1:22 p.m.
Hello all,
Corporate communications has established a relationship with several of
the editors listed below as we're always reaching out to them with the
latest Fedora and Red Hat news. I'm happy to help in contacting any of
these folks. I'll be in touch with several editors toward the beginning
of May to line up Fedora 9 pre-brief interviews with Paul the week prior
to the F9 launch.
Best,
Kara
-------- Original Message --------
Subject: Re: Offer to help editors?
Date: Sat, 19 Apr 2008 19:24:32 +0100
From: Jonathan Roberts <jonrob(a)fedoraproject.org>
Reply-To: For discussions about marketing and expanding the Fedora
user base <fedora-marketing-list(a)redhat.com>
To: For discussions about marketing and expanding the Fedora user base
<fedora-marketing-list(a)redhat.com>
References:
<507738ef0804190924y451943f6p5e769ebfd914629e(a)mail.gmail.com>
<Pine.LNX.4.64.0804191323530.2299(a)dhcp243-160.rdu.redhat.com>
> You go. This is brilliant stuff.
People might be interested in the following list of possible contacts
at various publications - I saw something posted about this sort of
thing recently? It's by no means comprehensive, but it's a start and
covers some of the bigger ones I think:
----------------
Linux World, www.linuxworld.com, Don Marti - dmarti(a)linuxworld.com
Desktop Linux, www.desktoplinux.com, desktoplinux(a)ziffdavisenterprise.com
Linux Today/Jupiter Media, www.linuxtoday.com, marketing(a)jupitermedia.com
NewsForge/Linux.com, www.newsforge.com/www.linux.com, editors(a)linux.com
Linux Weekly News, www.lwn.net, lwn(a)lwn.net
Linux Format, www.linuxformat.co.uk, Paul Hudson -
paul.hudson(a)futurenet.co.uk
Linux Journal, www.linuxjournal.com, Jill Franklin -
jill(a)linuxjournal.com
Linux Magazine, www.linux-mag.com, Joe Brockmeier -
jbrockmeier(a)linux-mag.com
Linux +, www.lpmagazine.org, karolina.lesinska(a)lpmagazine.org
Linux User and Developer, www.linuxuser.co.uk, Maggie Meer -
maggie(a)linuxuser.co.uk
Distrowatch, www.distrowatch.com, Ladislav Bodnar -
distro(a)distrowatch.com
-----------------
Best wishes,
Jon
--
Kara Schiltz
Corporate Communications
Red Hat, Inc.
office: 919.301.3002
cell: 919.924.8557
RH extension 43002
1:27 p.m.
New subject: Offer to help editors?
Kara Schiltz wrote:
Hello all,
Corporate communications has established a relationship with several of
the editors listed below as we're always reaching out to them with the
latest Fedora and Red Hat news. I'm happy to help in contacting any of
these folks. I'll be in touch with several editors toward the beginning
of May to line up Fedora 9 pre-brief interviews with Paul the week prior
to the F9 launch.
We need to find a way to make more of the marketing activities
transparent and involve the community.
1) Know what is getting done
2) How we can help
Rahul
1:39 p.m.
New subject: Offer to help editors?
On 22/04/2008, Rahul Sundaram <sundaram(a)fedoraproject.org> wrote:
Kara Schiltz wrote:
> Hello all,
>
> Corporate communications has established a relationship with several of
the editors listed below as we're always reaching out to them with the
latest Fedora and Red Hat news. I'm happy to help in contacting any of
these folks. I'll be in touch with several editors toward the beginning of
May to line up Fedora 9 pre-brief interviews with Paul the week prior to the
F9 launch.
>
We need to find a way to make more of the marketing activities transparent
and involve the community.
1) Know what is getting done
2) How we can help
+1
Also, I've sent the e-mail I posted to this list to the editors and
have had some feedback. I'll leave it a short while (until the
weekend, perhaps) and then I'll send a proper report so we can figure
out how to move forward with what we've heard from the people
contacted.
Best wishes,
Jon
2 p.m.
New subject: Offer to help editors?
