F8 graphics for marketing

[Nicu Buculei]

With the desktop graphics for F8 (the Infinity theme) almost done, 
probably is the time to start talking about the graphics needed for 
marketing materials.

We at the Art Team have a to-do: 
http://fedoraproject.org/wiki/Artwork/F8Themes#head-8008c22393767fe950d2c...
but it is defined generic as "marketing materials".

To jump-start the discuss, I made a few very simple web graphics 
(probably not polished enough to go to the wiki): 
http://nicubunu.blogspot.com/2007/09/f8-infinity-web-banners-and-buttons....

-- 
nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com
Cool Fedora wallpapers: http://fedora.nicubunu.ro/wallpapers/
Open Clip Art Library: http://www.openclipart.org
my Fedora stuff: http://fedora.nicubunu.ro

[Máirín Duffy]

Hey Nicu!

Nicu Buculei wrote:
>  With the desktop graphics for F8 (the Infinity theme) almost done, 
>  probably is the time to start talking about the graphics needed for 
>  marketing materials.
>  
>  We at the Art Team have a to-do: 
>
> http://fedoraproject.org/wiki/Artwork/F8Themes#head-8008c22393767fe950d2c...
>
>  
>  but it is defined generic as "marketing materials".
>  
>  To jump-start the discuss, I made a few very simple web graphics 
>  (probably not polished enough to go to the wiki): 
>  http://nicubunu.blogspot.com/2007/09/f8-infinity-web-banners-and-buttons....  
These look AWESOME! Great work!

The only thing I would comment on is the banding in the background image 
(the buttons look fine but it's noticeable in the banners on my 
monitor)... we could Gimp the bg up a bit to make the gradients 
smoother? The way I did that for the non-wallpaper artwork was to add 
some noise using HSV Scatter i think, then using a light gaussian blur.

If I have time tonight I'll play with the banner designs a bit. They 
look great though, just that one technical issue.

~m

[Nicu Buculei]

Máirín Duffy wrote:
>  
>  These look AWESOME! Great work! 
Eh, they are pretty basic: only your background and a logo put on top of 
it :p

>  The only thing I would comment on is the banding in the background
> image 
>  (the buttons look fine but it's noticeable in the banners on my 
>  monitor)... we could Gimp the bg up a bit to make the gradients 
>  smoother? The way I did that for the non-wallpaper artwork was to add 
>  some noise using HSV Scatter i think, then using a light gaussian blur. 
I am fully aware about banding, it was introduced mostly because the PNG 
are indexed, you know, size matters for web display, you can't have the 
original PNG with truecolor at 32.6 KB as a banner... maybe I'll try the 
JPEG format.

>  If I have time tonight I'll play with the banner designs a bit.
> They 
>  look great though, just that one technical issue. 
Well, I tried mostly to bait the people here in an useful discussion to 
get a single slogan for F8 (not a hundred as before) and maybe a 
concrete list with what graphics are needed.

-- 
nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com
Cool Fedora wallpapers: http://fedora.nicubunu.ro/wallpapers/
Open Clip Art Library: http://www.openclipart.org
my Fedora stuff: http://fedora.nicubunu.ro

[Máirín Duffy]

Nicu Buculei wrote:
>  Máirín Duffy wrote:
> >
> > These look AWESOME! Great work!
>  
>  Eh, they are pretty basic: only your background and a logo put on top of 
>  it :p 
Sure but they're simple and really meet the point of the new theme. :)

>  Well, I tried mostly to bait the people here in an useful discussion
> to 
>  get a single slogan for F8 (not a hundred as before) and maybe a 
>  concrete list with what graphics are needed. 
We had a thread on marketing-list a while back about it... I'll go back 
through it and aggregate all the suggestions and post them in this 
thread... I remember there were a couple I really thought fit the theme.

~m

[Nicu Buculei]

Máirín Duffy wrote:
>  Nicu Buculei wrote:
> > Well, I tried mostly to bait the people here in an useful discussion 
> > to get a single slogan for F8 (not a hundred as before) and maybe a 
> > concrete list with what graphics are needed.
>  
>  We had a thread on marketing-list a while back about it... I'll go back 
>  through it and aggregate all the suggestions and post them in this 
>  thread... I remember there were a couple I really thought fit the theme. 
I know that thread, it ended with no conclusion.

