On Sun, Jan 04, 2009 at 09:29:18PM -0800, Doug Berry wrote:
When I mentioned using Wal-mart or Amazon as vendors, that
is of course one way we could go. We will have that
automatically when we register with LSI. But the most profitable
way to go would be to sell any books ourselves. If a vendor
sells the book, they are going to add 15%, that is deducted
out of our profit, not from LSI.
Setting up a web page and taking orders ourselves would mean
we would make the most profit from our book.
The only real reason I would want to
do this is if we decreased the
purchase price accordingly. I think the less hassle we put on us (have
distributors do the work for us), the better, and the extra bit in the
price pays for itself. From what I understand, we're setting the
wholesale price, not the retail price though.
That's not to say I'm completely against doing the shipping ourselves.
I am not sure what you mean with the four different books.
Is that four books at once, or one at a time? Book sales
are almost impossible to predict. But I think that the first
book will sell. It may well pay for the other four.
The first set would be four books at once, aligning with the four
foundations. We need a *lot* more marketing collateral on these and this
is just another way to push that during this release cycle.
One way to gage this: at this upcoming FUDCON, if we are going
to be passing out release forms, maybe we could take a legal
pad or pledge cards and ask people "would you like to pre-order
the book your picture will be in?" If the people whose pictures
and names are going to be in the book, won't commit to buying
it, we might as well quit right now.
Great idea! I'll put those on the release forms we make up.
Then again, we are not even bound, no pun intended, to producing
a bound book. We could go magazine style: folded pages, stapled
in the middle, the cheapest type of book. We could do any amount
of pages, 20, 40, 80, 160.
I was thinking that the idea would be that we have a nice, high-quality
physical book. Quite frankly, paperback would be the least I would go in
quality.
I wonder myself, and I think that after the first couple of books,
which we could do bound, sales might drop off even from the
most committed Fedoreans. So maybe anticipating that and going
to a zine would be better in the long run.
The idea for books past the four foundations set would be for specific
things -- like if the KDE SIG wanted us to produce one. The demand will
still be there -- just in selective groups. And as I mentioned in a
previous email, for the next 6 books (which I expect to at least take a
few years to get through all of those), we don't need to buy any more
ISBNs, because we will already have them, so that's a lot of the cost
out of the way.
I definitely think it should be Max, or someone Red Hat.
LSI is going to like much better dealing with an established
corporation. All Max or whoever would have to do is go to
the Lightning Source web site, click on the "New Accounts"
button and fill out the form. Once we are registered, they
will assign us a "Guide" who will explain their system.
I'll talk to Max about this sometime when we're both awake.
I think I understand the point that Paul Fields was trying
to make the other day: we are a FREE Software foundation
and we don't want to appear to be morphing into a commercial
book publish phenomenom. But if it seems to be a Red Hat
venture and are just a Beta version of it, well....
As the footers (seemingly ironically) say: we're sponsored by Red Hat,
but Red Hat is not responsible for what we do. ;) We're a community,
and this will be done by the community. It bothers me not that we should
have a Red Hatter register with LSI, since that makes sense, but
considering it a "Red Hat" venture seems... not correct ^_^
--
Ian Weller <ianweller(a)gmail.com>
http://ianweller.org
GnuPG fingerprint: E51E 0517 7A92 70A2 4226 B050 87ED 7C97 EFA8 4A36
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