On Tue, 22 Apr 2008, Rahul Sundaram wrote:
> Corporate communications has established a relationship with
several
> of the editors listed below as we're always reaching out to them with
> the latest Fedora and Red Hat news. I'm happy to help in contacting
> any of these folks. I'll be in touch with several editors toward the
> beginning of May to line up Fedora 9 pre-brief interviews with Paul
> the week prior to the F9 launch.
We need to find a way to make more of the marketing activities
transparent and involve the community.
1) Know what is getting done
2) How we can help
Hi all,
I just want to give you some context around this thread.
Kara Shiltz is a member of Red Hat's corporate communications team, and
she's the person who is responsible, from the Red Hat side, for
Fedora-related PR. Whenever we want to take Marketing strategy,
messages, and energy from this list and channel it through Red Hat's PR
team to help formalize, amplify, etc. the effort, Kara is one of the
folks who is going to help us do it.
What does this mean?
Well, among other things, we get lots of interview requests from various
publications, websites, etc. Most of those requests come around the
time of the Fedora release, or whenever we have some sort of big Fedora
announcement to make.
Additionally, Kara works with the Fedora team (and the community) to
augment the community marketing that we are doing -- We've got the
Fedora Interviews segment, for example, that JonRob is leading. Kara
can help to drive attention to that from other sources, like the general
pool of press contacts that Red Hat has access to, etc.
Kara is here to be a resource to all of us, and to augment the community
marketing that we do with the professional, full time communications
work that Red Hat does.
So, specifically on the topic of contacts at various magazines -- it's
great that we're developing that list, because it can be compared to the
lists of contacts that other folks in Red Hat already have, and is
helpful to both of us.
Everyone needs to remember that doing "open marketing" like this, in
which we actually communicate and work transparently with members of Red
Hat's PR team, is a very unique way of doing business, even in the world
of open source companies.
Folks like me and Greg have always worked closely with RH's PR team, but
now we're trying to bring more and more of that work to this list.
Let's all continue to be patient with each other, work together, etc.
We're doing a good job, but we have to remember that it's kind of new
for everyone.
Thanks to everyone for all your hard work.
--Max
2:12 p.m.
New subject: Offer to help editors?
Max Spevack wrote:
Well, among other things, we get lots of interview requests from various
publications, websites, etc. Most of those requests come around the
time of the Fedora release, or whenever we have some sort of big Fedora
announcement to make.
Do we notify (potentially) interested parties and explain to them the
impact of some of the announcements we are making and why they are
important/relevant etc?
Let me give a specific recent example here:
https://www.redhat.com/archives/fedora-announce-list/2008-April/msg00011....
Without a solid understanding of the governance model of Fedora, how Red
Hat has participating historically and how this is changing over a
period of time, the higher relevance of this announcement might just be
lost.
Rahul
5:32 p.m.
New subject: Offer to help editors?
On Wed, 2008-04-23 at 00:42 +0530, Rahul Sundaram wrote:
Max Spevack wrote:
>
> Well, among other things, we get lots of interview requests from various
> publications, websites, etc. Most of those requests come around the
> time of the Fedora release, or whenever we have some sort of big Fedora
> announcement to make.
Do we notify (potentially) interested parties and explain to them the
impact of some of the announcements we are making and why they are
important/relevant etc?
Let me give a specific recent example here:
https://www.redhat.com/archives/fedora-announce-list/2008-April/msg00011....
Without a solid understanding of the governance model of Fedora, how Red
Hat has participating historically and how this is changing over a
period of time, the higher relevance of this announcement might just be
lost.
Increasing our number of elected seats makes the project feel more
democratic, and recognizes our community makeup. I'm curious to whom
outside our community that has a higher relevance.
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug
7:54 p.m.
New subject: Offer to help editors?
Paul W. Frields wrote:
Increasing our number of elected seats makes the project feel more
democratic, and recognizes our community makeup. I'm curious to whom
outside our community that has a higher relevance.
Lots of people outside of Fedora follow these sort of news closely and
we sometimes might need to explain what we are doing more to the media.
This one was just a example.
Rahul
8:48 a.m.
New subject: Offer to help editors?