-- 
nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com
Cool Fedora wallpapers: http://fedora.nicubunu.ro/wallpapers/
Open Clip Art Library: http://www.openclipart.org
my Fedora stuff: http://fedora.nicubunu.ro

[Greg DeKoenigsberg]

On Wed, 12 Sep 2007, Nicu Buculei wrote:

>  Máirín Duffy wrote:
> > Nicu Buculei wrote:
> >> Well, I tried mostly to bait the people here in an useful discussion to 
> >> get a single slogan for F8 (not a hundred as before) and maybe a concrete 
> >> list with what graphics are needed.
> > 
> > We had a thread on marketing-list a while back about it... I'll go back 
> > through it and aggregate all the suggestions and post them in this 
> > thread... I remember there were a couple I really thought fit the theme.
>
>  I know that thread, it ended with no conclusion. 
Mo, can you pick the two or three you found best, and we'll just choose?

--g

-- 
Greg DeKoenigsberg
Community Development Manager
Red Hat, Inc. :: 1-919-754-4255
"To whomsoever much hath been given...
...from him much shall be asked"

[Máirín Duffy]

Nicu Buculei wrote:
>  Máirín Duffy wrote:
> > Nicu Buculei wrote:
> >> Well, I tried mostly to bait the people here in an useful discussion 
> >> to get a single slogan for F8 (not a hundred as before) and maybe a 
> >> concrete list with what graphics are needed.
> >
> > We had a thread on marketing-list a while back about it... I'll go 
> > back through it and aggregate all the suggestions and post them in 
> > this thread... I remember there were a couple I really thought fit the 
> > theme.
>  
>  I know that thread, it ended with no conclusion. 
Well, let's pick one right now and conclude it. :) Here's the 
aggregation I promised, I starred the ones I think have the most potential:

Slogan Ideas:

**-"Fedora, an operating system with a limitless power."
- "Freedom; Simplicity; Technology Edge. Fedora. Your operating system."
- "Freedom, Simplicity, Collaboration, Ready for the Future. Fedora. 
Your operating system."
- "The future of the operating systems is here. Fedora. My choice."
- "Fedora. The operating system I can call 'mine'."
- "Fedora: my choice."
**- "Fedora: Infinite Boundaries"
**- "F8: Unleash your infinite potential"
**- "Infinite Potential"
- "Fedora, The Open Source Freedom, For open Free Minds."
- "Freedom of Choice."
- Infinite Freedom
-Diverse Free Voice
-Your Voice, Your Future
-The Future Is Now
**-Infinite Possibilities
-Logical System, Logical Future
-Voice - Infinity - Future
-Beautiful is useful

Looking through these I'm seeing a bit of a pattern. We could just do 
two words... adjective + noun.

The adjectives could be:
- Infinite
- Limitless
- Boundless
- Unlimited

The nouns could be:
- Power
- Potential
- Boundaries
- Possibilities

Let me tell you what I think we should use based on all of this:

"Fedora. Infinite Possibilities."

"Possibilities" I think is the best noun. "Power" has too much
emphasis 
on what you can do technically - a "powerful" piece of software is not 
necessarily an easily to use or well-designed piece of software and 
because we ship GNOME by default I think "power" is a bit of a clash 
there. So scratch that. "Boundaries" kind of focuses on the negative - a 
boundary is a barrier - we want to focus on more the positive, amazing 
things we do and will continue to accomplish, so scratch "boundaries." 
"Potential" makes me think of the phrase "never lived up to their 
potential"... it seems to have a connotation to me about what could have 
been but wasn't. Possibilities, though, seems future and forward- 
looking - thinking about good things that will happen.

"Boundless" again focuses on a barrier, negative, so scratch that. Same 
with "Unlimited" and "limitless" it focuses on limitations.
"Infinity" 
is really the only word that doesn't present a negative, and it's also 
the official word in the official overall slogan of Fedora: "Infinity. 
Freedom. Voice." That gives it another plus.

So! How does: "Fedora. Infinite Possibilities." sound?

~m

[Greg DeKoenigsberg]

I like it.  Infinite Possibilities.

Or: Infinite Possibility.

--g

On Thu, 13 Sep 2007, Máirín Duffy wrote:

>  Nicu Buculei wrote:
> > Máirín Duffy wrote:
> >> Nicu Buculei wrote:
> >>> Well, I tried mostly to bait the people here in an useful discussion to 
> >>> get a single slogan for F8 (not a hundred as before) and maybe a concrete 
> >>> list with what graphics are needed.
> >> 
> >> We had a thread on marketing-list a while back about it... I'll go back 
> >> through it and aggregate all the suggestions and post them in this 
> >> thread... I remember there were a couple I really thought fit the theme.
> > 
> > I know that thread, it ended with no conclusion.
>
>  Well, let's pick one right now and conclude it. :) Here's the aggregation I 
>  promised, I starred the ones I think have the most potential:
>
>  Slogan Ideas:
>
>  **-"Fedora, an operating system with a limitless power."
>  - "Freedom; Simplicity; Technology Edge. Fedora. Your operating system."
>  - "Freedom, Simplicity, Collaboration, Ready for the Future. Fedora. Your 
>  operating system."
>  - "The future of the operating systems is here. Fedora. My choice."
>  - "Fedora. The operating system I can call 'mine'."
>  - "Fedora: my choice."
>  **- "Fedora: Infinite Boundaries"
>  **- "F8: Unleash your infinite potential"
>  **- "Infinite Potential"
>  - "Fedora, The Open Source Freedom, For open Free Minds."
>  - "Freedom of Choice."
>  - Infinite Freedom
>  -Diverse Free Voice
>  -Your Voice, Your Future
>  -The Future Is Now
>  **-Infinite Possibilities
>  -Logical System, Logical Future
>  -Voice - Infinity - Future
>  -Beautiful is useful
>
>  Looking through these I'm seeing a bit of a pattern. We could just do two 
>  words... adjective + noun.
>
>  The adjectives could be:
>  - Infinite
>  - Limitless
>  - Boundless
>  - Unlimited
>
>  The nouns could be:
>  - Power
>  - Potential
>  - Boundaries
>  - Possibilities
>
>  Let me tell you what I think we should use based on all of this:
>
>  "Fedora. Infinite Possibilities."
>
>  "Possibilities" I think is the best noun. "Power" has too much
> emphasis on 
>  what you can do technically - a "powerful" piece of software is not 
>  necessarily an easily to use or well-designed piece of software and because 
>  we ship GNOME by default I think "power" is a bit of a clash there. So 
>  scratch that. "Boundaries" kind of focuses on the negative - a boundary is a 
>  barrier - we want to focus on more the positive, amazing things we do and 
>  will continue to accomplish, so scratch "boundaries." "Potential"
> makes me 
>  think of the phrase "never lived up to their potential"... it seems to have a 
>  connotation to me about what could have been but wasn't. Possibilities, 
>  though, seems future and forward- looking - thinking about good things that 
>  will happen.
>
>  "Boundless" again focuses on a barrier, negative, so scratch that. Same with 
>  "Unlimited" and "limitless" it focuses on limitations.
> "Infinity" is really 
>  the only word that doesn't present a negative, and it's also the official 
>  word in the official overall slogan of Fedora: "Infinity. Freedom. Voice." 
>  That gives it another plus.
>
>  So! How does: "Fedora. Infinite Possibilities." sound?
>
>  ~m
>
>  
-- 
Greg DeKoenigsberg
Community Development Manager
Red Hat, Inc. :: 1-919-754-4255
"To whomsoever much hath been given...
...from him much shall be asked"

[Paul Stauffer]

On Wed, Sep 12, 2007 at 11:53:42PM -0400, Greg Dekoenigsberg wrote:
>  I like it.  Infinite Possibilities.
>  Or: Infinite Possibility. 
"Possibilities" is better, IMO.  Sounds like more. :)

I like this too.  Possibilities implies Choice, which was another term that
came up several times in the brainstorming, and which jives well with the
Freedom angle.  It could also be construed to refer to the "remixability" of
Fedora, courtesy of Revisor.  So it combines a reference to the project's
philosophy and a unique cool technical feature of the distro, all in just
two words.  That's a good slogan.

cheers,
- Paul

-- 
Paul Stauffer <paulds(a)bu.edu&gt;
Manager of Research Computing
Computer Science Department
Boston University

[Hisham Abdel-Magid]

nice and simple ... so, for me it is a +1 : )

HishamAbdelMagid


On 9/13/07, Paul Stauffer <paulds(a)bu.edu&gt; wrote:
>  On Wed, Sep 12, 2007 at 11:53:42PM -0400, Greg Dekoenigsberg wrote:
>  > I like it.  Infinite Possibilities.
>  > Or: Infinite Possibility.
>
>  "Possibilities" is better, IMO.  Sounds like more. :)
>
>  I like this too.  Possibilities implies Choice, which was another term
>  that
>  came up several times in the brainstorming, and which jives well with the
>  Freedom angle.  It could also be construed to refer to the "remixability"
>  of
>  Fedora, courtesy of Revisor.  So it combines a reference to the project's
>  philosophy and a unique cool technical feature of the distro, all in just
>  two words.  That's a good slogan.
>
>  cheers,
>  - Paul
>
>  --
>  Paul Stauffer <paulds(a)bu.edu&gt;
>  Manager of Research Computing
>  Computer Science Department
>  Boston University
>
>  --
>  Fedora-marketing-list mailing list
>  Fedora-marketing-list(a)redhat.com
>  https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>  


-- 
Eng. Hisham Isam M. Abdel-Magid
Fedora Ambassador in Sudan,
wiki: http://fedoraproject.org/wiki/HishamAbdelMagid