Wilmer "K0k" Jaramillo give another).

I have the resources to this files (Spanish links) but I think is viable for
us to even make a tv show (maybe a 5 minutes clip weekly) in a Caracas tv
station and in a Radio who transmit in all Venezuela middle towns.

Now that I read that there is a true interest in this I will start working
and see what can came out :)

http://www.youtube.com/watch?v=_OyHQarkVVU

http://tatica.fedorapeople.org/varios/flisol2009-2.mp3


2010/1/7 Neville A. Cross <nacross(a)gmail.com&gt;

>  <snip>
>
>  To promote FEL in QST magazine ( official magazine for http://arrl.org )
> > it is just to sell the idea to the editorial board. Can be big like trying
> > to squeeze a full page article. Can be small like trying to get a mention on
> > a section. It think it can be easy to get attention from the section
> > "eclectic technology" to mention this spin. Maybe sending a disk to this
> > columnist, he happens to recommend linux stuff time to time.
> >
> >
>  By the way... I will engage on trying to get it mentioned on eclectic
>  technology section. I will contact the columnist and see what happens.
>
>
>
>
>  --
>  Neville
>  https://fedoraproject.org/wiki/User:Yn1v
>  Linux User # 473217
>
>
>  --
>  Fedora-marketing-list mailing list
>  Fedora-marketing-list(a)redhat.com
>  https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>  


-- 
tatica
Maria Gracia Leandro
http://www.tatica.org
http://www.fedora-ve.org
http://fedoraproject.org/wiki/MariaLeandro
LinuxUser= 440285
GPG Public Key: E1CDCC56
"Be yourself... Don't be anyone else"

[Neville A. Cross]

2010/1/7 María Leandro <tatica(a)fedoraproject.org&gt;

>  Hello!
>
>  In venezuela we already have a (really small) participation in Radio and
>  TV. Past Flisol2009 give us the opportunity to be on tv (for about a minute)
>  and also a couple of radio interviews about free software and fedora (I made
>  one and Wilmer "K0k" Jaramillo give another).
>
>  I have the resources to this files (Spanish links) but I think is viable
>  for us to even make a tv show (maybe a 5 minutes clip weekly) in a Caracas
>  tv station and in a Radio who transmit in all Venezuela middle towns.
>
>  Now that I read that there is a true interest in this I will start working
>  and see what can came out :)
>
>  http://www.youtube.com/watch?v=_OyHQarkVVU
>
>  http://tatica.fedorapeople.org/varios/flisol2009-2.mp3
>
>
>  
I think that's great. We should look for opportunities to do radio/tv
interviews. I have been involved on some interviews for Software Freedom Day
(before and during the event). When an event is upcoming, it is possible to
get one minute in radio or tv to talk about it because it is news. It is
part of what is happening. I have to point that interviews are not
advertisement, we are probably going to another topic... this more news
distribution. I probably have helped to get out of focus in this topic. But
I have to admit that the approach to get it on air is similar, what changes
is the format (Live interview vs. pre recorded material)

Just to prove that it possible ... and brag a bit !

http://www.youtube.com/watch?v=u18l6ZEwt7g
http://www.youtube.com/watch?v=VRmxo09nUOQ

Mental note... always wear fedora t-shirt or polo !

Best regards

-- 
Neville
https://fedoraproject.org/wiki/User:Yn1v
Linux User # 473217

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