> Do we notify (potentially) interested parties and explain to
them the
> impact of some of the announcements we are making and why they are
> important/relevant etc?
>
> Let me give a specific recent example here:
>
> https://www.redhat.com/archives/fedora-announce-list/2008-April/msg00011....
>
> Without a solid understanding of the governance model of Fedora, how Red
> Hat has participating historically and how this is changing over a
> period of time, the higher relevance of this announcement might just be
> lost.
Increasing our number of elected seats makes the project feel more
democratic, and recognizes our community makeup. I'm curious to whom
outside our community that has a higher relevance.
Whether this is entirely relevant, but one of the editors I've heard
back from already has commented that besides the technical information
and features of each release, they are interested in our community and
the issues facing it, and so I think this sort of information does
interest some outside :)
Specifically, this was one of the people from linux.com who mentioned this.
Best,
Jon
9:13 a.m.
New subject: Offer to help editors?
On Wed, 23 Apr 2008, Rahul Sundaram wrote:
Without a solid understanding of the governance model of Fedora, how
Red Hat has participating historically and how this is changing over a
period of time, the higher relevance of this announcement might just
be lost.
So this is a good example for all of us to talk around.
Fedora has an announcement to make that is somewhat newsworthy.
It's certainly an announcement that should come from the Fedora Project
Leader, and fedora-announce-list is the obvious place to make it.
Paul did a good job of providing some context for what the announcement
means in his email.
Fedora Planet is also a good place for other Fedora folks to add
commentary to the announcement, etc.
If a media person decides to pick it up and write a little article about
it, we can't force them to ping us for more information, but we can give
them as much context as possible.
We know that media folks watch fedora-announce-list and
fedora-devel-announce.
I think we could also be well served by thinking about our "Press Page"
on the Fedora wiki.
Sort of a page that says "are you trying to write an article about
Fedora? Here's some useful resources:"
1) fedora-announce-list and fedora-devel-announce
2) Fedora Weekly News
3) Fedora Planet
4) press(a)fedoraproject.org for interview requests, etc.
--Max
2:36 p.m.
New subject: Offer to help editors?
So, specifically on the topic of contacts at various magazines --
it's
great that we're developing that list, because it can be compared to the
lists of contacts that other folks in Red Hat already have, and is helpful
to both of us.
Well, one thing that I'd love to see done on this front is if we could
get Red Hat's internal list added to the list that we've been
building? I realise this is work for someone, and if needed I'd be
happy to do the leg work on it as I think it's something that's
important.
Everyone needs to remember that doing "open marketing"
like this, in which
we actually communicate and work transparently with members of Red Hat's PR
team, is a very unique way of doing business, even in the world of open
source companies.
Folks like me and Greg have always worked closely with RH's PR team, but
now we're trying to bring more and more of that work to this list. Let's all
continue to be patient with each other, work together, etc.
Patience is no problem :) Just trying to make sure we keep heading
down the best path for us!
The other thing that troubles me a little bit is that communication
between us is not always what it could be. I'm sure these are teething
problems, as like you say, this is a unique way of working and
something we're all going to have to work and experiment with to get
the best out of ourselves.
A particular example is that where I've gone and reached out to
editors at various sites and magazines, it might have been good to
have some more feedback about where contacts already exist, have
introductions made by current acquaintances, or saved a few editors an
extra e-mail to read that they might not necessarily of needed.
Well, those are my thoughts anyway, I don't know what the proper way
to do things is in the marketing world - heck I'm a Theology
undergrad, I don't have much of a clue about many things :p
We're doing a good job, but we have to remember that it's kind of new for
everyone.
Thanks to everyone for all your hard work.
+1. I really do appreciate the work that everyone does, and I'm
enjoying working with you all in whatever context we do it :)
Best wishes all,
Jon
5:28 p.m.
New subject: Offer to help editors?
On Tue, 2008-04-22 at 15:00 -0400, Max Spevack wrote:
On Tue, 22 Apr 2008, Rahul Sundaram wrote:
>> Corporate communications has established a relationship with several
>> of the editors listed below as we're always reaching out to them with
>> the latest Fedora and Red Hat news. I'm happy to help in contacting
>> any of these folks. I'll be in touch with several editors toward the
>> beginning of May to line up Fedora 9 pre-brief interviews with Paul
>> the week prior to the F9 launch.
>
> We need to find a way to make more of the marketing activities
> transparent and involve the community.
>
> 1) Know what is getting done
> 2) How we can help
Hi all,
I just want to give you some context around this thread.
Kara Shiltz is a member of Red Hat's corporate communications team, and
she's the person who is responsible, from the Red Hat side, for
Fedora-related PR. Whenever we want to take Marketing strategy,
messages, and energy from this list and channel it through Red Hat's PR
team to help formalize, amplify, etc. the effort, Kara is one of the
folks who is going to help us do it.
What does this mean?
Well, among other things, we get lots of interview requests from various
publications, websites, etc. Most of those requests come around the
time of the Fedora release, or whenever we have some sort of big Fedora
announcement to make.
Additionally, Kara works with the Fedora team (and the community) to
augment the community marketing that we are doing -- We've got the
Fedora Interviews segment, for example, that JonRob is leading. Kara
can help to drive attention to that from other sources, like the general
pool of press contacts that Red Hat has access to, etc.
Kara is here to be a resource to all of us, and to augment the community
marketing that we do with the professional, full time communications
work that Red Hat does.
So, specifically on the topic of contacts at various magazines -- it's
great that we're developing that list, because it can be compared to the
lists of contacts that other folks in Red Hat already have, and is
helpful to both of us.
Everyone needs to remember that doing "open marketing" like this, in
which we actually communicate and work transparently with members of Red
Hat's PR team, is a very unique way of doing business, even in the world
of open source companies.
Folks like me and Greg have always worked closely with RH's PR team, but
now we're trying to bring more and more of that work to this list.
Let's all continue to be patient with each other, work together, etc.
We're doing a good job, but we have to remember that it's kind of new
for everyone.
Thanks to everyone for all your hard work.
Max, thanks for writing this. We need to all be aware that in *all*
parts of Fedora, the way we interact with new contributors, whether
they're volunteers or Red Hat employees, sets the tone for their overall
experience in Fedora. It's up to each of us to be a positive force for
encouragement.
I'm delighted that Kara is on this list now -- she and I had a very
productive meeting this afternoon about the timeline for F9-related PR.
And we do intend to do as much of that as possible out in the community
space.
I should have a couple lists of major feature points and community
stories ready tonight, as well as explanations on why they're important
(for non-technical press contacts and readers) and will be posting them
on the wiki and linking here. Those are the big points we will try to
weave into interviews, blog entries, and press releases because they
have compelling messages attached to them that resonate well with the
press and their readerships.
Kara, welcome to the Fedora Marketing team and we're glad to have you
aboard! :-)
--
Paul W. Frields http://paul.frields.org/
gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233 5906 ACDB C937 BD11 3717
http://redhat.com/ - - - - http://pfrields.fedorapeople.org/
irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug
6:11 p.m.
New subject: Offer to help editors?
On Tue, Apr 22, 2008 at 2:22 PM, Kara Schiltz <kschiltz(a)redhat.com> wrote:
Hello all,
Corporate communications has established a relationship with several of the
editors listed below as we're always reaching out to them with the latest
Fedora and Red Hat news. I'm happy to help in contacting any of these
folks. I'll be in touch with several editors toward the beginning of May to
line up Fedora 9 pre-brief interviews with Paul the week prior to the F9
launch.
Kara,
Would you mind taking a quick look at our publications page and
letting us know if there are any omissions that jump out at you? Were
just trying to keep a working list of press outlets to keep informed
going forward. No need for details (although that would be great)
just a quick run through would be very helpful.
http://fedoraproject.org/wiki/Marketing/Press/Publications
Thanks,
Russell
5840
days inactive
5841
days old
marketing@lists.fedoraproject.org
11 comments
6 participants
participants (6)
-
Jonathan Roberts -
Kara Schiltz -
Max Spevack -
Paul W. Frields -
Rahul Sundaram -
Russell Harrison